If you are looking to get the word out about your We Can! programs and need some help doing it, look no further. You've come to the right page.
Below you will find a variety of promotional tools, including seasonal updates with success stories from across the nation that can provide future partners, participants or simply supporters with an inside look at creative We Can! programming.
Keep the Beat™ and We Can! Deliciously Healthy Family Meals
Kid-friendly meals made delicious and healthy in a new family cookbook from Keep the Beat™ and We Can! View or download a copy today!
Download this two page overview of We Can! that includes background information, materials and resources, and information on joining the We Can! program.
- We Can! Fact Sheet (3.6 MB)
Each season we develop a series of documents that highlight activities across the We Can! program, which you can use to promote the program. These documents include information about We Can! partners and community sites, as well as news about media coverage, online and e-marketing efforts, and We Can! resources and materials. They are great for catching up on the latest We Can! news.
To request the latest seasonal updates, contact your regional liaison.
We Can! Fact Sheets
Download fact sheets that provide an overview of obesity in America's children as well as statistics about specific populations. They also offer an overview of how We Can! is making a difference in ethnically diverse communities, and tips for your community to do the same.
We Can! Partner Presentation
Presentation that you can adapt and use to introduce potential partners and stakeholders to the various components of the We Can! program. See the notes on many slides for guidance on presentation and adaptation.
- PowerPoint (1.3 MB)
This informative brochure provides basic information about We Can! and how families can take action to improve their health by maintaining a healthy weight.
Print ads to promote the We Can! program activities and programs that encourage improved nutritional choices, increased physical activity, and reduced screen time in youth ages 8-13. Downloadable files are available in English and Spanish in multiple formats for use in magazines, newsletters, and newspapers.
These posters encourage parents to help their children maintain a healthy weight by providing nutritious foods, helping kids be more active, and reducing screen time.
- Vegetable Face
8 1/2 x 11 PDF (400 KB) | 11 x 17 PDF (981 KB)
- A Lesson for Raising a Healthy Child
8 1/2 x 11 PDF (1.2 MB) | 11 x 17 PDF (3.5 MB)
- A Lesson for Raising a Healthy Child - African American communities
8 1/2 x 11 PDF (1.5 MB) | 11 x 17 PDF (3.7 MB)
- A Lesson for Raising a Healthy Child - American Indian/Alaska Native communities
8 1/2 x 11 PDF (1.8 MB) | 11 x 17 PDF (4.1 MB)
- A Lesson for Raising a Healthy Child - Latino/Hispanic communities
8 1/2 x 11 PDF (1.4 MB) | 11 x 17 PDF (3.4 MB)
- Una lección para criar niños sanos
8 1/2 x 11 PDF (1,3 MB) | 11 x 17 PDF (3.4 MB)
Available in two sizes, the We Can! poster set (4 ads) highlights our core messages—eat right, move more and reduce screen time—and a general message on maintaining a healthy weight.
Who Can Make it Happen? Poster
Hanging this poster offers a great way to promote healthy lifestyles and raise awareness of We Can! programming.
- Who Can Make it Happen? Poster (427 KB)
Enhance your We Can! promotional materials, such as flyers, T-shirts, and stickers, with this stylish We Can! image. Please adhere to the We Can! Brand and Logo Guidelines when using this image.
This media toolkit is designed to assist you in engaging local and state media, to help spread the word about We Can!. It will provide you with the inside scoop on what’s “newsworthy”; who to approach and how to do it; tips for creating and disseminating materials such as news releases, matte articles, advisories, and pitches; guidance on how to identify and prepare spokespeople; and pointers on the art of interviewing.
- Media Toolkit (584 KB)
- Community News Features
- Sample Public Service Announcement (48 KB)
- Sample Press Release (60 KB)
- Sample Letter to the Editor (60 KB)
- Sample Media Advisory (56 KB)
- We Can! Messages (49 KB)
- Photo Release Form (53 KB)
This media advisory can be adapted to alert local media to your involvement in We Can!
Use this sample letter to invite potential partners or other important individuals or stakeholders to your events.
We developed We Can! public service announcements in English and Spanish.
Radio PSA Live-Read Scripts
Use these scripts to promote your We Can! programming with local radio stations. The scripts are available in English and Spanish.
A series of We Can! public service announcements (PSAs) are available in both English and Spanish for TV and radio. If your local PSA directors do not have copies of the radio PSA, you can send them the links listed below. If your local directors do not have copies of the television PSAs, you can contact Melissa McGowan on the
We Can! national team at firstname.lastname@example.org or 1-800-496-1051 to request copies.
- Parents Have the Power 60 Second PSA - View on YouTube
- Parents Have the Power 30 Second PSA - View on YouTube
- ¡Podemos! 30 Second PSA - View on YouTube
- Parents Have the Power 60 Second Radio PSA - (Right click and
save-as to download)
- Parents Have the Power 30 Second Radio PSA - (Right click and
save-as to download)
Body Mass Index, or BMI, is a reliable indicator of body fatness based on your height and weight, and places you in one of three categories; normal, overweight or obese. Which are you? A new smartphone app from the National Institutes of Health can let your phone tell you. (HHS HealthBeat, February 10, 2012.)
September isn't just back-to-school time; it's also National Childhood Obesity Awareness Month! Listen for yourself as We Can!'s Program Coordinator Karen Donato, S.M., offers parents, caregivers, and entire communities tips on how to help the whole family maintain a healthy weight. (Aired via NIH Research Radio on September 10, 2010.)
The "community outreach" animation has been developed to help sites recruit community members and organizations to get involved.
We Can! produced this 60-second animation to highlight the importance of preventing overweight and obesity for families.
What's a widget? A widget is a free, interactive tool that you can post to your Web site or blog that shares information about a topic or lets visitors participate in some other way.
What is the "GO, SLOW, and WHOA" widget?
It is an interactive badge that helps you learn which foods are lower in fat and calories to help your family maintain a healthy weight. It is based on our We Can! GO, SLOW, and WHOA Tip Sheet (135KB) that explains the difference between "Go Foods," "Slow Foods," and "Whoa Foods." (Available in two sizes.)
To use the "GO, SLOW, and WHOA widget," you can manually embed it on a Web site or blog platform by copying and pasting the HTML embed code into the code of your Web site or blog.
The use of the We Can! widget is voluntary. The NHLBI cannot provide any technical support for setup or any other problems that may arise. In addition, we cannot be held responsible for any hardware or software failures that occur because of the installation or use of the widget.
To feature a Web banner of your choice on your Web page or blog, download the banner image or use the embed code provided. Incorporating the HTML code will link users who click on the banner to We Can! Web page. Copy the embed code and place it in the HTML of your page. If you choose to download and host an image on your site, please make sure to modify the code to match the path to your location of the banner graphic.
Right click on the banner image and select "Save Picture As..." or "Save Image As...". Save to desired location on your local computer.
Click and hold on the banner image and select "Download Image to Disk" or "Save this Image as...". Save to desired location on your local computer.