Travel

Travel and Tourism: Attracting More International Visitors to the USA

The Commercial Service helps U.S. tourism companies including promotion bureaus, CVBs, hotels, tour operators, and more to capture international business. We support you through the activities of our Travel & Tourism (T&T) Team comprised of tourism specialists throughout the U.S.

Team members can help you understand global markets, develop international marketing plans, meet buyers at international trade shows, and much more.

Learn more about what we can do for you:

Highlights and Upcoming Events:

Join the U.S. Travel and Golf Education Pavilion at Golf Asia Trade Show in Shenzhen in Southern China November 30-December 2, 2012! Click here for more information.

Recorded Webinar: International Travel & Tourism Markets China to the United States
Event Cost: $50
(Call-in & log-in information will be sent after registration and payment is received.)

The U.S. Department of Commerce, Office of Travel and Tourism Industries (OTTI) and the U.S. Commercial Service Travel & Tourism Team are pleased to present a webinar on THE fastest-growing top-ten tourism market to America: China.Spending by Chinese visitors to and within the United States was a record $7.7 billion in 2011. Learn more about the key traveler characteristics of the Chinese visitors over time and how to use this information to tailor your approach to this country. What are the trends in outbound travel from China to the world and the United States? What does the Chinese visitor profile look like? What is the forecast for travel to the United States over the next five years? What are the best practices in attracting Chinese visitors?

To register for this event or for more details on speakers and format, click here.

Future webinars are in the works for the United Kingdom and Canada.
Is there a market you would like to see the Commerce Travel & Tourism Team add to the upcoming webinar list? Send us your country wish list and the Team will work to create future webinars to meet your needs. Want to go one step further? If you have already listened to one of the Team's past webinars, tell us what you liked, or didn't. What can Team members do to improve their webinars? Please send your comments and suggestions to: schermin.smiley@trade.gov.

Celebrating America and its Independence in Honduras!

U.S. Embassy Honduras Fourth of July Celebration, which took place on June 27, 2012 at the U.S. Ambassador's Residence and featured displays for five U.S. cities: Boston, Seattle, New Orleans, Nashville, and Detroit. (In the photo: Pictured from Right to Left: Ambassador Lisa Kubiske; Daniel Kubiske; Porfirio Lobo Sosa, President of the Republic of Honduras; Rossana Lobo, CS Tegucigalpa Senior Commercial Specialist; Marcia Andrade, Commercial Assistant; Kay Gaekel, Embassy Legal Advisor; Danielle Maniscalco, Economic Officer.)

Fifty States in Fifty Days to Discover America
The State Department joins the Department of Commerce in supporting travel and tourism exports with its first such promotional activity, a consumer awareness raising campaign designed to drive traffic to www.discoveramerica.com.

The Fifty States in Fifty Days campaign launches June 1st, 2012 showcasing U.S. states in the order they joined the Union, starting with Delaware, the first state admitted.

Content will focus on national parks and popular attractions, as well as off-the-beaten-path destinations in each of the 50 states - combining images with fun facts and useful information for prospective visitors. The campaign is sure to bolster U.S. government efforts to promote travel under the National Travel & Tourism Strategy and enhance upcoming Commercial Service business to business travel trade events and programs to promote travel & tourism exports. Trade Events

National Travel and Tourism Strategy
Just released! The White House announced the National Travel and Tourism Strategy, charting a new course toward making America a more attractive and accessible destination than ever before. The Strategy sets a goal of drawing 100 million international visitors by 2021, which is expected to generate $250 billion annually in visitor spending by 2012. The strategy also encourages more Americans to travel within the United States. Read more.

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Secretary of Commerce, Mr. John Bryson (center left, second row) with members of the U.S. and Foreign Commercial Service Travel and Tourism Team at International Pow Wow 2012, Los Angeles, CA in April.

Golf America Initiative presents U.S. golf resorts at the 2012 China Golf Show.

Click for more photos from the Golf America Initiative.

Undersecretary of International Trade Administration, Mr. Francisco Sanchez with USFCS Travel and Tourism Team Members at International Pow Wow 2011, San Francisco, CA.

Recorded Webinars: Top Asian Markets That Visit the USA
Event Cost: $25

The U.S. Department of Commerce Travel & Tourism Team has delivered 16 webinars since July 2010. Three of the most recent webinars were on the top Asian markets that visit the United States: Japan, China and South Korea, and are available now for a limited time to listen in and view the information provided for each market.

Japan: The second largest export market to the country, whose visitors spent nearly $17 billion on travel and passenger fare exports in 2011. Japan is the fourth largest arrival market for the country generating around three million visitors or more each year since 1989. Register.

South Korea: It is currently the 11th largest travel export market for the country ($3.8 billion). As an arrivals market, it currently ranks eighth, generating almost 1.2 million visitors. Register.

China: The fastest growth market for the United States. China is the seventh largest travel export market to the country ($7.7 billion) and spending by Chinese has grown by more than 30 percent each year in seven of the last eight years. In terms of arrivals, China entered the top 10 list for the first time in 2011 and surpassed the one million visitor market for the first time. It is forecast to become the 5th largest market by 2014. Register.

OTTI Background
Manufacturing and Services' Office of Travel and Tourism Industries (OTTI) collects, analyzes and disseminates international travel and tourism statistics for the U.S. Travel and Tourism Statistical System. You can also view the OTTI non-resident arrivals data tables that provide monthly estimates on the number of international visitors, and the rate of change each month and year-to-date.

View additional information about inbound travel to the United States.

Learn about U.S. Travel Promotion.