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Learn the Link - Drugs and HIV

2005–Ongoing

Learn the Link - Send the msg

While less than 4 percent of high school students report having ever injected an illegal drug, by their senior year, nearly 50 percent of all high school students will have abused an illicit drug, and more than 70 percent will have abused alcohol.

The Learn the Link campaign uses TV, print, and Web public service announcements (PSAs), as well as posters, e-cards, and other tools to send the message to America's youth that using drugs and alcohol even once can have serious health consequences. We also work to reach parents and teachers-influential figures in the lives of young people-with the Learn the Link message. Campaign messages and materials were tested among various groups of young people, guiding the use of technology, the discussion between friends, and the importance of family.

For more information, visit http://hiv.drugabuse.gov.

The National Institute on Drug Abuse (NIDA) is part of the National Institutes of Health (NIH), a component of the U.S. Department of Health and Human Services. NIH...Turning Discovery Into Health

National Institute on Drug Abuse   |   6001 Executive Boulevard, Room 5213   |   Bethesda, MD 20892-9561

Questions for our staff? E-mail information@nida.nih.gov or call 301-443-1124 (240-221-4007 en español).

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