New at Meet Content
Tracking Content Goals With Web Analytics
Okay, now that you're up to speed on a goal-driven approach to web analytics for content analysis, let's look under the hood of Google Analytics to see how you can track those killer success metrics (KPIs) you defined. There are many important steps … Keep reading »
Planning for Homepage Content
If there’s one thing that the infamous XKCD university homepage comic reminded us, it’s that we need to strike a better balance between tasks and messaging on our homepages. And if there’s one thing that the commentary stemming from that comic … Keep reading »
Case in Point: Content Culture at Vanderbilt
One of the biggest challenges we face in higher ed getting people to buy into the value of content strategy and build support for content across our organization. At Vanderbilt University in Nashville, Tenn., executive director of integrated … Keep reading »
Practical tutorials and in-depth discussion on content strategy in higher education.