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The media—newspapers, radio, TV, and news websites—can provide a powerful tool for educating the public about Medicare fraud, but earning media coverage can be an intimidating process for even the most experienced spokespeople. To help you better understand the media environment, download and review our media training tools. By learning tactics such as choosing the most effective messages and using reporters’ questions to get your own points across, you will gain the confidence and skills to control the conversation and achieve your objectives.
To help you garner media coverage, our training tools provide specific steps to:
Earned Media Placement WebinarWatch this 90-minute webinar with step-by-step instructions on how to select media outlets and pitch TV and radio PSAs to achieve the widest exposure in your local community. To watch the archived Webinar, please contact the SMP resource center. | ||
Media Training/Interviewing WebinarWatch this 90-minute webinar to learn about key campaign messages and a few pointers that will help you feel more comfortable on camera or during interviews. To watch the archived Webinar, please contact the SMP resource center. | ||
Download and review the short guide describing how to write an effective and compelling op-ed article that clearly communicates key campaign messages to fight Medicare fraud and abuse—and has the best chance of being published.
Download Here
Use our newsletter template to easily share SMP messages with your community partners. The template is fully customizable so you can provide information that is most relevant to your community while also conveying the key messages of the SMP national campaign.
Download Here
Share these public service announcements with your local newspapers and any partner organizations that publish periodicals or newsletters.
For additional information and training materials please visit www.smpresource.org
*PSA's also available for web
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