About BBB Wise Giving Alliance

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The BBB Wise Giving Alliance (the Alliance) helps donors make informed giving decisions and advances high standards of conduct among organizations that solicit contributions from the public. The Alliance was formed in 2001 through the merger of the National Charities Information Bureau with the Council of Better Business Bureaus’ Foundation (which housed the Philanthropic Advisory Service.) The merger partners offer over a century of combined experience in charity evaluation. The Alliance produces in-depth evaluative reports on national charities based on comprehensive Standards for Charity Accountability and publishes a quarterly magazine, the Wise Giving Guide. National charities that meet the standards can apply to participate in the Alliance’s National Charity Seal program.

The BBB Wise Giving Alliance produces reports on nationally soliciting charitable organizations. About one-third of the BBBs in the United States report on regionally soliciting charities.

The Alliance does not rank charities but rather seeks to assist donors in making informed judgments about charities soliciting their support.

The volume of public inquiries helps identify which national charities will be the subject of a BBB Wise Giving Alliance report. In addition, a nationally soliciting charity can request to be evaluated at its own initiative by completing the national charity enrollment form.

2009 IRS Form 990 (Please note that this file is in a PDF format which requires your system to have Adobe Acrobat Reader. Because of its large size (34 pages) it may take a while to open. If you need to download the free Adobe Acrobat Reader program please click here.)