New FTC Publication for Mobile App Developers

Are you in the mobile app business? If so, you’re probably considering some important questions, like what to tell users about your app, what information to collect from users, and what to do with any information you collect. Whether you work for a tech giant or are striking out on your own with that gotta-have-it app, the same truth-in-advertising standards and basic privacy principles apply.Marketing Your Mobile App Cover

Looking for nuts-and-bolts tips, but aren’t sure where to start? The Federal Trade Commission has a new title written with you in mind: Marketing Your Mobile App: Get it Right from the Start. This free downloadable brochure aims to help you look at your advertising claims and privacy practices from the user’s viewpoint. Written with a minimum of legalese, the publication offers practical pointers on making sure your app lives up to what you say about it. You’ll also get tips on how to build privacy into your app’s design.

While every app is different and there's no one-size-fits-all approach, the brochure offer suggestions app developers can consider to help them build compliance in from the start. Share a copy with colleagues or clients in the mobile app business.

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