Close-up photo of 4 healthy kids

We Can!® Promotional Materials

If you are looking to get the word out about your We Can! programs and need some help doing it, look no further. You've come to the right page.

Below you will find a variety of promotional tools, including seasonal updates with success stories from across the nation that can provide future partners, participants or simply supporters with an inside look at creative We Can! programming.

Note: Documents in PDF format require the Adobe Acrobat Reader. If you experience problems with PDF documents, please download the latest version of the Reader.

Keep the Beat™ and We Can! Deliciously Healthy Family Meals

Keep the Beat Deliciously Healthy Family Meals Cookbook

Kid-friendly meals made delicious and healthy in a new family cookbook from Keep the Beat™ and We Can! View or download a copy today!

General We Can! Marketing Materials

We Can! Overview

Download this two page overview of We Can! that includes background information, materials and resources, and information on joining the We Can! program.

We Can! Seasonal Updates

Each season we develop a series of documents that highlight activities across the We Can! program, which you can use to promote the program. These documents include information about We Can! partners and community sites, as well as news about media coverage, online and e-marketing efforts, and We Can! resources and materials. They are great for catching up on the latest We Can! news.

To request the latest seasonal updates, contact your regional liaison.

View Seasonal Updates archive

We Can! Fact Sheets

Download fact sheets that provide an overview of obesity in America's children as well as statistics about specific populations. They also offer an overview of how We Can! is making a difference in ethnically diverse communities, and tips for your community to do the same.

We Can! Partner Presentation new

Presentation that you can adapt and use to introduce potential partners and stakeholders to the various components of the We Can! program. See the notes on many slides for guidance on presentation and adaptation.

We Can! Brochure: Who Can Make It Happen?

This informative brochure provides basic information about We Can! and how families can take action to improve their health by maintaining a healthy weight.

We Can! Print Ads

Print ads to promote the We Can! program activities and programs that encourage improved nutritional choices, increased physical activity, and reduced screen time in youth ages 8-13. Downloadable files are available in English and Spanish in multiple formats for use in magazines, newsletters, and newspapers.

We Can! Parent Posters

These posters encourage parents to help their children maintain a healthy weight by providing nutritious foods, helping kids be more active, and reducing screen time.

We Can! Five Years of Progress Posters

Available in two sizes, the We Can! poster set (4 ads) highlights our core messages—eat right, move more and reduce screen time—and a general message on maintaining a healthy weight.

Who Can Make it Happen? Poster

Hanging this poster offers a great way to promote healthy lifestyles and raise awareness of We Can! programming.

We Can! Logo and Circle Image

Enhance your We Can! promotional materials, such as flyers, T-shirts, and stickers, with this stylish We Can! image. Please adhere to the We Can! Brand and Logo Guidelines when using this image.

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Media-Related Materials for Sites and Partners

Reaching the Media: A Toolkit for We Can! Communities

This media toolkit is designed to assist you in engaging local and state media, to help spread the word about We Can!. It will provide you with the inside scoop on what’s “newsworthy”; who to approach and how to do it; tips for creating and disseminating materials such as news releases, matte articles, advisories, and pitches; guidance on how to identify and prepare spokespeople; and pointers on the art of interviewing.

Sample Media Advisory for We Can! Launch at Local Site

This media advisory can be adapted to alert local media to your involvement in We Can!

We Can! Sample Invitation Letter

Use this sample letter to invite potential partners or other important individuals or stakeholders to your events.

We Can! Public Service Announcements

We developed We Can! public service announcements in English and Spanish.

Radio PSA Live-Read Scripts

Use these scripts to promote your We Can! programming with local radio stations. The scripts are available in English and Spanish.

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Multimedia Materials and Web Banners

We Can! Public Service Announcements

A series of We Can! public service announcements (PSAs) are available in both English and Spanish for TV and radio. If your local PSA directors do not have copies of the radio PSA, you can send them the links listed below. If your local directors do not have copies of the television PSAs, you can contact Melissa McGowan on the
We Can!
national team at or 1-800-496-1051 to request copies.

The BMI App Podcast

Body Mass Index, or BMI, is a reliable indicator of body fatness based on your height and weight, and places you in one of three categories; normal, overweight or obese. Which are you? A new smartphone app from the National Institutes of Health can let your phone tell you. (HHS HealthBeat, February 10, 2012.)

Learn more about the BMI app and how to download it.

Podcast  podcast icon (932 KB) | Transcript

We Can! and National Childhood Obesity Awareness Month Podcast

September isn't just back-to-school time; it's also National Childhood Obesity Awareness Month! Listen for yourself as We Can!'s Program Coordinator Karen Donato, S.M., offers parents, caregivers, and entire communities tips on how to help the whole family maintain a healthy weight. (Aired via NIH Research Radio on September 10, 2010.)

Podcast  podcast icon (3.5 MB) | Transcript

We Can! Flash Animation for Communities

The "community outreach" animation has been developed to help sites recruit community members and organizations to get involved.

We Can! Flash Animation for Parents

We Can!  produced this 60-second animation to highlight the importance of preventing overweight and obesity for families.

We Can! "GO, SLOW, and WHOA" Widgets

What's a widget? A widget is a free, interactive tool that you can post to your Web site or blog that shares information about a topic or lets visitors participate in some other way.

What is the "GO, SLOW, and WHOA" widget?

It is an interactive badge that helps you learn which foods are lower in fat and calories to help your family maintain a healthy weight. It is based on our We Can! GO, SLOW, and WHOA Tip Sheet pdf icon (135KB) that explains the difference between "Go Foods," "Slow Foods," and "Whoa Foods." (Available in two sizes.)


To use the "GO, SLOW, and WHOA widget," you can manually embed it on a Web site or blog platform by copying and pasting the HTML embed code into the code of your Web site or blog.


The use of the We Can! widget is voluntary. The NHLBI cannot provide any technical support for setup or any other problems that may arise. In addition, we cannot be held responsible for any hardware or software failures that occur because of the installation or use of the widget.

We Can! Web Banners

To feature a Web banner of your choice on your Web page or blog, download the banner image or use the embed code provided. Incorporating the HTML code will link users who click on the banner to We Can! Web page. Copy the embed code and place it in the HTML of your page. If you choose to download and host an image on your site, please make sure to modify the code to match the path to your location of the banner graphic.

PC Users:

Right click on the banner image and select "Save Picture As..." or "Save Image As...". Save to desired location on your local computer.

Mac Users:

Click and hold on the banner image and select "Download Image to Disk" or "Save this Image as...". Save to desired location on your local computer.


We Can Web Banner


We Can Web Banner


We Can Web Banner


We Can Web Banner


We Can Web Banner


We Can Web Banner


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Last Updated: July 25, 2012

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