Fashion Week

Red Dress Collection Fashion Show

The Heart Truth^® created and introduced the Red Dress as the national symbol for women and heart disease awareness in 2002 to deliver an urgent wake-up call to American women. The Red Dress^® reminds and inspires women to take action to protect their heart health. Each February since its launch, the Red Dress symbol has come to life on the runway with the support of the fashion industry and celebrity models at The Heart Truth's Red Dress Collection Fashion Show.

This year, The Heart Truth marks a decade of commitment to women's heart health. On Wednesday, February 8, The Heart Truth unveiled its tenth collection of Red Dresses to kick off New York Fashion Week. Several notable celebrities, media personalities, and fashion designers generously joined The Heart Truth to present Red Dress Collection 2012.

The Difference

Due in large part to The Heart Truth's annual Red Dress Collection fashion show and other campaign initiatives, more and more women recognize the Red Dress symbol and are reminded to take care of their hearts. Surveys show that women who report recently seeing or hearing about the Red Dress or The Heart Truth campaign are substantially more likely than other women to take risk-reducing action as a result.

Awareness that heart disease is the #1 killer of women—generated through activities like media resulting from the Red Dress Collection Fashion Show—is prompting women to take action. Women who know that heart disease is their leading cause of death are 35 percent more likely to be physically active and 47 percent more likely to report weight loss compared to those who are less aware. As a result, women are living longer, healthier lives.

Sponsors

The Foundation for the National Institutes of Health (FNIH)—an independent non-profit organization that supports the missions of the NIH—has joined the NHLBI in a public/private partnership to create programs that help fund research activities and benefit community organizations to develop, implement, and evaluate activities and programming to support heart health for women. FNIH enlists corporate sponsors to help spread The Heart Truth message through funding of the Red Dress Collection Fashion Show and other initiatives.

In 2012, presenting sponsor Diet Coke celebrated its fifth year sponsoring The Heart Truth's Red Dress Collection Fashion Show, and Bobbi Brown Cosmetics returned for its seventh year of commitment.

Red Dress Collection Photos and Graphics

Photos and graphics related to the Red Dress Collection and The Heart Truth campaign are available in the Image Library. Press information about the Red Dress Collection and The Heart Truth's February activities can be found in the Media Room.

Inquiries

If your company or organization is interested in learning about partnership opportunities, email partners@hearttruth.org.

Last Updated: February 29, 2012