SMS Best Practices: Lessons Learned from a Text Messaging Pilot at CDC

On-Demand Webinar

NOTE: Large files will take more time to download

• Webinar recording: SMS Best Practices: Lessons Learned from CDC's Text Messaging Program (WMV, 49 MB, 1 hour, February 2011)
• Presentation slides: SMS Best Practices: Lessons Learned from CDC's Text Messaging Program (PDF, 2.7 MB, 58 pages, February 2011)
• Transcript: SMS Best Practices: Lessons Learned from CDC's Text Messaging Program (PDF, 40 KB, 11 pages, February 2011)

Description

Are you looking for new ways to reach and engage with your customers? This webinar will describe CDC's text messaging pilot and how the agency delivers critical health messages and emergency alerts to mobile subscribers when and where they need it. During this webinar, CDC will share information about how they market their health campaigns, segment messages by subscribers' needs, and ways to develop interactive quiz messages with great success. The session will also describe the results of CDC's text messaging evaluation and lessons learned for improving success.

What You'll Learn

• Developing a sustainable text messaging program
• Writing text messages that are actionable and relevant
• Tailoring messages to the audience
• Incorporating interactivity into your messages
• Measuring and evaluating the effectiveness and efficiency of your program through practical metrics
• Guidelines and best practices
  • Length of message
  • Content of message
  • Call-to-action
  • Follow-up
  • Forwarding

Content Lead: DigitalGov University Team
Page Reviewed/Updated: June 22, 2012