"A terrific practical roadmap to help companies reduce their environmental impact while also improving economic performance."– ANDREA JUNG, CEO, Avon

"Esty and Simmons’ seasoned guidance is pure gold for 21st century entrepreneurs who know that sustainability comes out of a drive to innovate." – GARY HIRSHBERG, CE-Yo of Stonyfield Farm

"An invaluable resource." – MUHTAR KENT, Chairman and CEO, The Coca-Cola Company

"Shows how the solutions to mammoth, global problems can turn a good business into a great one– one ready to compete and win." – JEFF IMMELT, Chairman and CEO, GE

"Economic gravity always wins– The Green to Gold Business Playbook reveals how simple economics can drive greener businesses." – VINOD KHOSLA, Khosla Ventures

"Contains insightful suggestions as to how businesses can be more sustainable yet at the same time save money and drive top line growth." – PAUL POLMAN, CEO, Unilever

"Environmental performance has become an essential part of company strategy. Esty and Simmons provide a clear road map for how companies can turn this agenda into a competitive advantage." – MICHAEL PORTER, Professor, Harvard Business School

"Picks up where Green to Gold left off with a really practical playbook for companies seeking to execute their own eco-strategies." – DAVE STEINER, CEO Waste Management

"We need smart corporate engagement for major environmental efforts to be successful. Here's the guide to realizing both environmental and bottom-line gains through eco-strategy." – MARK TERCEK, The Nature Conservancy

"The most progressive companies are charting a course for sustainability. Dan Esty and P.J. Simmons' book provides them with invaluable tools to move in that direction." – CARTER ROBERTS, World Wildlife Fund

"Takes the concept of sustainability and makes it practical and value-adding." – JIM ROGERS, Chairman, President and CEO, Duke Energy

A Practical Guidebook for Every Executive with Essential Tools to Deliver Bottom-Line Results

Step-by-step guidance and tools for executives in diverse job functions—IT, supply chain and logistics, fleet, buildings and facilities, product R&D, sales and marketing, accounting and finance, and more. Builds on the award-winning bestseller Green to Gold. About the Playbook

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Daniel C. Esty

Daniel C. Esty (New Haven, CT) is co-author of the bestseller Green to Gold and Hillhouse Professor at the Yale Center for Environmental Law & Policy and Director of Yale's Center for Business and the Environment. He served as a senior official at the U.S. EPA and more recently as an energy and environmental advisor to the Obama presidential campaign. He comments frequently on environment issues on TV, radio, and in publications like The New York Times, The Economist, and The Financial Times. As Chairman of Esty Environmental Partners, he's advised CEOs across the world and designed strategies for 100+ companies in dozens of industries.

P.J. Simmons

P.J. Simmons (New York, NY) is the Chairman of the Corporate Eco Forum, a network of senior Global 500 executives focused on sharing best practices and forging "next" practice in corporate sustainability. P.J. has worked as a trusted sustainability analyst, strategist, and bridge-builder for 16 years, including as a White House research associate, founder of the Wilson Center's Environmental Change and Security Program, Director of the Greener Business Education Project in Washington DC, and Deputy Chair for Climate and Energy at the Clinton Global Initiative. Simmons is a life member of the Council on Foreign Relations.

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Reviews

Jeffrey Immelt,  Chairman and CEO, GE "Shows how the solutions to mammoth, global problems can turn a good business into a great one - one ready to compete and win." Jeff Immelt, Chairman and CEO, GE

Andrea Jung, CEO, Avon "A terrific practical roadmap to help companies reduce their environmental impact while also improving economic performance." Andrea Jung, CEO, Avon

Vinod Khosla, Khosla Ventures "Economic gravity always wins – The Green to Gold Business Playbook reveals how simple economics can drive greener businesses." Vinod Khosla, Khosla Ventures

Michael Porter, Professor, Harvard Business School "Environmental performance has become an essential part of company strategy. Esty and Simmons provide a clear road map for how companies can turn this agenda into a competitive advantage." Michael Porter, Professor, Harvard Business School

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"Brass Tacks" Blog

June 2011

Sustainable Cities, Building by Building

Jun 15 2011

June 15, 2011

Lauralee Martin, CFO and COO of Jones Lang LaSalle discusses the benefits of retrofitting buildings around the world.

April 2011

Spreading Sustainability: From the Fortune 500 to the Next 5,000

Apr 26 2011

April 26, 2011

Environmental Defense Fund VP, Gwen Ruta, discusses how we can spread the principles of sustainability beyond the Fortune 500.

Practical Environmentalism: The FedEx Way

Apr 15 2011

April 15, 2011

FedEx VP Mitch Jackson outlines a strategic and transformational approach to environmental strategy that adds tangible value.

Green I.T.: Now an "Essential"

Apr 15 2011

April 15, 2011

Symantec VP Jose Iglesias explains why "green IT" has gone from a "wish list" item to a mandatory play to stay competitive.