Resolve to be Ready
As the New Year approaches, the Ready Campaign is reminding Americans to Resolve to be Ready in 2012.
Those who make New Year's resolutions are 11 times more likely to report continued success in achieving a goal than individuals who have not made a resolution, according to the Journal of Clinical Psychology. The Ready Campaign would like to make an emergency preparedness resolution easy to keep by providing the tools and resources needed to take four important steps: be informed about the different types of emergencies that can happen in your area and their appropriate responses, make a family communications plan, build an emergency kit, and get involved in community preparedness. We hope you will join the Ready Campaign this Holiday Season in promoting Resolve to be Ready.
You will also find Web banners for your organization's Web site, a sample E-mail and a Newsletter you can share with your key constituents.
If you have any questions, please don't hesitate to contact Ready at Ready@fema.gov.
Outreach Materials
This extensive Toolkit (PDF - 1.1Mb) will help your organization develop internal and external messages to encourage your members, employees, constituents, customers and community to make a New Year's resolution to prepare for emergencies.
We have also broken out the Toolkit (PDF - 1.1Mb) for easy reference:
- Sample ideas organizations can use to encourage emergency preparedness (pgs 4 & 5) (PDF - 53Kb)
- Tweets and Facebook Messages (pgs 6 & 7) (PDF - 49Kb)
- Sample e-mail encouraging emergency preparedness (pg 10) (PDF - 45Kb)
- Sample emergency preparedness newsletter/web Download the full toolkit article (pg 11) (PDF - 41Kb)
- Resolve to be Ready talking points (pgs 13 & 14) (PDF - 42Kb)
- Press release template (pg 17) (PDF - 53Kb)
- Ordering "Rex" the Ready Kids mascot (pg 18) (PDF - 102Kb)
- Ready Public Service Announcements and Additional Material (pgs 19 & 20) (PDF - 86Kb)
- Ready Material/Brochure Order Form (PDF - 143Kb)
- Limited English Proficiency and Additional Communications Needs information (pg 23) (PDF - 82Kb)
- Emergency Preparedness quiz and games (pgs 24 - 26) (PDF - 479Kb)
- Preparedness activities all year long (pgs 27 & 28) (PDF - 53Kb)
Web Banners
The following materials are available to you to help spread the word about Resolve to be Ready (and encourage people to prepare). These web banners are shown to scale except when noted.
Leaderboard Horizontal Banner - 728x90px, currently displayed smaller 
Rectangle Banner - 200x240px, actual size
Square Banner - 250x250px, actual size
Skyscraper Vertical Banner - 600x115px, actual size
Poster & High Quality Banners
- Web version
- High quality poster for print
- High quality vertical banner
- High quality rectangular banner
- High quality square banner
