Sample Media Advisory for We Can!® Launch at Local Site

[Note: Advisory should never be longer than one page.]

[YOUR ORGANIZATION'S LOGO HERE] [WE CAN! LOGO HERE]

FOR IMMEDIATE RELEASE CONTACT: [NAME], [ORGANIZATION] [PHONE], [E-MAIL]

[DATE]

MEDIA ADVISORY

Message to Parents: 'We Can!' Prevent Childhood Obesity

[COMMUNITY SITE] Offers New National Institutes of Health Program to Families in [REGION] to Address Growing Epidemic

WHAT: [COMMUNITY SITE] is launching Ways to Enhance Children's Activity & Nutrition! (We Can!), a national education program from the National Institutes of Health (NIH) to prevent obesity among youth ages 8-13. We Can! reaches parents and caregivers with educational materials and community programs to encourage healthy eating, increase physical activity and reduce sedentary time. [INSERT SPECIFICS OF LOCAL LAUNCH EVENT]

WHO: [LIST ALL WHO WILL BE AT EVENT FOR PHOTOS, INTERVIEWS]

• Director of [ORGANIZATION]
• Local partners
• Local celebrities
• Government or community representatives

WHEN: [DATE] [TIME]

WHERE: [COMMUNITY SITE]
[ADDRESS]
[PHONE]

BACKGROUND: Ways to Enhance Children's Activity & Nutrition!, or We Can!, is a national public education program from the National Institutes of Health (NIH) to help prevent overweight and obesity among youth ages 8-13. For more information or to download a handbook for parents, visit http://wecan.nhlbi.nih.gov, or call 1-866-35-WECAN.

[INSERT LANGUAGE ABOUT YOUR ORGANIZATION AS APPROPRIATE]