Visual Standards for NCI Websites
A cohesive and recognizable identity is a valuable asset for a large organization such as NCI. The overall appearance of an organization's website is typically more familiar to the public than that of its component sites. Achieving a more uniform appearance for the NCI Web presence reinforces the connection of each NCI site to the main NCI site. A more uniform appearance also allows users to more easily identify each component site as related to the main NCI site and as part of NCI, an institution that they know and consider highly credible.
