How could Anthony Weiner have survived his sexting scandal? What could Mitt Romney have done to destroy talk of the "47 percent"? And does Kobe Bryant have something to teach Tiger Woods?
Democratic crisis management specialist Chris Lehane, former spokesman for the Bill Clinton family during the Monica Lewinsky scandal, spoke with Yahoo News for a "Q and A" about some of the notorious scandals in recent political history. His new book, "Masters of Disaster: The Ten Commandments of Damage Control" is out this week.
Below are excerpts from that interview:
Q: What are some key rules for getting out of a major crisis?
A: There are three overarching principles of survival. The first one is: Do no harm. When you find yourself in a difficult spot, the first and most important thing to do is make sure you don't make it a worse situation. Secondly, you need to have some discipline-- you need to think through 'what do I need to do to help get myself out of the situation I am in' and have the discipline to really stick to the plan. Which takes me to the third key principle of survival, which is at the end of the day, people understand that bad things happen and they evaluate you by whether you are a trustworthy person—can you be trusted going forward? And so the third principle of survival is really credibility.
Q: What are people going to find out about the Anthony Weiner case if they read your book? (Weiner, a New York Democrat, resigned his House seat in 2011 after admitting sending sexually charged texts to women he met online.)
A: Anyone who reads the book and our section on Anthony Weiner is going to come away realizing this is a very, very eminently survivable crisis. It was highly embarrassing, it was a problematic issue, but it was one where he could certainly have survived it if he had followed some of the basic rules, namely that when you're in a situation like this, you have to fully disclose. He
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