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Representation of the Mark

Three possible mark formats are available: (1) standard character format; (2) stylized/design format; or (3) sound mark.  The standard character format should be used to register word(s), letter(s), number(s) or any combination thereof, without claim to any particular font style, size, or color, and absent any design element.  Registration of a mark in the standard character format will provide broad rights, namely use in any manner of presentation.  The stylized/design format, on the other hand, is appropriate if you wish to register a mark with a design element and/or word(s) and/or letter(s) having a particular stylized appearance that you wish to protect.  Formats 1. and 2. may not be mixed in one mark; i.e., do not submit a representation of a mark that attempts to combine a standard character format and a stylized/design format.  

United States Patent and Trademark Office
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Last Modified: 12/14/2011 5:17:46 PM