Visual Vignette Spreads Word About We Can!™

We Can! national partner UPMC Health Plan is sharing news of its success with We Can! programming through an educational video on its Web site, which averages 27,069 hits per week.

But the Health Plan is taking it one step further by taking that video out into the field, presenting it to potential partners. The video includes vignettes about the program’s success in Armstrong County, details on Pittsburgh becoming a We Can! City, and more.

In mid-October, UPMC Health Plan presented the piece and a We Can! overview to members of a school district’s Wellness Committee in Crawford County, PA. The committee is re-grouping this month to discuss whether to adopt We Can! programming. For details, check out UPMC Health Plan’s video at http://www.upmchealthplan.com/media/tv/index2.html?movie=WeCan2.

UPMC Health Plan is owned by the University of Pittsburgh Medical Center (UPMC), one of the nation’s top-ranked health systems. The plan has been a corporate partner since 2007, and is using We Can! to link clinical and community efforts to help families maintain a healthy lifestyle in Pittsburgh, Armstrong County, and eventually other locations in its region.