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Summary

Radio and television announcers
Announcers present music, sports, and news to audiences.
Quick Facts: Announcers
2010 Median Pay $27,010 per year
$12.99 per hour
Entry-Level Education See How to Become One
Work Experience in a Related Occupation None
On-the-job Training See How to Become One
Number of Jobs, 2010 61,900
Job Outlook, 2010-20 7% (Slower than average)
Employment Change, 2010-20 4,100

What Announcers Do

Announcers present music, news, and sports and may provide commentary or interview guests about these topics or other important events. Some act as a master of ceremonies (emcee) or disc jockey (DJ) at weddings, parties, or clubs.

Work Environment

Many announcers work in radio and television studios. Others work for sports teams or are self-employed. Many announcers work part time.

How to Become an Announcer

Educational requirements for announcers vary. Radio and television announcers typically have a bachelor’s degree in journalism, broadcasting, or communications, along with work experience at their college radio or television station. Public address announcers typically need a high school diploma, along with short-term on-the-job training.

Pay

The median annual wage of radio and television announcers was $26,850 in May 2010. The median annual wage of public address and other announcers was $27,910 in May 2010.

Job Outlook

Employment of radio and television announcers is projected to grow by 7 percent from 2010 to 2020, slower than the average for all occupations. Employment of public address system and other announcers is projected to grow by 5 percent from 2010 to 2020, slower than the average for all occupations. Experienced, formally trained announcers should have the best job prospects.

Similar Occupations

Compare the job duties, education, job growth, and pay of announcers with similar occupations.

O*NET

O*NET provides comprehensive information on key characteristics of workers and occupations.

Contacts for More Information

Learn more about announcers by contacting these additional resources.

What Announcers Do About this section

Radio and television announcers
Radio and television announcers present news and opinions and take calls from listeners.

Announcers present music, news, and sports and may provide commentary or interview guests about these topics or other important events. Some act as a master of ceremonies (emcee) or disc jockey (DJ) at weddings, parties, or clubs.

Duties

Radio and television announcers typically do the following:

  • Present music, news, sports, the weather, the time, and commercials
  • Interview guests and moderate panels or discussions on their shows
  • Announce station programming information, such as program schedules and station breaks for commercials, or public-service information
  • Research topics for comment and discussion during shows
  • Read prepared scripts on radio or television shows
  • Comment on important news stories
  • Provide commentary for the audience during sporting events, at parades, and on other occasions
  • Select program content
  • Make promotional appearances at public or private events

Radio and television announcers present music or the news and comment on important current events.  Announcers are expected to be up to date on current events or a specific field, such as politics or sports, so that they comment on these issues during their programs. They may research and prepare information on these topics before appearing on-air. In addition, announcers schedule guests on their shows and work with producers to develop other creative content for their programs.

Radio and television announcers also may be responsible for other aspects of television or radio. They may operate studio equipment, sell commercial time to advertisers, and produce advertisements and other recorded material. At many radio stations, announcers do much of the work that editors and broadcast technicians used to do, such as broadcasting programming, commercials, and public-service announcements.

Many radio and television announcers increasingly maintain a presence on social media networking sites. Establishing a presence allows them to promote their stations and better engage with their audiences through listener feedback, music requests, or program contests.

Many radio stations now require DJs to update their station’s website with show schedules, interviews, or photos.

Public address system and other announcers typically do the following:

  • Meet with the event director to review the schedule and obtain other event details
  • Present information or announcements, such as train schedules or security precautions
  • Introduce up-coming acts and guide the audience through the entertainment
  • Provide commentary for a live audience during sporting events
  • Make promotional appearances at public or private events

The work of public address system announcers varies greatly depending on where they are working. For example, a ringmaster at a circus directs the audience’s attention to the appropriate act. Their role is to enhance the performance and entertain and inform the audience. They may prepare their own scripts or improvise lines in their speeches.

Train announcers are responsible for reading prepared scripts containing details and data related to train schedules and safety procedures. Their work is not entertainment, but informational.

Public address announcers for a sports team may have to give starting lineups—an official list of players who will participate in the event—read advertisements, and announce the players as they enter and exit the game.

The following are examples of types of announcers:

DJs broadcast music for radio stations, typically specializing in one kind of music genre and announcing selections as they air them. While on-air, DJs comment on the music, weather, and traffic. They may take requests from listeners, interview guests, and manage listener contests.

Talk show hosts may work in radio or television and specialize in a certain area of interest, such as politics, personal finance, sports, or health. They contribute to the preparation of the program’s content, interview guests, and discuss issues with viewers, listeners, or the studio or radio audience.

Public address system announcers provide information to the audience at sporting, performing arts, and other events.

Party DJs are hired to provide music and commentary at an event, such as a wedding, birthday party, or corporate party. Many DJs use digital files or portable media devices.

Emcees host planned events. They introduce speakers or performers to the audience. They may tell jokes or provide commentary to transition from one speaker to the next.

Work Environment About this section

Radio and television announcers
Radio and television announcers work with a variety of studio equipment.

Radio and television announcers held about 50,200 jobs in 2010. Approximately 60 percent were employed in the radio and television broadcasting industry, and 35 percent were self-employed. These self-employed workers can record their shows at home and sell them to networks and stations, advertising agencies, or other independent producers.

Public address system and other announcers held about 11,700 jobs in 2010. Approximately 35 percent were self-employed, while 26 percent work in the arts, entertainment, and recreation industry. The radio and television broadcasting industry employs approximately 5 percent of these workers.

Radio and television announcers usually work in well-lit, air-conditioned, soundproof studios.

The tight schedules that announcers work on can be stressful.

Work Schedules

Although most announcers work full time, many work part time.

Many radio and television stations are on-air 24 hours a day. Some announcers present early-morning shows, when most people are getting ready for work or commuting. Others do late-night programs.

The shifts, however, are not as varied as in the past. Technology has allowed stations to eliminate most of the overnight hours, because shows that air during the night can now be recorded earlier in the day.

How to Become an Announcer About this section

Radio and television announcers
Many announcers have a bachelor’s degree as well as experience working with radio and television equipment.

Educational requirements for announcers vary. Radio and television announcers typically have a bachelor’s degree in journalism, broadcasting, or communications, along with work experience gained from working at their college radio or television station. Public address announcers typically need a high school diploma, along with short-term on-the-job training.

Education

Although public address announcers do not require any formal education beyond a high school diploma, radio announcers should have a bachelor’s degree to be competitive for entry-level positions. Television announcers typically need a bachelor’s degree in programs such as communications, broadcasting, or journalism.

College broadcasting programs offer courses, such as voice and diction, to help students improve their vocal qualities. In addition, these programs prepare students to work with the computer equipment and software that they would work with at radio and television studios.

Training

Public address systems and other announcers typically need short-term on-the-job training upon being hired. This training allows these announcers to become familiar with the equipment they will be using during sporting and entertainment events. For sports public address announcers, training may also go over basic rules and information for the sports they are covering.

Advancement

Because smaller market stations have smaller staff, advancement within the same radio or television station is unlikely. Rather, many radio and television announcers advance by relocating to a station in a larger market.

Announcers typically require a few years at a smaller market to work out the “kinks” of their on-air personalities. They learn to sound more comfortable and credible as an on-air talent and become more conversational with audiences and guests. Therefore, time and experience allows applicants to advance to larger markets with higher pay and more responsibility and challenges.

When making hiring decisions, large market stations rely on announcers’ personalities. Radio and television announcers need to have proven that they can attract, engage, and keep a sizeable audience. Therefore, ratings for an announcer’s show in the smaller market are important in increasing advancement opportunities.

Larger stations also rely on radio and television announcers to do other tasks that the station needs. Therefore, an applicant needs to have demonstrated versatility and flexibility at the smaller market in duties such as creating and updating a social media presence on social networking sites, making promotional appearances on behalf of the station, or even selling commercial time to advertisers.

Important Qualities

Appearance. Television announcers need a neat, pleasing appearance.

Computer skills. Announcers, especially those seeking radio careers, should have good computer skills and be able to use computers, editing equipment, and other broadcast-related devices.

People skills. Radio and television announcers may interview guests and answer phone calls on air. Party DJs and emcees work with clients to plan entertainment options.

Persistence. Entry into this occupation is very competitive, and many auditions may be needed for an opportunity to work on the air. Many entry-level announcers must work for a small station and be flexible to move to a small market to secure their first job.

Research skills. Announcers must research the important topics of the day in order to be knowledgeable enough to comment on them during their program.

Speaking skills. Announcers must have a pleasant and well-controlled voice, good timing, and excellent pronunciation.

Writing skills. Announcers need strong writing skills because they normally write their own material.

Pay About this section

Announcers

Median annual wages, May 2010

Total, All Occupations

$33,840

Public Address System and Other Announcers

$27,910

Announcers

$27,010

Radio and Television Announcers

$26,850

 

The median annual wage of radio and television announcers was $26,850 in May 2010. The median wage is the wage at which half the workers in an occupation earned more than that amount and half earned less. The lowest 10 percent earned less than $16,590, and the top 10 percent earned more than $72,500.

The median annual wage of public address and other system announcers was $27,910 in May 2010. The lowest 10 percent earned less than $16,940, and the top 10 percent earned more than $70,120.

In general, announcers who work in larger markets earn more than those working in smaller markets.

Although most announcers work full time, many work part time.

Many radio and television stations are on-air 24 hours a day. Some announcers present early-morning shows, when most people are getting ready for work or commuting. Others do late-night programs.

The shifts, however, are not as varied as in the past. Technology has allowed stations to eliminate most of the overnight hours, because shows that air during the night can now be recorded earlier in the day.

Job Outlook About this section

Announcers

Percent change in employment, projected 2010-20

Total, All Occupations

14%

Announcers

7%

Radio and Television Announcers

7%

Public Address System and Other Announcers

5%

 

Employment of radio and television announcers is projected to grow by 7 percent from 2010 to 2020, slower than the average for all occupations.

Employment of public address system and other announcers is projected to grow by 5 percent from 2010 to 2020, slower than the average for all occupations.

Improving technology and consolidation of radio and television stations will limit the growth in this field. Many stations are able to do more tasks with less staff. Technology continues to increase the productivity of radio and television announcers and reduce the time required to edit material or do other off-air technical and production work.

For example, radio stations use voice-tracking or “cyber jockeying,” which allows radio announcers to prerecord their segments rather than air them live. A radio announcer can record many segments for use at a later date or even on another radio station.

This technique lets the station use fewer employees while still appearing to have live shows. This technology has eliminated most late-night shifts and allowed multiple stations to use material from the same announcer.

Consolidation among broadcasting companies may also contribute to increasing use of syndicated programming and programs originating outside a station’s viewing or listening area.

Despite these negatives, the increase of national news and satellite stations may increase the demand for more local radio and television stations. Listeners want localized programs with news and information more relevant to their communities. Therefore, to distinguish themselves from other stations or other media formats, stations are adding a local element to their broadcasts.

In addition, Internet radio may positively influence occupation growth. Start-up costs for internet radio stations are relatively lower than for land-based radio. These stations can cheaply target a specific demographic or listening audience and create new opportunities for announcers.

Demand for public address announcers will remain stable. Public address announcers will continue to inform customers of important information or provide entertainment for special events.

Job Prospects

Strong competition is expected for jobs as a radio or television announcer. Many of the openings will be due to people leaving jobs and the need to replace workers who move out of smaller markets or out of the radio or television field entirely.

Consolidation of stations has decreased the jobs for radio and television announcers and pushed experienced announcers into medium and smaller market stations. Therefore, an entry-level announcer may be competing with an on-air announcer who already has years of experience.

Applicants need to be persistent and flexible because many entry-level positions will require moving to a smaller market city. Small radio and television stations are more inclined to hire beginners, but the pay is low.

Those with a formal education in journalism, broadcasting, or mass communications and with hands-on work experience at a radio or television network will have the best job prospects.

Employment projections data for announcers, 2010-20
Occupational Title SOC Code Employment, 2010 Projected Employment, 2020 Change, 2010-20 Employment by Industry
Percent Numeric

SOURCE: U.S. Bureau of Labor Statistics, Employment Projections program

Announcers

27-3010 61,900 65,900 7 4,100 [XLS]

Radio and Television Announcers

27-3011 50,200 53,600 7 3,500 [XLS]

Public Address System and Other Announcers

27-3012 11,700 12,300 5 600 [XLS]

Similar Occupations About this section

This table shows a list of occupations with job duties that are similar to those of announcers.

Occupation Job Duties ENTRY-LEVEL EDUCATION Help 2010 MEDIAN PAY Help
Actors

Actors

Actors express ideas and portray characters in theater, film, television, and other performing arts media. They also work at theme parks or for other live events. They interpret a writer’s script to entertain or inform an audience.

Some college, no degree The annual wage is not available.
Broadcast and sound engineering technicians

Broadcast and Sound Engineering Technicians

Broadcast and sound engineering technicians set up, operate, and maintain the electrical equipment for radio and television broadcasts, concerts, sound recordings, and movies and in office and school buildings.

See How to Become One $39,870
Musicians and singers

Musicians and Singers

Musicians and singers play instruments or sing for live audiences and in recording studios. They perform in a variety of styles, such as classical, jazz, opera, rap, or rock.

High school diploma or equivalent The annual wage is not available.
Producers and directors

Producers and Directors

Producers and directors are in charge of creating motion pictures, television shows, live theater, and other performing arts productions. They interpret a writer’s script to entertain or inform an audience.

Bachelor’s degree $68,440
Reporters, correspondents, and broadcast news analysts

Reporters, Correspondents, and Broadcast News Analysts

Reporters, correspondents, and broadcast news analysts inform the public about news and events happening internationally, nationally, and locally. They report the news for newspapers, magazines, websites, television, and radio.

Bachelor’s degree $36,000
Writers and authors

Writers and Authors

Writers and authors develop original written content for advertisements, books, magazines, movie and television scripts, songs, and online publications.

Bachelor’s degree $55,420
Suggested citation:

Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, 2012-13 Edition, Announcers,
on the Internet at http://www.bls.gov/ooh/media-and-communication/announcers.htm (visited October 17, 2012).

Publish Date: Thursday, March 29, 2012