Promoting Libraries and Librarianship
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Introduction
Library Advocacy is a special project unique to the MidContinental Region. This area is focused on providing health science librarians with the tools and education to successfully advocate for their libraries within their institutions. It works to increase awareness of the value of libraries and librarians to hospital administrators and health care professionals. In the 2011-2016 NN/LM contract, this special project area will also explore and help develop new roles for librarians.
Contact Barb Jones, Advocacy Coordinator, with questions or comments or for assistance in developing advocacy programs.
Online Tools
Click here to try the Library Value Calculator
Click here to try the CBA/ROI Calculator for books and journals
MCMLA Library Advocacy Task Force
MCMLA Library Advocacy Task Force is sponsoring a contest for "MCMLA - Explore. Dream. Discover" Here is your chance to show off your marketing project or promotional activities that you have used to improve or expand services in your library or for your users. Members are encouraged to submit materials to Marketing and Promotion Categories: you may enter one or both categories.
Prizes for the best entry scoring above 80 points will be awarded. Entries will be evaluated on Design, Presentation and Evaluation Criteria. The judging criteria are:
Design: Includes key questions, ease of implementation, strategy, timeline, scope and audience, rationale, effective use of budget and creativity/originality. (Total of 40 points with maximum of 5 points for each criteria)
Presentation: Includes planning, staffing and use of technology. (Total of 40 pts with 13 points for the first two categories and 14 points for the third)
Evaluation: Includes proposed evaluation before implementation and completed evaluation at the end of the project. (Total of 20 points or 10 points each)
Entries should be submitted to Barb Jones (jonesbarb@health.missouri.edu) by September 1, 2011.
All libraries in the region are encouraged to display their projects and promotional materials at the Marketing Booth at MCMLA. The contest winners will be announced at MCMLA 2011 in St. Louis.
