Be Food Safe Research Reports

Be Food Safe Research

Focus Group Report on Creative Concept Testing for Food Safety Mass Media Campaign (Jan 3, 2006; PDF Only; 822k)
Results of research conducted to develop specific messages and advertisement creative for the food safety campaign.

Focus Group Report on Message and Creative Concepts for Food Safety Mass Media Campaign (Apr 19, 2005; PDF Only; 630k)
Results of research conducted in an effort to finalize the advertisement creative for the food safety campaign.

Review of Literature to Support the Development of a Multi-Year Mass Media Campaign Plan: Identifying Target Audiences and Influencing Their Safe Food Handling Behaviors (Dec 9, 2004; PDF Only)
Key learnings with regard to potential audience influences, motivations, challenges, and messages.

Theoretical Framework: Multi-Year Mass Media Campaign Plan (Dec 9, 2004; PDF Only)
This report describes relevant communication and behavior change theories that form the theoretical framework for the mass media campaign plan.

Review of Media Landscape to Support Development of a Multi-Year Mass Media Campaign Plan (Dec 9, 2004; PDF Only, 1MB)
Identifying Media Opportunities to Reach Target Audiences and Influence Their Safe Food Handling Behaviors.

Last Modified: October 24, 2006


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