Abstract
Smoking in pregnancy has many known risks both to the mother and her developing baby. Yet despite this knowledge, many women continue to smoke throughout pregnancy or relapse postnatally if they did manage to quit before the birth. This article highlights the importance of midwives working together with other professionals to provide smoking cessation support to women and their families. They can do this by providing information about the benefits of stopping smoking, referring to expert support and continually reassessing women's motivation to quit and progress in achieving QUIT status.