Submission Number: 00017 

Received: 12/16/2010 7:12:21 AM
Commenter: Greg Michael
Organization: 
State: Wisconsin
Agency: Federal Trade Commission
Initiative: 16 CFR Part 310: Telemarketing Sales Rule
Attachments: No Attachments
Submission Text
This comment pretains to the``Advance Notice of Proposed Rulemaking Concerning Caller Identification, Matter P104405'' I support the commission requiring that all telemarketer caller IDs be so constructed as to reveal the telemarketer calling and, as technology allows, what they represent. This should include disallowing use of any disguising technology or mis-directing technology. Callers should, from the outset, state their telemarketing company, their purpose and the organization or cause they represent. I also support a system that enables law enforcement to track or pursue any illegal, fraudulent telemarketing. Additionally, although not germane to the question at issue, I would prefer telemarketing only be allowed when the recipient has clearly indicated permission to do so. My thanks to the commission for their diligent work.