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Loewy's sketch of his dream car, the Avanti
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Raymond Loewy Designed His Dream Car
March 22, 1961
If you could design your dream car, what would it look like? Industrial designer Raymond Loewy made his dream come true on March 22, 1961, when he designed a sleek, futuristic sports car called the Avanti. Sherwood Egbert, president of the ailing Studebaker Corporation, asked Loewy to design a car bold enough to capture people's imagination and boost the company's sagging sales. Did the plan work?
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