2010 PRISM Awards
By Riggin Waugh
Television’s “How I Met Your Mother,” “Grey’s Anatomy,” “Breaking Bad,” and “Law & Order: Special Victims Unit” as well as the films Crazy Heart and The Soloist were among the productions honored at the 14th Annual PRISM Awards at the Beverly Hills Hotel in April 2010.
In collaboration with SAMHSA and FX Network, the Entertainment Industries Council, Inc., produces the nationally televised PRISM Awards to recognize the realistic depiction of substance use, addiction, and mental health issues in film, television, interactive media, music, DVD, and comic book entertainment.
Steve Wilkos (left), David Foster (center), and SAMHSA’s Kathryn Power (right)
Trophies were handed out for feature films, television series, and performance in these categories. Actors Jeff Bridges and Maggie Gyllenhaal received awards for Performance in a Feature Film for their starring roles in Crazy Heart; the film also received an award for Feature Film—Substance Use.
Other performance awards went to Rosie O’Donnell for America, Hector Elizondo and Tony Shalhoub for “Monk,” Timothy Hutton for “Leverage,” and Kevin McKidd for “Grey’s Anatomy.”
This year’s PRISM Award television special will air on FX Network on September 18. For more, visit the PRISM Awards Web site.
Feature Film–Substance Use
Crazy Heart
(Fox Searchlight Pictures / Informant Media / Butcher’s Run Films)
Feature Film–Mental Health
The Soloist
(Paramount Pictures / DreamWorks Pictures / Working Title Films)
Performance in a Feature Film
Jeff Bridges, Crazy Heart
(Fox Searchlight Pictures / Informant Media / Butcher’s Run Films)
Maggie Gyllenhaal, Crazy Heart
(Fox Searchlight Pictures / Informant Media / Butcher’s Run Films)
Comedy Series
“How I Met Your Mother” for the episode “Last Cigarette Ever”
(CBS Entertainment / 20th Century Fox Television / Bays-Thomas)
Performance in a Comedy Series
Hector Elizondo, “Monk”
(USA Network / Mandeville Films / ABC Studios)
Tony Shalhoub, “Monk”
(USA Network / Mandeville Films / ABC Studios)
Drama Series Episode–Substance Use
“Law and Order: Special Victims Unit” for the episode “Hammered”
(NBC Entertainment / Universal Media Studios / Wolf Films)
Drama Series Episode–Mental Health
“Law and Order” for the episode “Exchange”
(NBC Entertainment / Universal Media Studios / Wolf Films)
Performance in a Drama Episode
Timothy Hutton, “Leverage”
(TNT / Electric Entertainment)
Drama Series Multi-Episode Storyline
“Breaking Bad”: Season 2
(AMC / Sony Pictures Television)
Performance in a Drama Series Multi-Episode Storyline
Kevin McKidd, “Grey’s Anatomy”
(ABC Entertainment / ABC Studios / Shondaland / Mark Gordon Co.)
TV Movie or Miniseries
Natalee Holloway
(Von Zerneck Sertner / Peace Out/Sony Pictures Television)
Prayers for Bobby
(Lifetime Television / Sladek Taaffe Productions / Once Upon a Time Films / Permut Presentations)
Performance in a TV Movie or Miniseries
Rosie O’Donnell, America
(Lifetime Television / The Sanitsky Company / Sony Pictures Television)
Daytime Drama Series
“One Life to Live”: Cole Thornhart: Breaking Point
(ABC Daytime)
Talk Show Episode
“Dr. Phil” for the episode “OCD”
(CBS Television Distribution / Peteski Productions)
News Magazine Segment
“ESPN Outside the Lines” for the Tony Mandarich segment
(ESPN)
Teen or Children’s Program
“Nick News with Linda Ellerbee” for the episode “Kids in Rehab”
(Nickelodeon / Lucky Duck Productions)
Documentary Program–Substance Use
Vanguard “The OxyContin Express”
(Current TV)
Documentary Program–Mental Health
The Alzheimer’s Project
(HBO Documentary Films / Planet Grande Pictures)
Biographical Program
Betty Ford: The Real Deal
(PBS / MacNeil Lehrer Productions)
Unscripted Non-Fiction Program
“The Celebrity Apprentice” for “Episode 805”
(NBC Entertainment / Mark Burnett Productions)
Music or Music Video
Half of Us: When I Can’t Take It, “La Di Da”
(mtvU)
Public Service Project
The Recovery Project
(A&E Network)
Comic Book or Graphic Novel
New Avengers: The Reunion
(Marvel Entertainment)
Luna Park
(Vertigo Comics / DC Comics)