History
The national bone health campaign, originally called Powerful Bones. Powerful Girls., was created in 1998 by a Congressional mandate.
The founding partners — the Office on Women's Health, National Osteoporosis Foundation, and Centers for Disease Control and Prevention — launched the campaign in 2001 for girls and their parents. The campaign materials and Web site featured a spokescharacter, Carla, and her friends to help encourage girls to eat more foods with calcium and get active.
In 2008, the Office on Women's Health revamped the campaign based on girls' and parents' feedback. The new name, Best Bones Forever!™, is focused on friendship and encourages girls to get active with their BFFs and eat foods with calcium and vitamin D. The campaign launched in September 2009 with materials, separate Web sites for girls and parents, and exciting new products for girls, such as charms and t-shirts featuring the "exskullmation" point logo.
The campaign also leads additional activities in 3 pilot sites: Ulster County, New York; Clark County, Nevada; and Pinal County, Arizona.
Learn more about the Web site for girls.
Content last updated September 2009
