When Solae, the world's leading soy ingredient company, became a main sponsor of the 2010 Sustainable Foods Summit, the organization created a video to communicate the economic, nutritional and environmental advantages of soy protein to meet global population growth. The video helped create a consistent corporate message concerning soy and sustainability, and was used multiple times during client visits and lectures.

In this CW Radio interview, researcher Kay Corry Aubrey, founder of Usability Resources, highlights the findings of the latest IABC Research Foundation study on how online communities work, what they can accomplish, and how to ensure their success.

While the corporate world has been forced to tighten its belt, employees have begun to use new and exciting techniques for communication and entertainment. However, there are easy and efficient ways to bring games and gamification to corporate communication. This CW Bulletin article by Kathryn Yates and Adam Wooton discusses how communicators can use gamification to massively increase the attention they get from employees.

Microblogging is booming in China, but with it come new threats to corporate reputation. And as the pressures and consequences caused by social media make it too serious to ignore, corporate reputation has become a priority for many companies, Natalie Lowe and Alistair Nicholas explain in this CW article.

More and more organizations and companies are empowering employees to use social technologies to make their brand more visible, engage with customers and understand marketplace perceptions. In this CW Bulletin article, author Laura Nicholas offers a five-step framework to help you get started building a social business.