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| The Defense Acquisition University brand identity communicates the essence of who DAU is and what DAU does. |
Full Branding Guidelines can be found by clicking here.
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The DAU Logo
The DAU logo was designed to represent a forward-looking, best-in-class learning organization. It incorporates a clean, modern typeface and two graphic elements: the pathway of learning, which leads in a forward motion to the seven-pointed star representing success and a best-in-class status.
Color
For professional printing, the DAU red specifications are:
• PMS 186
• CMYK (C0, M100, Y75, K4)
Screen specifications are:
• RGB (R198, G12, K48)
• HTML C60C30
Size
Downloadable logos are provided in sizes ranging from 1 inch to 4.5 inches (measurements refer to width of logo). Whenever possible, use the provided files without scaling them (making them bigger or smaller).
Legend
The words “Defense Acquisition University” (the legend) appear under the logo in Arial Narrow only if the words “Defense Acquisition University” do not appear elsewhere on the page as a title. The legend does not appear if the logo is less than 1.5 inches wide, because the legend will not be legible.which is black to denote strength and solidity.
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The DAU Seal
Defense is represented by the shield, which is black to denote strength and solidity. The torch stands for leadership and learning, the book for study and publication. The portico represents the center of learning and research. The laurel and oak sprigs stand respectively for honor and strength. Blue stands for the Department of Defense; gold stands for excellence, white for integrity.
Use
The DAU seal will be used on:
• Official documents
• Selected reports
• Student certificates
• Transcripts
• Plaques and awards
• Employee I.D. badges
• Employee nametags
The DAU Seal will never appear on the same page as the Logo.
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