Exxon Logo

Raymond Loewy (1929-1986)
Design Drawing for a logo
for the Exxon Corporation
Drawing on tracing paper
with marker, 1966
Prints & Photographs Division
Purchase, 1990 (133.8)

Shown is a sheet from the sketchbook of the renowned industrial designer Raymond Loewy. The Library of Congress received more than a thousand pieces from his files, revealing the designer's creative process throughout his career. The sheet shows the trials and rejections as Loewy created a new logo for Standard Oil Company. From the eighteen design ideas on the page, Loewy highlighted his final choice with an "okay."