Guidance Documents: Advertising
Guides
- Dietary Supplements: An Advertising Guide for Industry [PDF]
- Guide Concerning the Use of Endorsements and Testimonials [PDF]
- Guide Concerning the Use of the Word "Free"
- Guides Against Bait Advertising
- Guides Against Deceptive Pricing
- Guides for the Jewelry, Precious Metals, and Pewter Industries [PDF]
- Guides for the Household Furniture Industry] [PDF]
- Guides for Private Vocational and Distance Education Schools] [PDF]
- Jewelry Guides and Information
- Joint FTC/FCC guides on Long Distance Advertising [PDF]
- Refractive Eye Surgery Advertising: Guidance for Marketers
- FTC Guides for the Use of Environmental Market Claims (Green Guides)
Memoranda of Understanding
- Food and Drug Regulation Responsibilities -- Memorandum of Understanding Between Federal Trade Commission And The Food And Drug Administration, September 1971[PDF]
Policy Statements
- Enforcement Policy Statement on Food Advertising
- Enforcement Policy Statement on US Origin Claims (Made In USA)
- FTC Policy Statement on Comparative Advertising
- FTC Policy Statement on Deception
- FTC Policy Statement on Unfairness
- FTC Policy Statement Regarding Advertising Substantiation
- Joint FCC/FTC Policy Statement For the Advertising of Dial-Around And Other Long-Distance Services To Consumers [PDF]
- "Made In USA" Standard - Homepage
Public Comments
Reports
- FTC Staff Report: Self-Regulatory Principles For Online Behavioral Advertising [PDF]
Rules and Acts
Staff Comments and Letters
- FDA/FTC Joint Letter on PRK
- FTC Staff Comment on Draft Report of the Commission on Dietary Supplement Labels
- FTC Staff Comment on FDA Proposed Rule on Statements Made for Dietary Supplements