Indoor airPLUS Program
Stay Connected with Indoor airPLUS
Using Social Media to Build Your Business
Social media sites like Twitter, YouTube and Facebook, and web tools, such as widgets and buttons, allow groups of people with common interests or activities to stay connected and up to date online.
More and more builders and verifiers are using these sites to promote their businesses and stay connected with their customers. Read the tips below to learn how to integrate these free tools into your marketing strategy to grow your business, as well as keep up with Indoor airPLUS program updates.
- Download the complete list of social media tips to help build your business and stay connected to Indoor airPLUS. (PDF, 5 pp., 780 K, about PDF)
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Connect with your customers and gain a critical sales advantage with Twitter. A lengthy list of subscribers published on BuilderOnline.com shows just how popular tweeting is among builders.
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Create a Facebook page to give your business its own profile. Invite your co-workers and potential customers to follow, or "like," your page.
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YouTube is an inexpensive alternative to television for advertising your Indoor airPLUS qualified home building services. You can provide links to YouTube videos on your Facebook, Twitter and website.
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Posting a widget on your website also will help highlight your company's partnership with Indoor airPLUS by including an official link to the Indoor airPLUS website.
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