SAMHSA’s Award-Winning Newsletter
January/February 2011, Volume 19, Number 1 

Billboard advertising the Oil Spill Distress Helpline with the language Devastating Spill, Devastating Feelings, Oil Distress Helpline: 1-800-985-5990, Text TalkWithUs to 66746

Oil Spill Update

Television PSA Features Surgeon General

To support families and individuals affected by the Deepwater Horizon oil spill, SAMHSA in collaboration with the Ad Council has created a new campaign designed to raise awareness of the early warning signs of serious emotional distress.

The goal of the campaign is to expand mental health awareness efforts and to support families and individuals. Emotional distress resulting from traumatic events can surface years after an incident such as this occurs.

Public Service Announcements

A television public service announcement (PSA), featuring Surgeon General Regina Benjamin, M.D., M.B.A., aims to help those living in the Gulf states to get the assistance they may need to treat and alleviate long-term psychological distress.

“For many who live on the Gulf Coast, this disaster has affected us very deeply,” said Dr. Benjamin. “We want anyone who is feeling distressed to know that getting help can be as simple as making a phone call or sending a text message.”

Other PSAs include radio and outdoor billboards and support the campaign’s goal to provide access to free resources to those affected in the Gulf states region. The PSAs direct adult, Hispanic, and teen audiences to call a toll-free number (1-800-985-5990) or text TALKWITHUS to 66746 for a safe, confidential way to receive free counseling, information, and support from trained professionals. (Standard text messaging and data rates apply.)

The toll-free Oil Spill Distress Helpline, funded by SAMHSA, links callers to local crisis centers, where local and trained professionals answer the calls and provide confidential assistance. Creole and Spanish-language operators are also available.

Find out more information on the campaign and resources. The Ad Council is a nonprofit organization that encourages volunteer talent from the advertising and media industries to deliver critical messages to the American public.

Listen to the radio PSAs.

BP Gulf Oil Spill Distress Helpline PSA

(Spoken by Surgeon General Regina Benjamin)

The BP Gulf oil spill has caused tremendous damage in the Gulf region. A lot of energy and resources have been spent to clean up the ecological and financial effects.

This tragedy caused emotional turmoil and stress to those living in the area. Some individuals can have strong feelings of increased anxiety, worry and even anger. However there is help available through the Oil Spill Distress Hotline.

Just call 1-800-985-5990 for a safe, confidential way to receive free counseling. Or, if you prefer, you can text TALKWITHUS to 66746. Whether you prefer to talk or text, you should know that assistance is available to help you cope. We are working to restore the environment. Now let’s work to help restore hope, confidence, and peace of mind.



  Cover Story & Related Articles  
Increasing Outreach, Feedback, and Virtual Communities

Increasing Outreach, Feedback, and Virtual Communities

SAMHSA has developed a “digital engagement” program with presences on major social media channels.


  From the Administrator  
Above All, SAMHSA Seeks To Improve Lives

Above All, SAMHSA Seeks To Improve Lives

SAMHSA Administrator Pamela S. Hyde, J.D., talks about SAMHSA’s newly revised document on the Strategic Initiatives. Read more.


  In the News  
President’s Budget

President’s Budget

The FY 2012 Budget requests $3.6 billion for SAMHSA. View the chart.

Oil Spill Update: Call 1-800-985-5990

Oil Spill Update: Call 1-800-985-5990

To support those affected, SAMHSA and the Ad Council created a new awareness campaign.


  Military Families  
Presidential Initiative

Presidential Initiative

A new directive establishes a coordinated Federal approach to supporting military families. View Resources.


  Prevention  
Prevention Day 2011

Prevention Day 2011

Prevention Day included games and fun for local students. Photo Gallery.


  National Expenditures  
Behavioral Health Spending Down

Behavioral Health Spending Down

In 2005, $1.8 trillion was spent on all U.S. health care services; behavioral health spending accounted for 7.3 percent.


  Suicide Prevention  
Marvel Comics’ Superheroes Help

Marvel Comics’ Superheroes Help

“Captain America” is giving a little help to save young lives. Read more on SAMHSA’s blog.

Suicidal Thoughts & Behaviors: Who’s at Risk?

Suicidal Thoughts & Behaviors: Who’s at Risk?

An estimated 8.4 million adults age 18 or older had serious thoughts of suicide last year.


  Treatment Admissions  
Dramatic Shifts State by State

Dramatic Shifts State by State

By region, treatment admissions show striking variations.

Trauma-Related Counseling

Trauma-Related Counseling

Mental health screenings can help identify clients who have experienced trauma.


  Recovery  
Months Away, But . . .

Months Away, But . . .

Things are happening on the Recovery Month website. View webcasts and more.


  Statistics & Data  
Jump in Number of Pharmaceutical-Related Emergencies

Jump in Number of Pharmaceutical-Related Emergencies

A 98.4-percent increase in ER visits is related to the misuse or abuse of pharmaceuticals.


  Visit the SAMHSA Store  

Free Publications at Your Fingertips

SAMHSA’s website includes the new SAMHSA Store for publications and other Agency products. Visit store.samhsa.gov.

SAMHSA Store Video Tour

View the story of the SAMHSA Store. Find out how keyword taxonomy helps your search.