Environmental Marketing
Companies are offering consumers an ever-growing assortment of “green" options. But whether your environmental claims are about the product or the packaging, you'll need competent and reliable scientific evidence to support what you say. Find out more by consulting the FTC's revised Green Guides.
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Advertising FAQ's: A Guide for Small Business [PDF]
Focusing on federal truth-in-advertising standards, this A-to-Z primer is an essential resource for businesses of any size.
Advertising Retail Electricity and Natural Gas [PDF]
Is your company a supplier in the retail electricity or natural gas industry? Find out more about complying with federal truth-in-advertising standards.
Environmental Claims: Summary of the Green Guides [PDF]
If your company makes environmental claims in your ads or on your products, you'll want to know about the FTC's Green Guides. This summary of the Guides introduces how truth-in-advertising principles apply to green marketing and highlights terms often used in environmental ads.
How to Avoid Bamboozling Your Customers [PDF]
Do you make or sell bamboo-based textiles? Do you market clothing, linens, or other products advertised or labeled as bamboo? If your product isn’t made directly from bamboo fiber, it can’t be called bamboo. Read this publication to get clued in on bamboo.
The FTC “Lighting Facts” Label: Questions and Answers for Manufacturers
Q&A about the new requirements under the Appliance Labeling Rule for manufacturers of household light bulbs. Includes the Lighting Facts label, with consumer information for choosing the most energy-efficient bulb for their needs.
The Grass is Always Greener 
More Americans than ever say that environmental considerations factor into what they buy. If your company is making “green” claims in advertising, packaging, or labeling, can you back them up with solid science?
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