Green dry cleaners, Green energy. Green puppy food. Green car washes. Green wall paints. Green grease removal.
Green: it’s everywhere. It’s taught in the first grade. It’s at the center of many corporate manufacturing and marketing policies. And whether you believe in climate change or still have doubts, consumers are now demanding GREEN.
Adopting environmentally friendly and energy efficient business practices provides numerous benefits to new and existing small business owners looking to control costs, attract customers and become socially responsible. Non-toxic, recycled, organic, energy efficient, reused, eco-friendly, farm-to-table: these terms, and others, all help define the fast-growing green market.
So what can you do as a small business? Remember, that regardless of what options you choose, each one of them should and must be connected to your marketing strategy and company messaging. If you adopt energy efficiency practices, let your customers know; if you are committed to local agriculture, let them know, and if your product contains recycled by-products, let them know. Four out of five consumers say they are still buying environmentally friendly products and services today – which sometimes cost more – even in the midst of a recovering economy.
Federal Business Opportunities commonly known as 
ORCA
