Partnership for a Healthier America:

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About the Partnership

Leadership Board of Directors Financial Reports

The Partnership for a Healthier America (PHA) is devoted to working with the private sector to ensure the health of our nation's youth by solving the childhood obesity crisis. PHA brings together public, private and nonprofit leaders to broker meaningful commitments and develop strategies to end childhood obesity. Most importantly, PHA ensures that commitments made are commitments kept by working with unbiased, third parties to monitor and publicly report on the progress our partners are making to show everyone what can be achieved when we all work together.

Founded in 2010 in conjunction with – but independent from – Let's Move!, PHA is a nonpartisan, nonprofit that is led by some of the nation's most respected health and childhood obesity advocates. Supporting our effort is our honorary chair First Lady Michelle Obama, alongside our honorary vice-chairmen The Honorable William H. Frist, MD, and The Honorable Mayor Cory A. Booker of Newark, NJ. Our board of directors also includes nationally recognized business leaders, advocates, health professionals and thought leaders from a variety of backgrounds.


The Partnership for a Healthier America is an independent, nonpartisan, organization that will mobilize broad-based support for efforts to solve the child obesity challenge. PHA emerged out of a series of conversations between The California Endowment, Kaiser Permanente, Nemours, the Robert Wood Johnson Foundation, the W.K. Kellogg Foundation, and the Alliance for a Healthier Generation.

  • The California Endowment

    The California Endowment, a private, statewide health foundation, was established in 1996 to expand access to affordable, quality health care for underserved individuals and communities, and to promote fundamental improvements in the health status of all Californians. The Endowment has embarked on a new 10-year initiative, Building Healthy Communities, based on the idea that where we live, work and play directly impacts our health. Through its investments in 14 underserved California communities, The Endowment is supporting grassroots-driven ideas for creating healthy places, people and policies. Successful ideas will provide models for statewide change and create momentum for government policies that prioritize prevention and value the health of all communities as essential to the common good. For more information, visit www.calendow.org

  • Kaiser Permanente

    Kaiser Permanente is committed to helping shape the future of health care. Recognized as one of America's leading health care providers and not-for-profit health plans, the organization serves 8.6 million members in nine states and the District of Columbia. Founded in 1945, Kaiser Permanente's mission is to provide high-quality, affordable health care services and to improve the health of members and communities served. The organization is dedicated to care innovations, clinical research, health education and the support of community health. In 2009, the Centers for Disease and Control and Prevention honored Kaiser Permanente with a Pioneering Innovation award in recognition of groundbreaking obesity prevention efforts. Their comprehensive, multifaceted approach to obesity prevention includes strong evidence-based clinical prevention strategies, as well as a concerted effort to create the conditions outside the doctors' offices that make it easier for patients to heed the advice of their physicians to eat better and increase their physical activity. For more information, visit www.kp.org/communitybenefit

  • Nemours

    Nemours, one of the nation's leading pediatric health systems, is dedicated to achieving higher health quality and outcomes for all children. Nemours has made a promise to do whatever it takes to prevent and treat even the most disabling childhood conditions. It's a promise that extends beyond the organization's nationally recognized clinical treatment to an entire integrated spectrum of research, advocacy, education and prevention. Nemours operates the Alfred I. duPont Hospital for Children in Delaware, and children's outpatient clinics in Delaware, Pennsylvania, New Jersey and Florida. Construction of a top-tier pediatric medical facility is underway near Orlando - the Nemours Children's Hospital will open in 2012. In Delaware, using a multi-sector, place-based approach that includes child care, primary care, schools and community-based organizations, Nemours is working to stem the growth of childhood obesity. Nemours leads as both a model of, and an advocate for, health policies and programs that seek to transform our system from a focus on sickness to a focus on wellness. For more information, visit www.nemours.org

  • Robert Wood Johnson Foundation

    The Robert Wood Johnson Foundation focuses on the pressing health and health care issues facing our country. As the nation's largest philanthropy devoted exclusively to improving the health and health care of all Americans, the Foundation works with a diverse group of organizations and individuals to identify solutions and achieve comprehensive, meaningful and timely change. For more than 35 years the Foundation has brought experience, commitment, and a rigorous, balanced approach to the problems that affect the health and health care of those it serves. When it comes to helping Americans lead healthier lives and get the care they need, the Foundation expects to make a difference in your lifetime. For more information, visit www.rwjf.org

  • W.K. Kellogg Foundation

    The W.K. Kellogg Foundation works to ensure that all children, and especially the most vulnerable, can grow and thrive by having quality education, economic security, healthy food, physical activity, safe environments and access to health care. Through long-term investments, the Kellogg Foundation has been working to transform food systems and grow healthier generations of children and communities. Today, the Kellogg Foundation continues its tradition as one of the world's largest private foundations, making grants to improve lives of vulnerable children in the U.S., Latin America, the Caribbean and southern Africa. For more information, visit www.wkkf.org

  • Alliance for a Healthier Generation

    The American Heart Association and William J. Clinton Foundation joined forces in May of 2005 to create a healthier generation by addressing one of the nation's leading public health threats – childhood obesity. The goal of the Alliance is to reduce the nationwide prevalence of childhood obesity by 2015, and to empower kids nationwide to make healthy lifestyle choices. The Alliance works to positively affect the places that can make a difference to a child's health: homes, schools, restaurants, doctor's offices and communities. For more information, visit www.HealthierGeneration.org

Click on the logos above to learn more about our Founders

Let's Move! is a comprehensive initiative, launched by First Lady Michelle Obama, dedicated to solving the problem of obesity within a generation, so that children born today will grow up healthier and able to pursue their dreams.

The First Lady's Let's Move! initiative focuses on the following five pillars:

  • Creating a healthy start for children
  • Empowering parents and caregivers
  • Providing healthy food in schools
  • Improving access to healthy, affordable foods
  • Increasing physical activity


To visit Let's Move!, click here.

PHA compliments the Let's Move! initiative, bringing together public, private and nonprofit leaders to broker meaningful commitments and develop strategies to end childhood obesity. PHA works hard to ensure that commitments made are commitments kept by working with unbiased, third parties to monitor and publicly report on the progress our partners are making to show everyone the progress we can make when we all work together.

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Our Partners

In order to solve the childhood obesity crisis, we must harness the resources, expertise and most importantly the free-market creativity that drives this nation. To be sure, the public sector has an important role to play - as do parents and kids - but their involvement alone is not enough to succeed. PHA works with the private sector to create meaningful commitments, and ensures that when those commitments are made that credit is given where credit is due. PHA has no interest in forcing industry to meet unrealistic benchmarks. The goal is to maximize the potential of the private sector to achieve success. We want the private sector with us because, quite simply, we will not succeed without it.

Click on a company to see what commitment looks like.

To date, organizations making meaningful commitments include:

All-Clad
Birds Eye
Bright Horizons
Brown's Super Stores
Calhoun Enterprises
The California Endowment's FreshWorks Fund
ChildObesity 180
Darden
The Fresh Grocer
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The Healthy Weight Commitment Foundation
Hyatt Hotels
Kaiser Permanente
Klein Family Markets
The Links, Inc.
New Horizon Academy
SUPERVALU
Walgreens
Wal-Mart
YMCA
See More »

Play Streets

On July 18, 2012, PHA Honorary Chair First Lady Michelle Obama announced an incredible opportunity to turn our nation's streets into play spaces and bring physical activity back into the lives of children across the country.

Play Streets is PHA’s way of helping make that opportunity a reality.

Play Streets close specific streets to traffic on a routine basis and open that space to the community to encourage physical activity. They offer a high-impact approach to encouraging and increasing physical activity, particularly in neighborhoods that lack sufficient open space for activity.

The Blue Cross and Blue Shield Association is generously supporting PHA’s Play Streets program by offering funding to 10 select localities to help get Play Streets off the ground in their communities. The Play Streets RFP is available here.

Evaluations conducted at Play Streets in New York City* reveal encouraging findings:

  • 84 percent of survey respondents reported that they felt the neighborhood was safer with a Play Street. "The more children come out, the more people feel secure in a safe environment," one participant wrote.
  • 64 percent of Play Street attendees reported that if not at the Play Street, they would have been engaged in a sedentary activity.
  • 71 percent of individuals surveyed walked to the Play Street, an added health benefit.
  • Foot traffic to businesses in and around a Play Street is increased greatly over foot traffic when the street is open to vehicular traffic.

The beauty of the Play Streets concept is that it is general and flexible, allowing each locality to mold it to its own needs and resources. While some cities close off just a block or two at a time others are closing many miles of city streets. Some partner with ongoing farmer's markets to maximize space, others find new areas to convert into play spaces.

Want to know how you can create a play street in your city or town? Email us at PlayStreets@ahealthieramerica.org

*"Play Streets--A Case Study: Harvest Home Play Streets in East Harlem and the South Bronx," Transportation Alternatives (2011): transalt.org/playstreets

Docs to Download:




On July 18th, 2012, First Lady Michelle Obama announced an incredible opportunity to turn our nation's streets into play spaces and bring physical activity back into the lives of children.

Play Streets is the Partnership for a Healthier America's way of helping make that opportunity a reality.

To help us reach this goal, the Blue Cross and Blue Shield Association is generously supporting the Play Streets program and offering funding to ten select localities to help get their own Play Streets off the ground and serve their own communities.

If you represent a city or town and are interested in strengthening your community, making it safer and improving the health of your residents, all without busting the budget, then download the formal Request for Proposal by clicking on the download buttons above. Submissions will only be accepted from Mayoral or City Council offices.

You can submit the RFP electronically to playstreets@ahealthieramerica.org, fax it to 202-842-9060 or mail it to:
The Partnership for a Healthier America
2001 L Street, NW
Suite 750
Washington, DC  20036

The deadline to submit your RFP is Wednesday, August 29, 2012 at 12:00 (noon) Eastern Time.

On July 30, 2012 PHA will host a conference call to allow potential applicants to ask any questions they may have. To receive the call-in information, please email playstreets@ahealthieramerica.org.

News and Information

Childhood obesity is a serious, growing epidemic, cutting across all categories of race, ethnicity, family income and locale. Obesity rates tripled in the past 30 years, a trend that means, for the first time in our history, American children may face a shorter expected lifespan than their parents. Additionally, we spend $150 billion every year to treat obesity-related conditions, with childhood health care costs rapidly increasing that number.

Researchers have estimated that 16.9 percent of children and adolescents ages 2 to 9 are obese, and 31.7 percent are overweight. This translates to more than 12 million children and adolescents who are obese, and more than 23 million who are overweight.

Alarmingly, the obesity problem is starting at an even earlier age, with researchers estimating that 21.2 percent of children only ages 2 to 5 already obese or overweight, a percentage that has more than doubled during the past three decades. The obesity rate for children ages 6 to 11 has also more than quadrupled – from 4.2 to 19.6 percent – as well as tripled for adolescents ages 12 to 19 – from 4.6 to 18.1 percent – over the past four decades.

Some populations are more likely to be obese or live in unhealthy environments than others. Lower-income individuals, Blacks, Latinos, American Indians and those living in the southern part of the United States are among those affected more by obesity than their peers. Many of these communities have access to half as many supermarkets as the wealthiest areas. Communities with high levels of poverty are also significantly less likely to have places where children can be physically active, such as parks, green spaces, and bikes paths and lanes.

FOR IMMEDIATE RELEASE
Sept. 1, 2012

 

PARTNERSHIP FOR A HEALTHIER AMERICA ANNOUNCES ESSENTIAL PRACTICES FOR YOUTH PHYSICAL ACTIVITY PROGRAMMING, NEW COMMITMENT FROM US TENNIS ASSOCIATION
White House Senior Policy Advisor Sam Kass lauded the steps taken to help end
the crisis of inactivity in the U.S.

 

Flushing Meadows, NY – Today at the U.S. Open, the Partnership for a Healthier America (PHA), which works with the private sector and PHA Honorary Chair First Lady Michelle Obama to end the childhood obesity epidemic in America, unveiled a set of seven essential practices for increasing the quality and quantity of youth physical activity programming in America.

It also announced a new collaboration with the U.S. Tennis Association (USTA) to build 3,200 kid-sized courts in 2012. The commitment exemplifies these essential practices by focusing on fun, mentoring and coaching as ways to increase availability of quality physical activity opportunities for children across the country.

“Children’s physical activity levels today are falling well short of the 60 minutes a day that they should be getting,” said PHA CEO Lawrence A. Soler. “This has implications for their physical and mental well-being, as well as their chronic disease risk. The seven practices announced today were developed over the last year in collaboration with some of the world’s leading experts. They are something that every youth physical activity program can strive for. USTA’s programs already meet several of these critical elements, and we are pleased to have them as a key partner today.”

Essential Practices for Youth Physical Activity Programming
The essential practices, also called program design filters, are part of a comprehensive process started by Nike, the American College of Sports Medicine and the International Council for Sport and Physical Education to unite key experts and practitioners around a common vision for increasing physical activity in kids worldwide. Later this month, the results of this collective work will publish in a report titled Designed to Move.

PHA has worked with this group to set two goals: reintegrate physical activity into the everyday lives of children and families, and inspire and enable children to choose active play and sport. The first step toward operationalizing these goals was to develop a set of evidence-based program design filters to ensure quality youth physical activity programs that will help build a foundation to ensure kids stay active and develop healthy habits throughout their lives.
To advance these efforts within the United States, PHA has worked in collaboration with a cadre of experts from the public, private, non-profit and academic sectors
to bring to life a set of filters that apply to all programs, all kids, and all activities. The best physical activity programs for children will be:

• Designed to provide universal access
• Age appropriate
• Geared toward recommended guidelines on dosage and duration
• Fun
• Focused on motivation and incentives
• Able to track progress, individually and for the group
• Led by well-trained coaches and mentors

“We are raising the most sedentary generation of youth America has ever seen.  It is urgent that we all act together to break this cycle and get our kids moving again. The design filters that PHA is releasing today are an important first step,” said Sam Kass, White House Assistant Chef and Senior Policy Advisor for Healthy Food Initiatives. “By uniting around these seven filters, we will help make sure that all kids have access to positive physical activity experiences, which is critical to set them on a path toward an active, healthy life.”
Over the next several months, PHA will work with thought leaders, program managers and others to develop evaluation measures to help move the design filters forward.

More information on the filters, including a policy brief, is available at www.ahealthieramerica.org/designfilters.

USTA Commitment
Also this morning, PHA and the USTA announced that in 2012, USTA has committed to invest approximately $1 million to create or refurbish 3,200 kid-sized tennis courts in communities around the country. This commitment follows one made by the organization in 2011 to build 3,000 courts—in sum, the USTA is building 6,200 new courts over two years.

The organization also will offer training to 12,000 new and existing coaches to hone their skills, and will commit a minimum of $150,000 worth of new tennis equipment to support programs in schools and other youth facilities that are providing tennis programs for kids under 10.

“The USTA is proud to be working with the Partnership for a Healthier America and Let's Move! to help shine a spotlight on the crisis of physical inactivity among America’s youth and to encourage them to replace passive activities with a more active lifestyle,” said Kurt Kamperman, Chief Executive, Community Tennis, USTA. “We believe tennis is the sport of opportunity and has the ability to change lives by helping kids become active, healthier people and opening doors to social and educational opportunities. The USTA is reaching hundreds of thousands of kids in schools and public parks in countless communities by providing grants, programs and building and refurbishing courts so that more kids will have safe and fun places to play.”

“The USTA understands that physical activity is key to a healthy lifestyle, and that active kids grow into active adults,” Soler said. “The organization’s focus on tennis as a fun activity that begins with kids under 10 who have access to supportive coaches and mentors emphasizes some of the key attributes of quality programming that PHA announced today. We’re pleased that so many new activities will be available to kids around the country who want to try tennis.”

The Partnership for a Healthier America (PHA) is devoted to working with the private sector to ensure the health of our nation’s youth by solving the childhood obesity crisis. In 2010, PHA was created in conjunction with – but independent from – First Lady Michelle Obama’s Let’s Move! effort. PHA is a nonpartisan nonprofit organization that is led by some of the nation's most respected health and childhood obesity experts. PHA brings together public, private and nonprofit leaders to broker meaningful commitments and develop strategies to end childhood obesity. Most important, PHA ensures that commitments made are commitments kept by working with unbiased, third parties to monitor and publicly report on the progress our partners are making. For more information about PHA, please visit www.aHealthierAmerica.org and follow PHA on Twitter @PHAnews.

The USTA is the national governing body for the sport of tennis in the U.S. and the leader in promoting and developing the growth of tennis at every level -- from local communities to the highest level of the professional game. A not-for-profit organization with more than 750,000 members, it invests 100% of its proceeds in growing the game. It owns and operates the US Open, the highest attended annual sporting event in the world, and launched the Olympus US Open Series linking 10 summer tournaments to the US Open. In addition, it owns the 90-plus Pro Circuit events throughout the U.S, and selects the teams for the Davis Cup, Fed Cup, Olympic and Paralympic Games. The USTA philanthropic entity, USTA Serves, provides grants and scholarships and helps underserved youth and people with disabilities. For more information on the USTA, log on to usta.com, “like” the official Facebook page facebook.com/usta or follow @usta on Twitter.

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USA BMX, Partnership for a Healthier America, and Let’s Move! Join forces to Create Let’s Move! Race Days to promote healthy lifestyles

According to the Center for Disease Control and Prevention, approximately 12.5 million U.S. youth are obese, and another 11 million are overweight. Together, they represent nearly one in three children and adolescents in this country—an epidemic by any measure. To help combat this epidemic, beginning August 11th through August 18th USA BMX will be offering Free Race Days to new riders at participating tracks across the U.S. and Canada. This initiative is designed to get families active and help bolster childhood wellness.

Exercise is an important aspect of staying healthy, and this event will provide new riders with an opportunity to get moving while having fun. BMX is a great option for offering an individual sport “where nobody sits on the bench” and the entire family can participate! There are over 350 participating tracks in North America, each designed to accommodate all skill levels from the novice to the expert rider.

“BMX racing is a great activity and sport for kids and kids at heart,” said BA Anderson, CEO of USA BMX. “We are excited about this opportunity to introduce new people to our sport and hope that thousands will take advantage of this opportunity.”

“As PHA and Team USA work together to get nearly 2 million kids moving this year, USA BMX’ offer of free track passes is another great way to get us to our goal,” said PHA’s Chief Marketing Officer Drew Nannis. “Matching the right sport to the right kid isn’t easy, so offering a wide range of sports and activities for kids to try through this commitment is critical. A circuit at a BMX track might be enough to get another kid excited about being active – and an active kid is a healthier kid.”

on the Partnership for a Healthier America’s website www.ahealthieramerica.org/freeraceday Once registered, the participant will receive a 30-day free trial membership for their local BMX track.

About Partnership for a Healthier America

Partnership for a Healthier America (PHA) is devoted to working with the private sector to ensure the health of our nation’s youth by solving the childhood obesity crisis. In 2010, PHA was created in conjunction with – but independent from – First Lady Michelle Obama’s Let’s Move! effort. PHA is a nonpartisan, nonprofit organization that is led by some of the nation's most respected health and childhood obesity experts. PHA brings together public, private and nonprofit leaders to broker meaningful commitments and develop strategies to end childhood obesity For more information about PHA, please visit www.aHealthierAmerica.org.

About Let’s Move!

Let’s Move! is a comprehensive initiative, launched by the First Lady, dedicated to solving the challenge of childhood obesity within a generation, so that children born today will grow up healthier and able to pursue their dreams. Combining comprehensive strategies with common sense, Let’s Move! is about putting children on the path to a healthy future during their earliest months and years. Giving parents helpful information and fostering environments that support healthy choices. Providing healthier foods in our schools. Ensuring that every family has access to healthy, affordable food. And, helping kids become more physically active. For more information about Let’s Move! please visit www.letsmove.gov

About USA BMX

USA BMX was formed in 2011 by merging the ABA (American Bicycle Association), formed in 1977 and the National Bicycle League (NBL) formed in 1974. Headquartered in Chandler, Arizona, USA BMX is "The Sanctioning Body of BMX"©. USA BMX organizes BMX racing for boys, girls and adults, in the United States and Puerto Rico as well as in Canada under the name BMX Canada. With over 65,000 active members and 350 racing facilities, USA BMX is the largest promoter of action sports. For more information about USA BMX please visit www.usabmx.com

 

FOR IMMEDIATE RELEASE

Blue Cross and Blue Shield Association Teams with Partnership for a Healthier America to Create New Play Streets across America

PHA Honorary Chair First Lady Michelle Obama lauds the commitment, which gives cities and towns the chance to win scholarships to provide kids more space for outdoor activities and exercise

(Philadelphia, Pa.) July 18, 2012 – The Partnership for a Healthier America (PHA), which works with the private sector and PHA Honorary Chair First Lady Michelle Obama to end the childhood obesity crisis, today announced that the Blue Cross and Blue Shield Association (BCBSA) has joined its efforts to help make communities across America healthier. Over the next year, BCBSA will support the creation of 40 new Play Streets – roads closed to traffic and open to the community to encourage physical activity. Play Streets offer a high-impact way to encourage more physical activity, particularly in neighborhoods that lack open space.

“Thanks to the commitments we’re announcing today, our cities, towns and counties will be able to do even more,” said First Lady Michelle Obama. “We still have a long way to go to solve this problem.  But if leaders like these keep coming to the table and we all keep working together, then I am confident that we can give all our children the happy, healthy futures they so richly deserve.”

PHA and BCBSA are inviting cities and towns across the United States to apply for funding that will support local efforts to get kids and communities out and active by creating at least four Play Streets per locality. PHA’s Play Streets program is flexible, allowing localities to tailor the program to their needs and resources. Cities can close one to two blocks at a time, partner with farmers’ markets or parks to maximize space, or close many miles of streets. Already, several cities and towns across the country – from San Francisco to Fort Worth to Chicago – have successfully launched their own Play Streets.

“For more than 80 years, the Blues® have made a difference in the lives of the communities they serve. One area of specific focus for all Blue Cross and Blue Shield companies is the health and wellness of children and reversing the trend of childhood obesity,” said Scott P. Serota, BCBSA president and CEO. “It is going to take a collaborative effort to make a difference in this growing epidemic and the Blues are looking forward to working alongside PHA, city officials and local community partners to organize and successfully launch Play Streets events across the country.”

Ten recipients will receive funds, technical assistance, and communications and marketing support from PHA and BCBSA for Play Street events in their city or town. Winning cities will be chosen based on their ongoing commitment to increasing physical activity among kids; health education and programming; sustainability of the program; and community development.

“We know that, for a number of reasons, most kids do not get the recommended 60 minutes a day of physical activity,” said PHA CEO Lawrence A. Soler. “Lack of safe places to play, limited access to playgrounds or parks, and busy schedules are just a few of the reasons kids aren’t as active as they used to be. As a leader in the health insurance industry, BCBSA understands that ending the childhood obesity epidemic is going to take work from all of us, at all levels—including addressing the challenges that lay before us in a creative manner.”

The Play Streets program is one solution to the low-activity lifestyles hurting America’s youth. Participating cities have seen an immediate impact. In New York City, 64 percent of the kids using Play Streets reported that, if not for the local Play Street, they would have been engaged in a sedentary activity; 71 percent reported that they walked to the Play Street, an added benefit. The same survey also pointed to the promise that Play Streets holds for local economic development; area businesses reported that foot traffic around the Play Streets increased greatly.

PHA today released the Request For Proposal, available at www.ahealthieramerica.org/playstreetsRFP. RFP submissions are due on August 29, 2012. 

About Partnership for a Healthier America

Partnership for a Healthier America (PHA) is devoted to working with the private sector to ensure the health of our nation’s youth by solving the childhood obesity crisis. In 2010, PHA was created in conjunction with – but independent from – First Lady Michelle Obama’s Let’s Move! effort. PHA is a nonpartisan nonprofit organization that is led by some of the nation's most respected health and childhood obesity experts. PHA brings together public, private and nonprofit leaders to broker meaningful commitments and develop strategies to end childhood obesity. Most important, PHA ensures that commitments made are commitments kept by working with unbiased, third parties to monitor and publicly report on the progress our partners are making. For more information about PHA, please visit www.aHealthierAmerica.org and follow PHA on Twitter @PHAnews.

About the Blue Cross and Blue Shield Association

The Blue Cross and Blue Shield Association (BCBSA) is a national federation of 38 independent, community-based and locally-operated Blue Cross and Blue Shield companies that collectively provide healthcare coverage for 100 million members – one-in-three Americans. For more information on the BCBSA and its member companies, please visit bcbs.com, connect with BCBSA on Facebook, check out BCBSA videos on YouTube or follow BCBSA on Twitter for up-to-date information.

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FOR IMMEDIATE RELEASE

PHA APPLAUDS PARTNER HYATT’S GROUNDBREAKING CHILDREN’S MENU

New, Healthier Kids’ Menu Offers Tasty Items and Meets Part of Hyatt’s Commitments to PHA

Washington, D.C. (July 18, 2012) – Larry Soler, CEO of the Partnership for a Healthier America (PHA), which works with the private sector and PHA Honorary Chair First Lady Michelle Obama to end the childhood obesity epidemic, today released the following statement in regard to Hyatt’s announcement of new, healthier kids’ menu at Hyatt hotels:

“Today, Hyatt announced it is launching a new kids menu, which provides nutritious, fresh and fun offerings for the three million children served annually at Hyatt hotels. This new menu, created as part of Hyatt’s Food. Thoughtfully Sourced. Carefully Served philosophy and its commitment to PHA, offers tasty, healthy options for kids.

“Hyatt’s new kids’ menu offers fruits or vegetables as the default side item; makes low-fat milk available with free refills; meets the most recent U.S. Dietary Guidelines for Americans, MyPlate and PHA’s standards; and ensures food illustrations depict healthier options. Most importantly, it tastes great.  Anyone who has bought a meal for their child will tell you that finding a healthy option is really only half the battle; it’s got to taste great, too. Hyatt’s efforts to create a great-tasting, healthy menu that kids enjoy have completely paid off.

“Hyatt is a true leader in the hospitality industry, making the healthy choice the easy choice for busy parents and families away from home. With more than a third of kids in this country overweight or obese, these are the sorts of changes that will make a real difference. We applaud Hyatt’s commitment, and its continued dedication to giving Hyatt guests healthy options while traveling.”

The Partnership for a Healthier America (PHA) is devoted to working with the private sector to ensure the health of our nation’s youth by solving the childhood obesity crisis. In 2010, PHA was created in conjunction with – but independent from – First Lady Michelle Obama’s Let’s Move! effort. PHA is a nonpartisan nonprofit organization that is led by some of the nation's most respected health and childhood obesity experts. PHA brings together public, private and nonprofit leaders to broker meaningful commitments and develop strategies to end childhood obesity. Most important, PHA ensures that commitments made are commitments kept by working with unbiased, third parties to monitor and publicly report on the progress our partners are making. For more information about PHA, please visit www.aHealthierAmerica.org and follow PHA on Twitter @PHAnews.

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Partnership for a Healthier America and Parent Earth Team Up to Help Keep Families Healthy and Active

WASHINGTON, DC – The Partnership for a Healthier America (PHA), which works with the private sector and its honorary chairwoman First Lady Michelle Obama to solve the nation’s childhood obesity crisis, today announced that it is working with Parent Earth (parentearth.com) to help parents create and maintain a healthier home.

Parent Earth demonstrates a commitment to reducing childhood obesity by educating parents about healthy food choices and strategies to improve the food in their schools and communities. Together, Parent Earth and PHA will make available to their respective networks short videos that will help parents cook with their kids; make affordable and nutritious family recipes; do fun family food projects; and find practical solutions to common food dilemmas. PHA will also advise Parent Earth on future productions.

“By educating parents with a variety of quick and easy tips, Parent Earth helps remove some of the barriers that keep families from eating healthy,” said Elly Spinweber, PHA’s director of marketing and communications. “These short videos will not only help viewers decrease the amount of time needed to create healthy meals, but will also teach them simple ways to cut costs, making living a healthy lifestyle easier.”

“We love PHA’s philosophy to ‘Make the healthy choice the easy choice,’” said Parent Earth Founder, Nicole Betancourt. “Together we want to help parents overcome the many modern obstacles to cooking healthy food for their families today - tight budgets, little time to shop and cook, lack of access to supermarkets, and the lost art of preparing our own food.”

Sarah Schenck, Parent Earth’s Co-Founder, adds, “By giving parents the expert advice, quick tips and fun ideas to raise children with a healthy relationship to food, we at Parent Earth join PHA in bringing the joy of food back into family life in the United States of America.”

About PHA

The Partnership for a Healthier America (PHA) is devoted to working with the private sector to ensure the health of our nation's youth by solving the childhood obesity crisis. In 2010, PHA was created in conjunction with – but independent from Michelle Obama’s Let’s Move! effort. PHA is a nonpartisan, nonprofit organization that is led by some of the nation's most respected health and childhood obesity advocates.  PHA brings together public, private and nonprofit leaders to broker meaningful commitments and develop strategies to end childhood obesity. Most important, PHA ensures that commitments made are commitments kept by working with unbiased, third parties to monitor and publicly report on the progress our partners are making. For more information about PHA, please visit www.aHealthierAmerica.org and follow PHA on Twitter @PHAnews.

ABOUT PARENT EARTH

How can we foster a world that nurtures healthy, thriving children? Parent Earth creates, gathers and shares short videos that answer parents’ questions about food, including cooking, gardening, nutrition and behavior. Parent Earth videos reflect diverse opinions and perspectives and offer a wide range of parenting styles and food choices -- all aimed at promoting healthy, fresh, safe and affordable food for all children.

Parent Earth videos feature pediatricians, nutritionists, sustainable food advocates, holistic health counselors and notable names like “Renegade Lunch Lady” Ann Cooper, best-selling author Paul Greenberg, documentary filmmaker Curt Ellis, and nutritionist Latham Thomas.

Parent Earth is created by Emmy Award-winning filmmaker and Institute for Agriculture and Trade Policy (IATP) Food and Community Fellow Nicole Betancourt and Co-Founder and filmmaker Sarah Schenck. For more information, visit www.ParentEarth.com.

 

PHA joins Team USA to Celebrate Olympic Day

Team USA Provides Thousands of Free and Low Cost Activities This Weekend and Throughout the Year for Kids Who Want to Play Like Olympians and Paralympians

WASHINGTON, DC—With just over a month left until the opening of the 2012 Olympic Games in London, new polling released today shows that more than half of parents say that their children will be active alongside US Olympians and Paralympians this summer. The Partnership for a Healthier America (PHA) has joined with Team USA to make that possible in communities across the country. With two-thirds of parents expressing interest in signing their kids up for free or low cost community summer programs, this collaborative effort will provide kids everywhere opportunities to get moving this summer.  

“The Olympic and Paralympic Games inspire children from all over the world to get active and participate in sport,” said five-time Olympian and Team USA’s chef de mission for the 2012 Olympic Games Teresa Edwards. “Olympic Day, and the U.S. Olympic Committee’s collaboration with Mrs. Obama, Let’s Move! and PHA, is a fantastic opportunity to highlight the importance of healthy lifestyles and the positive impact that sport has on society.”

PHA, which works with the private sector and PHA honorary chair First Lady Michelle Obama to end the childhood obesity crisis, today released new findings that suggest the significant potential of this summer’s Olympic and Paralympic Games to get kids moving. This study, conducted by independent research company Social Science Research Solutions, surveyed a nationally representative sample of 500 parents with children under age 16 living in the household via telephone interviews, which occurred from May 31 to June 17, 2012.

More than eight in 10 parents indicated that that they plan on using the Olympics and Paralympics to get their children more excited about participating in sports or another form of physical activity. When asked if they would be interested in signing their child up for new low cost or free physical activity or sports programs this summer if available, nearly two-thirds (66%) of those surveyed responded ‘yes.’ Cost played a factor as well, with three-fourths of families making less than $50,000 a year saying they would be interested in signing their kids up for a new physical activity program this summer if a new free or low-cost option were available in their community.

“We know that kids want to be active, and we know that parents are looking for ways to get them more active,” said PHA’s Chief Marketing Officer Drew Nannis. “This poll confirms the importance of getting information about free and low-cost programs to parents. We need to do everything we can to make the healthy choice the easy choice for busy parents and families, and our relationship with Team USA is a great way to do just that.”

In order to fulfill its commitment to provide 1.7 millions kids with beginner athletic programming throughout 2012, Team USA is working with PHA as well as First Lady Michelle Obama’s Let’s Move! effort to bring free or low-cost clinics, races, school visits, after school programs and other physical activity opportunities to communities throughout the nation. Interested families can go to www.ahealthieramerica.org/olympics and type in their zip code to find local programs and facilities.

The Partnership for a Healthier America (PHA) is devoted to working with the private sector to ensure the health of our nation’s youth by solving the childhood obesity crisis. In 2010, PHA was created in conjunction with – but independent from – First Lady Michelle Obama’s Let’s Move! effort. PHA is a nonpartisan nonprofit organization that is led by some of the nation's most respected health and childhood obesity experts. PHA brings together public, private and nonprofit leaders to broker meaningful commitments and develop strategies to end childhood obesity. Most important, PHA ensures that commitments made are commitments kept by working with unbiased, third parties to monitor and publicly report on the progress our partners are making. For more information about PHA, please visit www.aHealthierAmerica.org and follow PHA on Twitter @PHAnews. 

Social Science Research Solutions/SSRS conducted interviews from May 31 to June 17, 2012 with a nationally representative sample of 500 parents with children under age 16 living in the household as part of EXCEL, SSRS’s weekly national telephone survey. Each week, SSRS conducts a minimum of 1,000 interviews, of which 300 interviews are completed with respondents on their cell phones and at least 30 are conducted in Spanish, assuring unprecedented representation on an omnibus platform. Completes are representative of the United States population of adults 18 and older. 

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Family Food Revolution: America Makes Dinner Launches

Cozi and Partnership for a Healthier America Launch National

Campaign to Encourage American Families to Sit Down to Dinner Together

Tom Colicchio, Laurie David, Sierra McCormick and other celebrities share their favorite family recipes for America Makes Dinner; Families can enter to win a private cooking lesson from Chopped’s Allison Sosna

 

Seattle, Wash.— June 12, 2012 – Cozi, the No. 1 online and mobile family calendar and organizer, and the Partnership for a Healthier America (PHA), an organization focused on making the healthy choice the easy choice for busy parents and families, today announced America Makes Dinner, a national campaign focused on changing the way American families think about dinner, and providing them with the tools and encouragement they need to prioritize healthy, sit-down dinners.

America Makes Dinner kicks off today, with new family dinner selections each week from celebrities, chefs and food bloggers including Tom Colicchio, owner of Craft Restaurants; Laurie David, producer and author of “The Family Dinner: Great Ways to Connect with Your Kids, One Meal at a Time;” and Sierra McCormick, from the Disney Channel Original Series “A.N.T. Farm,” all of whom have shared their healthy and affordable family recipes.

Families across the country can visit www.AmericaMakesDinner.com to find simple, nutritious meal ideas and, by preparing each week’s featured recipe and sharing their feedback, help choose recipe finalists. Once America’s favorite recipes have been chosen, the America Makes Dinner campaign will culminate with America Makes Dinner Day on Oct. 17, when families across the country will sit down and enjoy the winning recipes.

Families also can enter their favorite family-friendly dinner recipes at www.AmericaMakesDinner.com. Three finalists will be featured during one week of the America Makes Dinner challenge, and the winning family will win a private cooking lesson from chef-preneur Allison Sosna, former executive chef of DC Central Kitchen, a competitor on Food Network’s “Chopped” and a passionate advocate of healthy food for children. During the three-hour cooking lesson, Sosna will teach the basics of preparing quick and easy dinners, and leave the family with a full week’s worth of delicious family dinner ideas. The winner will also receive an All-Clad sauté pan, perfect for large families who like to cook one-dish meals.

Families are encouraged to submit a recipe that helps them get a healthy meal on the table, even on a busy weeknight. To be eligible, dinner recipes must be simple, original and appropriate for families with children. The final recipes also will follow federal MyPlate guidelines for a healthy meal.

“The single most important act anyone can do with their family is to sit down together and enjoy a home-cooked meal,” said Laurie David. “And if you do, your children will reap the benefits long into their adult years.”

America Makes Dinner partners who will be sharing their favorite family dinner recipes include:

·       Daniel and Shauna Ahern, authors of “Gluten Free Girl: How I Found the Food That Loves Me Back” and “Gluten-Free Girl and the Chef”

·       Kristy Bernardo, personal chef and blogger for “The Wicked Noodle”

·       Floyd Cardoz, chef and Top Chef Masters winner

·       Tom Colicchio and Maria Hines, James Beard Award-winning chefs

·       Laurie David, producer and author of “The Family Dinner: Great Ways to Connect with Your Kids, One Meal at a Time” and her co-author, Kirstin Uhrenholdt

·       Cara Eisenpress, author of “In the Small Kitchen” and a Meatless Monday blogger

·       Sierra McCormick, of Disney’s “A.N.T. Farm”

·       Holly Smith, chef and James Beard Foundation Medal winner, and her son Oliver

·       Allison Sosna, chef and contestant on Food Network's “Chopped”

“Most everyone agrees that eating dinner together is a good thing—good for our health, our families and our wallets,” said Cozi CEO Robbie Cape. “But things get in the way—like homework, soccer practice and not knowing quick and healthy recipes. Both Cozi and PHA are committed to helping build healthier futures for children, and we hope that families across the nation will join us to promote the importance of sitting down together as a family to have dinner and talk about their day.”

“We know that when families eat together at home, they inevitably eat healthier,” said Larry Soler, PHA CEO. “America Makes Dinner is a great way to celebrate the power of families to make healthier choices together, and to inspire everyday families to share their favorite quick, healthy meals. We look forward to the recipes that America will cook up together this fall!”

Families can visit www.americamakesdinner.com to find simple recipe ideas that follow MyPlate guidelines for a healthy meal and help choose the recipe finalists.

About Cozi

Cozi is a free Web and mobile service that simplifies busy family life. With Cozi, families have the tools to manage schedules and activities with an online calendar, track grocery lists, shopping lists and to do lists, plan meals and store recipes, organize household chores, and share family moments with relatives and friends—all with one solution. Families can access Cozi from any computer at home or at work, and can get their grocery list, shopping list, to do list, schedule and messages on any mobile phone. Located in Seattle, Wash., Cozi was founded by veterans of Microsoft, Expedia and Amazon with a vision for creating technology tuned to the family. Cozi has over 6 million registered family members, and is available for free at www.cozi.com.

About the Partnership for a Healthier America

The Partnership for a Healthier America (PHA) is devoted to working with the private sector to ensure the health of our nation’s youth by solving the childhood obesity crisis. In 2010, PHA was created in conjunction with – but independent from – First Lady Michelle Obama’s Let’s Move! effort. PHA is a nonpartisan nonprofit organization that is led by some of the nation's most respected health and childhood obesity experts. PHA brings together public, private and nonprofit leaders to broker meaningful commitments and develop strategies to end childhood obesity. Most important, PHA ensures that commitments made are commitments kept by working with unbiased, third parties to monitor and publicly report on the progress our partners are making. For more information about PHA, please visit www.aHealthierAmerica.org and follow PHA on Twitter @PHAnews.

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Press Contacts:

Rebekah Nicodemus

Atomic PR for Cozi

415-593-1400
cozi@atomicpr.com

Elly Spinweber

Partnership for a Healthier America

202-842-9001

news@ahealthieramerica.org

 

PHA Statement on Food Access and the Obesity Epidemic

WASHINGTON, D.C. – Partnership for a Healthier America (PHA) President and CEO Lawrence A. Soler released the following statement in response to today’s Washington Post article about food access and obesity:

“Increasing access to healthy, affordable foods is an important part of solving the childhood obesity crisis. While PHA is proud of our partners' commitments to increase access to such foods by building or improving more than 1,500 stores around the country, we - along with many who join us in this fight every day - have maintained that it is just one part of the solution. Working with food companies to get children to eat more vegetables; encouraging some of the nation's largest restaurant chains to make their kids' menus healthier; and ensuring child care centers create healthy environments for those in their care, among other initiatives, also are key strategies to reversing this epidemic. 

“The U.S. is on pace to see half of all American adults obese by 2030. Tackling a crisis of this size requires all of us - across all sectors - to work together to implement effective strategies. PHA is committed to partnering with the private sector to create individual initiatives that are part of an effective, comprehensive approach."

The Partnership for a Healthier America (PHA) is devoted to working with the private sector to ensure the health of our nation’s youth by solving the childhood obesity crisis. In 2010, PHA was created in conjunction with – but independent from – First Lady Michelle Obama’s Let’s Move! effort. PHA is a nonpartisan nonprofit organization that is led by some of the nation's most respected health and childhood obesity experts. PHA brings together public, private and nonprofit leaders to broker meaningful commitments and develop strategies to end childhood obesity. Most important, PHA ensures that commitments made are commitments kept by working with unbiased, third parties to monitor and publicly report on the progress our partners are making. For more information about PHA, please visit www.aHealthierAmerica.org and follow PHA on Twitter @PHAnews.

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PHA Recognizes Disney for Upgrading Standards for Advertising, Nutrition

 

WASHINGTON – Lawrence A. Soler, CEO of the Partnership for a Healthier America (PHA), an organization focused on solving the nation’s childhood obesity crisis, today issued the following statement regarding Disney's announcement of new nutrition and advertising standards:

“Solving the childhood obesity crisis requires commitment across all sectors, and at all levels. With television channels in more than 100 million homes and more than 12 million kids’ meals served last year alone, Disney is in a unique position to help kids and families live healthier. The new advertising standards and updated nutritional guidelines announced today are an important step forward. While there is much more to do, today’s announcement is a testament  to the important role the private sector plays in making the healthy choice the easy choice for busy parents and families. We hope this commitment will inspire others to adopt similar standards so that together, we can bring an end to the childhood obesity crisis.”

The Partnership for a Healthier America (PHA) is devoted to working with the private sector to ensure the health of our nation’s youth by solving the childhood obesity crisis. In 2010, PHA was created in conjunction with – but independent from – First Lady Michelle Obama’s Let’s Move! effort. PHA is a nonpartisan nonprofit organization that is led by some of the nation's most respected health and childhood obesity experts. PHA brings together public, private and nonprofit leaders to broker meaningful commitments and develop strategies to end childhood obesity. Most important, PHA ensures that commitments made are commitments kept by working with unbiased, third parties to monitor and publicly åreport on the progress our partners are making. For more information about PHA, please visit www.aHealthierAmerica.org and follow PHA on Twitter @PHAnews.

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Team USA Joins First Lady, PHA to Get More Than 1.7 Million Children Active During Olympic Year

U.S. Olympians and Paralympians will lead nationwide effort to increase physical activity among kids

WASHINGTON – The Partnership for a Healthier America (PHA), which works with the private sector and its honorary chair First Lady Michelle Obama to end the childhood obesity crisis, today announced a commitment with members of Team USA to get more than 1.7 million kids active in 2012.  Through USA Cycling/BMX, US Paralympics, USA Soccer, USA Swimming, USA Track & Field, USA Tennis, USA Gymnastics, the US Olympians Associations, USA Field Hockey and US Volleyball, PHA will provide beginner athletic programming to more than 1.7 million kids in 2012.  

Families can go to www.ahealthieramerica.org/olympics and type in their zip code to see programs in their area.

The First Lady, who will lead the Presidential Delegation to the Opening Ceremony of the 2012 Olympic Games in London this summer, announced today at an event in Dallas that she will use the Olympics as inspiration to get more kids healthy and active.  Thanks to today’s commitment, children will now have new opportunities for physical activity.

“This year, 1.7 million young people will be participating in Olympic and Paralympic sports in their communities – many of them for the very first time.  And that is so important, because sometimes all it takes is that first lesson, or clinic, or class to get a child excited about a new sport,” said First Lady Michelle Obama. “So this summer, together with our children, we can support Team USA not just by cheering them on, but by striving to live up to the example they set. In the end, some of these athletes will bring home the gold, but all of them will make our country proud, and all of them will inspire a generation of young people to get active, to strive for excellence, and to pursue whatever dreams they may hold in their hearts.”

"For a few weeks this summer, Team USA will inspire us all with their skill, their grace and their abilities. Because of today's commitments, the inspiration will not end after the closing ceremonies," said PHA President and CEO Larry Soler. "The First Lady's leadership has brought together a group of organizations that are committed to helping more than a million young people engage in sports in ways that were previously unavailable to them.  It's important for us to remember that being active and moving more doesn't mean you have to train like our nation's elite athletes - but being active is part of a healthy lifestyle. And the more opportunities our kids have to move, the healthier lives they will lead."

“We’re incredibly honored to have Mrs. Obama join us in Dallas to celebrate the accomplishments of America’s finest athletes and announce new ways we can all work together to increase access to sport for young children,” said USOC CEO Scott Blackmun. “The Let's Move! initiative is an important one and something the entire Olympic family in the United States is eager to support.”

Members of Team USA are making the following commitments:

USA Cycling/USA BMX will offer free 30-day memberships to tracks and free races/clinics at 350 BMX tracks nationwide this summer. These efforts will engage approximately 88,000 young people, an increase of 40% from 2011.

USA Field Hockey will launch the “FUNdamental Field Hockey” program to introduce kids ages 7-11 to the sport of Field Hockey at 250 locations.  This program will engage 15,000 kids this year.

USA Gymnastics will challenge its local member clubs to host introductory clinics and events for National Gymnastics Day on September 22, 2012.  These events will reach approximately 40,000 kids – an increase of 80% over USA Gymnastics’ youth engagement last year.  

The US Olympians Association recently kicked off a “Walk to London” initiative through which 5,456 children will walk a total of 5,456 miles – the distance from Los Angeles to London – at 20 free community-based walks from April 8 through June 23. More than 250 Olympians and Paralympians will participate as walk leaders, and each walk will host other clinics and sports expos alongside the route.

US Paralympics will facilitate 300 Paralympic Ambassador visits to schools and community centers and provide training for an additional 1,000 local leaders. US Paralympics will also work with local partners to establish 80 new Paralympic Sports Clubs to reach a total of 250 clubs by the end of this year.  The organization estimates that they will engage a combined 87,500 young people through these programs, an increase of 40% over last year.

The US Soccer Federation will engage 12,000 youth in 13 cities through the U.S. Soccer Foundation’s Soccer for Success program, which provides free, afterschool programming to urban youth.  In 2011, the program reached 8,000 kids in 8 cities.

USA Swimming will enroll 530,000 new learn-to-swim participants in its “Make a Splash” program at more than 500 local partner sites.  Additionally, USA Swimming will engage 70,000 new youth members through its local chapters.  In all, USA Swimming will provide beginner programming to 600,000 young people in 2012. 

The US Tennis Association (USTA) will introduce 620,000 youth to tennis by training 4,000 physical education professionals in the “10 & Under Tennis” curriculum.  USTA will also expand its National Junior Tennis and Learning Network (NJTL) to reach 100,000 youth through local partner sites.  Additionally, USTA will involve 30,000 youth in Kids Tennis Clubs that provide afterschool and summer programming in communities across the country.  In all, USTA will reach 750,000 new kids this year.

USA Track& Field will expand its youth programming by 35% this year to reach 120,000 kids across the country.  USATF will do this by engaging 80,000 youth in local track clubs and by facilitating beginner clinics and Olympian visits for 40,000 students through its Win with Integrity and Track in a Box programs for schools.

USA Volleyball will introduce 30,000 children to volleyball in 2012 by enhancing their “Grow the Game Together” programming, launching a new “Move with a New Player” program, and expanding its existing youth outreach with partners including the American Alliance for Health, Physical Education, Recreation and Dance (AAHPERD) and the YMCA.

US Olympic Committee will support its National Governing Bodies to ensure that youth are engaged in beginner level Olympic and Paralympic sport programming in 2012. It will utilize the platform of the 2012 Olympic and Paralympic Games to promote active, healthy lifestyles through multiple communications channels, events, and media opportunities.

In addition, while not a formal PHA commitment, USA Basketball, as part of its Hoops for Troops initiative, will host a series of events and clinics for military families this summer in collaboration with Let’s Move!, the First Lady’s Joining Forces Initiative, and the Department of Defense.  These efforts will coincide with USA Basketball’s 2012 Olympic Tour and the World Basketball Festival in July. 

Every organization that works with PHA is required to agree that PHA will monitor and report on progress toward their commitment.  USA Cycling/BMX, US Paralympics, USA Soccer, USA Swimming, USA Track & Field, USA Tennis, the US Olympians Associations, USA Field Hockey, USA Volleyball and USA Gymnastics have agreed to work with an independent verifier to report the progress of their commitments for PHA’s annual report.

The Partnership for a Healthier America (PHA) is devoted to working with the private sector to ensure the health of our nation’s youth by solving the childhood obesity crisis. In 2010, PHA was created in conjunction with – but independent from – First Lady Michelle Obama’s Let’s Move! effort. PHA is a nonpartisan nonprofit organization that is led by some of the nation's most respected health and childhood obesity experts. PHA brings together public, private and nonprofit leaders to broker meaningful commitments and develop strategies to end childhood obesity. Most important, PHA ensures that commitments made are commitments kept by working with unbiased, third parties to monitor and publicly report on the progress our partners are making. For more information about PHA, please visit www.aHealthierAmerica.org and follow PHA on Twitter @PHAnews.

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Birds Eye, America’s Leading Vegetable Company, Joins Partnership for a Healthier America in the Fight Against Childhood Obesity

Birds Eye announces three-year campaign commitment aimed at increasing vegetable consumption among kids

WASHINGTON – The Partnership for a Healthier America (PHA), which works with the private sector and its honorary chair First Lady Michelle Obama to end the childhood obesity crisis, today announced that Birds Eye, America’s leading vegetable company, is launching a three-year effort to encourage kids to look at vegetables in a whole new way.

Birds Eye will invest a minimum of $6 million over three years and is launching a campaign that celebrates and engages GenVeg —a generation of kids who want to eat and enjoy their vegetables. This marketing and advertising effort will encourage children to eat more vegetables by going straight to the source, kids, through a partnership with Nickelodeon’s hit live-action series iCarly in 2012 and one of America’s most well-known young stars who will serve as campaign ambassador, reaching kids where they are, on their level and in their own voice. Additionally, the company will distribute 50 million coupons and bring to market two kid-inspired vegetable products to be launched nationally. 

"Helping parents afford to put vegetables on the plate and helping kids get excited about eating them are vital components of making our nation healthier,” said First Lady Michelle Obama.  “I'm proud that Birds Eye and the Partnership for a Healthier America have come together to make the healthy choice the easy choice for families and I hope more companies step up to help our kids grow up healthy and strong."

“Most people know what they need to do to eat healthier – the challenge comes in lowering the cost, making healthier options more accessible and, maybe most important, getting our kids to actually want to eat their veggies,” said PHA President and CEO Larry Soler. “Birds Eye understands that talking to kids differently about eating their vegetables is an important part of helping to change their eating habits. Their commitment embodies the PHA’s goal to help make the healthy choice the easy choice – not just by reducing barriers like cost and time, but also by focusing on something we sometimes overlook: taste.”

“Birds Eye is taking a different approach to helping kids discover the wonder of vegetables by going straight to the source,” said Sally Genster Robling, president of the Birds Eye Frozen Division. “We’re asking kids what they think about fresh vegetables in frozen form and inviting them to help us create new veggie products just for kids. By engaging and empowering moms and kids with options available year round, Birds Eye hopes to get more vegetables on America’s dinner plates.”

Birds Eye is making the following commitments:

·      Birds Eye commits to dedicate at least $2 million per year for each of three years—calendar years 2012, 2013 and 2014—to marketing and advertising efforts to encourage children to enjoy and consume vegetables. These funds will support a GenVeg consumer marketing campaign that speaks directly to kids, in the voices of kids.

o   In 2012, the GenVeg campaign will appear on Nickelodeon and specifically on the hit live-action series, iCarly. Potential media channels for the GenVeg campaign will also include: TV, radio, digital, print, in-store and retailer-specific campaigns as well as other communication vehicles. 

o   At least one-third of the GenVeg television messages will reach women age 26-54 with children between ages six and 11 and household income of $30,000 or less.

·      Birds Eye commits to investing in product innovation to bring to market at least two new kid-inspired vegetable products. 

o   Each of the new Birds Eye products must meet 2010 US Dietary Guidelines and the company will introduce these products to retailers nationwide.

·      Birds Eye commits to conduct a three-year program to distribute at least 50 million coupons tied to the GenVeg campaign encouraging children to discover the wonder of vegetables. These coupons must promote products that meet US Dietary Guidelines and price reductions must be at least 50 percent off.

Every company that works with PHA is required to agree that PHA will monitor and report on progress toward their commitment.  Birds Eye has agreed to work with an independent verifier to report the progress of their commitment for PHA’s annual report.

The Partnership for a Healthier America (PHA) is devoted to working with the private sector to ensure the health of our nation’s youth by solving the childhood obesity crisis. In 2010, PHA was created in conjunction with – but independent from – First Lady Michelle Obama’s Let’s Move! effort. PHA is a nonpartisan nonprofit organization that is led by some of the nation's most respected health and childhood obesity experts. PHA brings together public, private and nonprofit leaders to broker meaningful commitments and develop strategies to end childhood obesity. Most important, PHA ensures that commitments made are commitments kept by working with unbiased, third parties to monitor and publicly åreport on the progress our partners are making. For more information about PHA, please visit www.aHealthierAmerica.org and follow PHA on Twitter @PHAnews.

Birds Eye® unlocks the wonder of vegetables and makes them accessible and enjoyable to everyone, everyday. Using vegetables picked and frozen at their peak of freshness, Birds Eye® helps Americans make vegetables a meaningful part of everyday life. Providing a range of tasty and exciting solutions that make eating vegetables a memorable taste experience, Birds Eye® has something for everyone: with pure and simple vegetables under the Birds Eye®, C&W®, Freshlike® and McKenzie's® brand names; Birds Eye Steamfresh® vegetables and vegetable rich blends; and Birds Eye Voila!® complete frozen meals. For more information on Birds Eye® visit www.birdseye.com or www.facebook.com/BirdsEyeVegetables. Birds Eye® is a portfolio brand of Pinnacle Foods Group LLC.

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FOR IMMEDIATE RELEASE                   

March 30, 2012

 

FAMILY CIRCLE AND PARTNERSHIP FOR A HEALTHIER AMERICA KICK OFF 2012 CHILDHOOD OBESITY ROUNDTABLE SERIES IN ATLANTA

Family Circle Editor in Chief Linda Fears moderates panel focused on solutions to food access, included representatives from PHA, CBS Atlanta, the Georgia Food Industry Association and DeKalb County

 

ATLANTA, G.A - The Partnership for a Healthier America (PHA) and Family Circle magazine Wednesday hosted the first in a series of solutions-oriented roundtable discussions about the childhood obesity crisis. PHA works with honorary chair First Lady Michelle Obama and the private sector to end the childhood obesity epidemic within the next generation, and Family Circle magazine has committed itself to giving moms of tweens and teens the information they need to raise healthy children by offering practical advice and delicious weeknight meal ideas.

“Today, a third of children in the U.S. are overweight or obese,” said Lawrence A. Soler, PHA CEO and President. “We must all work together to reduce these rates. We are thrilled to team up with Family Circle magazine and leading experts nationwide to lead solutions-oriented discussions on how to tackle this epidemic together. This is just one of several ways that PHA is working to end childhood obesity.”


 Wednesday’s discussion focused on access to healthy, affordable food, and brought together some of the nation’s leading experts, including DeKalb County CEO Burrell Ellis; Kathy Kuzava, president of the Georgia Food Industry Association; PHA board chair Dr. James R. Gavin, III, MD, PhD; and CBS Atlanta news anchor Stephany Fisher, to discuss best practices and innovative solutions.
 

Photos are available upon request, please contact news@ahealthieramerica.org.

 

About Partnership for a Healthier America

The Partnership for a Healthier America (PHA) is devoted to working with the private sector to ensure the health of our nation’s youth by solving the childhood obesity crisis. In 2010, PHA was created in conjunction with – but independent from – First Lady Michelle Obama’s Let’s Move! effort. PHA is a nonpartisan nonprofit organization that is led by some of the nation's most respected health and childhood obesity experts. PHA brings together public, private and nonprofit leaders to broker meaningful commitments and develop strategies to end childhood obesity. Most important, PHA ensures that commitments made are commitments kept by working with unbiased, third parties to monitor and publicly report on the progress our partners are making. For more information about PHA, please visit www.aHealthierAmerica.org and follow PHA on Twitter @PHAnews.

About Family Circle

Published 12 times a year by Meredith Corporation, with a circulation rate base of 4 million and an audience of over 19 million readers, Family Circle is one of the most widely read monthly magazines in the world. Family Circle provides smart relevant advice, sensible solutions, and inspiration in a voice that encourages and celebrates success in its pages and online at www.familycircle.com.  Family Circle has always been committed to women’s issues and in 1973 became the first women’s magazine to fully underwrite a professional women’s sporting event, the Family Circle Cup, an annual women’s tennis tournament held in April in Charleston, S.C., at Family Circle Magazine Stadium. For more information about Family Circle, please visit FamilyCircle.com and follow Family Circle on Twitter @FamilyCircle.

 

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*** EVENT ADVISORY *** EVENT ADVISORY *** EVENT ADVISORY***EVENT ADVISORY***EVENT ADVISORY***EVENT ADVISORY***EVENT ADVISORY***

FAMILY CIRCLE AND PARTNERSHIP FOR A HEALTHIER AMERICA KICK OFF 2012 CHILDHOOD OBESITY ROUNDTABLE SERIES IN ATLANTA ON MARCH 28

The panel, moderated by Family Circle Editor in Chief Linda Fears, includes representatives from PHA, CBS Atlanta, the Georgia Food Industry Association and DeKalb County

WHAT: The Partnership for a Healthier America, which works with honorary chair First Lady Michelle Obama and the private sector to end the childhood obesity epidemic within a generation, and Family Circle magazine, which is dedicated to offering moms of tweens and teens practical advice and delicious weeknight meal ideas, are hosting a series of roundtable discussions about the childhood obesity crisis.

The first discussion will focus on access to healthy, affordable food, and takes place in Atlanta, GA. The roundtable will bring together some of the nation’s leading experts, including DeKalb County CEO Burrell Ellis; Kathy Kuzava, president of the Georgia Food Industry Association; PHA board chair Dr. James R. Gavin, III, MD, PhD, to discuss best practices and innovative solutions; and CBS Atlanta news anchor, Stephany Fisher, who will join the panel in conjunction with the station’s Fit Kids, Fit Families campaign dedicated to increasing awareness about the serious effects of childhood obesity in Georgia.

WHY: A third of children in the U.S. are overweight or obese. Georgia has the 2nd highest childhood obesity rate in the U.S. with 40 percent of children in Georgia being either obese or overweight. By 2030, half of all Americans will be obese.  In the last decade, Americans have spent roughly half of their families’ total food budgets and consumed nearly a third of all calories away from home. To ensure our children are starting their lives with healthy habits, we must increase access to affordable, healthy foods.

WHO:            

Linda Fears, Family Circle, Editor in Chief

Burrell Ellis, CEO, DeKalb County  

Stephany Fisher, Anchor, CBS Atlanta       

Dr. James R. Gavin, III, MD, PhD, PHA board chair

Kathy Kuzava, President, Georgia Food Industry Association

WHEN & WHERE    

10:30 a.m. to noon

March 28, 2012

Emory University

Miller Ward Alumni House

Governors Hall

815 Houston Mill Road

Atlanta, GA 30329

MORE INFO:     

This event is free and open to the public.

Reporters interested in attending should RSVP to news@ahealthieramerica.org or Blair.decembrele@meredith.com

About Partnership for a Healthier America

The Partnership for a Healthier America (PHA) is devoted to working with the private sector to ensure the health of our nation’s youth by solving the childhood obesity crisis. In 2010, PHA was created in conjunction with – but independent from – First Lady Michelle Obama’s Let’s Move! effort. PHA is a nonpartisan nonprofit organization that is led by some of the nation's most respected health and childhood obesity experts. PHA brings together public, private and nonprofit leaders to broker meaningful commitments and develop strategies to end childhood obesity. Most important, PHA ensures that commitments made are commitments kept by working with unbiased, third parties to monitor and publicly report on the progress our partners are making. For more information about PHA, please visit www.aHealthierAmerica.org and follow PHA on Twitter @PHAnews.

About Family Circle

Published 12 times a year by Meredith Corporation, with a circulation rate base of 4 million and an audience of over 19 million readers, Family Circle is one of the most widely read monthly magazines in the world. Family Circle provides smart relevant advice, sensible solutions, and inspiration in a voice that encourages and celebrates success in its pages and online at www.familycircle.com.  Family Circle has always been committed to women’s issues and in 1973 became the first women’s magazine to fully underwrite a professional women’s sporting event, the Family Circle Cup, an annual women’s tennis tournament held in April in Charleston, S.C., at Family Circle Magazine Stadium. For more information about Family Circle, please visit FamilyCircle.com and follow Family Circle on Twitter @FamilyCircle.

About CBS Atlanta

CBS ATLANTA is owned and operated by Meredith Corporation (www.meredith.com), one of the nation's leading media and marketing companies with core competencies in magazine and book publishing, television broadcasting, integrated marketing and interactive media. Meredith owns 12 television stations that reach nearly 10 percent of television households across the country.  Meredith’s Broadcasting assets include: WGCL-TV (CBS), Atlanta; KPHO-TV (CBS), Phoenix, AZ; KPTV (FOX) and KPDX-TV (MYN), Portland, OR; WFSB-TV (CBS), Hartford-New Haven, CT; WSMV-TV (NBC), Nashville, TN; KCTV (CBS) and KSMO (MYN), Kansas City, MO; WHNS-TV (FOX), Greenville-Spartanburg-Anderson, SC-Asheville, NC; WNEM-TV (CBS), Flint-Saginaw, MI; KVVU-TV (FOX), Las Vegas, NV; WSHM, (CBS) Springfield, MA; and radio station WNEM-AM in Saginaw-Bay City, MI.

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For Immediate Release

March 7, 2012

Contact

news@ahealthieramerica.org

202.842.9001

 

Dr. Judith Palfrey Receives PHA fellowship

Former Let’s Move! executive director will work with health professionals to address the issue of childhood obesity

WASHINGTON – The Partnership for a Healthier America (PHA), which works with the private sector and its honorary chairwoman First Lady Michelle Obama to solve the nation’s childhood obesity crisis, today announced that Judith Palfrey, M.D., has been named as a part-time fellow to engage the health community, specifically medical professionals, in developing strategies to end the childhood obesity crisis within a generation. 

Dr. Palfrey will also continue her work as the T. Berry Brazelton Professor of Pediatrics at Harvard Medical School and Senior Associate in Medicine at Children’s Hospital, Boston. She is the former Executive Director of Let’s Move! and also served as the President of the American Academy of Pediatrics from 2009-2010.  Prior to that, Dr. Palfrey was the chief of the Division of General Pediatrics at the Children’s Hospital in Boston.

“Dr. Palfrey’s experience will be a valuable asset in PHA’s efforts to work with doctors, nurses and other health professionals who serve on the front lines of this epidemic,” said PHA CEO Lawrence A. Soler. “She understands the difficulties the health community faces when dealing with this issue and will draw on that knowledge to develop strategies with other health professionals to overcome those hurdles. PHA is looking forward to having her work with us to solve the childhood obesity epidemic.”

The six-month fellowship is funded through a grant from the Robert Wood Johnson Foundation. The Robert Wood Johnson Foundation founded PHA in 2010, along with The California Endowment, Kaiser Permanente, Nemours, the W.K. Kellogg Foundation, and the Alliance for a Healthier Generation.

The Partnership for a Healthier America (PHA) is devoted to working with the private sector to ensure the health of our nation’s youth by solving the childhood obesity crisis. In 2010, PHA was created in conjunction with – but independent from – First Lady Michelle Obama’s Let’s Move! effort. PHA is a nonpartisan nonprofit organization that is led by some of the nation's most respected health and childhood obesity experts. PHA brings together public, private and nonprofit leaders to broker meaningful commitments and develop strategies to end childhood obesity. Most important, PHA ensures that commitments made are commitments kept by working with unbiased, third parties to monitor and publicly report on the progress our partners are making. For more information about PHA, please visit www.aHealthierAmerica.org and follow PHA on Twitter @PHAnews.

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For Immediate Release                                    
February 10, 2012                                   

Media Contact:

Partnership for a Healthier America

news@ahealthieramerica.org

202.842.9001 x 203

 

First Lady Michelle Obama Announces New Chefs Move to Schools Coalition and Website in Dallas

Tom Colicchio, “Top Chef” chef’testants and members of the Dallas Cowboys join the First Lady and students for a healthy cook-off

Dallas, February 10, 2012—First Lady Michelle Obama today unveiled new efforts to expand the Chefs Move to Schools program, which helps chefs and schools team up to educate children about healthy food choices.

Joined by renowned chef Tom Colicchio, six “Top Chef” chef’testants and members of the Dallas Cowboys at Kleberg/Rylie Recreation Center in Dallas, Mrs. Obama participated in a “Top Chef”-style cook-off with students from the Dallas Independent School District, which has earned more HealthierUS School Challenge Gold Awards than any other district in the country.

The first lady also unveiled a new Chefs Move to Schools website, www.chefsmovetoschools.org. The site is a one-stop shop for chefs and schools, allowing them to sign up for the program; access training, recipes and resources; and learn how chefs and schools across the country are partnering to create healthier school environments.

“Chefs Move to Schools has been a huge success with thousands of chefs teaming up with schools to prepare healthier meals and teach students about healthy eating, and now we’re excited to take this program to the next level,” said First Lady Michelle Obama. “ChefsMoveToSchools.org will make it even easier for chefs to connect with schools and share ideas with each other. So I’m counting on chefs and schools across our country to go to the website, sign up, and start cooking!”

The site was created thanks to a new coalition of leading culinary, nutrition and school organizations that will oversee the Chefs Move to Schools program. Leading the coalition is the American Culinary Federation and School Nutrition Association. Also joining is Cornell Center for Behavioral Economics in Child Nutrition Programs (BEN), The Culinary Trust, Harvard School of Public Health, International Corporate Chefs Association, SupermarketGuru|The Lempert Report, National Food Service Management Institute, Partnership for a Healthier America, Share Our Strength and the U.S. Department of Agriculture.

"Getting chefs into schools to teach kids more about eating healthy is a hands-on way to encourage these good habits early," said Drew Nannis, PHA director of communications and marketing. "Already thousands of chefs have signed on and are working in schools across the country. Now they can connect online to share information and tips about what works, how kids are responding and what they like and don't like. PHA is pleased to be part of this innovative coalition to end childhood obesity within a generation."

The Chefs Move to Schools program began in June 2010 as part of the Let’s Move! initiative, dedicated to solving the challenge of childhood obesity within a generation. Through the program, chefs partner with schools in their communities and work with teachers, parents and school nutrition professionals to help educate kids about food and nutrition. The goal of the program is to promote chefs as the catalyst for creating a new nation of child food advocates and start turning the tide on unhealthy eating behaviors.

Approximately 3,400 chefs and 3,350 schools across the nation have signed up for the program to date. Together, chefs and schools have developed gardens, introduced salad bars to cafeterias, created healthier school meal recipes, hosted educational demonstrations and empowered kids with the knowledge they need to make healthy decisions.

Visit www.chefsmovetoschools.org today to learn more or to register as an official participant.

About PHA

The Partnership for a Healthier America (PHA) is devoted to working with the private sector to ensure the health of our nation’s youth by solving the childhood obesity crisis. In 2010, PHA was created in conjunction with – but independent from – First Lady Michelle Obama’s Let’s Move! effort. PHA is a nonpartisan nonprofit organization that is led by some of the nation's most respected health and childhood obesity experts. PHA brings together public, private and nonprofit leaders to broker meaningful commitments and develop strategies to end childhood obesity. Most important, PHA ensures that commitments made are commitments kept by working with unbiased, third parties to monitor and publicly report on the progress our partners are making. For more information about PHA, please visit www.aHealthierAmerica.org and follow PHA on Twitter @PHAnews.

 

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FOR IMMEDIATE RELEASE

Feb. 9, 2012

CONTACT

202.842.9001 x. 203

news@ahealthieramerica.org

 

Partnership for a Healthier America Marks Two-Year Anniversary

WASHINGTON – This week, as the Partnership for a Healthier America (PHA)—which works with honorary chair First Lady Michelle Obama and the private sector to solve the nation’s childhood obesity crisis—marks the two-year anniversary of its founding, PHA President and CEO Larry Soler issued the following statement:

“Two years ago, PHA was created to engage private companies in the childhood obesity fight. Today, 19 of the nation’s leading private sector organizations have made meaningful commitments to help put an end to this epidemic. We couldn’t be more pleased with the efforts of our partners. Commitments from leading industry retailers, grocery store chains and childcare centers are resulting in healthier options on children’s menus; access to fresh fruits and vegetables for people living in underserved communities; healthier options on store shelves; more active environments in early childhood education centers, and much more. We look forward to continuing this work with our current partners and with new corporations that are committed to helping make the healthy choice the easy choice for busy parents and families.

“The support of PHA’s honorary chair, First Lady Michelle Obama, and honorary vice-chairs, Newark Mayor Cory Booker and former U.S. Senate Majority Leader William H. Frist, MD, has been essential in helping PHA achieve our mission over the last two years. Their determination to solve this problem is remarkable and the spotlight that the First Lady, in particular, has shined on this crisis through her work with Let’s Move! and PHA is invaluable. But none of our work would be possible without the vision and ongoing support of PHA’s founders: The Alliance for a Healthier Generation, the California Endowment, Kaiser Permanente, Nemours, the Robert Wood Johnson Foundation and the W.K. Kellogg Foundation.

“We will continue to work together in this fight until our collective goal is achieved: to end childhood obesity within a generation.”

The Partnership for a Healthier America (PHA) is devoted to working with the private sector to ensure the health of our nation’s youth by solving the childhood obesity crisis. In 2010, PHA was created in conjunction with – but independent from – First Lady Michelle Obama’s Let’s Move! effort. PHA is a nonpartisan nonprofit organization that is led by some of the nation's most respected health and childhood obesity experts. PHA brings together public, private and nonprofit leaders to broker meaningful commitments and develop strategies to end childhood obesity. Most important, PHA ensures that commitments made are commitments kept by working with unbiased, third parties to monitor and publicly report on the progress our partners are making. For more information about PHA, please visit www.aHealthierAmerica.org and follow PHA on Twitter @PHAnews.

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FOR IMMEDIATE RELEASE

Feb. 7, 2012

CONTACT

news@ahealthieramerica.org

202.842.9001 x 203

 

PHA Applauds Walmart “Great for You” Front-of-Pack Labeling

Washington, D.C.—Partnership for a Healthier America (PHA) President and CEO Larry Soler today released the following statement on PHA partner Walmart’s front-of-pack labeling announcement:

“Making the healthy choice the easy choice for busy parents and families is essential to tackling the U.S. childhood obesity crisis. Today, Walmart fulfilled part of its commitments to PHA by implementing new front-of-pack labeling that helps Walmart customers quickly see which products are the healthier choice. Any visual cue that allows consumers to quickly differentiate healthier food options helps busy families and we are pleased that Walmart continues to be a critical leader among a growing number of private sector organizations looking to end this epidemic.”

The “Great for You” icon is part of Walmart’s commitments to PHA, which also include:

  • Reformulating thousands of everyday packaged food items by 2015 by reducing sodium 25 percent and added sugars 10 percent, and by removing all remaining industrially produced trans fats.
  • Making healthier choices more affordable, saving customers approximately $1 billion per year on fresh fruits and vegetables, in addition to dramatically reducing or eliminating the price premium on key "better-for-you" items, such as reduced sodium, sugar or fat products;
  • Providing solutions to address food deserts by building stores in underserved communities that are in need of fresh and affordable groceries; and
  • Increasing charitable support for nutrition programs that help educate consumers about healthier food solutions and choices.

 

The Partnership for a Healthier America (PHA) is devoted to working with the private sector to ensure the health of our nation’s youth by solving the childhood obesity crisis. In 2010, PHA was created in conjunction with – but independent from – First Lady Michelle Obama’s Let’s Move! effort. PHA is a nonpartisan nonprofit organization that is led by some of the nation's most respected health and childhood obesity experts. PHA brings together public, private and nonprofit leaders to broker meaningful commitments and develop strategies to end childhood obesity. Most important, PHA ensures that commitments made are commitments kept by working with unbiased, third parties to monitor and publicly report on the progress our partners are making. For more information about PHA, please visit www.aHealthierAmerica.org and follow PHA on Twitter @PHAnews.

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CONTACT

202.842.9001

news@ahealthieramerica.org

 

Partnership for a Healthier America Applauds New, Expanded Shop-Rite of Cheltenham

Cheltenham, Penn.—Partnership for a Healthier America CEO and President Lawrence A. Soler released the following statement after the opening of the expanded Shop-Rite of Cheltenham, which is increasing access to healthy, affordable food to thousands of Pennsylvanians:

“Last summer, Brown’s Super Stores joined the Partnership for a Healthier America at the White House with the First Lady and a host of other organizations to make a commitment to bring affordable, healthy food to communities who currently have low access. Today’s celebration is an important piece of that commitment.

“One thing we know for sure is that if families don’t have access to healthy, affordable food, they can’t even consider buying it. This is where companies like Brown’s Super Stores are stepping in to help make the healthy choice the easy choice.

“Jeff and Sandy Brown are leaders in the effort to fight food deserts, and demonstrate to all of us how smaller retailers who get to know their communities can provide much-needed community services, sell affordable and healthy food, create jobs and run profitable businesses.

“The new and expanded Brown’s Super Stores will give 150,000 people access to healthy, affordable food. The stores also mean more opportunity for work. In total, the commitment that the Browns have made will create 325 new jobs in this area.

“Solving the childhood obesity crisis in America is critical. PHA is here to help companies move beyond the rhetoric and deliver on an implicit promise we make to our children.  Today, Brown’s is showing us the way. And while we know the fight is not over, today we move closer to our goal of ending childhood obesity.”

The Partnership for a Healthier America (PHA) is devoted to working with the private sector to ensure the health of our nation’s youth by solving the childhood obesity crisis. In 2010, PHA was created in conjunction with – but independent from – First Lady Michelle Obama’s Let’s Move! effort. PHA is a nonpartisan nonprofit organization that is led by some of the nation's most respected health and childhood obesity experts. PHA brings together public, private and nonprofit leaders to broker meaningful commitments and develop strategies to end childhood obesity. Most important, PHA ensures that commitments made are commitments kept by working with unbiased, third parties to monitor and publicly report on the progress our partners are making. For more information about PHA, please visit www.aHealthierAmerica.org and follow PHA on Twitter @PHAnews.

 

YMCA, New Horizon and The Links Commit to Building a Healthier Future at PHA Summit

Groups announce new commitments aimed at ending the childhood obesity epidemic

WASHINGTON – YMCA of the USA, New Horizon Academy and The Links, Incorporated all announced new commitments with the Partnership for a Healthier America (PHA) during day two of the Building a Healthier Future Summit today, all focused on ending the childhood obesity epidemic. PHA works with the private sector and its honorary chairwoman First Lady Michelle Obama to solve the nation’s childhood obesity crisis and is hosting the Summit.

The Y is committed to establishing minimums for physical activity, maximums for screen time, and keeping food and beverages healthy for the 700,000 children in its out of school programs.

New Horizon Academy, a childcare company based in Minnesota, committed to provide a healthy environment in its 67 centers serving 7,500 children in Minnesota and Idaho. The Links, Incorporated, which is celebrating 65 years as a premier women’s volunteer service organization dedicated to the cultural and economic survival of African Americans, committed to involving its chapters with childhood obesity intervention programs and to assist PHA with monitoring  including community assessments and reporting.

“The Building a Healthier Future Summit is about action; these groups, YMCA of the USA, New Horizon Academy and The Links, are the embodiment of what success can look like,” said PHA CEO Larry Soler.  “The three organizations making commitments today have always been committed to the health of our nation’s children, but their actions today bring us that much closer to ending this epidemic.  From childcare to afterschool programs to the overall monitoring and compliance of the commitments all our partners make, their voluntary efforts should serve as a model for all of us.”

Specifically YMCA of the USA is making the following commitments:

  • Establish a minimum of expected physical activity for children of different ages enrolled in YMCA programs;
  • Designate fruits and vegetables as snack options;
  • Designate water as the primary beverage during snack times;
  • Limit screen time; 
  • Encourage breastfeeding of infants in YMCA’s care; and
  • Conduct parent education to encourage healthy behaviors at home.

At least 50 percent of Y Member Associations with early childhood and after-school programs will be in compliance with the new standards by July 1, 2013; 70 percent will be in compliance by July 1, 2014; and 85 percent will be in compliance by July 1, 2015.

The standards vary in order to be age-appropriate for early childhood programs, and older children and youth in after-school programs.  Also, over the next four years YMCA of the USA will work with an independent evaluator – the Altarum Institute  -- to monitor the progress of YMCAs towards the implementation of policies and ensure that commitments made are commitments kept.

“As one of the nation’s largest providers of early childhood and afterschool programs, the Y can make a significant impact in improving the health of hundreds of thousands of children nationwide,” said Neil Nicoll, president and CEO of Y-USA. “Across the country, children are in desperate need of healthy environments that help them thrive. The Y is a leading nonprofit strengthening community through youth development, healthy living and social responsibility. Implementing standards and practices for Y childcare programs in the 10,000 communities we serve will help create a healthier future for our nation’s children.”

Specifically New Horizon Academy of the USA is making the following commitments:

New Horizon Academy makes the following commitments for its 67 centers serving 7,500 children in Minnesota and Idaho. Within 18 months 85 percent of its centers, and within three years 95 percent of its centers will:

Focus on Nutrition:

  • Follow family-style eating practices
  • Serve fruits and vegetables with every meal
  • Eliminate all fried foods and sugar-sweetened beverages
  • Provide access to water during meals and throughout the day
  • Serve low-fat or non-fat milk to all children over two
  • Serve a maximum of one 4-6 oz. serving of 100 percent fruit juice per day
  • Accommodate mothers who wish to breastfeed

Continue to Focus on Physical Activity

  • Provide a minimum of 1-2 hours of physical activity per day
  • Eliminate screen time for children under two
  • Strive to limit screen time for children ages two and older to a maximum of 30 minutes per week during child care center hours
  • Have policies encouraging parents and caregivers to limit screen time for children outside the center to no more than 1-2 hours per day

Evaluation

Every company that works with the Partnership for a Healthier America is required to participate in a third party evaluation along with the public release of that evaluation’s results.  New Horizon Academy is no different and has agreed to the following:

  • Surveying each of it’s 67 centers to ensure goals are being met
    • The survey is created and evaluated by independent verifiers
  • Allowing independent verifiers to analyze its corporate policies and ensure they are in compliance
  • Opening up centers for direct observation
  • Results will be released half way through the commitment (18 months) and at the end of the commitment (36 months)

“Every decision we make is based on prompting the self-esteem of children,” said New Horizon Academy COO Chad Dunkley.  “We know that all early childhood development, whether it is social, emotional, cognitive, or gross motor, is built on a foundation of healthy nutrition.  We applaud First Lady Michelle Obama and PHA for raising awareness about this issue and for highlighting how critical a child’s early years are for establishing lifelong habits.  We are proud to make this commitment and to help spread the word that every individual, every group, every organization has a role in ensuring that this generation, and all future generations, know how to live a healthy lifestyle.”

Specifically the Links of the USA is making the following commitments:

·      Links chapters with childhood obesity intervention projects and health initiatives, their key partners, community stakeholders, and affiliate volunteers to assess local alignment with PHA partner commitments

·      Assess the degree to which the PHA partners and collaborators has transformed the identified community into one that has the capacity to support healthy food options and life style choices

·      Provide feedback on the results of these community assessments as described in numbers 1 and 2

·      Continue the work of education, advocacy and systematic transformation to eliminate childhood obesity in African-American and under-served communities where there are Links Chapters and PHA affiliation

“Obesity rates are growing exponentially among African-American children, and we recognize that overweight and obese children are at a higher risk for a host of chronic illnesses,” said Margot James Copeland, president of The Links, Incorporated. “The Links, Incorporated have made fighting childhood obesity a national priority and we are pleased to involve our chapters in assisting PHA in assessing its partner commitments.”

Hyatt Hotels, Kaiser Permanente Headline New Commitments Announced at PHA Summit to Help End Childhood Obesity Epidemic

ChildObesity180 announces new initiative to reach 9 million kids in 2012

WASHINGTON – Hyatt Hotels Corporation and Kaiser Permanente announced new commitments with the Partnership for a Healthier America (PHA) at the Building a Healthier Future Summit today, all focused on ending the childhood obesity epidemic. PHA works with the private sector and its honorary chairwoman First Lady Michelle Obama to solve the nation’s childhood obesity crisis and is hosting the Summit.

Hyatt Hotels is enhancing the nutritional profile of its children’s and full menus across all of its dining offerings – from poolside dining to catering to restaurants – for its 24 million guests annually by adding healthier options. Kaiser Permanente will institute new guidelines in all 29 of its hospitals that offer maternal and child health services to help make breastfeeding a priority for each child born in one of their hospitals. 

Additionally, The Fresh Grocer, a Philadelphia-area grocer, announced its commitment with PHA today, to build five grocery stores in or around areas where people lack access to healthy, affordable foods. Fresh Grocer’s five new stores will be located in the mid-Atlantic and serve approximately 795,000 people and create approximately 1,000 jobs. This announcement builds on the commitments highlighted in the July 20, 2011 East Wing event where several companies committed to similar expansions.

The summaries of the commitments follow, but it is important to note that both of these commitments are focused on adding options and information to help American families have a healthy lifestyle. Healthier options and price reductions at Hyatt Hotels help travelling Americans who are frequently challenged to eat healthy while on the road. Hyatt Hotel’s offering of these healthy items will supplement menu items that include indulgences, which will continue to be offered. Kaiser Permanente will institute new policies and procedures aimed at increasing the number of children who are breastfed, but its doctors know that breastfeeding is not a viable alternative for all mothers and babies.

“The Summit was created to provide a unique opportunity where business and industry leaders can sit with their nonprofit, academic and government counterparts and address the paramount issue affecting children’s health today—childhood obesity,” said the Partnership’s CEO Larry Soler.  “This Summit is about action, not talk; and the leadership shown by Hyatt, Kaiser Permanente Hospitals and The Fresh Grocer clearly demonstrate what is possible when the private industry acts to help make the healthy choice the easy choice for all Americans.”  

The summit also features an announcement by ChildObesity180, an alliance of senior-level national leaders from relevant sectors – public, private, academic, and nonprofit – that have aligned to reverse the trend of childhood obesity. The first initiative of ChildObesity180, Healthy Kids Out of School worked with leading out-of-school-time (OST) organizations to develop three unified principles for nutrition and physical activity. The principles recommend serving water as the primary beverage; fruits and vegetables as the primary snack; and increasing opportunities for physical activity. The Healthy Kids Out of School initiative will also develop a comprehensive implementation plan to connect OST organizations with the local resources needed to help adopt the principles.

Participating organizations in this unprecedented partnership include Boy Scouts of America, National 4-H Council, Girl Scouts of the USA, National Council of La Raza, National Council of Youth Sports, National Urban League, Pop Warner, US Youth Soccer, and YMCA of the USA. Collectively, these organizations have the potential to reach tens of millions of children annually. 

Soler added, “This summit is about celebrating efforts across the board. PHA knows well that we can’t do this on our own and we’ve hosted this summit specifically to help bring others to the table. We were honored to be able to have CO180 announce this exciting commitment at the summit.”

Specifically Hyatt Hotels is making the following commitments:

Changes to menus will be implemented at all restaurants managed by full-service Hyatt hotels and resorts in the U.S. and Canada as well as on menus for room service, catering, bars, lounges and pools. Menu changes include the following:

Children’s Menus – changes starting now and to be fully implemented by the end of November 2012

  • Offer a fruit or vegetable as the default side item with all children’s meals;
  • Make 8 oz. servings of nonfat or low-fat milk available with free refills. Promote milk or water prominently on the menu with other beverage options displayed less prominently;
  • Offer at least one children’s menu meal option that meets the MyPlate federal guidance: one to two servings of fruit and vegetables, a whole grain serving, a lean protein serving, and a low fat dairy (or dairy substitute) serving, which together have a nutrient composition equal to or less than 600 calories, 30 percent of total calories from fat, 10 percent total calories from saturated fat, 600 mg of sodium, and no more than 10 grams added sugar. Position and feature that meal as the first on the children’s menus;
  • Ensure any food illustrations on children’s menus depict nutritious options, including milk or water as the beverage of choice if beverages are depicted.

General Menus

  • By 2016, reduce the calorie footprint, sodium content and added sugar content by at least 10 percent across all food menus, with an endeavor to have at least 50 percent of U.S. Hyatt properties meeting this standard within three years;
  • At least two healthy menu meal options will be equivalent to or lower in price than less healthy menu meal options. This pricing parity will appear on all menus by 2016, with an endeavor to have at least 50 percent of menus reflecting this change within three years.
  • At least five menu items for each meal on Hotel menus will contain a locally produced food products or ingredient.

“We are honored and humbled to be recognized for our efforts to create healthier options for children at our hotels across the country,” said Chuck Floyd, Chief Operating Officer, North America at Hyatt. “We frequently hear from our guests that it’s quite difficult to maintain a healthy lifestyle while on the road. We are committed to changing that, and by working with PHA, it gives us the momentum we need and moves us another step closer toward making a positive impact on the guests that we serve every day.”

Every company that works with PHA is required to agree that PHA will monitor and report on progress toward their commitment. Hyatt has agreed to allow PHA to provide annual progress reports and to facilitate the measuring and monitoring of each established benchmark regarding its commitment.

Specifically Kaiser Permanente is making the following commitments:

  • By January 1, 2013, all of Kaiser Permanente’s 29 hospitals that offer maternal and child health services will be designated as Baby-Friendly, and/or participate in the Joint Commission’s Perinatal Core Measures program, which requires participating hospitals to report their rates of exclusive breastfeeding at discharge.
  • Kaiser Permanente will establish a system-wide performance improvement program focusing on the development and implementation of evidence-based hospital breastfeeding practices.
  • Kaiser Permanente will develop and make publicly available a hospital breastfeeding practices guide that documents lessons learned and operational strategies that other systems can use to improve maternity care.
  • To ensure accountability, Kaiser Permanente will include rates of exclusive breastfeeding at discharge as a core quality measure on its Quality Dashboard, which will be reviewed on a quarterly basis along with other hospital quality measures.

“At Kaiser Permanente, we are committed to giving every baby the healthiest start possible,” said Edward Ellison, MD, executive medical director-elect, Kaiser Permanente Southern California region. “We believe in making the healthy choice the easy choice for mothers and families, so we are striving to support breastfeeding in our hospitals. We also promote and support breastfeeding as a key component of our comprehensive strategy to prevent childhood obesity.” 

Every company that works with PHA is required to agree that PHA will monitor and report on progress toward their commitment.  Kaiser Permanente has agreed to provide information outlining its progress in meeting its goals.  Specifically, independent verification of information will occur through the highly respected Joint Commission and/or Baby Friendly USA organizations.

Specifically The Fresh Grocer is making the following commitments:

The Fresh Grocer will build five (5) grocery stores in or around areas in communities that lack access to healthy affordable foods.  These stores will sell a variety of fresh fruit, vegetables, fish, meat and dairy products and will be similar in size and scope to The Fresh Grocer stores in operation in 2011. The new stores will open by 2016.

“We are excited to join the Partnership for a Healthier America as a partner to fight childhood obesity,” said Patrick J. Burns, President & CEO of The Fresh Grocer.  “By opening five new stores over the next five years in areas in and around food deserts, we will give close to 800,000 people throughout the Mid-Atlantic Region access to fresh, healthy, affordable food.”

Every company that works with PHA is required to participate in an evaluation, and The Fresh Grocer has agreed to undergo an evaluation process with PHA that will be released to the public annually.

Walgreens, Walmart and The Mushroom Council Join Inaugural PHA Summit as Key Sponsors

WASHINGTON – The Partnership for a Healthier America (PHA) today announced that Walgreens, Walmart and the Mushroom Council have joined PHA’s inaugural Building a Healthier Future Summit as key sponsors. PHA works with the private sector to ensure the health of our nation’s youth by solving the childhood obesity crisis. The Summit will bring together philanthropic, government and private sector leaders to focus on where each can work together, ultimately leading to a coordinated national agenda focused on ending childhood obesity.

“We are proud to partner with PHA to help identify new solutions to the obesity epidemic affecting so many American children,” said Bart Minor, president of the Mushroom Council. “Mushrooms can help in a unique way because they are compatible with meats in texture and flavor and therefore more seamlessly reduce calories and add a vegetable serving in kid favorites like spaghetti, tacos, and sloppy Joes. Replacing some of the higher-calorie items in a recipe with finely diced mushrooms cuts calories but also keeps kids, and moms, happy. A simple swap can make a difference.”

“We’re delighted that Walgreens, Walmart and the Mushroom Council are supporting the Building a Healthier Future Summit,” said PHA CEO Lawrence A. Soler. “Their joint commitments to help make the healthy choice the easy choice for all Americans has been well-documented, from building and expanding stores in areas that lack access to helping people realize that eating healthier can mean simple and inexpensive menu substitutions. But these organizations have stepped up again to help us make the Building a Healthier Future Summit a success; we can’t thank them enough.”

The Building a Healthier Future summit, which takes place November 29 to 30 at the Omni Shoreham in Washington, D.C., brings leaders together to find new opportunities and new solutions to make the healthy choice the easy choice. The full agenda is available at www.ahealthieramerica.org/summit.

*FIRST LADY MICHELLE OBAMA SPEECH DETAILS ANNOUNCED*

First Lady Michelle Obama to join Newark Mayor Cory Booker, former Senate Majority Leader Bill Frist, James Beard Award-winning chefs at Building a Healthier Future Summit

PARTNERSHIP FOR A HEALTHIER AMERICA INAUGURAL CHILDHOOD OBESITY SUMMIT: NEW COVERAGE OPPORTUNITIES ANNOUNCED

WASHINGTON (Nov. 21, 2011) – The Partnership for a Healthier America (PHA), which works with its honorary chair First Lady Michelle Obama and the private sector to end the childhood obesity epidemic in the U.S., today updated the schedule of media coverage opportunities for its inaugural Building a Healthier Future Summit, taking place Nov. 29 to 30, 2011, at the Omni-Shoreham in Washington, D.C.  The Summit is now at capacity and sold out for attendees.

PHA honorary chair First Lady Michelle Obama is scheduled to keynote the Summit on Wednesday, November 30th, 2011 during the session that runs from 10:30 a.m. – 12:30 p.m.

Detailed security procedures for media who wish to cover the First Lady’s speech are available upon registering at news@ahealthieramerica.org.

The First Lady’s speech anchors the Summit, which also includes the Great American Family Dinner Challenge taking place Tuesday night.  The Challenge pairs James Beard Award-winning chefs Tom Colicchio and Maria Hines against Holly Smith and Ming Tsai to cook a healthy dinner for two real families on a SNAP (food stamp) budget.

The Summit dinner for attendees will feature James Beard Award winners and nominees, Floyd Cardoz, Koren Grieveson, Michel Nischan and Anne Quatrano.  All chefs were challenged to prepare three healthy courses on a tight budget. The dinner is OPEN PRESS and members of the media are invited to try all four of the chef’s creations.

Media interested in covering the plenary sessions or attending media availabilities should contact PHA for credentials by emailing news@ahealthieramerica.org.

Media interested in attending dinner and covering the Great American Family Dinner Challenge must RSVP to PHA by Nov. 23 by emailing news@ahealthieramerica.org. Seating is limited and will be awarded on a first come, first serve basis.

Who

What

When

  • The Honorable Cory Booker, mayor of Newark and PHA honorary vice-chair
  • The Honorable Bill Frist, former U.S. Senate majority leader and PHA honorary vice-chair
  • James R. Gavin III, MD, PhD, PHA board chair
  • Select national leaders from the corporate, non-profit and public sectors, who will announce new commitments to the childhood obesity fight

Remarks Delivered to Opening Plenary Session

11 a.m. to 1:45 p.m.

Tuesday, Nov. 29

(lunch will be served)

  • The Honorable Cory Booker, mayor of Newark and PHA honorary vice-chair
  • The Honorable Bill Frist, former U.S. Senate majority leader and PHA honorary vice-chair
  • James R. Gavin III, MD, PhD, PHA board chair

Media availability

2 p.m. to 2:45 p.m.

Tuesday, Nov. 29

  • James Beard Award-winning and nominated chefs who will cook a healthy, affordable meal for Summit attendees on Tuesday evening, including Floyd Cardoz (North End Grill, New York City); Koren Grieveson (avec, Chicago); Michel Nischan (Dressing Room: A Homegrown Restaurant, Westport, CT); Anne Quatrano (Bacchanalia, Atlanta)

Media availability

3 p.m. to 3:45 p.m.

Tuesday, Nov. 29

  • Great American Family Dinner Challenge competing chefs, who include James Beard Award-winners Tom Colicchio (Craft restaurants, New York City); Maria Hines (Tilth, Seattle); Holly Smith (Café Juanita, Kirkland, WA) and Ming Tsai (Blue Ginger, Wellesley, MA)

Media availability

6 p.m. to 7 p.m.

Tuesday, Nov. 29

  • *JUST OPENED TO PRESS* Dinner prepared by Floyd Cardoz (North End Grill, New York City), Koren Grieveson (avec, Chicago), Michel Nischan (Dressing Room’, Westport, CT), and Anne Quatrano (Bacchanalia, Floataway Café and Abattoir, Atlanta, GA)

Dinner

7 p.m. to 8:15 p.m.

Tuesday, Nov. 29

  • Great American Family Dinner Challenge

Event

8:15 p.m. to 9:45 p.m.

Tuesday, Nov. 29

 

 

 

 

  • *JUST ADDED* FIRST LADY MICHELLE OBAMA
  • James R. Gavin III, MD, PhD, PHA board chair
  • Select national leaders from the corporate, non-profit and public sectors, who will announce new commitments to the childhood obesity fight

Closing Plenary Session

10:30 a.m. to 12:30 p.m.

Wednesday, Nov. 30

 

PHA’s Inaugural ‘Building a Healthier Future’ Summit Sells Out

Facebook page launched to track conversation and speakers including

First Lady Michelle Obama, Newark Mayor Cory Booker, Former Senate Majority Leader Bill Frist and other Leaders Committed to Ending Childhood Obesity Epidemic

WASHINGTON – The Partnership for a Healthier America (PHA), which works with its honorary chair First Lady Michelle Obama and the private sector to end the childhood obesity epidemic in the U.S., announced today that their Building a Healthier Future Summit has reached capacity.  A Facebook page has been launched for attendees and those interested to follow the discussion at http://tinyurl.com/6s57k7n

“Even though we had to close registration, we wanted to provide everyone an opportunity to participate,” said the Partnership’s spokesperson Drew Nannis.  “Our new Facebook page and the corresponding Building a Healthier Future event page will allow people to join the discussion from both inside and outside the event; anyone can also follow the conversation on Twitter by searching #PHASummit. Ending this epidemic is critical for the health of our nation and we need everyone involved.”

The Building a Healthier Future Summit’s goal is to provide a unique opportunity where business and industry leaders can sit with their nonprofit, academic and government counterparts and address the paramount issue affecting children’s health today.

The Summit will feature speakers including PHA’s honorary chair First Lady Michelle Obama, as well as its honorary vice chairmen former Senate Majority Leader William H. Frist, MD and Newark Mayor Cory Booker.  In addition, private sector leaders from all industries will be announcing new commitments while current PHA partners will be proving updates on their progress.

The Summit also includes the Great American Family Dinner Challenge. The Challenge pairs James Beard Award-winning chefs Tom Colicchio and Maria Hines against Holly Smith and Ming Tsai to cook a healthy dinner for two real families on a SNAP (food stamp) budget.  Sam Kass, the White House assistant chef and senior policy advisor for Healthy Food Initiatives, will emcee the challenge.

The Summit dinner for attendees will also feature James Beard Award winners and nominees. Floyd Cardoz, Koren Grieveson, Michel Nischan and Anne Quatrano were all challenged to prepare three healthy courses on a tight budget.

Media interested in covering the plenary sessions or attending media availabilities should contact PHA for credentials by emailing news@ahealthieramerica.org.

Media interested in attending dinner and covering the Great American Family Dinner Challenge must RSVP to PHA by Nov. 23 by emailing news@ahealthieramerica.org. Seating is limited and will be awarded on a first come, first serve basis.

 

The Mushroom Council Joins Inaugural PHA Summit as Key Sponsor

(Recipes Below)

WASHINGTON – The Partnership for a Healthier America (PHA) today announced that the Mushroom Council has joined PHA’s inaugural Building a Healthier Future Summit as a key sponsor. PHA works with the private sector to ensure the health of our nation’s youth by solving the childhood obesity crisis. The Summit will bring together philanthropic, government and private sector leaders to focus on where each can work together, ultimately leading to a coordinated national agenda focused on ending childhood obesity.

“We are proud to partner with PHA to help identify new solutions to the obesity epidemic affecting so many American children,” said Bart Minor, president of the Mushroom Council. “Mushrooms can help in a unique way because they are compatible with meats in texture and flavor and therefore more seamlessly reduce calories and add a vegetable serving in kid favorites like spaghetti, tacos, and sloppy Joes. Replacing some of the higher-calorie items in a recipe with finely diced mushrooms cuts calories but also keeps kids, and moms, happy. A simple swap can make a difference.”

Mushrooms can help Americans meet the recommendations for increased fruit and vegetable consumption set forth in USDA’s 2010 Dietary Guidelines. Mushrooms are low in calories, fat-free, cholesterol-free and very low in sodium, yet provide a meaty, satisfying texture. They’re the only source of vitamin D in the produce aisle, and offer additional key nutrients including selenium, potassium, and riboflavin.

“We’re delighted the Mushroom Council is supporting the Building a Healthier Future Summit,” said PHA CEO Lawrence A. Soler. “Fresh fruits and vegetables are essential to a healthy diet, which is why it is so important to have organizations like the Mushroom Council at the table when we talk about how to help our kids live healthier lives. We’re pleased they are on board.”

The Building a Healthier Future summit, which takes place November 29 to 30 at the Omni Shoreham in Washington, D.C., brings leaders together to find new opportunities and new solutions to make the healthy choice the easy choice. The full agenda and registration information are available at www.ahealthieramerica.org/summit.

Members of the media who are interested in attending the summit should contact news@ahealthieramerica.org.

Recipes:

Mushroom and Egg Wrap
Recipe courtesy of the Mushroom Council and mushroominfo.com

Yield: 1 serving
Serving size: 1 wrap

¼  cup frozen potato, pepper and onion blend, diced  Pinch of kosher salt
½  cup sliced white button mushrooms
1 egg, beaten
2 tablespoons (1/2 ounce) shredded reduced fat cheddar cheese, shredded
Pinch of freshly ground black pepper (to taste)
1 8-inch flour tortilla 
2  tablespoons prepared salsa (optional)
 
Directions
Place potato, peppers and onion blend in a 2-cup microwavable measuring cup, add salt, loosely cover with plastic wrap and microwave on high for 1 minute, stirring once at the 30-second mark.

Add mushrooms and microwave on high for another minute, stirring at the 30-second mark. Drain off excess liquid before stirring in the egg, then cover. Place tortilla in the microwave too and heat on high for 30 seconds. Remove from microwave and stir in cheese and pepper.

Spoon mixture into warm tortilla and, if using, add the salsa on top. Fold the bottom of the wrap up over the eggs, and then roll the remaining sides around.

Wrap in waxed paper and refrigerate until ready to eat. When ready to serve, place wrap in microwave on high for 45-60 seconds, just until heated through. Grab it and go!

Individually, these wraps will hold in the refrigerator up to 3 days.

 

Super Mushroom Veggie Pasta
Recipe courtesy of the Mushroom Council and mushroominfo.com

Yield: 6 servings
Serving size: 2 cups prepared recipe

1 14.5-ounce box Barilla Plus spaghetti
2  tablespoons olive oil
1 pound white button mushrooms, sliced 
1 red bell pepper, diced
1 large onion, diced
1  cup bite-size broccolini pieces
1 pint grape tomatoes
½  cup vegetable broth
½ cup prepared pesto
1 cup baby spinach leaves
Freshly grated Parmesan (for garnish) 
 
Directions
Bring a large pot of water to boil and prepare pasta according to package directions.

While water comes to a boil, heat olive oil in large non-stick skillet over medium-high heat. Add a single layer of mushrooms, red bell pepper and onions and cook, without stirring, for about 5 minutes or until mushrooms become red-brown on one side. Stir and cook about 5 minutes more to brown mushrooms. Stir in broccolini, tomatoes, broth and pesto. Bring to a simmer, and then stir in spinach and cooked pasta.

Transfer to a serving bowl and sprinkle with Parmesan. Serve.

 

Mushroom Tacos with Salsa Verde
Recipe courtesy of the Mushroom Council

Yield: 8 servings
Serving size: 1 taco

2 tablespoons olive oil
¼  pound 85% lean ground beef
¾  pound white button mushrooms
¾ pound crimini mushrooms
2 cups julienne of sweet onions
1 tablespoon minced garlic
4 tablespoons ground chili powder
Salt and pepper if necessary
Lime juice to taste
8 corn tortillas
1 cup shredded green cabbage
2 tablespoons chopped cilantro
4 tablespoons Cotija cheese, grated

Avocado Salsa Verde:
1 large, ripe avocado, peeled, pitted and cut in ½-inch dice
1/3  cup diced tomato
2 tablespoons finely chopped onion
½  teaspoon seeded and minced Serrano chile
½  teaspoon minced garlic
1 tablespoon lemon or lime juice
2 tablespoons chopped cilantro
¼  teaspoon sugar

Directions

Heat a sauté pan over medium-high heat. Place ground beef in pan and cook; season with salt and pepper. Saute for 3 to 5 minutes until golden brown. Chop mushrooms to approximately the size and texture of ground beef and sauté in a separate pan with 2 tablespoons olive oil for 3 to 5 minutes. Combine mushrooms and meat and set aside.

Heat sauté pan used for ground beef over medium-high heat. Add onions and sauté until golden brown. Add garlic and cook until fragrant. Add the mushroom/beef mixture and ground chili pepper. Saute 2 to 3 minutes, stirring. Adjust seasoning with salt, pepper and lime juice.

To serve, toss shredded cabbage with salt, pepper, lime juice and cilantro. Please 2 tablespoons of shredded cabbage on a tortilla, and top with 2 tablespoons of mushroom and beef mixture. Top with a generous tablespoon of avocado salsa, and sprinkle with Cotija cheese to taste.

To make Avocado Salsa Verde: Combine all salsa ingredients and refrigerate for at least an hour.

 

Grilled Portabella Pizzas
Recipe courtesy of the Mushroom Council and Foodie Tots

Yield: 4 servings
Serving size: 1 portabella cap

4 large portabella mushrooms
½  cup marinara sauce
½  cup part-skim shredded mozzarella (or 2 ounces crumbled feta) 
Optional ingredients for seasoning and  toppings: fresh basil leaves, sea salt, black  pepper; and preferred pizza toppings (black  olives, green peppers, pepperoni, etc.)
1  tablespoon olive oil
   
Directions
Gently clean portabellas with a damp paper towel. Trim the stems with a paring knife and use a spoon to scrape the dark brown gills from the underside of the cap. (Tip: Save the stems and gills to make mushroom stock.)

Arrange the sauce, cheeses and topping in small bowls and line them up on a work surface.

Brush the underside of the caps with olive oil and grill, oiled side down, for 3 to 4 minutes over a medium-high flame.

Place the caps on the work surface, cooked side facing up, and if desired season with salt and pepper. Spread 1 to 2 tablespoons of sauce around the cap. Go easy on the sauce as the mushrooms will give off liquid when they cook, and too much sauce can make them soggy. Sprinkle with cheese to cover, then add optional toppings if desired such as black olives, fresh basil leaves and green pepper. Gently place back on the grill (toppings facing up) and cook another 3 minutes, or until cheese is melted.

First Lady Michelle Obama to Keynote Partnership for a Healthier America’s Inaugural Childhood Obesity Summit

The First Lady, PHA’s honorary chair, will join Newark Mayor Cory Booker and former Senate Majority Leader Bill Frist at the event

WASHINGTON – The Partnership for a Healthier America (PHA), which works with the private sector to solve the nation’s childhood obesity crisis, today announced that its honorary chair, First Lady Michelle Obama, will keynote its inaugural Building a Healthier Future Summit in November.

“The First Lady’s leadership in the fight against childhood obesity is unwavering,” said PHA CEO Lawrence A. Soler. “The addition of her voice to our November Summit will help spur industry, community and nonprofit leaders to work together to take action that will end childhood obesity within a generation.”

The Building a Healthier Future summit, which takes place November 29 to 30 at the Omni Shoreham in Washington, D.C., will help ensure a coordinated and succinct national agenda around fighting childhood obesity.  It aims to foster dialogue, forge partnerships, and streamline childhood obesity initiatives among private, non-profit and public sectors that will all be represented. Additional speakers announced to date include PHA honorary vice-chairs Newark Mayor Cory Booker and former U.S. Senate Majority Leader Bill Frist, M.D.

Track sessions over the two-day event will focus on making childcare healthier for children; creating opportunities for people to buy healthier foods in supermarkets; increasing physical activity; and working with schools to create a healthier learning environment.  Additional announcements will be made as speakers are confirmed.

The full agenda and registration information are available at www.ahealthieramerica.org/summit.

Registration is open through November 1 and available by visiting www.ahealthieramerica.org/summit, emailing events@ahealthieramerica.org or calling 301.469.4769.

Members of the media who are interested in attending the summit should contact news@ahealthieramerica.org.

Radio Flyer Auctions Autographed Scooters to Help Fight Childhood Obesity

Scooters signed by celebs, including Jason Bateman, Khloe Kardashian and will.i.am, auctioned to benefit Partnership for a Healthier America

WASHINGTON – The Partnership for a Healthier America (PHA), which works with the private sector and honorary chairwoman First Lady Michelle Obama to solve the nation’s childhood obesity crisis, today announced that Radio Flyer, a toy company known for its popular red wagon, is auctioning off Style N’ Ride Scooters featuring celebrity autographs to benefit PHA’s fight against childhood obesity. Thirty-seven scooters will be auctioned over the next five weeks, and bidding for each scooter starts at $40. 

Scooters signed by Jason Bateman, Khloe Kardashian and the Black Eyed Peas’ will.i.am. are among the first items up for grabs during Radio Flyer’s celebrity auction, and each week will bring a new round of auctions. 

“For many people, Radio Flyer evokes memories of an active childhood,” said PHA spokeswoman Elly Spinweber. “PHA is so pleased that Radio Flyer is helping draw attention to the problem of childhood obesity in this country, and donating funds to help solve it.  The more we are able to educate people about the health challenges our nation’s children are facing, the more likely it is that we can end the crisis within a generation.”

This week, the bidding starts on scooters signed by:

•           E!’s Khloe Kardashian & Lamar Odom

•           Jason Bateman

•           The Black Eyed Peas’ will.i.am.

•           The Disney Channel’s David Henrie

•           The Twilight Saga star Nikki Reed

•           The Vampire Diaries star Kat Graham

•           Pretty Little Liars star Tyler Blackburn

•           Quinton Aaron of The Blindside

For more information or to bid on the scooters, visit: http://stores.ebay.com/auctioncausecharityauctions/pages/radio-flyer/

Partnership for a Healthier America Builds Out Key Staff

Policy, legal and communications experts join the organization’s fight to end childhood obesity

WASHINGTON – The Partnership for a Healthier America (PHA), which works with the private sector and honorary chairwoman First Lady Michelle Obama to solve the nation’s childhood obesity crisis, today announced the addition of several key staff members to help round out its core functions.

“Our newest team members come to PHA from diverse professional backgrounds, and all of them are passionate about the work we do,” said PHA CEO Lawrence A. Soler. “Their collective expertise will be invaluable as we move closer to our goal of ending childhood obesity in a generation, and we're pleased to have them on board.”

Attorney Ryan D. Shadrick Wilson joins PHA as general counsel and policy advisor. Shadrick Wilson was previously an associate at Hogan Lovells, LLP, where she worked on a variety of issues connected to childhood obesity. In addition to her work at Hogan Lovells, Shadrick Wilson has worked on a pro bono basis across a broad range of issues, including political asylum, civil rights and domestic violence. She currently serves on the board of directors of both the Anti-Defamation League and the Washington Council of Lawyers, and on the associate board of directors for City Year. She received her undergraduate degree from the Woodrow Wilson School of Public and International Affairs at Princeton University and her J.D. from Harvard Law School. 

Susan L. Roberts, J.D., M.S., R.D., is a PHA fellow supported by the W.K. Kellogg Foundation and will advise PHA on food and nutrition issues. Roberts is a consultant, writer and speaker on food systems, nutrition and agriculture policy and recently co-founded the Iowa Food Systems Council. She also is a partner at Health Discovered, LLC, an organization focused on creating healthier individuals and a healthier planet. Roberts, a published research dietician, also served as director of public health nutrition for the Iowa Department of Public Health and directed the Kellogg Foundation Food and Society Policy Fellows Program. She completed her undergraduate work at Iowa State University; her M.S. in preventive medicine and environmental health at the University of Iowa College of Medicine; and her J.D. at Drake University School of Law.

Roberts and Shadrick Wilson joined the organization in September and report to Policy Director Joyal Mulheron.

Elly Spinweber joins PHA as deputy director of communications and marketing. She brings particular expertise in working with non-profit and public sector organizations, and has led successful public relations, crisis communications and social marketing campaigns across a range of health focus areas. Spinweber comes to PHA from AARP, where she led press strategy and outreach for the organization’s charitable and service-related initiatives, including its anti-hunger efforts. She joined AARP from the agency world, where she worked for clients including the Robert Wood Johnson Foundation, the American Legacy Foundation, Operation Smile and America On the Move. Spinweber has bachelor’s degrees in journalism and international politics from Penn State University and is pursuing a master’s in public health at George Mason University. She reports to Communications and Marketing Director Drew Nannis.

Caitlin McKeown joins PHA as staff assistant, supporting the directors of policy, new business, and communications and marketing. Most recently, McKeown served as a White House intern, working on First Lady Michelle Obama’s Let’s Move! campaign. She recently received her Master of Public Policy from the Trachtenberg School at George Washington University. Before pursuing her master’s, she served as the development coordinator at Everybody Wins! Minnesota, through the AmeriCorps VISTA service program. She completed her undergraduate work at College of Saint Benedict & St. John’s University.

The Partnership for a Healthier America (PHA) is devoted to working with the private sector to ensure the health of our nation’s youth by solving the childhood obesity crisis. In 2010, PHA was created in conjunction with – but independent from – First Lady Michelle Obama’s Let’s Move! effort. PHA is a nonpartisan nonprofit organization that is led by some of the nation's most respected health and childhood obesity experts. PHA brings together public, private and nonprofit leaders to broker meaningful commitments and develop strategies to end childhood obesity. Most important, PHA ensures that commitments made are commitments kept by working with unbiased, third parties to monitor and publicly report on the progress our partners are making. For more information about PHA, please visit www.aHealthierAmerica.org and follow PHA on Twitter @PHAnews.

-30-

 

Childhood obesity can be defeated
By Sen. Bill Frist (R-Tenn.) - 09/20/11 07:29 PM ET

 

For the first time in our nation’s history, our children and grandchildren are on track to live shorter lives than their parents. They will be sicker and less healthy than the generation that preceded them — our generation.  

Today, more than a third of American children are overweight or obese. That’s one in every three kids who are strong candidates for chronic health problems like cancer, diabetes and heart disease.

The economic costs alone are formidable — just for Medicaid, childhood obesity is estimated to cost $3 billion annually. Childhood obesity also presents a unique national security risk. Today, more than a quarter of Americans ages 17 to 24 are unqualified for military service because they are too heavy to serve.
We must reverse this trend. And we must do it now.

As children grow up, everyone around them has a role to play in their health — from parents and caregivers to schools to public-sector organizations to private-sector companies.

There is a particularly critical role for the private sector. Whether it’s the vendor supplying the community day care center with snacks, the national grocer deciding where to build the next store, the supply chain manager getting fruits and vegetables to market or the employer implementing a company-wide wellness program — ending childhood obesity is not possible without the help of the private sector.

Family life is hectic, especially in the increasing number of homes with two working parents. Getting children home from school, off to activities and friends, then finishing homework and into bed at a reasonable hour leaves many feeling like there’s little time for preparing healthy snacks and sitting down for a family dinner made with fresh, nutritious ingredients. This  is precisely why it is so important for the private sector to make the healthy choice the easy choice for busy parents and families.

There are steps that can be taken to ensure that everyday life — from dropping the kids off at day care to picking up the groceries to celebrating with a meal at a restaurant — is made healthier without costing Americans more time or money. These steps need not be philanthropic acts of private enterprise. The American ideal has always been to do well while doing good. Private industry can make the healthy choice the easy choice and make money doing it.

For example, earlier this year food providers like Walgreens, SUPERVALU and Wal-Mart joined regional chains, including Calhouns Enterprises in Alabama, to expand access to healthy affordable foods to 10 million Americans that currently have none. They did so as industry leaders, but also with an understanding that marketing healthier foods to new audiences can have a positive effect on the bottom line.

And earlier this month, Darden Restaurants — the nation’s largest full-service restaurant company, which owns restaurant chains including Olive Garden, Red Lobster and Longhorn Steakhouse — pledged to improve the nutrition of both its kids’ and full menus. It was a change they made not by government fiat but at the request of their customers, who were seeking healthier options.

Not to mention that healthier children today mean a healthier and more productive workforce tomorrow, with lower healthcare costs and fewer sick days.

Undoubtedly, these are major steps forward. But there is much more to do. Parents don’t need more complexity and increased costs — they need answers and easier ways to provide a healthy lifestyle for their kids. That is why the Partnership for a Healthier America is continuing to work with the private sector to make healthy choices as easy and as economical as possible.

We owe it to the youngest and often most vulnerable among us to ensure they have healthy childhoods and healthy, full lives. Now is the time to do better for our children and our country.

Frist, a doctor, is honorary vice chairman of the Partnership for a Healthier America, an organization working with the private sector to solve the nation’s childhood obesity crisis.

James Beard Award-winners: Chefs Tom Colicchio, Maria Hines, Holly Smith and Ming Tsai to take the Great American Family Dinner Challenge

PHA’s Building a Healthier Future Summit to host Chef Challenge with Support from James Beard Foundation

WASHINGTON – The Partnership for a Healthier America (PHA) announced today that James Beard Award-winning chefs Tom Colicchio, Maria Hines, Holly Smith and Ming Tsai will participate in the Great American Family Dinner challenge to cook a healthy dinner for two real families on a SNAP (food stamp) budget on Nov. 29 at PHA’s Building a Healthier Future Summit in Washington, D.C.

The chefs will pair off and have 30 minutes and $10 to create the meal in front of summit attendees. The meals will be judged by two families who won a sweepstakes sponsored by Parents and Ser Padres magazines. Chefs Colicchio (James Beard Outstanding Chef, 2010, Craft) and Hines (James Beard Best Chef: Northwest, 2009, Tilth) will face-off against chefs Smith (James Beard Best Chef: Northwest, 2008, Cafe Juanita) and Tsai (James Beard Best Chef: Northeast, 2002, Blue Ginger) in the 30-minute challenge.

“Part of overcoming the obesity crisis in this country is helping individuals and families understand that healthy food can be affordable, quick to make and also really tasty,” said Drew Nannis, PHA spokesperson. “These chefs have set the bar for what it means to prepare meals, and while we don’t expect anyone to match their skill in a restaurant, we’re thrilled that they are willing to see if they can do what millions of families do every day in kitchens across the country: put a healthy, delicious, affordable meal on the table – fast.”

White House Assistant Chef Sam Kass will emcee the competition. The Parents and Ser Padres sweepstakes is open until Oct. 1, and families can enter at Parents magazine here and at Ser Padres here.

Prior to the competition, summit attendees will experience their own meal prepared by James Beard Award winners and nominees. Chefs Michel Nischan (two-time James Beard Award winner), Floyd Cardoz (James Beard Best Chef nominee: New York, 2007, Tabla), Koren Grieveson (James Beard Best Chef: Great Lakes, 2010, Avec) and Anne Quatrano (James Beard Best Chef: Southeast, 2003, Bacchanalia) will cook a healthy, three-course meal – using only $4.50-worth of ingredients per person – for all of the summit participants.  Four dollars and fifty cents is an approximation of what the average American spends on dinner.

The Building a Healthier Future summit, which takes place Nov. 29 to 30 at the Omni Shoreham in Washington, D.C., will help ensure a coordinated and succinct national agenda around fighting childhood obesity.  It aims to foster dialogue, forge partnerships, and streamline childhood obesity initiatives among private, non-profit and public sectors that will all be represented. Speakers announced to date include PHA honorary vice-chairs Newark Mayor Cory Booker and former U.S. Senate Majority Leader Bill Frist.

Breakout sessions over the two-day event will include tracks to discuss making childcare healthier for children; creating opportunities for people to buy healthier foods in supermarkets; increasing physical activity; and working with schools to create a healthier learning environment.  Additional announcements will be made as speakers are confirmed.

The full agenda and registration information are available at www.ahealthieramerica.org/summit.

Registration is open through Nov. 1 and available by visiting www.ahealthieramerica.org/summit, emailing events@ahealthieramerica.org or calling 301.469.4769.

Members of the media who are interested in attending the chef challenge or the summit should contact news@ahealthieramerica.org.

The James Beard Foundation generously coordinated the chefs’ participation in the Summit.

World’s Largest Full Service Restaurant Company Commits to Menu Changes to Improve Nutrition and Fight Childhood Obesity

Olive Garden, Red Lobster and other Darden restaurants to help make the healthy choice the easy choice

WASHINGTON – The Partnership for a Healthier America (PHA), together with First Lady Michelle Obama, announced today that Darden Restaurants, Inc., the world’s largest full service restaurant company, has committed to improve the nutrition of its children’s and full menus, increasing healthy choices for millions of its guests. 

Darden owns and operates approximately 1,900 restaurants in 49 states, serving more than 400 million meals per year. By July 2012, children’s menus at Olive Garden, Red Lobster, LongHorn Steakhouse and Bahama Breeze will offer one percent milk as the default beverage and guarantee a fruit or vegetable as the default side for every kids’ menu item at those restaurants offering a default side. All of Darden’s brands, including Capital Grille and Seasons 52, will reduce its sodium and calorie footprint by 10 percent over five years and 20 percent over 10 years.

“I’m here today because this is a breakthrough moment in the restaurant industry,” said First Lady Michelle Obama. “Darden is doing what no restaurant company has done before - they’re not just revamping their kids menus to give kids better food and parents more choices and more control, they’re committing to make changes across the entire menu at every single one of their restaurants. Darden is working to make the healthy choice the easy choice, and they’re making it the delicious and fun choice too.  I’m confident that if companies like Darden continue to be creative and innovative and have our kids’ best interests at heart then we will solve the challenge of childhood obesity and give all our kids the healthy futures they deserve.”

In the last decade, Americans have spent roughly half of their families’ total food budgets and consumed nearly a third of all calories away from home. Additionally, Americans have almost doubled the amount of money spent on food outside the home. In 2010, Americans spent $433 million on food away from home. In 2000, Americans spent about $280 million.

“The Partnership is focused on making the healthy choice the easy choice, whether by working with grocers to bring healthy, affordable food into areas that lack access or with day care centers to ensure that children are starting out their lives with the healthy options they need,” said PHA Board Chair James R. Gavin III, M.D., Ph.D.  “Recent studies predict half of all Americans will be obese by 2030.  That’s every other person who walks into a restaurant, grocery store or corner bodega. And that’s why, with Darden’s massive reach combined with the leadership they are continuing to show in this area, we are more excited than ever about our chances of ending childhood obesity.”

"Today we are taking a new step forward by creating the most comprehensive health and wellness commitment in the restaurant industry, while preserving our promise to offer our guests the delicious food they have come to know and love from their favorite Darden restaurants," said Drew Madsen, president and chief operating officer of Darden Restaurants.  "The First Lady continues to lead the growing national efforts to make healthy food options more available and accessible, and we're pleased to collaborate with her and the Partnership for a Healthier America on this important commitment."

Specifically, Darden is making the following commitments:

Kids’ Menus – changes starting now and to be fully implemented by July 2012

  • Guarantee a fruit or vegetable will be the default side for every kids’ menu item at those restaurants offering a default side on the children’s menu: Bahama Breeze, LongHorn Steakhouse and Red Lobster.
  • One percent milk will be the default beverage, provided automatically if no alternate beverage is requested.  Milk will be prominently promoted on the menu and made available with free refills. 
  • Food illustrations on the menu will promote the healthy choices for meals and drinks.
  • Healthier menu options will be more prominently displayed when possible.
  • Carbonated beverages will not be displayed on children’s menus.
  • Improve the nutritional content of one or more children’s menu items to provide equal or less than 600 calories, 30% of total calories from fat, 10% of total calories from saturated fat, and 600 mg of sodium.

Calories/Sodium Footprint Reduction – changes to be implemented by 2016 and 2021

  •  By 2016, reduce calories by 10% and over a ten-year period by 20%.
  •  By 2016, reduce sodium by 10% and over a ten-year period by 20%.

Every company that works with PHA is required to agree that PHA will monitor and report on progress toward their commitment.  Darden has agreed to provide annual reports outlining its progress in meeting calorie and sodium reductions on all menu items and its enhanced nutritional standards for children’s menus, as well as provide annual samples of children’s menus from each brand.  PHA will benchmark data in 2011 and contract with an independent verifier to monitor compliance beyond the Darden-submitted reports.

For Immediate Release

September 12, 2011
Contact: Elly Spinweber
news@ahealthieramerica.org
(202) 842-9001
 

Partnership for a Healthier America to Host Inaugural Summit on Childhood Obesity

The organization, with support from honorary chair First Lady Michelle Obama, will bring together private, non-profit and government leaders to help end child obesity

Washington, D.C.—Partnership for a Healthier America (PHA) today announced the agenda for its inaugural Building a Healthier Future Summit, which will bring together private sector, government and non-profit leaders to end childhood obesity within a generation. Speakers announced to date include PHA honorary vice-chairs Newark Mayor Cory Booker and former U.S. Senate Majority Leader Bill Frist.

“The childhood obesity crisis in this country can no longer be ignored,” said Lawrence A. Soler, PHA CEO. “A third of American children are now overweight or obese, and are facing long-term health and social hardships. It is imperative that we come together across sectors to solve this problem. We are asking attendees of the summit to come prepared to sit down at the table ready to work together to end this crisis.”

The summit, which takes place Nov. 29 to 30 at the Omni Shoreham in Washington, D.C., will help ensure a coordinated and succinct national agenda around fighting childhood obesity. It aims to foster dialogue, forge partnerships, and streamline childhood obesity initiatives among the private, non-profit and public sectors.

Breakout sessions over the two-day event will include tracks to discuss making childcare healthier for children; creating opportunities for people to buy healthier foods in supermarkets; increasing physical activity; and working with schools to create a healthier learning environment. Additional announcements will be made as speakers are confirmed.

The full agenda and registration information are available at www.ahealthieramerica.org/summit.

 

Event Details:

Building a Healthier Future Annual Summit

Nov. 29-30, 2011

Omni Shoreham Hotel

Washington, DC

 

Registration is open through Nov. 1 and available by visiting www.ahealthieramerica.org/summit, emailing events@ahealthieramerica.org or calling 301.469.4769.

Members of the media who are interested in attending the summit should contact news@ahealthieramerica.org.

Leading Grocery Retailers Commit to Fight Childhood Obesity by Increasing Access to Healthy, Affordable Food for 10 Million Americans

 
Brown’s Super Stores, Calhoun Enterprises, Klein’s Family Markets, SUPERVALU, Walgreens,
Walmart and The California Endowment’s FreshWorks Fund Pledge to Expand Access
 
WASHINGTON – The Partnership for a Healthier America (PHA), together with First Lady
Michelle Obama, announced today that leading grocery retailers have committed to bring
healthy, affordable food to nearly 10 million people over the next five years in the form of new
and expanded stores in areas that desperately need them.
 
Brown’s Super Stores, Calhoun Enterprises, Klein’s Family Markets, SUPERVALU, Walgreens
and Walmart have committed to open or expand over 1,500 locations combined over the next
five years in low-income areas that lack stores likely to sell affordable and nutritious foods. The
California Endowment, through their FreshWorks Fund, has pledged to make $200 million in
financing available to new, independent retail channels and innovative food distribution
programs in California through financing and grants.
 
Currently, 23.5 million Americans live in low-income areas that lack stores likely to sell
affordable and nutritious foods. Of these 23.5 million, approximately 11.5 million are
individuals living in households with incomes at or below the 200% poverty line, and 6.5 million
are children. These new and expanded stores will provide nearly 10 million Americans with the
ability to purchase fresh, nutritious foods close to home.
 
“The commitments we’re announcing today have the potential to be a game-changer for kids and
communities all across this country,” said First Lady Michelle Obama. “We can give people all
the information and advice in the world about healthy eating and exercise, but if parents can’t
buy the food they need to prepare those meals because their only options for groceries are the gas
station or the local minimart, then all that is just talk. Let’s Move is about giving parents real
choices about the food their kids are eating, and today’s announcement means that more parents
will have a fresh food retailer right in their community – a place that sells healthy food, at
reasonable prices, so they can feed their families the way they want.”
 
James R. Gavin III, M.D., Ph.D., chairman of the PHA’s board of directors, said, “For the 23
million people living without access to healthy, affordable foods, all the reasons in the world to
eat healthy are practically moot. But now, with the companies who have joined us today, and
with the visionary leadership of First Lady Michelle Obama, we will help make the healthy
choice the easy choice.
 
“Perhaps most importantly, the leadership these companies have shown goes far beyond just a
statement in a video and a press release. These companies have signed commitments with the
Partnership for a Healthier America, and it will be part of the Partnership’s task to report
annually and publicly on each of the companies’ progress – ensuring that the commitments made
to build stores where people need them are met. And those commitments are a testament to each
of the companies we have here today.”
 
Individually:
  • Brown’s Super Stores committed to build 1 store and expand 1 store, by 2016. The new store will be built in Philadelphia, Pennsylvania, and the expansion will also be in the area – both will serve a combined 150,000 individuals in low-access areas.
  • Calhoun Enterprises committed to build 10 stores by 2016. These stores will be built in Alabama and Tennessee, and will serve a minimum of 10,000 individuals in low-access areas.
  • Klein’s Family Markets committed to build 1 ShopRite store by 2016. This store will be located in Baltimore, Maryland, and will serve 75,000 individuals in a low-access area.
  • SUPERVALU committed to build 250 Save-A-Lot stores by 2016. The stores will be built nationwide, and will serve 3,750,000 individuals in low-access areas.
  • Walgreens committed to expand a minimum of 1,000 stores by 2016. The stores will be built nationwide, and will serve 4,785,000 individuals in low-access areas.
  • Walmart committed to build or expand 275-300 stores by 2016. The stores will be located nationwide, and will serve 800,000 individuals in low-access areas.
  • The California Endowment’s FreshWorks Fund has committed to leading a coalition to help make $200 million in financing available to new, independent retail channels and innovative food distribution programs in California through a combination of financing and grants.
Every company that works with PHA is required to participate in an evaluation, and all the
companies who made a commitment today have agreed to undergo an evaluation process with
PHA that will be released to the public annually.
 
Walmart has committed to build or expand up to 300 new stores.
Leslie Dach, Executive Vice President of Corporate Affairs at Walmart: “By opening stores
where customers need them most, Walmart will help build healthier families and stronger
communities. We believe every single person should have access to an abundant selection of
fresh fruits and vegetables at an affordable price. First Lady Michelle Obama is helping millions
of Americans lead healthier lives, and Walmart is proud to partner with her in this work. The
First Lady’s leadership on products, prices and access to healthier food has helped sharpen our
focus on bringing affordable groceries to underserved urban and rural areas.”
 
Calhouns Grocery has committed to build 10 new stores in Alabama and Tennessee.
Gregory Calhoun, CEO/President of Calhoun Foods: “It is with great humility that I accept First
Lady Michelle Obama’s invitation and challenge to help make sure everyone in this great
country has access to healthy, affordable food. When I look at the fact that millions of
Americans live every day without access to nutritious foods, I know that it not just a
commitment, but an obligation, to create opportunities for families in rural and urban areas of
America. Let’s Move! is a befitting name to get everyone moving in the right direction and over
the next 5 years Calhoun Foods will open 10 stores in these underserved markets in Alabama and
Tennessee. Once again it is a great honor to be in a position to be able to provide jobs, healthy
foods, and opportunities. So I say “LET’S MOVE!”
 
SUPERVALU has committed to building 250 new stores.
Craig Herkert, Chief Executive Officer and President, SUPERVALU: “We applaud the work the
First Lady and the Partnership for a Healthier America are doing to raise awareness and to
address the issue of childhood obesity and we are honored to be a part of the solution. I am very
proud that our company and our associates are committed to growing our Save-A-Lot business,
helping to bring healthier food options to underserved communities throughout the country, and
truly making a difference in lives of Americans everywhere.”
 
Brown’s Super Stores – Committed to building one new supermarket in Philadelphia and expanding one existing store in Chelthenham, PA.
Jeffrey Brown, President and CEO and Brown’s Super Stores: “It is incredible to see how the
dedication and leadership of the First Lady is having such a significant impact on our children's
future by enabling them to live longer and healthier lives as a result of this program.”
 
Klein’s Family MarketsCommitted to opening one new store in Baltimore, MD.
Marshall Klein, President and CEO of Klein’s Family Markets: “Access to fresh food has been a
silent problem for years. It is one of the single largest factors determining family health and the
Klein family is excited to be a part of the effort in helping to make a difference.”
 
Walgreens – Committed to expanding their food offering to include whole fruits and vegetables, and other healthy options in approximately 1,000 stores.
Walgreens President and CEO Greg Wasson: "With more than 45 percent of our stores located in
areas that don't have access to fresh food, Walgreens is uniquely positioned to bring more food
options to Americans and also provide needed pharmacy, health and wellness services directly in
those communities. Joining with the Partnership for a Healthier America, se plan to convert or
open at least 1,000 food oasis stores across the country over the next five years.”
 
California FreshWorks Fund – Secured $200 million to promote healthy food retailing in California.
Robert K Ross, M.D., President and CEO of The California Endowment: “Health happens in our
neighborhoods. Families can’t eat healthier food if they can’t buy it where they live. The sheer
number of banks and other investors involved proves that this is not only the right thing to do to
improve the health of our communities, but it’s financially attractive. The more than a dozen
partners who made it happen should be congratulated for their vision and collaboration.”
Quotes of support from various leaders and organizations can be found here.

For Immediate Release

July 7, 2011
Contact: Sarah Coppersmith
news@ahealthieramerica.org
(202) 842-9001
 
New Report from RWJF, TFAH Highlights Severity of Obesity Epidemic
 
WASHINGTON – Lawrence A. Soler, CEO of the Partnership for a Healthier America
(PHA) – an organization focused on solving the nation’s childhood obesity crisis – today
issued the following statement on F as in Fat: How Obesity Threatens America's Future
2011, a newly released report from Robert Wood Johnson Foundation (RWJF) and Trust
for America’s Health (TFAH).
 
“According to the report released today, twelve states now have obesity rates above 30
percent, when just four years ago, only one state was above 30 percent. These numbers
show just how difficult it is to solve the obesity epidemic. Under the leadership of Dr.
Risa Lavizzo-Mourey, the Robert Wood Johnson Foundation has helped bring a sense of
urgency of solving the childhood obesity crisis, and is working to help teach our nation’s
children healthy habits from day one.”
 
“However, we know that the obesity epidemic cannot be solved by just one entity alone;
it will take a combined effort of both the private and public sectors to help solve the
crisis. I hope that industry will see this report as a call to action.”
This year’s F as in Fat reported that the obesity epidemic is most severe South, with
Mississippi having the highest adult obesity rate for the seventh year in a row. The
Northeast and West have lower rates of obesity, with Colorado having the lowest obesity
rate, and the only state with an obesity rate under 20 percent.
 
Specifically, more than two out of three states have obesity rates over 25 percent. In
contrast, twenty years ago, no state had an obesity rate above 15 percent. The report
shows that obesity rates have grown fastest in Oklahoma, Alabama, and Tennessee, and
slowest in Washington, D.C., Colorado, and Connecticut.
 
The report also includes four recommendations from TFAH and RWJF on how both the
public and private sector can help combat the obesity epidemic, including:
  1. Fully funding the Public Health and Prevention Fund: TFAH and RWJF recommend that the fund not be cut, that a significant portion be used for obesity prevention, and that it not be used to offset or justify cuts to other Center for Disease Control and Prevention (CDC) programs.
  2. Implementing the Healthy, Hunger-Free Kids Act: TFAH and RWJF recommend that the U.S. Department of Agriculture (USDA) issue a final rule as swiftly as possible regarding school meal regulations and issue strong standards for socalled “competitive” food and beverages – those sold outside of school meal programs, through à la carte lines, vending machines and school stores.
  3. Implementing the National Physical Activity Plan: TFAH and RWJF recommend full implementation of the policies, programs, and initiatives outlined in the National Physical Activity Plan. This includes a grassroots advocacy effort; a public education program; a national resource center; a policy development and research center; and dissemination of best practices.
  4. Restoring Cuts to Vital Programs: TFAH and RWJF recommend that the $833 million in cuts made in the fiscal year 2011 continuing resolution be restored and that programs to improve nutrition in child care settings and nutrition assistance programs such as the Special Supplemental Nutrition Program for Women, Infants, and Children be fully funded and carried out. If fully funded these programs could have a major impact on reducing obesity.
 

PRIVATE SECTOR MUST JOIN IN FIGHT AGAINST CHILD OBESITY 

June 8, 2011  
 
by Bill Frist 
The Tennessean   
 
More than one-­‐fifth of preschool children are overweight or obese. That’s 20 percent of kids 5 years old and younger who are already on track for chronic health problems such as cancer, type 2 diabetes and heart disease before their first day of kindergarten.
 
That’s more than 4 million toddlers already queued up for health issues that will last them a lifetime. And of the heaviest youngsters — those who are obese — more than 160,000 live in Tennessee.  
 
Our state’s and our nation’s obesity epidemic is well-­‐documented, and childhood obesity continues to be an appropriate focus. We are learning more and more how nutrition and exercise at the very earliest stages of life can have a dramatic impact on our bodies as we age.  
 
If the body mass index (or BMI, the ratio of height to weight that is typically used to determine a healthy weight) increases too soon or too rapidly for a young child — as young as 3 years old — research shows that child has a much higher risk of obesity later in life.  
 
In short, too much fat produced too early sets the stage for a battle against obesity that will last a lifetime. Before most kids can add 1 plus 1 and get 2, their bodies are learning that being overweight is a way of life.  
 
To start our children in life along this path is simply unacceptable.  
 
There are plenty of statistics to cite, from economic — nearly $150 billion per year is being spent nationally to treat obesity-­‐related medical conditions — to national security — more than 25 percent of all Americans ages 17-­‐24 are unqualified for military service because they are too heavy. But those statistics shouldn’t be necessary.  
 
Being overweight doesn’t necessarily equate to low self-­‐esteem or an inability to achieve, but we cannot intentionally start toddlers out with a predisposition to type 2 diabetes and cancer and heart disease and expect things to be easier for them.  
 
The next 15 years are going to be hard enough; we don’t need to make things any more difficult.  
 
Solving the problem, however, is more complex; there is no silver bullet. Private-­‐ and public-­‐sector leaders all have a critical role to play.  Several mayors from across the country recently pledged to do more for those in early child-­‐care education settings in their cities. Many private-­‐sector companies are helping to curb this epidemic, too. Specifically, a recent commitment from the planet’s largest retailers and food and beverage manufacturers to reduce calories in their products by 1.5 trillion by 2015 is laudable. 
 
Parents, get kids moving  
 
Parents also play a role. That’s why we’re calling on everyone to get our youngest kids more physically active. Whether that’s taking a walk or playing a game, it’s just as important for the 3-­‐year-­‐old in your life as it is for the 33-­‐year-­‐old in your life (or, in my case, older still). Cut out the sugar-­‐sweetened beverages for kids under 5 and look to low-­‐fat or nonfat milk for kids over 2 years old.  
 
Equally, the private sector needs to continue to step up. Parents don’t need more complexity and more costs; they need more answers and easier ways to provide a healthy lifestyle for their kids. We need the private sector to make healthy choices as easy and as economical as possible.  
 
We’re asking private industry to better serve their customers and communities by helping them access healthier products. This allows kids to have healthy childhoods. We can do better.  
 
For a nation that prides itself on opportunity, we owe our youngest and most vulnerable at least that: the pledge to ensure their future is as healthy as possible.  
 
And that means starting right from the beginning.  
 
The Honorable William H. Frist, M.D., is vice chairman of the Partnership for a Healthier America, an organization working with the private sector to solve the nation’s childhood obesity crisis.  

PHA and Bright Horizons Announce Groundbreaking Child Care Commitment to Prevent Childhood Obesity

WASHINGTON – The Partnership for a Healthier America (PHA), First Lady Michelle Obama and Bright Horizons Family Solutions announced today that Bright Horizons has made a commitment to serve as an open model as they continue to focus extraordinary effort on promoting healthy habits for the more than 70,000 children they care for every day.

Bright Horizons is committing to continue advancing their nutritional, physical activity and long-standing screen time policies and practices with the goal of having their nearly 600 U.S. child care centers and schools pass a public evaluation and serve as an example for child care centers nationwide.  Bright Horizons is the first private child care company to commit to public evaluation of their commitment to healthy practices.  The standards Bright Horizons will meet are taken in large part from the Early Childhood Settings guidelines developed last year in conjunction with the American Academy of Pediatrics, the American Public Health Association and the U.S. Department of Health and Human Services.

“Everyone is going to see that these small changes can make a big difference.  If our kids get into the habit of getting up and playing, if their palates warm up to veggies at an early age, and if they’re not glued to a TV screen all day, they’re on their way to healthy habits for life,” said First Lady Michelle Obama, who also serves as the honorary chair of PHA.  “That’s why I’m so excited about Let’s Move Child Care – because I know that childcare facilities and home-based providers can be a real building block for an entire generation of healthy kids.”

“It is an honor to stand with the First Lady as advocates for children and their health – now and in the future,” said Bright Horizons CEO David Lissy.  “We applaud her for raising awareness about this issue and for highlighting how incredibly critical a child’s early years are for establishing life-long habits.  Our founding principles at Bright Horizons rely on dynamic opportunities for nutritional learning and physical activity.  We are proud to serve as a model for other child care centers across the country, and we look forward to continuing to develop programming that supports the objectives of the Partnership for a Healthier America.”

James R. Gavin III, M.D., Ph.D., chairman of the PHA’s board of directors, said, “I commend Bright Horizons for continuing to lead the fight against childhood obesity in child care centers.  Commitments like this one – with targeted and achievable results – will help us reach our goal of curbing childhood obesity within a generation.  Perhaps most importantly, it’s a commitment that will improve our children’s health without asking already busy parents to do anything more than they’re doing right now.”

PHA is mobilizing the private sector to make meaningful commitments that improve our children’s health and further the goal of solving childhood obesity within a generation.  Bright Horizons adds itself to PHA’s current partners who include: Walmart, the Healthy Weight Commitment Foundation and All-Clad Metalcrafters.

“This commitment continues Bright Horizons’ leadership to providing a healthy setting for the children they care for every day, and will make a meaningful and measureable impact on the childhood obesity epidemic by helping teach our children healthy habits from day one,” said Lawrence A. Soler, CEO of PHA.  “With more than 12 million children under the age of 5 in a child care setting, for approximately 29 hours a week, we encourage parents to ask their child care centers if they will follow Bright Horizons’ laudable example.”

Every company that works with PHA is required to participate in a third party evaluation, and Bright Horizons has agreed to undergo an evaluation process with PHA that will be released to the public when completed. 

The evaluation will be created and carried out by independent researchers, Marlene Schwartz and Kathryn Henderson, who work at the Rudd Center for Food Policy & Obesity at Yale University.

The evaluation will include:

  • Allowing for independent verifiers to analyze its corporate policies and center practices to ensure they are in compliance,
  • Opening up centers for direct observation, and
  • Releasing results and best practices halfway through the commitment (18 months) and at the end of the commitment (36 months).

In addition to the evaluation, Bright Horizons has signed an agreement with PHA that states that within three years – and in some cases sooner – 95 percent of their child care centers will serve as an open model for the early childhood settings.  Bright Horizons will:

Continue to focus on nutrition, by:

  • Following their long-standing family-style eating practices,
  • Ensuring that fruits and vegetables are served with every meal,
  • Ensuring that only low-fat or non-fat milk is served to all children over age 2,
  • Ensuring a maximum of one 4-6 oz. serving of 100 percent fruit juice per day, and
  • Providing resources to ensure that all mothers are aware of their ability to breastfeed at their centers.

Continue to focus on physical activity, by:

  • Further promoting their physical activity and nutrition information education programs for children: Well Aware and Movement Matters,
  • Continuing to provide a minimum of 1-2 hours of physical activity per day,
  • Maintaining their policy of no screen time for children under age 2,
  • Providing a maximum of one hour of educational, curricula-based screen time for children over 2 years and maintaining their founding principle of no television in their centers, and
  • Providing resources that encourage parents and caregivers to limit screen time for children outside the center to no more than 1-2 hours per day.

 Additionally, within 18 months, the report will confirm that all Bright Horizons centers:

  • ALWAYS provide access to water during meals and throughout the day,
  • NEVER serve fried foods at meals, and
  • NEVER serve sugar-sweetened beverages.

Head Start, the Department of Defense and the General Services Administration joined Bright Horizons today in making a pledge to implement policies to help end childhood obesity in their child care centers.

Any child care center that wants to join PHA in their effort to create a healthier America by solving childhood obesity is encouraged to go to www.ahealthieramerica.org to see how they can get involved. 

 

Statement of James R. Gavin III, M.D., Ph.D. Chairman of the Partnership for a Healthier America, on Wal-Mart’s Commitment to Increase Healthy, Affordable Food Options Nationwide

WASHINGTON, DC – James R. Gavin III, M.D., Ph.D., Chairman of the Partnership for a Healthier America, today issued the following statement on Wal-Mart’s commitment to increase healthy, affordable food options nationwide:

“The Partnership for a Healthier America commends Wal-Mart for taking an important step forward in addressing the obesity epidemic that seriously affects our children.”
“In order to successfully make our children and families healthier, we need the private, public and non-profit sectors to come together in meaningful and measureable ways. This initiative is a positive example of what companies can do to help American families tackle the serious problem of childhood obesity.”

“Today’s announcement is important because Wal-Mart, the the world’s largest retailer, will now be providing millions of American families with convenient access to a wide range of healthy, affordable food. Limited access to healthy food plays a key role in the obesity crisis. By increasing the affordability and accessibility of healthier options, Wal-Mart will be helping families make significant changes in their daily lives.”

“Over the coming months, the Partnership for a Healthier America will be working closely with Wal-Mart to devise strategies to evaluate the success of their commitment.”

Partnership for a Healthier America Delivers Support for Chefs Move to Schools Initiative

Organization will Award Donated Cookware to Schools Nationwide to Help Chefs Educate Students on Food, Nutrition


Washington, DC – The Partnership for a Healthier America today announced plans to award cookware kits to 1,000 schools across the country in support of Chefs Move to Schools, an initiative pairing chefs with schools to help educate children about food and nutrition.

The cookware kits – valued at more than $2 million and containing items such as induction burners, stainless steel pots and pans, and knives and utensils – were generously donated to the Partnership by several kitchen retailers, including All‐Clad, Anchor Hocking, T‐fal, TruBamboo, and Zyliss. The kits will also include a cookbook from American Express Publishing filled with healthy, nutritious recipes.

“On behalf of the Partnership, I want to applaud the generosity of these companies for donating these products. We are excited to award these supplies to deserving schools across the nation,” said Dr. James R. Gavin III, chairman of the Partnership’s board of directors. “With this cookware, chefs will have the necessary tools to help teachers, parents, school nutritionists, and administrators educate children about healthy eating and in turn, help us in our goal of curbing childhood obesity within a generation.”

The Partnership will award and distribute kits after selecting recipients among participating schools in the Chefs Move program. The products will be delivered to those schools in a kit along with other cooking tools. Criteria for selection included schools with an active interest in educating students on food and nutrition, and local chefs willing to “adopt” students and help schools reach that goal.

Kits will be assembled and delivered to schools in the coming weeks, with distribution costs covered by a generous donation to the Partnership from The Annenberg Foundation.

###

Partnership for a Healthier America Announces Food and Beverage Manufacturer Steps to Fight Childhood Obesity
Healthy Weight Commitment Foundation Members Pledge Product Changes to Reduce 1.5 Trillion Calories by 2015

Washington, DC – The Partnership for a Healthier America today announced a new commitment to the organization’s effort to address the serious epidemic of childhood obesity. The Healthy Weight Commitment Foundation (HWCF) has signed an agreement with the Partnership, pledging to take actions aimed at reducing 1.5 trillion product calories by the end of 2015. As an interim step to this goal, HWCF will seek to reduce calories by 1 trillion in 2012.

“Solving the obesity epidemic requires far more than anything government can do alone and today’s announcement represents an important step forward to providing Americans with healthier choices so that they can choose to lead healthier lives,” said First Lady Michelle Obama, who also serves as honorary chair of the Partnership. “This is precisely the kind of private sector commitment we need. I want to thank the Healthy Weight Commitment Foundation for stepping up to the plate and I hope this encourages others to do the same.”

“On behalf of the Partnership, I am pleased to acknowledge this major first step by the Healthy Weight Commitment Foundation. Pledges like this one – with targeted and achievable results that are meaningful and measurable – will help us reach our goal of curbing childhood obesity within a generation,” said Dr. James R. Gavin III, chairman of the Partnership’s board of directors.

Healthy Weight Commitment Foundation manufacturing companies will pursue their calorie reduction goals by growing and introducing lower‐calorie options; changing product recipes where possible to lower the calorie content of current products; or reducing portion sizes of existing single‐serve products. These changes will help Americans reduce their calorie intake, improve their overall nutrition and close the energy gap.

Through pledges like this, the Partnership is working to mobilize the private sector, thought leaders, media, and local communities to undertake actions that will further the goals of the First Lady Michelle Obama’s Let’s Move! campaign to curb childhood obesity within a generation. To ensure that the Healthy Weight Commitment Foundation stands by its pledge, the Partnership will work with the organization and the data it collects to monitor progress towards fulfilling its commitment on an annual basis.

“Accountability is a critical element of our agreement with the Healthy Weight Commitment Foundation. These types of calorie reduction efforts can have a significant impact on the obesity trend, so we want to be sure that organizations making commitments are following through with real results,” said S. Lawrence Kocot, interim President and CEO of the Partnership and a member of its board of directors.

The Healthy Weight Commitment Foundation is working to promote ways to help Americans achieve healthy weight by balancing the energy (calories) they consume with the energy they expend through physical activity. HWCF focuses on increasing access and opportunities for physical activity, healthier nutrition options and raising awareness of the energy balance approach – in the marketplace, in the workplace and in schools.

“The First Lady has shown tremendous leadership in calling for national action to end child obesity,” said David Mackay, chair of the Healthy Weight Commitment Foundation and CEO of Kellogg Company. “Through this effort, Healthy Weight Commitment Foundation member companies will further strengthen their emphasis on healthier food options to better help consumers achieve and maintain a healthy diet.”

To assess the impact of the pledge, the Robert Wood Johnson Foundation (RWJF) will support a rigorous, independent evaluation of how the Healthy Weight Commitment Foundation’s efforts to reduce calories in the marketplace affect calories consumed by children and adolescents. RWJF will publicly report its findings.


Thank you for your interest in PHA. Members of the media with questions about the Partnership, please email news@ahealthieramerica.org, or call (202) 842-9001 and ask for the press office.

2013 Building a Healthier Future Summit

Mark your calendars for March 6 to 8, 2013, at the Grand Hyatt in Washington, D.C., when PHA will hold its second Building a Healthier Future Summit. Following is a tenative agenda:

  • March 6: Registration opens
  • March 7: Conference sessions begin (morning)
  • March 8: Conference sessions end (afternoon)

For more information about the event, contact events@ahealthieramerica.org. For Building a Healthier Future sponsorship opportunities, contact tsanchez@ahealthieramerica.org.


Check out highlights from PHA's inaugural Building a Healthier Future Summit held in November 2011:

Koren Grieveson Summit Menu

Koren Grieveson, Chef de Cuisine, avec (Chicago)
Bryce Caron, Pastry Chef, avec

  • Appetizer: Apple and Celery Salad with Light Mayo, Orange and Raisins
  • Entrée & Side: Braised Chicken Thigh with Vegetables
  • Dessert: Pear Crisp with Light Vanilla Frozen Yogurt

 

Each meal costs $4.50 or less per person, an approximation of what an American spends on dinner each night.

At PHA, we're dedicated to making the healthy choice the easy choice. But when you ask a James Beard-recognized chef, sometimes "easy" is a relative term. These are some of the recipes that our chefs prepared for attendees at the Building a Healthier Future Summit.  While they are all relatively inexpensive, some do require more advanced skills than others. Happy cooking!

Floyd Cardoz Summit Menu

Floyd Cardoz, Executive Chef, North End Grill (New York City)

  • Appetizer: Roasted Fall Vegetable Salad and Cider Vinaigrette
  • Entrée & Side: Grilled Chicken Skewers, Gingered Greens, Basmati Pilaf
  • Dessert: Carrot “Halwa” Roulade, Golden Raisins, Orange-Ginger Sauce

 

Each meal costs $4.50 or less per person, an approximation of what an American spends on dinner each night.

At PHA, we're dedicated to making the healthy choice the easy choice. But when you ask a James Beard-recognized chef, sometimes "easy" is a relative term. These are some of the recipes that our chefs prepared for attendees at the Building a Healthier Future Summit.  While they are all relatively inexpensive, some do require more advanced skills than others. Happy cooking!

 

Michel Nischan Summit Menu

Michel Nischan, Owner/Founder, Dressing Room: A Homegrown Restaurant (Westport, CT)

Jonathan Vaast, Pastry Chef, Dressing Room

  • Appetizer: “Use a Spoon” Chopped Salad with Mustard Vinaigrette
  • Entrée & Side Dish: Ancient Grains Risotto with Autumn Vegetables and Caramelized Brussels Sprouts
  • Dessert: Naughty Gluten-Free Angel Food Cake with Apple and Local Honey Compote

 

Each meal costs $4.50 or less per person, an approximation of what an American spends on dinner each night.

At PHA, we're dedicated to making the healthy choice the easy choice. But when you ask a James Beard-recognized chef, sometimes "easy" is a relative term. These are some of the recipes that our chefs prepared for attendees at the Building a Healthier Future Summit.  While they are all relatively inexpensive, some do require more advanced skills than others. Happy cooking!

Anne Quatrano Summit Menu

Anne Quatrano, Chef/Owner, Bacchanalia (Atlanta)

David A. Carson, Chef de Cuisine, Bacchanalia

  • Appetizer: Apple, Winter Greens, Toasted Pecans, Cider Vinaigrette
  • Entrée: Slow Braised and Pulled Turkey, Dressing, Gravy
  • Side: Buttered Rutabagas and Braised Winter Greens
  • Dessert: Pumpkin Pie

 

Each meal costs $4.50 or less per person, an approximation of what an American spends on dinner each night.

At PHA, we're dedicated to making the healthy choice the easy choice. But when you ask a James Beard-recognized chef, sometimes "easy" is a relative term. These are some of the recipes that our chefs prepared for attendees at the Building a Healthier Future Summit.  While they are all relatively inexpensive, some do require more advanced skills than others. Happy cooking!

Dinner Challenge: Tom Colicchio/Maria Hines

Tom Colicchio and Maria Hines

  • Main Dish: Beef & Vegetable Stir Fry with Brown Rice
  • Side Dish: Shredded Carrot, Apple & Raisin Salad with Buttermilk Dressing
  • Dessert: Panna Cotta with Orange Segments
     
Dinner Challenge: Ming Tsai/Holly Smith

 

Holly Smith & Ming Tsai

  • Main Dish: Braised Chicken Thighs with Herb and Vegetable Quinoa
  • Side Dish: Frisée and Avocado Salad
  • Dessert: Non-Fat Greek Yogurt Parfait with Warm Cinnamon Apples and Cashews
     

 

 

Carrot “Halwa” Roulade, Golden Raisins, Orange-Ginger Sauce

For the stuffing

2 lbs carrots

2 quarts milk

1 teaspoon cardamom seeds, ground

3/4 cup water

2 tablespoons butter

2 tablespoons raisins

2 tablespoons almonds slivered (optional )

2 tablespoons pistachios peeled and slivered ( optional)

1  ½ cup sugar

Zest from 2 oranges

Juice from 2 oranges 

For the crepes

2 large eggs

3/4 cup milk

1/2 cup water

1 cup flour

3 tablespoons melted butter

Butter, for coating the pan 

For the Sauce

4 cups Orange Juice

2 tablespoons ginger

4 tablespoons honey or maple syrup

4 orange segmented  

For the Stuffing

Wash and grate the carrots. Soak the raisins in water for 30 minutes. Put the water to boil with the orange juice. When it starts boiling, add the grated carrots. Cook for 5-7 minutes.

Add the milk. Cook on a low flame for 1 hour stirring occasionally. Add sugar orange zest , mix well and cook till the sugar has dissolved and all the milk has been absorbed.

Add butter and simmer for 2-3 minutes. Add the cardamom, nuts and the raisins.

Mix well.

Remove from heat and cool.

For the crepes

In a blender, combine all of the ingredients and pulse for 10 seconds.

Place the crepe batter in the refrigerator for 1 hour. This allows the bubbles to subside so the crepes will be less likely to tear during cooking.

Heat a small non-stick pan.

Add butter to coat.

Pour 1 ounce of batter into the center of the pan and swirl to spread evenly.

Cook for 30 seconds and flip.

Cook for another 10 seconds and remove to the cutting board. Lay them out flat so they can cool. Continue until all batter is gone. 

For the Sauce

Combine the OJ, and ginger in a stew pot and reduce over moderate heat to a sauce consistency.

Finish with maple syrup

To Assemble

Place the cooked carrots in the crepe and make into rolls, warm in oven.

Warm orange segments in sauce. Place roulade on plate with orange segments, drizzle sauce around.

  

Serves 10
Gingered Greens

 

3 pounds greens chopped  (choice of spinach, beet tops, kohlrabi tops, turnip tops, kale – canned or frozen whole-leaf spinach is most affordable)

3 tablespoons canola oil or olive oil

2 large shallots, sliced (about 1/2 cup)

1/2 cup julienne strips of peeled fresh ginger

1 teaspoons red pepper flakes

Salt

Freshly ground black pepper

 

  1. Discard the tough stems from the greens. Chop the tender stems and set aside, then roughly chop the leaves.
  2. Heat the oil in a 4-quart pot over moderately high heat until shimmering and add the red pepper flakes . Cook, stirring, about 30 seconds.
  3. Add the shallots, ginger, and cook, stirring, until the shallots are translucent, about 3 to 4 minutes. Add the stems of the greens and salt to taste, then cook, stirring, 1 minute. 
  4. Add the greens, and cook, tossing occasionally with tongs, until just tender, about 15 to 20 minutes. Season with salt and pepper.

 

 

Serves 6
Grilled Chicken Skewers

 

1 ¼ lb boneless chicken thighs skin removed

3 tablespoons canola oil

3 cloves garlic minced fine

1 tablespoons minced ginger

2 sprigs rosemary

½ tablespoons black pepper

1 teaspoon ground coriander

Juice and zest from 2 lemons

Salt


 

  1. Combine all the ingredients except for the lemon juice and marinate for min of 4 hours to a max of 12.
  2. Heat grill to moderate.
  3. Skewer the chicken
  4. Place chicken on grill and cook for 6- 8 minutes on each side. Remove and place on a platter
  5. Sprinkle with lemon juice
Serves 6
Basmati Pilaf

 

2 cups long grain rice or white basmati rice

3 cups water

3 tablespoons canola oil

A 1-inch piece cinnamon stick

¼ tsp ground cloves

1 cup finely chopped white onion

2 bay leaves

A generous pinch salt

1 teaspoons turmeric  

 

  1. Put the rice in a large bowl and fill the bowl with cold water from the tap. Swish the grains around gently with your hand, then pour off the water.  Wash the rice about 7 more times in this way, until the washing water loses its murkiness and remains clear.
  2. Cover the rice in the bowl with lukewarm water from the tap and let soak 20 minutes.
  3. Drain the rice in a sieve.
  4. Heat the stock in a small pot over moderately high heat until hot.
  5. Heat the oil in a 4-quart pot over moderate heat until warmed through and add the cinnamon and ground clove. Cook about 1 minute, or until the spices are fragrant.
  6. Add the onion and cook, stirring, until softened (don’t let it color), about 3 minutes.
  7. Add the bay leaves and drained rice, stirring to coat the rice with the oil.
  8. When the rice starts sticking to the bottom of the pot, which will take about 1 minute, add the hot stock, turmeric and salt.
  9. Bring the mixture to a boil. Fold the rice over with a rubber spatula and cover the pot.
  10. Reduce the heat to low so that the mixture is very gently simmering. Simmer 5 minutes.
  11. Turn off the heat and let the pilaf sit, covered, 15 minutes.
  12. Fluff the pilaf with a fork and crumble the black cumin over.
Serves 6
Roasted Fall Vegetable Salad and Cider Vinaigrette

2 tablespoons canola oil

2 lbs of fall vegetables peeled and cut into equal size pieces (Choice of pumpkin, carrots, onions, parsnips, rutabaggas, celery root. Carrots, parsnips and onions are most affordable.)

Salt

Freshly ground black pepper

2 tablespoons extra-virgin olive oil

¼ teaspoon black peppercorns toasted and ground

½ teaspoon brown mustard seeds toasted and ground

1 tablespoons fennel seed toasted and ground

1 cup apple cider

1 tablespoon finely chopped peeled fresh ginger

Juice of 1 lime or ½ lemon

3 tablespoons cider vinegar

4 cups bitter greens such as arugula, watercress,

½ cup toasted walnuts  (optional)

  1. Preheat the oven to 400°F.
  2. Put the prepped vegetables in a bowl, add the 2 tablespoons canola oil and salt and pepper and mix .
  3. Place the vegetables on a parchment-lined baking sheet and roast in the middle of the oven 30 minutes, or until tender. Let the cool to room temperature.
  4. Put the ginger and cider in a small saucepan and cook over moderately high heat until reduced to ½ cup.
  5. Combine the olive oil, cider vinegar, cider and the spices and whisk well
  6. Dress the roasted vegetables with the vinaigrette. And season with salt
  7. Place the roasted vegetables  over the greens.
  8. Garnish with toasted walnuts 
6 servings
Panna Cotta with Orange Segments

1 packet of sugar free orange Jell-O

½ cup water

1 ½ cups buttermilk

Orange segments

Boil water, pour into bowl with Jell-O packet, whisk for 2 minutes or until completely dissolved.  Add buttermilk and stir until combined. Pour into desired container and let set uncovered in refrigerator for 30-45 minutes until set. Serve with orange segments. 

30 minutes

The dessert course created during the Great American Family Dinner Challenge by James Beard Award-winning chefs Tom Colicchio (Craft Restaurants, New York City) and Maria Hines (Tilth, Seattle).

Beef Stir-Fry

 

1.5 pound beef round, slice thin

1 c. broccoli florets, blanched

1 c. snow peas

1 c. button mushrooms. sliced thin

hot sesame oil

regular sesame oil

¼ c. soy sauce

1 TB. oyster sauce

1 TB. fresh lime

½ c. green onion, sliced thin

1/2 c. peanuts

1 c. onion, sliced thin

1 TB garlic, minced

1/2 c. cilantro, chopped

3 c. brown rice

Heat hot sesame oil and regular sesame oil in a pan, then sauté all ingredients together (except for rice). Cook rice in water. 3 c. rice and 3 1/4 c. water. Serve beef stir fry over rice.

 

30 minutes

The main course created during the Great American Family Dinner Challenge by James Beard Award-winning chefs Tom Colicchio (Craft Restaurants, New York City) and Maria Hines (Tilth, Seattle).

 
 
6
Non-Fat Greek Yogurt Parfait with Warm Cinnamon Apples and Cashews

 

1tb butter

3 large apples, granny or Fiji, cored and diced (leave skin on)

Pinch cinnamon

1/2 cup Craisins (R)

1/2 cup apple juice

4 cups non-fat Greek yogurt

1/2 cup toasted cashews

In pan melt butter, sauté apples until golden, 3 - 5 minutes.  Add cinnamon and Craisins (R).  Continue to cook until apples are caramelized.  Add apple juice to deglaze and cook until liquid reduced by 1/4. Serve with yogurt and sprinkle with toasted cashews.

The dessert course created during the Great American Family Dinner Challenge by James Beard Award-winning chefs Ming Tsai (Blue Ginger, Wellesley, MA) and Holly Smith (Cafe Juanita, Seattle).

Frisée and Avocado Salad

 

1 large shallot, minced

1 Tablespoon Dijon or hot mustard

1 Tablespoon soy sauce

1/4 cup rice vinegar or fresh lemon juice

1/2 cup EVOO

2 heads frisée, washed, cored and torn into pieces

1 avocado, peeled and diced

 

Combine shallot, mustard, soy sauce and vinegar in large bowl.  Gradually pour olive oil in a steady stream while whisking constantly to emulsify. Place frisée and avocado in large mixing bowl and add enough dressing to coat.  Toss well.  Season with salt & pepper, to taste.

The salad course, created during the Great American Family Dinner Challenge by James Beard Award-winning chefs Ming Tsai (Blue Ginger, Wellesley, MA) and Holly Smith (Cafe Juanita, Seattle).
30 minutes
Chicken Thighs with Herb and Vegetable Quinoa

 

Chicken Thighs

6 chicken thighs -boneless skinless

1 onion

3-4 cloves garlic

4 sprigs thyme or 1T dried

1 T extra virgin olive oil

½ cup sherry vinegar

¼ cup crushed tomato

2 cups chicken stock - no salt added * as needed

Kosher salt –to taste

Black Pepper-to taste

1T butter (*optional)

2 teaspoons flour (*optional)

Quinoa

1 1/2 cups quinoa raw

2 bulbs fennel – chop small

3 cloves garlic-chopped fine

6 leaves mint - chopped

Chopped parsley

2 zucchini- diced small

1 carrot-diced small

3T extra virgin olive oil

Kosher salt

Cayenne

 

 

 

For quinoa: Follow instructions for quinoa – while it is cooking, chop vegetables and garlic.  In Sautepan heat olive oil, add fennel. Toss and Season with kosher salt.  Once lightly colored and softening- 3 minutes add garlic, and carrot to pan and sauté another minute to just wilt the carrot.  Remove to a bowl and add herbs, zucchini and pinch of cayenne pepper.  When quinoa is ready (12-14 minutes typically) toss with the seasoned vegetables.  Taste and adjust seasoning as desired.

 

For chicken thighs: Heat a large pan over medium high heat.  Chop garlic and onions and set aside. Cut chicken into small pieces.  Season with Kosher salt and black pepper, lightly dust with flour.  Add oil to heated pan then carefully add chicken.  As pieces brown, make room in pan for onions and garlic.  Stir often to prevent burning 2 minutes.  Deglaze with wine.  Add stock, ½ of sherry vinegar and tomato.  Bring to a simmer and cover.  After 10 minutes uncover and add butter, reduce until a nicely bound sauce adding additional vinegar as needed/desired.  Serve on top of quinoa.

The main course created during the Great American Family Dinner Challenge by James Beard Award-winning chefs Ming Tsai (Blue Ginger, Wellesley, MA) and Holly Smith (Cafe Juanita, Kirkland, WA).

30 minutes
8-10 servings
“Use a Spoon” Chopped Salad with Mustard Vinaigrette
  • 1/2 lb baby carrot (approx 42 ea)
  • 1/2 lb celeriac
  • 1/2 lb sweet potato
  • 1/2 lb parsnips
  • 1/2 lb sunchokes
  • 2 ea apples
  • 1/2 lb frisee
  • 1/4 c almond
  • 1/4 c sea island peas
  • 3 oz goat cheese
  • 3 tbs parsley
  • 1/3 c white wine vinegar
  • 3 oz lemon juice
  • 1 tbs mustard
  • 2 c canola oil
  • In a medium-sized saucepan, bring the vinegar to a simmer over medium heat. Add the chopped vegetables, remove the pan from the heat and set aside to cool. 
  • When the vinegar is cool, add the red peppers. Cover and refrigerate until cold.
  • Strain the chilled vegetables through a sieve. Reserve the vinegar and the vegetables separately.
  • In a large bowl, mix together the apple, frisee, herbs and goat cheese. Add the reserved vinegar, mustard, lemon juice and the grapeseed oil and toss well. Season to taste with salt and pepper. Add the goat cheese and almonds to the bowl and toss to mix.
  • Divide the salad among 12 small bowls or plates.
12 Servings
Buttered Rutabagas and Braised Winter Greens

Buttered Rutabagas

  • 16 ounces rutabagas peeled & diced
  • 4 teaspoons butter
  • Pinch salt, pepper & fresh grated nutmeg

Braised Winter Greens 

  • 16 ounces kale, chard & young collard greens – cleaned and cut into ribbons
  • 32 ounces low sodium chicken broth, water or vegetable stock
  • 1 tablespoon olive oil
  • 1 Spanish onion diced.
  • 5 cloves garlic sliced thinly
  • 1 teaspoon red pepper flake
  • 2 teaspoons maple syrup
  • 2 cups sherry vinegar
  • Salt

Buttered Rutabagas

  1. In a 4 quart sauce pan bring water to boil
  2. Add diced rutabaga and simmer until fork tender.
  3. Drain and toss in butter with salt pepper and fresh grated nutmeg

Braised Winter Greens

  1. Heat olive oil in large saucepot and add greens, onion and garlic – cook slowly until wilted, add maple syrup, vinegar & red pepper flakes – stir – add stock or water.
     
5 Servings
Pumpkin Pie
  • 2 cups pumpkin puree
  • 2 eggs
  • ¾ cup sugar
  • ¼ cup dark brown sugar
  • Pinch salt
  • Pinch ground cloves
  • ¾ teaspoon cinnamon
  • 1 tablespoon maple syrup
  • 1 teaspoon fresh ground ginger
  • Juice and zest of medium orange
  • ½ cup fat free buttermilk
  1. Preheat oven to 350 degrees.
  2. Whisk ingredients together in medium sized bowl.
  3. Pour into pie shell – shell can be frozen.
  4. Bake for 50 minutes in middle rack or until center of pie is firm.
10 Servings
Slow Braised And Pulled Turkey, Dressing, Gravy

Slow Braised and Pulled Turkey

  • 1 turkey leg
  • 1 sprig sage
  • 16 ounces chicken or turkey broth
  • 2 tablespoons sifted all-purpose flour
  • 4 tablespoons cold water

Dressing

  • 4 cups diced sourdough bread toasted
  • 1 cup diced onion
  • 1 cup diced celery
  • ¼ cup dried cranberries
  • 4 leaves of sage - chiffonade
  • ¼ pound butter
  • 2 cups chicken broth

 

Slow Braised and Pulled Turkey

  1. Seal cleaned and dried turkey leg in a vacuum bag with sage sprig, chicken or turkey broth.
  2. Poach in a 73 degree Celsius water bath for 24 hours.
  3. Remove from bag & reserve the juices in a sauce pan.
  4. Pan sear the skin of leg in a hot pan and remove from heat.
  5. Make a slurry of flour and cold water stir until all dissolved.
  6. Slowly add slurry to the reserved juices from the bag stirring until thickened slightly.
  7. Adjust the seasoning with salt and pepper.
  8. Shred the turkey leg – reserving the skin and add to the gravy.

Dressing

  1. Slowly heat butter and add onion, celery, dried cranberries, sage and chicken stock.
  2. Salt & pepper to taste.
  3. Toss with the bread and roast in a pan for 20 minutes at 350 degrees
5 Servings
Apple, Winter Greens, Toasted Pecans, Cider Vinaigrette
  • 8 ounces fresh sliced apple
  • 8 ounce frisee
  • 2 ounces toasted pecans
  • 4 ounces cider vinegar
  • 4 ounces olive oil
  • Pinch salt and pepper
  1. Lightly toast pecan pieces in a sauté pan over medium heat until just fragrant.
  2. Whisk together cider vinegar, olive oil and season with salt and pepper.
  3. Slice apple into thin slices and toss in vinaigrette.  Add frisee, escarole, radicchio or any bitter winter green.
  4. Serve immediately.
5 Servings
Naughty Gluten-Free Angel Food Cake with Apple and Local Honey Compote

Naughty Gluten-Free Angel Food Cake

  • 2 ¼  cups egg whites
  • 2 ½  cups sugar
  • 1 ½  cups cake flour
  • 1 ½ cups almond flour
  • 1 teaspoon salt

Apple and Local Honey Compote

  • 8ea pears
  • 8ea apples
  • 1/2 cup honey
  • 2 tbs water
 
Naughty Gluten-Free Angel Food Cake
  1. Take out 1/2 cup of the sugar and add to the flour; Sift the mixture.
  2. On high speed, whip the egg whites while gradually sprinkling in the sugar; Whip to a medium peak.
  3. Gradually fold the dry mixture into the egg whites. Use a folding motion and not a stirring motion, as this may deflate the egg whites. Make sure there are no streaks of flour in the batter.
  4. Place into angel food cake pan and bake at 350 degrees for 15 minutes; Do not open the oven door during this time. Continue baking for an additional 35 minutes.

Apple and Local Honey Compote

  1. Whisk together the water and honey. Mix in apples & pears.
  2. In a pot on low heat, slowly cook the apple, pear & honey mixture for 1 hour, stirring occasionally.
  3. When the apple & pears have cooked down, remove from heat and let cool for 1 hour.
16 Servings
Caramelized Brussels Sprouts
  • 60ea brussels sprouts
  • 1/4 cup grapeseed oil
  • 1/4 cup dried cranberries
  • 1 teaspoon salt
  1. Slice Brussels sprouts in half. In a warm saute pan, let the grapeseed oil heat up, and add the brussels, cut side down.
  2. Let the brussels cook, slowly until they are caramelized on the bottom, about 20min. Flip over, add cranberries and season with salt and let them sit for an additional 10 min
  3. Brussels should be crispy and caramelized in color when finished
12 Servings
Ancient Grains Risotto with Autumn Vegetables and Caramelized Brussels Sprouts
  • 2 tbs olive oil
  • 1 yellow onion
  • 1 cup heirloom (adzuki) beans
  • ½ cup spelt
  • 2 cup vegetable stock
  • 1 cup kale
  • 1 cup apple
  • 4 oz ricotta
  • 3 tbs chopped parsley
  • ½  tbs salt
  • ¼  tsp pepper
  • ¾ cup chestnuts

1. In a large, deep sauté pan, heat half the olive oil over medium-high heat and when hot, cook the onions for 4 to 5 minutes or until softened but not browned. Add the spelt and sauté for 2 to 3 minutes.

2. Pour the stock into the sauté pan and stir the spelt, beans and onions frequently for the next 40 to 45 minutes, at which time the spelt should be tender and the stock evaporated. Add more stock if needed during cooking to keep the spelt moist.

3. In another large sauté pan, heat the remaining olive oil and when hot, sauté the kale, apples and chestnuts and saute for 10 to 12 minutes or until the vegetables brown. Add the cooked the tomatoes and cook for about 1 minute to warm through. Add the spelt and the cooked beans and toss to mix. Add the butter and stir until melted and the beans are hot. Season to taste with salt and pepper. 

4. In a mixing bowl, whisk the ricotta with salt and pepper until smooth, then gently fold the ricotta mix and parsley into the risotto

5. Spoon the risotto onto the a plate or into a bowl and top with more herbs

4 Servings
Pear Crisp with Light Vanilla Frozen Yogurt

Pear Crisp Filling, 10 servings

  • 5 large pears, peeled and diced
  • 2 ½ cups pear cider
  • ¼ cup sugar
  • 2 ea lemon zest
  • ½ tablespoon of cornstarch

Chestnut Streusel

  • 3 oz  (a  little over 1/3 cup) sugar
  • 3 oz  (a little over 1/3 cup) dark brown sugar
  • 11 tablespoons butter
  • 1 teaspoon salt  
  • 3 tablespoons + 1 teaspoon almond flour
  • 1 cup all-purpose flour

Yogurt Sorbet, 20 servings

  • 1 ½ cups water
  • 1 cup sugar
  • Pinch of salt
  • ½ ea vanilla bean
  • 1 cup yogurt
     

 

Pear Crisp Filling

Mix the sugar and cider and bring to a boil. Poach the pears until tender. Strain the pears out of the syrup. Mix the cornstarch with a bit of the syrup, add it to the cider mixture and bring to a boil. Let the mix cool and add the pears and lemon zest.

Chestnut Streusel

Sift the dry ingredients. Using a paddle attachment in the bowl of a stand mixer, mix butter into the dry. Beat the mixture until it forms coarse crumbs. Spread the mix on a lined baking sheet. Bake at 350°F, chopping the mix every 8 minutes until lightly browned, about 25 minutes.

Yogurt Sorbet

Mix the sugar and salt. Add it to the water. Split and scrape the vanilla and add it to the mix. Bring the syrup to a boil and add the yogurt. Homogenize the mix with a hand blender and chill it at least 4 hours, preferably overnight. Pass the base through a fine sieve and process in an ice cream machine according to the manufacturer’s instructions. 

10 Servings
Braised Chicken Thigh with Veggies
  • 10 boneless, skinless chicken thighs whole or cut into strips (your choice)
  • 10 red bliss potatoes cut in half
  • 3 carrots, peeled and rough chopped
  • 2 standard cans of whole peeled tomatoes
  • 1 white onion, rough chopped
  • 1 can low sodium chicken stock
  • 3 tablespoons canola oil (or other cooking oil)
  • 3 cloves garlic, chopped or sliced
  • 1 bay leaf
  • Juice of half a lemon (optional)
  • Side of rice (optional)

Slice the chicken into ½ inch strips or leave whole – your preference.

In a sauce pot, add the cooking oil – once it starts to smoke, add the chicken and cook until browned.  Flip the meat and sear for another 5 minutes.  Remove the chicken and drain the oil, then add the vegetables to the pot, scrapping up all the bits from the bottom of the pan.

Once the veggies start to sweat, add the canned tomato and chicken stock.  Bring to a boil and turn down to a simmer then return chicken to the pot.  Check seasoning, add the fresh lemon juice if using at this point.

Simmer until the chicken thighs are tender, approximately 30-40 minutes.  The reduced liquid should be somewhat thick due to the potato.  Serve with rice and fresh herbs.

 

8 to 10 servings
Apple Salad
  • 5 apples
  • ¾ head of celery
  • ½ cup light mayo
  • 2 oranges, peeled and sliced (juice reserved)
  • 3 tablespoons chopped chives
  • 1 cup toasted nuts, such as peanuts (optional)
  • 1 cup raisins
  • ¼ cup extra virgin olive oil
  • Salt and pepper to taste

• Evenly slice apples and celery about ¼ of an inch thick
• Place in a bowl and combine with mayo, orange juice (about ½ cup), extra virgin olive oil and salt and pepper to taste.  Add chives, nuts and raisins and mix until well tossed. Plate and finish with more chopped chives.

10 servings
Mushroom Tacos with Salsa Verde

Tacos

  • 2 Tbsp. Olive Oil
  • ¼ lb. 85% lean ground beef
  • ¾ lb. white button mushrooms
  • ¾ lb. cremini mushrooms
  • 2 cups julienne of sweet onions
  • 1 Tbsp. minced garlic
  • 4 Tbsp. ground chili pepper
  • Salt and pepper if necessary
  • Lime juice to taste
  • 8 Corn Tortillas
  • 1 cup shredded green cabbage
  • 2 Tbsp. chopped cilantro
  • 4 Tbsp. Cotija Cheese, grated

 

Avocado Salsa Verde

  • 1 large, ripe avocado, peeled, pitted and cut in ½-inch dice
  • 1/3 cup diced tomato
  • 2 Tbsp. finely chopped onion
  • ½ tsp. seeded and minced Serrano chile
  • ½ tsp. minced garlic
  • 1 Tbsp. lemon or lime juice
  • 2 Tbsp. chopped cilantro
  • 1/4 tsp. sugar

Heat a sauté pan over medium-high heat. Place ground beef in pan and cook; season with salt and pepper. Sauté for 3 to 5 minutes until golden brown. Chop mushrooms to approximately the size and texture of ground beef and sauté in a separate pan with 2 tablespoons olive oil for 3 to 5 minutes. Combine mushrooms and meat and set aside.

Heat sauté pan used for ground beef over medium-high heat. Add onions and sauté until golden brown. Add garlic and cook until fragrant. Add the mushroom/beef mixture and ground chili pepper. Sauté  2 to 3 minutes, stirring. Adjust seasoning with salt, pepper and lime juice.

To serve, toss shredded cabbage with salt, pepper, lime juice and cilantro. Please 2 tablespoons of shredded cabbage on a tortilla, and top with 2 tablespoons of mushroom and beef mixture. Top with a generous tablespoon of avocado salsa, and sprinkle with Cotija cheese to taste.

To make Avocado Salsa Verde: Combine all salsa ingredients and refrigerate for at least an hour.

30 minutes
8 Servings
Super Mushroom Veggie Pasta
10 minutes

Serving size: 2 cups prepared recipe

  • 14.5-ounce box Barilla Plus spaghetti

  • 2  tablespoons olive oil

  • 1 pound white button mushrooms, sliced 

  • 1 red bell pepper, diced

  • 1 large onion, diced

  • cup bite-size broccolini pieces

  • 1 pint grape tomatoes

  • ½  cup vegetable broth

  • ½ cup prepared pesto

  • 1 cup baby spinach leaves
Freshly grated Parmesan (for garnish) 

Bring a large pot of water to boil and prepare pasta according to package directions.

While water comes to a boil, heat olive oil in large non-stick skillet over medium-high heat. Add a single layer of mushrooms, red bell pepper and onions and cook, without stirring, for about 5 minutes or until mushrooms become red-brown on one side. Stir and cook about 5 minutes more to brown mushrooms. Stir in broccolini, tomatoes, broth and pesto. Bring to a simmer, and then stir in spinach and cooked pasta.

Transfer to a serving bowl and sprinkle with Parmesan. Serve.

10 minutes
20 minutes
6 servings
Mushroom and Egg Wrap
2 minutes

Place potato, peppers and onion blend in a 2-cup microwavable measuring cup, add salt, loosely cover with plastic wrap and microwave on high for 1 minute, stirring once at the 30-second mark.

Add mushrooms and microwave on high for another minute, stirring at the 30-second mark. Drain off excess liquid before stirring in the egg, then cover. Place tortilla in the microwave too and heat on high for 30 seconds. Remove from microwave and stir in cheese and pepper.

Spoon mixture into warm tortilla and, if using, add the salsa on top. Fold the bottom of the wrap up over the eggs, and then roll the remaining sides around.

Wrap in waxed paper and refrigerate until ready to eat. When ready to serve, place wrap in microwave on high for 45-60 seconds, just until heated through. Grab it and go!

Individually, these wraps will hold in the refrigerator up to 3 days.

3 minutes
5 minutes
1 serving
Grilled Portabella Pizzas
  • 4 large portabella mushrooms
  • 1 tablespoon olive oil
  • 1/2 cup marinara sauce
  • 1/2 cup part-skim shredded mozzarella (or 2 ounces crumbled feta)

Optional ingredients for seasoning and toppings: fresh basil leaves, sea salt, black pepper; and preferred pizza toppings (e.g., black olives, green peppers, pepperoni, etc.)

Gently clean portabellas with a damp paper towel. Trim the stems with a paring knife and use a spoon to scrape the dark brown gills from the underside of the cap. (Tip: Save the stems and gills to make mushroom stock.)

Arrange the sauce, cheeses and topping in small bowls and line them up on a work surface.

Brush the underside of the caps with olive oil and grill, oiled side down, for 3 to 4 minutes over a medium-high flame.

Place the caps on the work surface, cooked side facing up, and if desired season with salt and pepper. Spread 1 to 2 tablespoons of sauce around the cap. Go easy on the sauce as the mushrooms will give off liquid when they cook, and too much sauce can make them soggy. Sprinkle with cheese to cover, then add optional toppings if desired such as black olives, fresh basil leaves and green pepper. Gently place back on the grill (toppings facing up) and cook another 3 minutes, or until cheese is melted.

30 minutes
4 servings


Join Us

Thank you for your interest in joining PHA and your dedication to helping solve the childhood obesity crisis within a generation. To date, organizations making meaningful commitments include:

All-Clad
Bright Horizons
Brown's Super Stores
Calhoun Enterprises
The California Endowment's FreshWorks Fund
The Healthy Weight Commitment Foundation
Klein Family Markets
SUPERVALU
Walgreens
Wal-Mart
PHA doesn't work with every company, only those that make a commitment worthy of our endorsement. Every partner that PHA works with must abide by the following:
1) Look Within Their Own Walls First
Organizations must affect their own product or service first before looking to improve others. For instance, a food company can sponsor a playground initiative, but it must work to improve its own product first.
2) Commitments Made Are Commitments Kept
Organizations must agree to evaluation of their commitment from an unbiased, third party that will publicly report on their progress at regular intervals.
Click here to see what commitment looks like.
To inquire about joining PHA as a member, please email members@ahealthieramerica.org.

Thank you for your interest in PHA and your dedication to helping solve the childhood obesity crisis within a generation. Please email info@ahealthieramerica.org to submit your general question or comment about PHA. In submitting your request, you will also be subscribed to receive regular updates from the Partnership for a Healthier America.

If you are a prospective member, please click here to learn more about joining in the effort to raise a healthier generation.

Members of the media, please submit your inquiries by emailing news@ahealthieramerica.org.


Olympics

You don't have to be headed to London this summer to get moving.

The organizations that helped shape our nation's elite athletes are also working with the Partnership for a Healthier America and First Lady Michelle Obama's Let's Move! initiative to get at least 1.7 million kids moving more by offering free or low-cost clinics, races, school visits, after school programs and other opportunities to be active.

You don't have to train like an Olympian to be active…but then again, who knows? Maybe the next medal winner is you…

The Partnership for a Healthier America has brokered commitments with several National Governing Bodies (NGB) of the United States Olympic Committee (USOC) along with the US Olympians Association and US Paralympics to increase physical activity among the nation's youth.

Through commitments by USA Cycling and USA BMX, US Paralympics, U.S. Soccer Federation, USA Swimming, USA Track & Field, USA Tennis, the US Olympians Association, USA Field Hockey, USA Volleyball, USA Gymnastics and the US Olympic Committee we will work together to provide beginner athletic programming to more than 1.7 million kids in 2012.

USA Cycling and USA BMX
will offer free 30-day memberships to tracks and free races/clinics at 350 BMX tracks nationwide from June 22-July 1. These efforts will engage approximately 88,000 young people, an increase of 40% from 2011.
Get involved: click here to register for a 30 day free trial. Find a track at the "Find an Activity" page above.
USA Gymnastics
will challenge its local member clubs to host free, introductory clinics and events for National Gymnastics Day on September 22, 2012.  These events will reach approximately 40,000 kids – an increase of 80% over USA Gymnastics' youth engagement last year.
Get involved: as National Gymnastics Day approaches, visit here to find an event near you. In the meantime, search for gyms in your area by visiting here
The US Olympians Association
recently kicked off a "Walk to London" initiative through which 5,456 children will walk a total of 5,456 miles – the distance from Los Angeles to London – at 20 free, community-based walks from April 8 through June 23. More than 250 Olympians and Paralympians will participate as walk leaders, and each walk will host other clinics and sports expos alongside the route.
Get involved: visit here for a list of walks and information on how to join or visit our "Find an Activity" page to search by zip code.
US Paralympics
will facilitate 300 Paralympic Ambassador visits to schools and community centers and provide training for an additional 1,000 local leaders. US Paralympics will also work with local partners to establish 80 new Paralympic Sports Clubs to reach a total of 250 clubs by the end of this year.  In all, US Paralympics will reach 87,500 young people through free and low-cost programming, an increase of 40% over last year.
Get involved: to find a Paralympic Sports Club near you, visit our "Find an Activity" page or click here . And for additional resources and program ideas for disabled sports, click here
U.S. Soccer Federation
will engage 12,000 youth in 13 cities through the U.S. Soccer Foundation's Soccer for Success program, which provides free, afterschool programming to urban youth.  In 2011, the program reached 8,000 kids in 8 cities.
Get involved: visit here to learn more about Soccer for Success and find out if the program is offered in your city.
USA Swimming
will enroll 530,000 new learn-to-swim participants in its "Make a Splash" program at more than 500 local partner sites.  Additionally, USA Swimming will engage 70,000 new youth members through its local chapters.  In all, USA Swimming will provide low-cost beginner programming to 600,000 young people in 2012.
Get involved: visit www.SwimToday.org to search for a pool near you and access resources on beginner swimming.
The US Tennis Association (USTA)
will introduce 620,000 youth to tennis by training 4,000 physical education professionals in the "10 & Under Tennis" curriculum.  USTA will also expand its National Junior Tennis and Learning Network (NJTL) to reach 100,000 youth at local partner sites.  Additionally, USTA will involve 30,000 youth in Kids Tennis Clubs that provide afterschool and summer programming in communities across the country.  In all, USTA will engage 750,000 new kids in free or low-cost programming this year.
Get involved: visit the 10 & Under Tennis site here to find participating facilities and Kids Tennis Clubs. For more information on NJTL, click here
USA Track and Field
will expand its youth programming by 35% this year to reach 120,000 kids across the country.  USATF will do this by engaging 80,000 youth members in local track clubs and by facilitating free clinics and Olympian visits for 40,000 students through its Win with Integrity and "Track in a Box" programs for schools.
Get involved: visit here to find a youth track club near you. For more information on the Win With Integrity Program, visit here
USA Volleyball
will introduce 30,000 children to volleyball in 2012 through multiple free and low-cost youth programs, including the new "Move with a New Player" program that gives beginner players a chance to learn from professional athletes.
Get involved: contact your Regional Volleyball Association (RVA) for more information on free and low cost youth Volleyball programs. Click on your state/area to find the RVA nearest you here
USA Field Hockey
has launched a youth development initiative called Fundamental Field Hockey, in an effort to expose the sport to 15,000 children nationwide by providing free equipment and emphasizing fun physical activity! The program targets elementary schools, community centers, recreation programs and universities to help to introduce the sport to youth in their area.

Get involved: click here to learn more or visit our "Find an Activity" page to search for locations by zip code.


Financial Reports

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Download 2010 Form 990 here

Download 2010 Audited Financial Statement here

Board of Directors

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  • James R. Gavin III
  • Deborah L. DeHaas
  • Peter R. Dolan
  • S. Lawrence Kocot
  • Deborah Landesman
  • Janet Murguia
  • Vivian Riefberg
  • William L. Roper
  • Antronette K. Yancey

Click on a Director to see their full bio.

James R GavinJames R. Gavin III, MD, PhD is chairman of the Partnership for a Healthier America's Board of Directors. He is a widely respected academic and entrepreneur in the medical community who brings a deep knowledge of childhood obesity-related illnesses and the policy and environmental influences that contribute to childhood obesity. Dr. Gavin is a clinical professor of medicine at Emory University School of Medicine and clinical professor of medicine at the Indiana University School of Medicine. He currently serves as chief executive officer and chief medical officer of Healing Our Village, Inc. Previously, he served as president and chief executive officer of MicroIslet, Inc., as well as president of the Morehouse School of Medicine, senior scientific officer at the Howard Hughes Medical Institute (HHMI), and director of the HHMI–National Institutes of Health Research Scholars Program. Dr. Gavin was also a professor and chief of the Diabetes Section, acting chief of the Section on Endocrinology, Metabolism, and Hypertension, and William K. Warren Professor for Diabetes Studies at the University of Oklahoma Health Sciences Center. In addition, he served as an associate professor of medicine at Washington University School of Medicine, as well as a lieutenant commander in the U.S. Public Health Service, where he continues to serve as a reserve officer. Dr. Gavin belongs to a number of organizations, including the Institute of Medicine of the National Academy of Sciences, the American Diabetes Association, the American Association of Clinical Endocrinologists, the Endocrine Society, the American Society of Clinical Investigation, and the American Association of Physicians. Dr. Gavin graduated from Livingstone College with a degree in chemistry, and earned his PhD in biochemistry from Emory University, as well as his MD degree from Duke University School of Medicine.

Deborah L. DeHaasDeborah L. DeHaas leads the quality, client satisfaction, growth and human resource initiatives for Deloitte LLP, where she serves as vice chairman and Midwest regional managing partner. She also serves as lead client service partner or advisory partner on a number of the firm's most significant clients, and is a member of the Deloitte LLP U.S. Board of Directors. Prior to assuming her current role, Ms. DeHaas was the regional managing partner of Strategic Clients for the Midwest Region, where she led the management and development of the firm's national global strategic clients program for the seven offices throughout the region. Her community involvement and philanthropic efforts have led to her recognition by numerous local and national organizations. Most recently, she received the Gerald J. Roper Business Professional of the Year Award, the American Red Cross of Greater Chicago 2008 Heritage Award, the YWCA's 2006 Outstanding Women's Leaders Award for Community Leadership and Boardroom Bound 2005 Business-to-Business Ambassador Award. Ms. DeHaas was recognized by the Chicago Sun-Times as one of seven influentials in Chicago and one of the ten most powerful women in business. She was included in Crain's Chicago Business "Who's Who in Chicago", "100 Most Influential Women" and "25 Women to Watch" lists. Ms. DeHaas graduated from Duke University with a BS in Management Science and Accounting. She is a certified public accountant and a member of several state and national professional societies, including the AICPA and the Illinois CPA Society.

Peter R. DolanPeter R. Dolan, MBA is chair of Child Obesity 180, a multi-sector CEO level group working to create a long-term, comprehensive and strategic approach to preventing childhood obesity. He is also lead director of Vitality Health, a for-profit health and wellness company, as well as chairman and Interim CEO of Gemin X, a venture capital-backed oncology company. Mr. Dolan has more than 25 years of operating experience, beginning his career in marketing at General Foods before moving to Bristol-Myers, where he served as president of the company's Products Division and Mead Johnson Nutritionals. He also served as group president of Medical Devices and Nutritionals before being promoted to president, and later chairman and chief executive officer, of Bristol-Myers Squibb. Mr. Dolan is a vice-chair of the Board of Tufts University and a member of the Board of Overseers of the Tuck School at Dartmouth. He is also a member of the Board of Directors of the National Center on Addiction and Substance Abuse at Columbia University and a member of the Business Council. He has served on the boards of the American Express Company, C-Change, and was chairman of the Pharmaceutical Research and Manufacturers of America. Mr. Dolan holds a Bachelor of Arts degree from Tufts University and a Masters of Business Administration degree from the Amos Tuck School of Business at Dartmouth.

S. Lawrence KocotS. Lawrence Kocot, JD, LLM, MPA serves as a visiting fellow in the Economic Studies program and deputy director of the Engelberg Center for Health Care Reform at the Brookings Institution. Mr. Kocot is also senior counsel at Sonnenschein Nath & Rosenthal LLP. Previously, he was senior advisor to the Administrator of the Centers for Medicare & Medicaid Services at the U.S. Department of Health and Human Services. In this capacity, he was involved in a wide range of health care policy issues and operations related to Medicare and Medicaid. Mr. Kocot is former chairman and currently a member of Virginia's Commonwealth Health Research Board; he was appointed by Virginia Governor Mark R. Warner and reappointed by Virginia Governor Tim Kaine. Prior to his government service, he spent nearly a decade at the National Association of Chain Drug Stores, where he was senior vice president and general counsel. Mr. Kocot received his BA and MPA degrees from the University of Massachusetts at Amherst. He earned his JD and LLM degrees at the Georgetown University Law Center.

Deborah LandesmanDeborah Landesman has extensive experience in philanthropy and the non-profit sector, including work related to child and maternal health. She currently operates a consulting business which works with foundation and corporate clients on philanthropic strategy, program design and governance. Previously, she was the executive director of the Levi Strauss Foundation, San Francisco, and before that a senior program officer at the Kresge Foundation in Detroit. Ms. Landesman has served on a variety of non-profit boards and is presently a member of the advisory team for the Salzburg Global Seminar Initiative on Philanthropy. She graduated with a BA from Notre Dame University and an MA from the Washington University School of Engineering. Ms. Landesman also completed a three-year leadership fellowship awarded by the Kellogg Foundation.

Janet MurguiaJanet Murguia, JD is the president and chief executive officer of the National Council of La Raza (NCLR), the largest national Hispanic civil rights and advocacy organization in the United States. Since 2005, Ms. Murguia has sought to strengthen NCLR's work and enhance its record of impact as a vital American institution. She has also sought to strengthen the Latino voice on issues affecting the Hispanic community including education, health care, immigration, civil rights, and the economy, and is committed to reversing the epidemic of childhood obesity. Ms. Murguia is a board member of the Independent Sector, as well as an executive committee member of the Leadership Conference on Civil Rights and board member of the Hispanic Association on Corporate Responsibility and the National Hispanic Leadership Agenda. She began her career serving as legislative counsel to former Kansas Congressman Jim Slattery. She then worked at the White House as deputy assistant and deputy director of legislative affairs for President Clinton, as well as deputy campaign manager and director of constituency outreach for the Gore/Lieberman presidential campaign. In 2001, Ms. Murguia joined the University of Kansas (KU) as executive vice chancellor for university relations. She received three degrees from KU: a BS degree in journalism, a BA degree in Spanish, and a JD degree from the School of Law.

Vivian RiefbergVivian Riefberg, MBA is a director (senior partner) in McKinsey & Company's Washington, D.C. office, where she leads the healthcare practice and has studied the economic impact of obesity. She carries experience advising and negotiating with senior leaders across all sectors and is a widely recognized thought-leader in the healthcare community. As co-leader of the Health Care Payor-Provider Practice, she has run major transformation, turnaround, performance improvement and post-merger management programs for payors, specialty providers, and pharmaceutical companies. Since joining McKinsey more than 20 years ago, Ms. Riefberg has worked to improve performance of commercial and government health plans and U.S. government health agencies, helping pharmaceutical companies on commercial, marketing, and clinical development issues; and improving the interface between health care purchasers and suppliers of products and services. She also helps lead an internal working group on obesity. Prior to joining McKinsey, Ms. Riefberg worked for American Medical International as manager of marketing communications. She also served on the NIH Clinical Center Board of Governors, and was a member of the NIH Advisory Board for Clinical Research. She has also served on the board of directors of Mentors, Inc., a program for D.C. public high school students. She graduated magna cum laudewith a degree in history from Harvard-Radcliffe College, and holds an MBA with distinction from Harvard Business School.

William L. RoperWilliam L. Roper, MD, MPH is chief executive officer of the University of North Carolina (UNC) Health Care System, as well as dean of the School of Medicine and vice chancellor for Medical Affairs at UNC. He is also professor of health policy and administration in the School of Public Health, as well as professor of pediatrics and of social medicine in the School of Medicine at UNC. His experience makes him an expert in negotiating with public officials, physician groups and businesses and holding them accountable for the commitments they make. Previously, he served as dean of the School of Public Health at UNC. In addition, he served as senior vice president of Prudential HealthCare, as well as president of the Prudential Center for Health Care Research. Before coming to Prudential, Dr. Roper was director of the Centers for Disease Control and Prevention, served on the senior White House staff, was administrator of the Health Care Financing Administration (responsible for Medicare and Medicaid), and served as a White House Fellow. Dr. Roper is a member of the Institute of Medicine of the National Academy of Sciences. He is also a member of the board of directors of DaVita, Inc. and Medco Health Solutions, Inc., as well as a member of the Scientific Management Review Board of the NIH, and chairman of the board of directors of the National Quality Forum. He received his MD from the University of Alabama School of Medicine, and his MPH from the University of Alabama at Birmingham School of Public Health. He completed his residency in pediatrics at the University of Colorado Medical Center.

Antronette K. (Toni) YanceyAntronette K. (Toni) Yancey, MD, MPH is professor, Department of Health Services, UCLA School of Public Health, and co-director, UCLA Kaiser Permanente Center for Health Equity. She also directs her department's leadership doctoral degree program. She returned to academia full-time in 2001 after five years in public health practice, first as director of Public Health for the City of Richmond, VA, and as director of Chronic Disease Prevention and Health Promotion, Los Angeles County Department of Health Services. Dr. Yancey's primary research interests are in chronic disease prevention and adolescent health promotion, with a particular emphasis on interventions engaging underserved communities. She serves on the editorial boards of the American Journal of Preventive Medicine, Preventive Medicine and the American Journal of Health Promotion. Dr. Yancey serves on the Institute of Medicine's Standing Committee on Childhood Obesity Prevention, the National Physical Activity Plan Coordinating Committee, and the California (state) Department of Public Health Advisory Committee. Dr. Yancey is the immediate past chair of the board of directors of the Oakland, CA-based Public Health Institute, and has recently joined the board of directors of Action for Healthy Kids. She was also a member of the USDHHS Physical Activity Guidelines Advisory Committee, the IOM Local Government Actions to Prevent Childhood Obesity and Progress in Preventing Childhood Obesity Committees, and the Advisory Committee to the Director of the Centers for Disease Control and Prevention (CDC). Dr. Yancey completed her undergraduate studies in biochemistry and molecular biology at Northwestern University, her medical degree at Duke, and her preventive medicine residency/MPH at UCLA.

Our Partners

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  • All-Clad
  • Birds Eye
  • Bright Horizons
  • Brown's Super Stores
  • Calhoun Enterprises
  • The California Endowment's
    FreshWorks Fund
  • ChildObesity 180
  • Darden
  • The Fresh Grocer
  • The Healthy Weight
    Commitment Foundation
  • Hyatt Hotels
  • Kaiser Permanente
  • Klein Family Markets
  • The Links, Inc.
  • New Horizon Academy
  • SUPERVALU
  • Walgreens
  • Wal-Mart
  • YMCA

All-Clad and the Partnership for a Healthier America joined together to assist and promote the Chefs Move! to Schools initiative, which helps chefs partner with interested schools in their communities so together they can create healthy meals that meet the schools' dietary guidelines and budgets, while teaching young people about nutrition and making balanced and healthy choices.

Together through generous contributions from several leading cookware manufacturers, including All-Clad and T-fal, PHA put together "demonstration kits" – $2 million worth of easy-to-use cookware products and utensils aimed to empower teachers, parents, and students to learn healthy cooking habits. Over 1,000 kits were shipped out to schools that partnered with a local chef. Share Our Strength generously assisted in the distribution of the kits.

PHA's press release on the Chefs Move commitment can be found here.

"On behalf of the Partnership, I want to applaud the generosity of these companies for donating these products. We are excited to award these supplies to deserving schools across the nation," said James R. Gavin III, M.D., Ph.D., chairman of the PHA's board of directors. "With this cookware, chefs will have the necessary tools to help teachers, parents, school nutritionists, and administrators educate children about healthy eating and in turn, help us in our goal of curbing childhood obesity within a generation."

To see All-Clad's press release on the Chefs Move commitment, click here.

In May 2012, Birds Eye, America's leading vegetable company, committed to launching a three-year effort to encourage kids to look at vegetables in a whole new way.

Specifically, Birds Eye is making the following commitments:

  • Birds Eye commits to dedicate at least $2 million per year for each of three years—calendar years 2012, 2013 and 2014—to marketing and advertising efforts to encourage children to enjoy and consume vegetables. These funds will support a GenVeg consumer marketing campaign that speaks directly to kids, in the voices of kids.
  • In 2012, the GenVeg campaign will appear on Nickelodeon and specifically on the hit live-action series, iCarly. Potential media channels for the GenVeg campaign will also include: TV, radio, digital, print, in-store and retailer-specific campaigns as well as other communication vehicles.
  • At least one-third of the GenVeg television messages will reach women age 26-54 with children between ages six and 11 and household income of $30,000 or less.
  • Birds Eye commits to investing in product innovation to bring to market at least two new kid-inspired vegetable products.
  • Each of the new Birds Eye products must meet 2010 US Dietary Guidelines and the company will introduce these products to retailers nationwide.
  • Birds Eye commits to conduct a three-year program to distribute at least 50 million coupons tied to the GenVeg campaign encouraging children to discover the wonder of vegetables. These coupons must promote products that meet US Dietary Guidelines and price reductions must be at least 50 percent off.
  • Every company that works with PHA is required to agree that PHA will monitor and report on progress toward their commitment. Birds Eye has agreed to work with an independent verifier to report the progress of their commitment for PHA's annual report.

    PHA's press release on the Birds Eye commitment can be found here.

    "Birds Eye is taking a different approach to helping kids discover the wonder of vegetables by going straight to the source," said Sally Genster Robling, president of the Birds Eye Frozen Division. "We're asking kids what they think about fresh vegetables in frozen form and inviting them to help us create new veggie products just for kids. By engaging and empowering moms and kids with options available year round, Birds Eye hopes to get more vegetables on America's dinner plates."

On June 8, 2011, Bright Horizons joined with PHA and committed to continue advancing their nutritional, physical activity and long-standing screen time policies and practices with the goal of having their nearly 600 U.S. child care centers and schools pass a public evaluation and serve as an example for child care centers nationwide.

Bright Horizons is the first private child care company to commit to public evaluation of their commitment to healthy practices. The standards Bright Horizons will meet are taken in large part from the Early Childhood Settings guidelines developed last year in conjunction with the American Academy of Pediatrics, the American Public Health Association and the U.S. Department of Health and Human Services.

Specifically, Bright Horizons committed to:

Continue to focus on nutrition, by:

  • Following their long-standing family-style eating practices,
  • Ensuring that fruits and vegetables are served with every meal,
  • Ensuring that only low-fat or non-fat milk is served to all children over age 2,
  • Ensuring a maximum of one 4-6 oz. serving of 100 percent fruit juice per day, and
  • Providing resources to ensure that all mothers are aware of their ability to breastfeed at their centers.

Continue to focus on physical activity, by:

  • Further promoting their physical activity and nutrition information education programs for children: Well Aware and Movement Matters,
  • Continuing to provide a minimum of 1-2 hours of physical activity per day,
  • Maintaining their policy of no screen time for children under age 2,
  • Providing a maximum of one hour of educational, curricula-based screen time for children over 2 years and maintaining their founding principle of no television in their centers, and
  • Providing resources that encourage parents and caregivers to limit screen time for children outside the center to no more than 1-2 hours per day.

Additionally, within 18 months, all Bright Horizons centers will:

  • ALWAYS provide access to water during meals and throughout the day,
  • NEVER serve fried foods at meals, and
  • NEVER serve sugar-sweetened beverages.

PHA and Bright Horizons' press release on their early childhood education commitment can be found here.

"I commend Bright Horizons for continuing to lead the fight against childhood obesity in child care centers. Commitments like this one – with targeted and achievable results – will help us reach our goal of curbing childhood obesity within a generation. Perhaps most importantly, it's a commitment that will improve our children's health without asking already busy parents to do anything more than they're doing right now," said James R. Gavin III, M.D., Ph.D., chairman of the PHA's board of directors.

On June 20, 2011, Brown's Super Stores made a commitment with PHA to expand access of groceries in areas of low access. Currently, 23.5 million Americans live in low-income areas that lack stores likely to sell affordable and nutritious foods. Of these 23.5 million, approximately 11.5 million are individuals living in households with incomes at or below the 200% poverty line, and 6.5 million are children. PHA was proud to announce on June 20, 2011 commitments from 7 organizations to provide nearly 10 million Americans with the ability to purchase fresh, nutritious foods close to home.

Specifically, Brown's Super Stores pledged to:

  • Build one store in Philadelphia, Pennsylvania and expand one store in Cheltenham, Pennsylvania by 2016, serving approximately 150,000 people and creating 325 jobs.

PHA's press release on Brown's Super Stores commitment to build stores in low-access areas can be found here.

"Jeff Brown of Brown's Super Stores has emerged as a leading voice among grocery operators on a mission to improve access to affordable food in underserved areas. He has committed to opening a new ShopRite Supermarket in Philadelphia and expanding one other store in the area. Both of these projects will be critical for the thousands of people they will serve," said James R. Gavin III, M.D., Ph.D., chairman of the PHA's board of directors.

On June 20, 2011, Calhoun Enterprises made a commitment with PHA to expand access of groceries in areas of low access. Currently, 23.5 million Americans live in low-income areas that lack stores likely to sell affordable and nutritious foods. Of these 23.5 million, approximately 11.5 million are individuals living in households with incomes at or below the 200% poverty line, and 6.5 million are children. PHA was proud to announce on June 20, 2011 commitments from 7 organizations to provide nearly 10 million Americans with the ability to purchase fresh, nutritious foods close to home.

Specifically, Calhoun Enterprises pledged to:

  • Build 10 stores in Alabama and Tennessee by 2016, serving approximately 10,000 people and creating 500 jobs.

PHA's press release on the Calhoun Enterprises' commitment to build stores in low-access areas can be found here.

"Led by Greg Calhoun, Calhoun Enterprises is an African American, family owned, local chain of six grocery stores in Alabama. They serve areas in and around Montgomery where their stores are often the sole source of groceries in the communities they serve. As someone who grew up in Mobile, Alabama, who has long-known of the Calhoun brand, I take personal pride in announcing that over the next five years, Calhoun's has committed to build 10 stores in or near areas that currently have no viable options for healthy, affordable foods. Ten stores – 4 in Tennessee and 6 in Alabama," said James R. Gavin III, M.D., Ph.D., chairman of the PHA's board of directors.

On June 20, 2011, The California Endowment's FreshWorks Fund made a commitment with PHA to expand access of groceries in areas of low access. Currently, 23.5 million Americans live in low-income areas that lack stores likely to sell affordable and nutritious foods. Of these 23.5 million, approximately 11.5 million are individuals living in households with incomes at or below the 200% poverty line, and 6.5 million are children. PHA was proud to announce on June 20, 2011 commitments from 7 organizations to provide nearly 10 million Americans with the ability to purchase fresh, nutritious foods close to home.

Specifically, The California Endowment, through their FreshWorks Fund, commitment to provide $200,000,000 for individuals in low-access areas in California, which will create 6,000 jobs.

PHA's press release on The California Endowment's FreshWorks Fund commitment to build stores in low-access areas can be found here.

"Through its FreshWorks Fund, The California Endowment will help make $200 million in financing available to new, independent retail channels and innovative food distribution programs in California through a combination of financing and grants. FreshWorks brought together industry leaders like Unified Grocers and a range of other partners: including health care providers like Kaiser Permanente and financial trailblazers like the non-profit NCB Capital Impact. Their innovative financing model will be used to bring healthy, affordable food to the millions in California who are currently lacking access. Plus, the FreshWorks Fund is expected to create or retain about 6,000 jobs for Californians," said James R. Gavin III, M.D., Ph.D., chairman of the PHA's board of directors.

Click here to see The California Endowment's press release on their commitment.

ChildObesity 180 fosters cross-sector collaboration through a portfolio of initiatives that aim to reverse the trend of childhood obesity. The organization has committed to execute the Active Schools Acceleration Project (ASAP), a national competition to identify and reward the most creative, impactful, and scalable school-based programs and technological innovations that promote physical activity for children.  Specifically, ChildObesity180 will:

  • Host a two-category competition: "School Programs" for teachers, schools or school districts; and "Technology Innovation" for developers.
  • Encourage teachers, schools, or entire districts to enter into the contest their in-school physical activity programs, including any curriculum, activity, environmental modification, event, or other initiative that promotes quality school-time physical activity and is already being implemented.
  • Encourage developers to enter the "Technology Innovation" category to demonstrate how their existing or emerging technology can be used to inspire kids to be physically active.  This may include devices, tracking and measurement systems, software applications, innovative uses of social media, gaming, smart phones, and more.
  • Award a total of $500,000 in prizes, with individual awards of up to $100,000.  In addition to monetary awards, top winners will advance to participate in funded pilot studies aimed at expanding both reach and impact.

ChildObesity180's press release on the commitment can be found here.

On September 15, 2011, Darden joined with PHA to help address the childhood obesity crisis by committing to:

Kids' Menus – changes starting now and to be fully implemented by July 2012

  • Guarantee a fruit or vegetable will be the default side for every kids' menu item at those restaurants offering a default side on the children's menu: Bahama Breeze, LongHorn Steakhouse and Red Lobster.
  • One percent milk will be the default beverage, provided automatically if no alternate beverage is requested.  Milk will be prominently promoted on the menu and made available with free refills.
  • Food illustrations on the menu will promote the healthy choices for meals and drinks.
  • Healthier menu options will be more prominently displayed when possible.
  • Carbonated beverages will not be displayed on children's menus.
  • Improve the nutritional content of one or more children's menu items to provide equal or less than 600 calories, 30 percent of total calories from fat, 10 percent of total calories from saturated fat, and 600 mg of sodium.

Calories/Sodium Footprint Reduction – changes to be implemented by 2016 and 2021

  • By 2016, reduce calories by 10 percent and over a ten-year period by 20 percent.
  • By 2016, reduce sodium by 10 percent and over a ten-year period by 20 percent.

PHA's press release on Darden's commitment can be found here.

"The Partnership is focused on making the healthy choice the easy choice, whether by working with grocers to bring healthy, affordable food into areas that lack access or with day care centers to ensure that children are starting out their lives with the healthy options they need. Recent studies predict half of all Americans will be obese by 2030. That's every other person who walks into a restaurant, grocery store or corner bodega. And that's why, with Darden's massive reach combined with the leadership they are continuing to show in this area, we are more excited than ever about our chances of ending childhood obesity," said James R. Gavin III, M.D., Ph.D., chairman of the PHA's board of directors.

Darden's press release on its commitment can be found here.

On November 29, 2011 at PHA's inaugural Building a Healthier Future Summit, the Fresh Grocer, a Philadelphia-area grocer, announced it will build five grocery stores in or around areas where people lack access to healthy, affordable foods. Fresh Grocer's five new stores will be located in the mid-Atlantic and serve approximately 795,000 people and create approximately 1,000 jobs. This announcement builds on the commitments highlighted at the July 20, 2011 White House event where several companies committed to similar expansions.

Specifically, The Fresh Grocer committed to build five (5) grocery stores in or around areas in communities that lack access to healthy affordable foods. These stores will sell a variety of fresh fruit, vegetables, fish, meat and dairy products and will be similar in size and scope to The Fresh Grocer stores in operation in 2011. The new stores will open by 2016.

PHA's press release on The Fresh Grocer's commitment to building grocery stores can be found here.

"We are excited to join the Partnership for a Healthier America as a partner to fight childhood obesity," said Patrick J. Burns, President & CEO of The Fresh Grocer. "By opening five new stores over the next five years in areas in and around food deserts, we will give close to 800,000 people throughout the Mid-Atlantic Region access to fresh, healthy, affordable food."

On May 17, 2010, the Healthy Weight Commitment Foundation (HWCF) signed an agreement with PHA pledging to take actions aimed at reducing 1 trillion calories by the end of 2012, and 1.5 trillion product calories by the end of 2015, combined.

The Healthy Weight Commitment Foundation manufacturing companies will pursue their calorie reduction goals by:

  • Growing and introducing lower calorie options;
  • Changing product recipes where possible to lower the calorie content of current products;
  • Or reducing portion sizes of existing single serve products, to help Americans reduce their calorie intake, improve their overall nutrition and close the energy gap.

PHA's press release on the Healthy Weight Commitment Foundation's commitment to reduce calories can be found here.

"I am pleased to acknowledge this major first step by the Healthy Weight Commitment Foundation. Pledges like this one – with targeted and achievable results that are meaningful and measurable – will help us reach our goal of curbing childhood obesity within a generation," said James R. Gavin III, M.D., Ph.D., chairman of the PHA's board of directors.

Click here to see the Healthy Weight Commitment Foundation's press release on their commitment.

Hyatt Hotels joined with PHA at the inaugural Building a Healthier Future Summit on November 29, 2011 to commit to enhancing the nutritional profile of its children's and full menus across all of its dining offerings – from poolside dining to catering to restaurants – for its 24 million guests annually by adding healthier options.

Changes to menus will be implemented at all restaurants managed by full-service Hyatt hotels and resorts in the U.S. and Canada, as well as on menus for room service, catering, bars, lounges and pools. Menu changes include the following:

Children's Menus – changes starting now and to be fully implemented by the end of November 2012:

  • Offer a fruit or vegetable as the default side item with all children's meals;
  • Make 8 oz. servings of nonfat or low-fat milk available with free refills. Promote milk or water prominently on the menu with other beverage options displayed less prominently;
  • Offer at least one children's menu meal option that meets the MyPlate federal guidance: one to two servings of fruit and vegetables, a whole grain serving, a lean protein serving, and a low fat dairy (or dairy substitute) serving, which together have a nutrient composition equal to or less than 600 calories, 30 percent of total calories from fat, 10 percent total calories from saturated fat, 600 mg of sodium, and no more than 10 grams added sugar. Position and feature that meal as the first on the children's menus; and
  • Ensure any food illustrations on children's menus depict nutritious options, including milk or water as the beverage of choice if beverages are depicted.

General Menus

  • By 2016, reduce the calorie footprint, sodium content and added sugar content by at least 10 percent across all food menus, with an endeavor to have at least 50 percent of U.S. Hyatt properties meeting this standard within three years;
  • At least two healthy menu meal options will be equivalent to or lower in price than less healthy menu meal options. This pricing parity will appear on all menus by 2016, with an endeavor to have at least 50 percent of menus reflecting this change within three years.
  • At least five menu items for each meal on Hotel menus will contain a locally produced food products or ingredient.

PHA's press release on Hyatt Hotels' commitment to healthier menus can be found here.

"We are honored and humbled to be recognized for our efforts to create healthier options for children at our hotels across the country," said Chuck Floyd, Chief Operating Officer, North America at Hyatt. "We frequently hear from our guests that it's quite difficult to maintain a healthy lifestyle while on the road. We are committed to changing that, and by working with PHA, it gives us the momentum we need and moves us another step closer toward making a positive impact on the guests that we serve every day."

At PHA's inaugural Building a Healthier Future Summit on November 29, 2011, Kaiser Permanente committed to institute new guidelines in all 29 of its hospitals that offer maternal and child health services to help make breastfeeding a priority for each child born in one of their hospitals.

Specifically, Kaiser Permanente committed to the following:

  • By January 1, 2013, all of Kaiser Permanente's 29 hospitals that offer maternal and child health services will be designated as Baby-Friendly, and/or participate in the Joint Commission's Perinatal Core Measures program, which requires participating hospitals to report their rates of exclusive breastfeeding at discharge.
  • Kaiser Permanente will establish a system-wide performance improvement program focusing on the development and implementation of evidence-based hospital breastfeeding practices.
  • Kaiser Permanente will develop and make publicly available a hospital breastfeeding practices guide that documents lessons learned and operational strategies that other systems can use to improve maternity care.
  • To ensure accountability, Kaiser Permanente will include rates of exclusive breastfeeding at discharge as a core quality measure on its Quality Dashboard, which will be reviewed on a quarterly basis along with other hospital quality measures.

PHA's press release on Kaiser Permanente's commitment to breastfeeding can be found here.

"At Kaiser Permanente, we are committed to giving every baby the healthiest start possible," said Edward Ellison, MD, executive medical director-elect, Kaiser Permanente Southern California region. "We believe in making the healthy choice the easy choice for mothers and families, so we are striving to support breastfeeding in our hospitals. We also promote and support breastfeeding as a key component of our comprehensive strategy to prevent childhood obesity."

On June 20, 2011, Klein Family Markets made a commitment with PHA to expand access of groceries in areas of low access. Currently, 23.5 million Americans live in low-income areas that lack stores likely to sell affordable and nutritious foods. Of these 23.5 million, approximately 11.5 million are individuals living in households with incomes at or below the 200% poverty line, and 6.5 million are children. PHA was proud to announce on June 20, 2011 commitments from 7 organizations to provide nearly 10 million Americans with the ability to purchase fresh, nutritious foods close to home.

Specifically, Klein Family Markets pledged to:

  • Build one ShopRite store in Baltimore, Maryland by 2016, serving approximately 75,000 people and creating 275 jobs.

PHA's press release on the Klein Family Markets commitment to build stores in low-access areas can be found here.

"Jeff Brown founded UpLift Solutions, a non-profit foundation to help grocery owners and governments navigate the barriers to opening stores in underserved areas. UpLift Solutions will provide exactly that kind of help to the Klein family, who will be opening a ShopRite in Baltimore, Maryland. The 3 new and expanded stores Jeff Brown and The Klein Family have committed to will serve more than 200 THOUSAND people and create 600 new jobs for their communities," said James R. Gavin III, M.D., Ph.D., chairman of the PHA's board of directors.

The Links, Incorporated, committed on November 30, 2011 at PHA's inaugural Building a Healthier Future Summit, to involving its chapters with childhood obesity intervention programs and to assist PHA with monitoring, including community assessments and reporting.

Specifically, The Links committed to:

  • Links chapters with childhood obesity intervention projects and health initiatives, their key partners, community stakeholders, and affiliate volunteers will assess local alignment with PHA partner commitments
  • Assess the degree to which the PHA partners and collaborators have transformed the identified community into one that has the capacity to support healthy food options and lifestyle choices
  • Provide feedback on the results of these community assessments as described in numbers 1 and 2
  • Continue the work of education, advocacy and systematic transformation to eliminate childhood obesity in African-American and under-served communities where there are Links Chapters and PHA affiliation
  • PHA's press release on The Link's commitment can be found here.

Obesity rates are growing exponentially among African-American children, and we recognize that overweight and obese children are at a higher risk for a host of chronic illnesses," said Margot James Copeland, president of The Links, Incorporated. "The Links, Incorporated have made fighting childhood obesity a national priority and we are pleased to involve our chapters in assisting PHA in assessing its partner commitments."

At PHA's inaugural Building a Healthier Future Summit on November 30, 2011, New Horizon Academy, a childcare company based in Minnesota, committed to provide a healthy environment in its 67 centers, which serve 7,500 children in Minnesota and Idaho.

Specifically, New Horizon Academy committed that within 18 months, 85 percent of its centers, and within three years 95 percent of its centers will:

Focus on Nutrition:

  • Follow family-style eating practices
  • Serve fruits and vegetables with every meal
  • Eliminate all fried foods and sugar-sweetened beverages
  • Provide access to water during meals and throughout the day
  • Serve low-fat or non-fat milk to all children over two
  • Serve a maximum of one 4-6 oz. serving of 100 percent fruit juice per day
  • Accommodate mothers who wish to breastfeed

Continue to Focus on Physical Activity

  • Provide a minimum of 1-2 hours of physical activity per day
  • Eliminate screen time for children under two
  • Strive to limit screen time for children ages two and older to a maximum of 30 minutes per week during child care center hours
  • Have policies encouraging parents and caregivers to limit screen time for children outside the center to no more than 1-2 hours per day

Evaluation

  • Every company that works with the Partnership for a Healthier America is required to participate in a third party evaluation along with the public release of that evaluation's results. New Horizon Academy is no different and has agreed to the following:
  • Surveying each of it's 67 centers to ensure goals are being met
  • The survey is created and evaluated by independent verifiers
  • Allowing independent verifiers to analyze its corporate policies and ensure they are in compliance
  • Opening up centers for direct observation
  • Results will be released half way through the commitment (18 months) and at the end of the commitment (36 months)

PHA's press release on New Horizon's commitment to provide healthier environments can be found here.

"Every decision we make is based on prompting the self-esteem of children," said New Horizon Academy COO Chad Dunkley.  "We know that all early childhood development, whether it is social, emotional, cognitive, or gross motor, is built on a foundation of healthy nutrition. We applaud First Lady Michelle Obama and PHA for raising awareness about this issue and for highlighting how critical a child's early years are for establishing lifelong habits.  We are proud to make this commitment and to help spread the word that every individual, every group, every organization has a role in ensuring that this generation, and all future generations, know how to live a healthy lifestyle."

SUPERVALU joined with PHA on June 20, 2011 to commit to building Save-A-Lot stores in low-income areas that lack access to healthy foods. Currently, 23.5 million Americans live in low-income areas that lack stores likely to sell affordable and nutritious foods. Of these 23.5 million, approximately 11.5 million are individuals living in households with incomes at or below the 200% poverty line, and 6.5 million are children. PHA was proud to announce on June 20, 2011 commitments from 7 organizations to provide nearly 10 million Americans with the ability to purchase fresh, nutritious foods close to home.

Specifically, SUPERVALU committed to:

  • Build 250 Save-A-Lot stores nationwide by 2016, serving approximately 3,750,000 people and creating 6,250 jobs.

PHA's press release on SUPERVALU's commitment to build stores in low-access areas can be found here.

"SUPERVALU, a 140-year old company which has long-specialized in providing affordable produce to underserved areas, has committed to build another 250 Save-A-Lot stores over the next five years in or around areas that currently have little-to-no access to fresh fruits and vegetables. Just as important, the Save-A-Lot model allows them to keep prices very low, making it even easier for people to make the healthy choice. Their commitment today will serve an additional 3.75 million people and create more than 6,000 jobs," said James R. Gavin III, M.D., Ph.D., chairman of the PHA's board of directors.

SUPERVALU's press release on its commitment can be found here.

On June 20, 2011, Walgreens made a commitment with PHA to expand access of groceries in areas of low access. Currently, 23.5 million Americans live in low-income areas that lack stores likely to sell affordable and nutritious foods. Of these 23.5 million, approximately 11.5 million are individuals living in households with incomes at or below the 200% poverty line, and 6.5 million are children. PHA was proud to announce on June 20, 2011 commitments from 7 organizations to provide nearly 10 million Americans with the ability to purchase fresh, nutritious foods close to home.

Specifically, Walgreens pledged to:

  • Expand a minimum of 1,000 stores nationwide by 2016, serving approximately 4,785,000 people.

PHA's press release on the Walgreen's commitment to build stores in low-access areas can be found here.

"Walgreens is committing to convert at least 1,000 of their stores where people currently cannot get access to healthy, affordable foods into 'food oasis' stores. This means that whole fruits and vegetables, pre-cut fruit salads and green salads, and basic amenities like breads and ready-made meals will now be available to nearly five million people who live in areas currently with limited access to these basics," said James R. Gavin III, M.D., Ph.D., chairman of the PHA's board of directors.

Click here to see Walgreen's press release on their commitment.

On January 20, 2011, Walmart joined with PHA to help address the childhood obesity crisis by committing to:

  • Reformulating thousands of everyday packaged food items by 2015 by reducing sodium 25 percent and added sugars 10 percent, and by removing all remaining industrially produced trans fats.
  • Making healthier choices more affordable, saving customers approximately $1 billion per year on fresh fruits and vegetables, in addition to dramatically reducing or eliminating the price premium on key "better-for-you" items, such as reduced sodium, sugar or fat products;
  • Developing strong criteria for a simple front-of-package seal that will help consumers instantly identify truly healthier food options;
  • Providing solutions to address food deserts by building stores in underserved communities that are in need of fresh and affordable groceries; and
  • Increasing charitable support for nutrition programs that help educate consumers about healthier food solutions and choices.

PHA's press release on Walmart's in-store commitments can be found here.

"Today's announcement is important because Wal-Mart, the the world's largest retailer, will now be providing millions of American families with convenient access to a wide range of healthy, affordable food. Limited access to healthy food plays a key role in the obesity crisis. By increasing the affordability and accessibility of healthier options, Wal-Mart will be helping families make significant changes in their daily lives," said James R. Gavin III, M.D., Ph.D., chairman of the PHA's board of directors.

Walmart's press release on its commitment can be found here.

On June 20, 2011, Walmart made a commitment with PHA to expand access of groceries in areas of low access. Currently, 23.5 million Americans live in low-income areas that lack stores likely to sell affordable and nutritious foods. Of these 23.5 million, approximately 11.5 million are individuals living in households with incomes at or below the 200% poverty line, and 6.5 million are children. PHA was proud to announce on June 20, 2011 commitments from 7 organizations to provide nearly 10 million Americans with the ability to purchase fresh, nutritious foods close to home.

Specifically, Walmart pledged to:

  • Build or expand 275-300 stores nationwide by 2016, serving approximately 800,000 people and creating 40,000 jobs.

PHA's press release on Walmart's commitment to build or expand stores in low-access areas can be found here.

"We are delighted that Walmart is continuing to deliver on that commitment with a plan to address underserved markets. Over the next five years, Walmart has committed to build or expand nearly 300 stores in or near areas where they're needed most, serving more than 800,000 people who struggle with access to fresh produce and affordable groceries. Walmart also estimates that more than 40,000 associates will work in these stores," said James R. Gavin III, M.D., Ph.D., chairman of the PHA's board of directors.

Walmart's press release on its commitment can be found here.

At PHA's inaugural Building a Healthier Future Summit on November 30, 2011, YMCA of the USA committed to establishing minimums for physical activity, maximums for screen time, and keeping food and beverages healthy for the 700,000 children in its out of school programs.

Specifically, The Y committed to:

  • Establish a minimum of expected physical activity for children of different ages enrolled in YMCA programs;
  • Designate fruits and vegetables as snack options;
  • Designate water as the primary beverage during snack times;
  • Limit screen time;
  • Encourage breastfeeding of infants in YMCA's care; and
  • Conduct parent education to encourage healthy behaviors at home.

At least 50 percent of Y Member Associations with early childhood and after-school programs will be in compliance with the new standards by July 1, 2013; 70 percent will be in compliance by July 1, 2014; and 85 percent will be in compliance by July 1, 2015.

The standards vary in order to be age-appropriate for early childhood programs, and older children and youth in after-school programs. Also, over the next four years YMCA of the USA will work with an independent evaluator – the Altarum Institute -- to monitor the progress of YMCAs towards the implementation of policies and ensure that commitments made are commitments kept.

PHA's press release on The Y's commitment to insure healthier practices in its centers can be found here.

"As one of the nation's largest providers of early childhood and afterschool programs, the Y can make a significant impact in improving the health of hundreds of thousands of children nationwide," said Neil Nicoll, president and CEO of Y-USA. "Across the country, children are in desperate need of healthy environments that help them thrive. The Y is a leading nonprofit strengthening community through youth development, healthy living and social responsibility. Implementing standards and practices for Y childcare programs in the 10,000 communities we serve will help create a healthier future for our nation's children."

Leadership

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  • First Lady
    Michelle Obama
  • The Honorable
    William H. Frist, MD
  • The Honorable
    Cory A. Booker
  • Lawrence A. Soler

Select a Leader from the menu on the left.

First Lady Michelle Obama

First Lady Michelle Obama
Honorary Chair

When people ask Michelle Obama to describe herself, she doesn't hesitate. First and foremost, she is Malia and Sasha's mom.

But before she was a mother – or a wife, lawyer, or public servant – she was Fraser and Marian Robinson's daughter.

The Robinsons lived in a brick bungalow on the South Side of Chicago. Fraser was a pump operator for the Chicago Water Department, and despite being diagnosed with multiple sclerosis at a young age, he hardly ever missed a day of work. Marian stayed home to raise Michelle and her brother, Craig, skillfully managing a busy household filled with love, laughter, and important life lessons.

A product of Chicago public schools, Michelle studied sociology and African-American studies at Princeton University. After graduating from Harvard Law School in 1988, she joined the Chicago law firm Sidley & Austin, where she later met the man who would become the love of her life.

After a few years, Michelle decided her true calling lay in encouraging people to serve their communities and their neighbors. She served as assistant commissioner of planning and development in Chicago's City Hall before becoming the founding executive director of the Chicago chapter of Public Allies, an AmeriCorps program that prepares youth for public service. In 1996, Michelle joined the University of Chicago with a vision of bringing campus and community together. As associate dean of student services, she developed the university's first community service program, and under her leadership as vice president of community and external affairs for the University of Chicago Medical Center, volunteerism skyrocketed.

As First Lady, Michelle Obama looks forward to continuing her work on the issues close to her heart – supporting military families, helping working women balance career and family, and encouraging national service.

Michelle and Barack Obama have two daughters: Malia, 10, and Sasha, 7. Like their mother, the girls were born on the South Side of Chicago.

The Honorable William H. Frist, MD

The Honorable William H. Frist, MD
Honorary Vice Chair

Doctor and Senator Bill Frist is both a nationally recognized heart and lung transplant surgeon and former U.S. Senate Majority Leader. Currently Professor of Business and Medicine at Vanderbilt University, he is uniquely qualified to discuss the challenges and solutions in health care policy. Senator Frist is consistently recognized among the most influential leaders in American health care.

Senator Frist majored in health policy at Princeton University's Woodrow Wilson School of Public and International Affairs before graduating with honors from Harvard Medical School and completing surgical training at Massachusetts General Hospital and Stanford. As the founder and Director of the Vanderbilt Multi-Organ Transplant Center, he has performed over 150 heart and lung transplants and authored over 100 peer-reviewed medical articles and chapters and, over 400 newspaper articles, and seven books on topics such as bioterrorism, transplantation, and leadership. He is board certified in both general and heart surgery.

Dr. Frist represented Tennessee in the U.S. Senate for 12 years where he served on both committees responsible for writing health legislation (Health and Finance). His leadership was instrumental in passage of prescription drug legislation and funding to fight HIV at home and globally.

Today Senator Frist is focused on domestic health reform, K-12 education reform, the basic science of heart transplantation, global health policy, economic development in low-income countries, children's health around the world, health care disparities, medical mission work in Sudan, the health of the mountain gorilla, and HIV/AIDS. Senator Frist's latest book, A Heart to Serve: The Passion to Bring Health, Home, and Healing, is an inspirational treatise of channeling one's passions to serve others through medicine, politics, and global health.

Frist currently serves on the Robert Wood Johnson Foundation's Commission to Build a Healthier America, which has directly linked better health to education. This along with other education research led him to create the Tennessee State Collaborative on Reforming Education (SCORE) in 2009, which is a statewide K-12 education initiative working to improve the level of education for Tennessee students.

Dr. Frist regularly annually leads medical mission trips to Africa. He is chair of Save the Children's "Survive to Five Campaign" and Nashville-based Hope Through Healing Hands. His current board service includes the Kaiser Family Foundation, Millennium Challenge Corporation, Africare, the U.S. Holocaust Museum's Committee on Conscience, the Smithsonian Museum of Natural History, the Center for Strategic and International Studies, and the Harvard Medical School Board of Fellows.

Senator Frist was the 2007-2008 Frederick H. Schultz Professor of International Economic Policy at Princeton University's Woodrow Wilson School of Public and International Affairs. He is a partner in the private equity firm of Cressey and Company. Dr. Frist is married, and has three sons, and lives in Nashville.

The Honorable Cory A. Booker

The Honorable Cory A. Booker
Honorary Vice Chair

Cory A. Booker, 40, is the Mayor of Newark, New Jersey. He took the oath of office as Mayor of New Jersey's largest city on July 1, 2006 following a sweeping electoral victory.

Elected with a clear mandate for change, Mayor Booker has begun work on realizing a bold vision for the city. Newark's mission is to set a national standard for urban transformation by marshalling its resources to achieve security, economic abundance and an environment that is nurturing and empowering for individuals and families.

Mayor Booker and his Administration have made meaningful strides towards achieving the City's mission. As of July 1, 2008, Newark, New Jersey led the nation among large cities for reductions in shootings and murders, achieving decreases of more than 40% reductions in both categories. Radical transformation of the Newark Police Department under Mayor Booker's leadership, together with the deployment of over 100 surveillance cameras throughout City, has led to Newark setting the nationwide pace for crime reduction.

Among other recent notable achievements under Mayor Booker's leadership, the City of Newark has committed to a $40 million transformation of the City's parks and playgrounds through a ground-breaking public/private partnership. The Booker Administration has also doubled affordable housing production.

Mayor Booker's political career began in 1998, after serving as Staff Attorney for the Urban Justice Center in Newark. He rose to prominence as Newark's Central Ward Councilman. During his four years of service from 1998-2002, then-Councilman Booker earned a reputation as a leader with innovative ideas and bold actions, from increasing security in public housing to building new playgrounds. This work was the foundation for his leadership as Mayor. For this work, he has been recognized in numerous publications, including, among others, Time, Esquire, New Jersey Monthly (naming him as one of New Jersey's top 40 under 40), Black Enterprise (naming him to the Hot List, America's Most Powerful Players under 40) and The New York Times Magazine.

Reflecting his commitment to education, Mayor Booker is a member of numerous boards and advisory committees including Democrats for Education Reform, Columbia University Teachers' College Board of Trustees and the Black Alliance for Educational Options. Mayor Booker received his B. A. and M. A. from Stanford University, a B. A. in Modern History at Oxford University as a Rhodes Scholar, and completed his law degree at Yale University.

Lawrence A. Soler

Lawrence A. Soler
President and CEO

Lawrence (Larry) A. Soler is President and CEO of the Partnership for a Healthier America (PHA). He joined PHA in January 2011 as the organization's first employee.

Prior to joining PHA, Mr. Soler was Chief Operating Officer for the Juvenile Diabetes Research Foundation, a $200 million voluntary health organization. Mr. Soler oversaw the bulk of JDRF's activities, including all fundraising and local chapters, marketing and communications, information technology, government relations and international development. Mr. Soler originally joined JDRF in 1998 as a Senior Legislative Counsel and was promoted four times during his tenure at the organization.

During his tenure leading JDRF Government Relations, the program was recognized by the National Journal as one of the most powerful interest groups in Washington, D.C. The Wall Street Journal said, "not since AIDS activists stormed scientific meetings in the 1980s has a patient group done more to set the agenda of medical research." Time magazine called JDRF "one of the nation's most forceful disease advocacy groups."

Among his signature accomplishments at the Foundation, Mr. Soler is credited with leading efforts that resulted in securing $1.75 billion in mandatory federal funding for type 1 diabetes research, the only disease that receives such funding. He also created and chaired the Coalition for the Advancement of Medical Research, an organization comprised of 100 nationally recognized patient groups, universities, scientific societies and foundations that successfully overturned a pending federal ban in a leading medical research area. Additionally, Mr. Soler served as the executive sponsor of JDRF's Artificial Pancreas Project, an ambitious effort to accelerate the development of closed loop insulin pumps and glucose monitoring systems, which impacted reimbursement policy, regulatory policy, research strategy, and industry partnerships. As part of his responsibilities with the Artificial Pancreas Project, he negotiated joint product development deals with Johnson & Johnson, Beckton Dickinson and Amylin to create cutting edge devices and new pharmaceutical solutions for treating type 1 diabetes.

Mr. Soler previously worked for eight years in federal relations positions at the Association of American Universities, focusing on education, health and immigration issues.

Mr. Soler received a B.A. with honors from Clark University and his J.D. from George Washington University. He is a member of both the Maryland and Washington, D.C. Bar Associations.

He is an active volunteer and currently serves as a member of the JDRF International Government Relations Committee. He and his wife, Susan, have two daughters.

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