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Marketing Your Mobile App: Get It Right from the Start
Attention app developers! Basic truth-in-advertising and privacy principles apply to your product. It’s important to give the straight story about what your app can do and be transparent about your privacy practices. This start-from-scratch publication from the FTC reminds you to consider your choices from the user's perspective.
Topics: Advertising and Marketing, Advertising and Marketing Basics, Behavioral Advertising, Children’s Privacy, Appliances, Consumer Privacy, Automobiles, Data Security, Finance, Franchises, Business Opportunities, and Investments, Online Advertising and Marketing, Privacy and Security, Selected Industries
Debt Relief Services: Is Your Company Complying with the Rules?
Amendments to the Telemarketing Sales Rule make it illegal for companies offering debt relief services to charge customers upfront fees. They also must require businesses to disclose important information before signing people up for their services. Is your company in step with the standards?
Topics: Advertising and Marketing, Debt, Telemarketing, Credit and Finance
Credit Reports: What Information Providers Need To Know
If you provide information to a consumer reporting agency – like credit bureaus, tenant screening companies, check verification services, and medical information services – the Fair Credit Reporting Act spells out your legal obligations.
Topics: Credit and Loans, Credit Reporting, Finance, Real Estate and Mortgages, Credit and Finance, Privacy and Security, Selected Industries
Dealer's Guide to the Used Car Rule
Most dealers who sell used vehicles must comply with the Used Car Rule. This publication explains how to prepare and display the Buyer's Guide and provides a compliance checklist.
Topics: Automobiles, Selected Industries