Marketing

Done well, marketing is a great way to promote your small business. It requires an integrated approach to a variety of activities that goes beyond advertising your product. For example, the way you describe your product or service is also a form of marketing. This section is a brief overview of concepts and topics to make your marketing efforts more effective.

Marketing 101

In order to successfully grow your business, you’ll need to attract and then work to retain a large base of satisfied customers. Marketing emphasizes the value of the customer to the business, and has two guiding ...
Marketing 201

As you learned in Marketing 101, marketing is the process that companies use to get consumers interested in the items they're selling. Marketing is advantageous to your business for many reasons. Here are just two of the ...
Advertising: The Basics

Think you have a great product? Unfortunately, no one's going to know about it unless you advertise. Advertising, if done correctly, can do wonders for your product sales, and you know what that means: more revenue and more ...
Email Marketing

Want to know one of the best ways to keep in touch with customers? The answer is as easy as 1, 2, E…Email marketing, that is! Email marketing is one of the most effective ways to keep in touch with customers. It’s ...
Online Advertising Law

A classic cartoon shows two dogs in front of a computer; the caption reads, "On the Internet, nobody knows you're a dog." The inherent anonymity of the internet has fostered a number of questionable advertising ...
Product Labeling

Did you realize that the label and packaging on products you create or sell are forms of advertising? Because of this, the claims that you make on product packaging must comply with some basic truth-in-packaging and labeling ...
Best Practices in Advertising and Marketing on the Internet

The Internet continues to connect advertisers and marketers to customers from Boston to Berlin with text, interactive graphics, video and audio. If you're thinking about joining the thousands of businesses who already advertise ...
Advertising Specific Products

The federal government regulates the advertising and labeling of a number of consumer products. If you manufacture or distribute one of the products below, you will need to comply with some specific requirements. Alcohol ...
How to Comply with Advertising Laws

Truth-in-Advertising Laws Advertising laws protect consumers by requiring advertisers to be truthful about their products and to be able to substantiate their claims. All businesses must comply with advertising and marketing ...
Telemarketing Laws

The telemarketing industry is infamous for overly aggressive selling tactics and deceptive practices. While telemarketing is a great way to directly reach existing and potential customers, the industry is subject to a variety of ...