In many ways, the success of your business depends on your marketing abilities. A successful marketing plan includes the following components:
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Market Research
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Pricing
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Advertising
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Packaging and labeling
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Distribution
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Customer service
Investing in a good marketing plan will generate excellent returns.
However, there's more to a winning marketing plan or advertising campaign than a profitable product or service. Unfair, untruthful or purposely deceptive advertising can result in costly penalties. The resources below provide information on how you can legally advertise your small business:
Learn how to avoid making false and misleading statements
How to comply with labeling laws for consumer products.
Specific rules for advertising and selling products over the Internet.
Learn the rules for advertising specific products; everything from alcohol to 900 numbers.
Rules for marketing and advertising over the phone.
Learn the rules for making environmental or "green" claims in advertising.
More Information
Tools and resources to help you market and advertise your business.
Resources to help you learn about your customers as well as competitors.