News & Highlights

Pharmacy Continuing Education Course

CDC’s Get Smart: Know When Antibiotics Work program has launched an educational activity for community pharmacists. This course is comprised of various video clips and slides that review the importance in understanding antibiotic resistance, the latest trends in antibiotic resistance in the community, mechanisms of resistance, why antibiotics are often prescribed inappropriately, and how to promote the proper use of antibiotics within the community pharmacy setting. The course is valid from December 20, 2010 to December 20, 2012.

Get Smart About Antibiotics Week 2011

Save the date! Get Smart About Antibiotics Week 2011 will be November 14-20.

Through a variety of activities and resources, the messages of CDC’s Get Smart programs are delivered. Learn more about Get Smart About Antibiotics Week.

2010 National Health Information Awards

The video, Snort. Sniffle. Sneeze. No Antibiotics Please! won a National Health Information Merit Award. The National Health Information Awards program is designed to establish a seal of quality for consumer health information. The awards are organized by the Health Information Resource Center (HIRC), a national clearinghouse for consumer health programs & materials. Other HIRC products and services include the World Wide Web Health Awards, and Family Health & Fitness Days USA.

2010 Platinum Hermes Creative Award

The video, Snort. Sniffle. Sneeze. No Antibiotics Please! has won the 2010 Platinum Hermes Creative Award. Hermes Creative Awards is an international competition for creative professionals involved in the concept, writing and design of traditional materials and programs, and emerging technologies. Entries come from corporate marketing and communication departments, advertising agencies, PR firms, design shops, production companies, web based innovators and freelancers.

Hermes Creative Awards is administered and judged by the Association of Marketing and Communication Professionals. The international organization consists of several thousand marketing, communication, advertising, public relations, media production, web and free-lance professionals. The Association oversees awards and recognition programs, provides judges and sets standards for excellence.

2008 Sentinel Health Education Program Award

The Get Smart: Know When Antibiotics Work campaign has been awarded the Health Education Day Sentinel Award by the Centers for Disease Control and Prevention's (CDC) Public Health Education and Promotion Network (PHEP-Net). As part of the 2008 Excellence in Health Education Awards, the Sentinel Award is given to a program developed by CDC/ATSDR or in collaboration with CDC/ATSDR partners, which has influenced the development of other programs and/or standards of practice at the national level; is national or international in scope; and was launched 10 or more years ago.  The award was presented to the Get Smart campaign at 10th Annual Health CDC/ATSDR Education Day on Wednesday, September 17, 2008. The theme of this year’s meeting was “Translating Research into Public Health Practice: The Role of Health Promotion.”

The Get Smart campaign was chosen to receive the Sentinel Award because of its significant growth, impact, reach, and creativity since its inception as the National Campaign for Appropriate Antibiotics Use in the Community in 1995. As a highly successful, innovative and multifaceted national health education campaign, Get Smart has served as a model campaign for other initiatives at CDC. The campaign has been largely successful because of its internal and external partners’ contributions. These cross-cutting collaborations help maximize the campaign’s reach and impact, while providing opportunities to share lessons learned. After 13 years, the campaign continues to evolve with the healthcare needs of the country by addressing emerging issues such as retail clinics and adverse drug events.

PHEP-Net is an employee organization for health educators of CDC and the Agency for Toxic Substances and Disease Registry (ATSDR). Each year PHEP-Net sponsors the Excellence in Health Education Awards to honor outstanding health education programs developed by CDC or in collaboration with CDC partners. The awards are presented at the annual CDC Health Education Day. The Get Smart campaign was presented with PHEP-Net’s Distinguished Health Education Program Award in 2003 and the Merit Award for Outstanding Effort in Disease Prevention and Control in 2002.