Selected NIH Education and Awareness Campaigns
NIH Office of the Director (OD)
OCPL
Clear Communication: A NIH Health Literacy Initiative
Offers materials and resources for professionals to use in reaching
individuals with literacy challenges or individuals with disabilities
and disorders that serve to create obstacles to communication.
Campaign Materials | OD
Website
NIH Institutes
NCI
Body and Soul
Health program developed for African American churches. The program
encourages church members to eat a healthy diet rich in fruits
and vegetables every day for better health. Churches that embrace
Body & Soul help their members take care of their bodies
as well as their spirits.
Campaign Materials | NCI
Website
Clinical Trials Education Series (CTES)
Complete collection of more than 15 multimedia resources and collateral
materials to educate cancer patients, health care professionals,
advocates, and the general public about cancer clinical trials.
The series includes workbooks, booklets and brochures, DVD, CD,
slide programs, and a Web-based course.
Campaign
Materials | NCI Website
Education in Palliative and End-of-Life Care for Oncology
Comprehensive multimedia curriculum in palliative and end-of-life
care for health care professionals caring for patients with cancer.
It consists of lecture text with associated slides, trigger videos,
and commentary
Campaign Materials | NCI
Website
Using What Works
Train-the-trainer course designed for health promoters and educators
to teach users how to plan a health program using evidence-based
programs, also known as research-tested programs.
Campaign
Materials | NCI Website
NEI
National Eye Health Education Program (NEHEP)
Public and professional education campaign focused on early detection
and timely treatment of glaucoma and diabetic eye disease and
appropriate treatment for low vision.
Campaign Materials | NEI
Website
NHLBI
COPD: Learn More Breathe Better
Public and professional awareness campaign about chronic obstructive
pulmonary disease (COPD).
Campaign
Materials | NHLBI
Website
Heart Truth
National awareness campaign for women concerning heart disease,
includes locally sponsored events, dissemination of materials,
and free health screenings. Additionally, the campaign reaches
physicians to raise awareness of the sometimes overlooked vulnerability
of women to heart disease.
Campaign
Materials | NHLBI
Website
National Asthma Education and Prevention Program (NAEPP)
Campaign that address the growing problem of asthma in the United
States. Goal is to enhance the quality of life for patients with
asthma and decrease asthma-related morbidity and mortality.
Campaign Materials | NHLBI
Website
Ways to Enhance Children's Activity & Nutrition (WE CAN!)
National public education outreach program, focusing on parents
and families in home and community settings, is designed to help
children 8-13 years old achieve and maintain a healthy weight.
Campaign
Materials | NHLBI
Website
NHGRI
Family History Initiative
Web-based tool from NHGRI and the U.S. Surgeon General's Family
History Initiative that helps families create a family health
history.
Campaign Materials | NHGRI
Website
National DNA Day
Unique day when students, teachers and the public can learn more
about genetics and genomics.
Campaign Materials | NHGRI
Website
NIA
Go4Life
A national campaign to encourage baby boomers—and their parents—to make exercise and physical activity a regular part of their everyday lives. The interactive Go4Life website features specific exercises, success stories, motivational tips, and nutrition information. Free materials include print publications, an exercise DVD, and online tip sheets.
Campaign
Materials | NIA Website
NIAAA
Underage Drinking Research Initiative
Campaign that addresses variables that influence the progression
to harmful use and abuse of alcohol among children and adolescents.
Designed to intensify research, evaluation, and outreach efforts
regarding underage drinking.
Campaign
Materials | NIAAA
Website
College Drinking: Changing the Culture
Multifaceted education initiative that provides comprehensive research-based
information on alcohol abuse and binge drinking among college
students, including specific recommendations and tools for college
presidents, parents of college and high school students, high
school administrators, and students themselves.
Campaign
Materials | NIAAA
Website
Rethinking Drinking
The Rethinking Drinking initiative includes an interactive Web
site and companion booklet that provide evidence-based information
about risky drinking patterns in U.S. adults, along with support
for cutting back or quitting.
Campaign
Materials | NIAAA
Website
NIAID
HIV Vaccine Research Education Initiative (NHVREI)
Awareness campaign concerning the urgent need for an HIV/AIDS vaccine.
Campaign Materials | NIAID
Website
NIAMS
Health Partnership Program
Community-based research initiative initially established in the
Washington, DC metro area with a focus on the African American
and Hispanic/Latino communities.
Campaign
Materials | NIAMS
Website
NICHD
Back to Sleep
Promotes infant back sleeping for healthy babies to parents, family
members, child care providers, health professionals, and all
other caregivers of infants.
Campaign Materials | NICHD
Website
Media-Smart Youth
Interactive after-school nutrition and physical activity education
program designed to teach young people ages 11 to 13 about the
complex media world around them and how it can affect health.
Campaign Materials | NICHD
Website
Milk Matters
Public health education campaign to promote calcium consumption
among tweens and teens, especially during the ages of 11 to 15,
a time of critical bone growth.
Campaign Materials | NICHD
Website
NIDCD
It's a Noisy Planet
Noise-induced hearing loss (NIHL) is preventable. Learn about the
causes and prevention of NIHL so that your tween—and you—can
have healthy hearing for life.
Campaign Materials | NIDCD
Website
WISE EARS!®
National public education campaign to prevent noise-induced hearing
loss (NIHL).
Campaign Materials | NIDCD
Website
NIDCR
Developmental Disabilities and Oral Health
Provides dental professionals in the community with basic information
needed to deliver quality oral health care to people with special
needs, including individuals with physical, mental, and behavioral
challenges.
Campaign
Materials | NIDCR
Website
NIDDK
Celiac Disease Awareness Campaign
Campaign that provides current, comprehensive, science-based information
about the symptoms, diagnosis, and treatment of celiac disease.
Campaign Materials | NIDDK
Website
National Diabetes Education Program (NDEP)
Federally-sponsored initiative that involves public and private
partners in efforts to improve the treatment and outcomes for
people with diabetes, promote early diagnosis, and prevent or
delay the onset of diabetes.
Campaign Materials | NIDDK
Website
Control Your Diabetes for Life
Increasing awareness about the importance and benefits of diabetes
control is the key objective of the "Control Your Diabetes.
For Life." campaign. The campaign includes tailored messages
for the general audience and high-risk populations.
Campaign
Materials | NIDDK
Website
Small Steps, Big Rewards. Prevent type 2 Diabetes
The "Small Steps. Big Rewards. Prevent type 2 Diabetes." campaign,
the first-ever national diabetes prevention campaign, spreads this
important message of hope to the millions of Americans at risk
for the disease, including tailored materials and messages for
those populations at high risk for the disease.
Campaign
Materials | NIDDK
Website
National Kidney Disease Education Program
Federally-sponsored program that encourages testing for chronic
kidney disease (CKD) among people at-risk for CKD. It also educates
those with CKD and their health care providers about ways to
delay or prevent kidney failure.
Campaign Materials | NIDDK
Website
Make the Kidney Connection
An initiative of the National Kidney Disease Education
Program that raises awareness among at-risk communities about the
connection between diabetes, high blood pressure and kidney disease
and the importance of screening for kidney disease. The Family
Reunion Initiative encourages African American families
to incorporate kidney health into their family reunion agendas
and Kidney
Sundays encourages African-American faith-based organizations
to include kidney health messages in programs and events.
Campaign Materials | NIDDK
Website
Weight-control Information Network (WIN)
Provides the general public, health professionals, the media, and
Congress with up-to-date, science-based information on weight
control, obesity, physical activity, and related nutritional
issues.
Campaign Materials | NIDDK
Website
Sisters Together: Move More, Eat Better
Sisters Together: Move More, Eat Better is a national initiative
designed to encourage black women and their families to maintain
a healthy weight by becoming more physically active and eating
healthier foods.
Campaign
Materials | NIDDK
Website
NIDA
Learn the Link
The National Institute on Drug Abuse (NIDA), part of the National
Institutes of Health (NIH), national public service campaign
aims to educate teens on the link between non-injection drug
use and HIV transmission. The campaign features an innovative
television spot blending English and Spanish and a Webisode series
at www.hiv.drugabuse.gov.
Campaign Materials | NIDA
Website
National Drug Facts Week
Building upon its annual Drug Facts Chat Day, when NIDA scientists
chat live with students in schools around the country, NIDA has
created National Drug Facts Week, a national health observance
for teens that aims to shatter the myths about drugs and drug
abuse. For information about the community-based events,
a national drug IQ quiz on the web, a national music/video contest
and other events, go to http://drugfactsweek.drugabuse.gov.
Campaign Materials | NIDA
Website
PEERx
Rx abuse IS drug abuse. NIDA developed PEERx to reach teens
with information about prescription drug abuse and misuse. Focusing
on teen to teen communication, this web site provides science-based
facts, ideas for teachers, and downloads at http://teens.drugabuse.gov/peerx/.
Campaign Materials | NIDA
Website
NINDS
Know Stroke: Know the Signs. Act in Time.
Public education and outreach campaign about the symptoms of stroke
and the importance of getting to the hospital quickly.
Campaign Materials | NINDS
Website
NIH Centers
NCCAM
Time to Talk
Campaign designed to promote open communication between patients
and health care providers concerning comprehensive health care
practices, including the use of CAM.
Campaign Materials | NCCAM
Website
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