Essentials of Video
| Format: | 1-Day Seminar |
|---|---|
| Date: | Thursday, March 8, 2012 |
| Presenter: | Bo Polatty, Clarion Services |
Description
Video—arguably the most powerful communications medium ever invented—has escaped from its TV-only distribution model. At the same time, many video production tools shrunk in size and cost, putting video creation in the hands of the masses. Finally, and most importantly, consumption of video has exploded, with YouTube alone getting over 3 billion views every single day by late 2011.
Unfortunately, the quality and effectiveness of this new content has not kept pace with the quantity. Reaching the public through video, you are faced with a jungle of user-generated content, as well as a confusing array of rapidly changing formats, hardware, styles, and techniques. Bo Polatty’s intensive course will provide an overview to create targeted, effective online video that will cut through the glut and resonate with audiences.
This course will cover topics and issues such as:
-
How can I mix footage from different camera types in the same video?
-
What’s my best option for video editing software?
-
How can I get the best voice recording quality in an interview?
-
Do I need music, and if so, where can I get it legally?
-
How can we make our videos look “broadcast quality” without a broadcast budget?
What You'll Learn
A tried-and-true workflow for the Web video production process, including:
- Pre-production: audience/purpose analysis, story-telling and scriptwriting, storyboarding, planning;
- Production: different camera types, lighting, composition, getting good location audio, shooting “B roll”;
- Post-production: logging, importance of metadata, editing options (Mac, Windows, Avid, Final Cut, Premiere), Section 508 issues, titles and finishing; and
- Post-post: delivery format options, such as H.264, Flash.
Plus lots of tips, tricks, techniques, time-savers, terminology, and tools (some free!).
Who Should Attend
Anyone who creates video for Internet distribution or who manages those who do.
About the Presenter
Bo Polatty is CEO/Executive Producer of Clarion Services, LLC, a Washington, DC-area Web/Video development and training firm. He specializes in analyzing audience needs, adapting information to online environments, and developing video productions that engage users and effectively transfer information. Since 1994, he has trained and/or produced Web and video projects for a variety of association, government, and corporate clients. Bo has developed and taught Multimedia Project Management and Web Video Production courses to more than 1,000 students nationwide over the past 12 years. Polatty’s projects have won numerous awards, including the CINE Golden Eagle, IFPA Silver, Secretary of Defense Environmental Quality Award, the 2010 AVA, ASAE’s PRIMA and the Award of Excellence from the Society for Technical Communication. His photography has been published in the Washington Post, Baltimore Sun, Forbes, Glamour, Canada Reports and Nation’s Business; and his films and videos have been shown on PBS stations, the History Channel, YouTube, and Vimeo.
Content Lead:
DigitalGov University Team
Page Reviewed/Updated: March 8, 2012
