Logo

The Heart Truth^® Logo and Word Mark Usage Guidelines

These guidelines detail the campaign’s requirements for use of The Heart Truth^® logo and word marks. The following logo, words, and/or phrases are registered trademarks of the U.S. Department of Health and Human Services (HHS). To maintain the integrity of the campaign, the affiliated marks may only be used on materials associated with activities related to women’s heart disease. All usage requires prior approval from the National Heart, Lung, and Blood Institute (NHLBI).

For clarification and/or approval of mark usage visit The Heart Truth terms of use or contact partners@hearttruth.org. Visit the Image Library to download the campaign logo.

 

Word Marks, Logo, and Trademark Statement

• Word marks and logo must always include the appropriate mark (®), which can be superscripted in font size.

• The campaign name - The Heart Truth^® - must always be italicized as part of the overall campaign style guide.

• As is current practice, the trademark statement must be included at least once on materials featuring The Heart Truth^® logo or word marks, in a primary location such as packaging, the front cover of a brochure or co-branded pin card, etc. For Web sites, it should appear at the bottom of each page featuring the campaign logo or word marks.

 

Required Disclaimer Statement

Corporate partners must include the disclaimer statement on all on-pack promotions and once on any primary partner material (such as a brochure or Web site) featuring The Heart Truth^® logo or word marks. Participation by [Company Name] does not imply endorsement by HHS/NIH/NHLBI.

Campaign Logo Size Requirements

The Heart Truth^® logo or the "In Partnership" logo should not be used smaller than 1.25" wide. The only exception to this rule is for placement on product packaging where space is limited. I n these instances, minimum size will be determined on a case-by-case basis. In addition, a .25" border surrounding the logo is required.

Campaign Logo Color Options

The Heart Truth^® campaign logo is available in several color formats:  two-color, two-color knock-out, one-color, and knock-out.  The logo should not be used in any other colors than those listed below.

Always use the logo in its entirety-do not separate components (i.e., The Red Dress^® and the text "The Heart Truth^®").  In addition, do not recreate the logo or adjust its appearance by distorting or altering the shape, proportions, or letters.

High-resolution files of the following logo options are available in the Image Library.

Option #1–The Heart Truth^® Two-Color Logo (preferred)
The two-color version of The Heart Truth^® logo should be used whenever possible.  When printing in spot color, PANTONE® 485 and Black should be used.  When printing with four-color process, use the CMYK* equivalent (C: 0, M: 100, Y: 100, K: 0) for red.  For broadcast and online applications, use the RGB** equivalent (R: 220, G: 36, B: 31) for red.  Use this version on light to medium-colored backgrounds.

Option #2–The Heart Truth^® Two-Color Knock-Out Logo
When reproducing the logo on a medium to dark background, the two-color knock-out version is preferred.  When printing in spot color, PANTONE® 485 should be used as indicated below.  When printing with four-color process, use the CMYK* equivalent (C: 0, M: 100, Y: 100, K: 0) for red.  For broadcast and online applications, use the RGB** equivalent (R: 220, G: 36, B: 31) for red.

Option #3–The Heart Truth^® One-Color Logo
When reproducing the logo in one color, use only black or PANTONE® 485. Use this version on a light to medium colored background.

Option #4–The Heart Truth^® Knock-Out Logo
When reproducing the logo on a red or dark background and PANTONE® 485 is NOT available, the knock-out (white) version should be used.

* CMYK:  cyan, magenta, yellow, and key (black) is a term commonly used by designers to refer to "process color" or the "four color" process used in color printing.

** RGB:  commonly used design term to describe the process in which red, green, and blue are combined to produce a broad array of colors.

Last Updated: September 20, 2012