SOUND EFFECTS: Country music playing, crowd cheering [On screen: Pregnant woman riding a mechanical bull] WOMAN: Whoo! TEXT ON SCREEN: You wouldn't take risks before your baby's born. SOUND EFFECTS: Clunk CROWD: Whoa! TEXT ON SCREEN: Why start after. SOUND EFFECTS: Cheering and applause. TEXT ON SCREEN: Breastfeed exclusively for 6 months. ANNOUNCER: Recent studies show babies who are breastfed are less likely to develop ear infections, respiratory illnesses and diarrhea. babies were born to be breastfed.