• ‘Tis the season to tweet: Tips for nonprofits and faith-based organizations

    Monday, December 3, 2012

    The holiday season is a time for family, friends and celebration. It’s also a time for giving. According to Network for Good, over 30% of all contributions to nonprofits and charities in the United States occur in the month of December. 

    Already, 99% of the top 200 nonprofits are active on Twitter. Religious leaders from Pope Benedict XVI (@Pontifex) to well-known organizations (@ONECampaign) to local churches and synagogues (@SixthandI) are finding Twitter to be a dynamic platform to reach and engage their target audiences. 

    In fact, we see dramatic spikes in conversations on Twitter around holiday-themed keywords. Last year, there were 173K Tweets about Hanukkah, 24.3 million Tweets about Christmas and 14.8 million conversations about New Year’s Eve. 

    Last week, Giving Tuesday (@GivingTues), a movement to create a national day of giving that kicks off the holiday season, celebrated and encouraged charitable support of nonprofit organizations. Conversations around #GivingTuesday in the U.S. spiked throughout the day on Twitter and so did donations

    Twitter Ads can help you amplify your organizations organic Twitter strategy and ensure your message breaks through all the holiday conversations. With Promoted Tweets and Promoted Accounts, you can reach people at the moment that they are considering end of year charitable contributions. Here are four Twitter advertising best practices to keep in mind:

    • Build loyalty and increase exposure: Launch a Promoted Accounts campaign to grow your follower base during the time of year when the holidays and annual giving are top of mind.
    • Leverage real-time intent: Run Promoted Tweets in search to target relevant holiday and religious terms that have trended in the past on Twitter and are likely to once again spark high levels of discussion.

    • Amplify conversations to drive engagement: Engage Twitter users directly with Promoted Tweets in timelines to make sure your message stands out.
    • Target users based on their passions: Reach the people most likely to be interested in your issue or religious organization by utilizing our interest targeting capabilities.

    For more tips and best practices, check out our hope140 for nonprofit case studies. Whether your goal is to grow your followers, raise awareness for your organization or drive traffic and end-of-year contributions, Twitter can be a key part of your 2012 holiday season marketing plan. 

    Please reach out to our team at nonprofits@twitter.com to get started today! 

    Peter Greenberger - @pgreenberger 
    Director, Political and Nonprofit Advertising
  • #SmallBizSat 2012

    Tuesday, November 27, 2012

    Started in 2010, Small Business Saturday (#SmallBizSat) encourages holiday shoppers to patronize local, independently-owned U.S. businesses on the Saturday of Thanksgiving weekend, after Black Friday (#BlackFriday) and before CyberMonday (#CyberMonday). In 2010, social media was a major driving force of the grassroots effort: nearly 33,000 Tweets were sent about the first Small Business Saturday. 

    Today, #SmallBizSat is a nationally recognized shopping day and Shop Small (#shopsmall) has become a widespread movement in support of the local businesses that create jobs, boost the economy and preserve neighborhoods around the country.

    According to the Small Business Saturday Consumer Insights Survey by the National Federation of Independent Business (@NFIB) and American Express (@AmericanExpress),  U.S. consumers spent $5.5 billion “shopping small” this past Saturday. More than 213,000 Tweets were sent this November related to Small Business Saturday, according to @AmericanExpress.

    Across the country, small businesses turned to Twitter to promote offers and content they created specifically for the day, including Hampton Coffee (@HamptonCoffee) in Water Mill and West Hampton, New York; Pet Relocation (@PetRelocation) in Austin, Texas; and KOi Fusion (@KOiFusionPDX) in Portland, Oregon. 

    The First Family, business leaders, celebrities and major corporations also expressed their support in Tweets:

    We’re continuing our support of the #shopsmall movement by giving away up to $1 million in free advertising credits to eligible small business advertisers based in the U.S.  For complete offer terms and to find out if your business account is eligible for $100 in free Twitter advertising credits, register at tweet.twitter.com/shopsmall by December 14.
  • Twitter supports Shop Small and #SmallBizSat with $1 million free advertising credits

    Tuesday, November 20, 2012

    Since we launched Twitter Ads for small business in February, thousands of U.S. business owners have used Twitter advertising to quickly gain new followers, reach new customers and drive more traffic. In support of the Shop Small initiative and Small Business Saturday (#SmallBizSat) this weekend, we are giving away up to $1 million in free advertising credits to new advertisers. The first 10,000 eligible small business advertisers based in the U.S. will receive $100 in free Twitter advertising credits that can be used for Promoted Tweets and Promoted Accounts. 

    With Promoted Tweets, small businesses can extend the reach of their Tweets to a broader audience. Brooklyn-based clothing store Alter (@AlterBrooklyn) used them to increase awareness of new products and drove sales. 

    Promoted Accounts can also speed up the growth of a loyal follower base for a small business. Whipped Bakeshop (@WhippedBakeshop) in Philadelphia used Promoted Accounts to grow followers and reached hundreds of new, local customers in just a few weeks.

    For more examples of how Twitter Ads can help you engage new and current customers, take a look at our gallery of small business success stories

    For complete offer terms and to find out if your business account is eligible for $100 in free Twitter advertising credits, register at tweet.twitter.com/shopsmall before December 14.

    Richard Alfonsi  – @ralfonsi
    VP of Global Online Sales

  • Twitter and Compete study: How Tweets impact online shopping

    Did you know the first brand on Twitter was a retailer? 

    Today, thousands of retailers use Twitter to connect with customers – from small businesses like Alter Brooklyn (@ALTERBrooklyn) to global brands like Nike (@Nike). With the holiday shopping season around the corner, we partnered with Compete (@Compete) to look at how these Tweets influence the U.S. shoppers who see them. The “Tweets in Action: Retail” study found that people who see Tweets from retailers are more likely to visit retail websites and make online purchases. And the more Tweets they see, the more likely they are to buy. 

    The background 

    The study analyzed over 7,600 users and their site visitation and purchase behavior on over 700 retail brand websites during the busy back to school season. The first group of users was composed of people exposed to at least one Tweet by a retail company. There were two additional control groups: one was made up of U.S. internet users who visited Twitter but were not exposed to retailer Tweets and the second represented the average internet browser.

    The key findings on visits, online purchases and Tweet frequency 

    1. Twitter users who see Tweets from retailers are more likely to visit retail sites.

    Compete found that Twitter users visit retail websites at a higher rate (95%) than general internet users (90%). This finding is true for both mass retail sites as well as specific categories like apparel & accessories retailers and becomes even more pronounced for more niche parts of the retail industry like toys or sporting goods.

    Key takeaway: Twitter users are big online buyers but big brands aren’t the only retailers that benefit. Twitter brings people closer to a wide range of interests so niche retailers who connect with the highly engaged audience on Twitter often see a greater lift in results. 

    2. Twitter users who see retailer Tweets are more likely to make online purchases.

    During the timeframe that Compete analyzed, 27% of general internet users bought something from a retail website. Twitter users, however, made purchases at a rate of 33% from the same sites during the same period. When Twitter users were exposed to a Tweet from a retailer, that purchase rate increased to 39%. This represents a lift of 1. 4X and 1.2X, respectively, and is true across a variety of retail categories. 

    Key takeaway: People who see a retailer’s Tweets are even more likely to make an online retail purchase than they are to visit retailer websites. This means Twitter users arrive on a retail website with a higher intent to buy. Make it easy for them. Include links in Tweets that streamline the path to purchase and special offers that incentivize taking action. 

    3. The more retailer Tweets people see, they more they visit retail sites and make online purchases. 
    As people are exposed to more retailer Tweets, the likelihood that they will visit a retail website and make online purchases grows. Twitter users exposed to Tweets from retailers on 12 or more days were 32% more likely to purchase from those retailers compared to all users exposed to retail Tweets.

    Key takeaway: The frequency of your Tweets matters but so does the quality. Start by sharing relevant, timely messages that Twitter users will find valuable. Then, test and experiment to find the frequency “Tweetspot” with your audience. 

    Taylor Schreiner - @TaylorSchreiner
    Co-Head Ad Research
  • Gender targeting for Promoted Products now available

    Thursday, October 25, 2012

    We’ve frequently heard from marketers that you’d like to be able to target your Promoted Products campaigns by gender. It’s a tough feature for us to pull off since we don’t ask people to share their gender on Twitter, and some people don’t identify themselves by gender anyway. Further, we’re not aware of any “male” or “female” businesses or organizations. 

    Despite these factors, we believe there’s value to having more contextual signals, including gender, so that messages reach the most relevant audience. Just as marketers don’t want their ads to reach people who aren’t interested in their message, people don’t want to see mistargeted ads. 

    We’ve been working on using a variety of signals that could help us understand our users’ gender reliably, while maintaining the simplicity of the Twitter profile that our users value. These signals have proven effective in inferring gender, so starting today, we are making gender targeting available to all marketers.

    Similar to our approach to interest targeting, we’re able to understand gender by taking public signals users offer on Twitter, such as user profile names or the accounts she or he follows. We have strong confidence in this approach. A panel of human testers has found our predictions are more than 90 percent accurate for our global audience. And where we can't predict gender reliably, we don't –– and those users won't be targetable through this feature.

    We think marketers will find many interesting uses for this feature, which will in turn lead to a better experience for users. For example, a beauty brand could deliver a Promoted Tweet to women about a new line of cosmetics without having its message delivered to men not likely to be interested in that content. 

    Along with our recent additions in targeting options, including geo, interest and mobile, gender targeting is yet another way for marketers to reach a more specific audience directly, and to get more value out of advertising on Twitter.

    April Underwood - @aunder
    Product Manager, Revenue

  • How Tweets influence political donations: New Twitter study with Compete

    Wednesday, October 10, 2012

    In August, nearly two million Tweets were being sent every week about the presidential candidates. Last Wednesday night, the first 2012 presidential debate sparked more than 10 million Tweets and became the most tweeted event in U.S. politics. Leading up to November, election conversations will likely set even more records as politically active influencers turn to Twitter to discover and share real-time updates and news.

    How do all these political Tweets influence actual behavior? We recently partnered with Compete to uncover the answer. The resulting study revealed four key findings about the impact of political Tweets.

    1. Political Tweets drive donations.
    Compete found the average Twitter user is 68% more likely to visit a campaign donation page than the average Internet user. This likelihood increases when Twitter users are exposed to political Tweets either from political handles they follow, retweets by users they follow, Promoted Product campaigns by a political handle, or searches on political terms. Twitter users exposed to any of these kinds of political Tweets are almost twice as likely (97%) as other Twitter users to visit an online political donation page. 

    2. Tweets change minds. 
    According to Compete, political Tweets drive a greater lift in visits to political donation pages (97%) than in overall visits to political sites (72%). This means Tweets don’t just drive Twitter users to political sites, Tweets drive people to these sites with a greater intent to donate. 

    3. More exposure makes a difference.
    A key driver of political donations by Twitter users is the number of days in which they saw at least one political Tweet in their timelines. During the study period, Compete discovered that Twitter users who saw a political Tweet across three to seven separate days were 31% more likely to donate than the average Twitter exposed user. When the number of days exposed went up to 8 or more, the rate of donation accelerated by another 76% to 130% greater than the exposed group average.  

    4. It's not about red or blue; it’s about engagement and frequency.  
    The data didn’t allow Compete to analyze the Presidential campaigns separately. However, the lifts in donation rates by Twitter users were found to be very similar across all candidates, groups and parties. Republican handles accelerated donations to their candidates at virtually the same rate as Democratic handles did for theirs. 

    We have always known that Twitter users are politically engaged; now we know that exposure to political tweets drives political contributions. As Election Day approaches, the most efficient way to increase your campaign’s impressions is by utilizing our suite of promoted products. Contact us at politics@twitter.com to get started.  

    Posted by 
    Peter Greenberger - @pgreenberger 
    Director of Political Ad Sales

  • How real-time brands adapt to the moment on Twitter

    Thursday, October 4, 2012

    Today, more than half of Twitter users follow six or more brands. This offers businesses a unique opportunity to engage people on Twitter in real-time conversations. During our “Building a Real-Time Brand” session at #AWIX, we shared some examples of how marketers are adapting campaigns to the moment and driving powerful results.

    P&G's Tide listens for brand-relevant conversations
    Earlier this year at the 2012 Daytona 500, NASCAR driver Brad Keselowski (@keselowskitweeted a picture of a crash on the racetrack from his perspective inside his car. Twitter users immediately starting talking about his Tweet, asking Brad if he was really tweeting and driving. Tide (@Tide) was listening and saw an opportunity to join a timely conversation by sharing its own unique perspective.

    Whenever gas spills after a crash on the Daytona 500 racetrack, Tide is part of the cleanup routine. Following this particular crash, Tide tweeted a picture of its cleanup process and invited Twitter users to come up with their best caption. The brand was able to connect directly with consumers through content that was interesting to them at the right moment and showcased its products in a positive light. 

    Bonobos offers exclusive deals
    According to Compete, two of the top reasons Twitter users give for following a brand are special offers (94%) and exclusive content (79%). Businesses like Bonobos (@bonobos) offer Twitter users both whenever they create a “Twixlusive.” The NYC-based men’s apparel brand often develops these 24-hour sales exclusively for Twitter users that will unlock after a certain number of Retweets.  

    During one of these “Flock to Unlock” campaigns, Bonobos used Promoted Tweets to amplify the reach of the offer and drove an astounding 1,200% ROI in 24 hours. The Twitter campaign was also 13 times more cost effective (CPA) for acquiring a new customer than other marketing channels. These results illustrate the power of Retweets to drive both awareness and sales.

    AMC Theatres shows personality
    The best marketers on Twitter show the human side of their brands. They use personality and, when appropriate, humor to connect with followers. They respond in real time to the Tweets of their customers and even engage in playful banter with other brands. 

    Last week, Oreo Cookies (@Oreo) encouraged people to bring cookies to the movies in a Tweet. AMC Theaters (@AMCTheatres) was listening and quickly responded with three words clearly referencing the ‘no outside food’ policy of most theaters: "Not cool, cookie." Oreo playfully tweeted back, "Fair enough, AMC, don't hate the player, hate the game," to which AMC replied, "Game on."

    The funny and simple exchange instantly nabbed headlines and earned media in the form of thousands of Retweets (much like Tweets between Old Spice and Taco Bell did earlier this summer.)  Shane Adams (@shaneadams), the man behind AMC’s Tweets wrote a great blog post, revealing that the first response took just eight minutes to craft. No legal departments, no approvals required. His key to real-time success? A leadership team that trusts and empowers its social teams to react quickly and seize moments of opportunity. 

    Pepsi connects to people’s passion for music
    Twitter also gives marketers a unique ability to bring people closer to their interests. At Wednesday’s #AWIX session, PepsiCo’s Global Head of Digital Shiv Singh (@shivsingh) shared how the Live for Now partnership with Twitter engages consumers’ passion for music in innovative ways. Pepsi's Live for Now campaign on Twitter features three elements: free music downloads, original video content based on Twitter trending topics and live stream concerts by artists like Katy Perry, Gloriana and Nicki Minaj.

    Shiv said the concerts on Twitter have allowed Pepsi to transform what could've been just a 30-second spot into a 90-minute experience that engaged music fans around the world. “Historically, marketers have only been able to market to customers at discrete times of the day and discrete days of the week,” Shiv told the #AWIX audience. “Now with Twitter, we can talk to our customers on their terms, in real time, as they live their lives and pursue their passions.”

    After the session, Shiv shared his top Twitter tips for becoming a real-time marketer:

    For more best practices from brands finding real-time success on Twitter, visit business.twitter.com
  • IAB MIXX Awards: Five digital trends marketers need to know

    Wednesday, October 3, 2012

    Every year during Advertising Week, The IAB MIXX Awards celebrate that powerful intersection where technology meets creativity. As a judge for this year’s awards, I had the honor of discussing and debating some of the industry’s most impressive campaigns to help select the winners, which were unveiled at last night’s gala. A few common themes emerged after reviewing over 100 entries across 27 categories. These are some of the trends that translated into digital bronze, silver and gold for many of the MIXX finalists:

    1. Give people a reason and a mechanism to share.
    Adding tools and incentives for sharing across platforms is the perfect way to turn paid and owned content into earned media.

    • American Express dominated the MIXX Awards this year, racking up nine finalist spots across seven categories, with its innovative and forward-thinking approach. The most recognized entry of the field was the AmEx Sync program, a campaign that transforms special offer Twitter #hashtags into savings for cardmembers. The first-of-its-kind program lets U.S. cardmembers sync their eligible Card with Twitter. When they tweet using special offer hashtags, savings are loaded directly to their synced Cards - no coupons or print-outs required – and word of the offer spreads. Not only does the program incentivize sharing to drive earned media, this is a game-changing example of how American Express is turning Twitter content into commerce by connecting cardmembers to merchants and delivering value to both.

    • In the “You Want Fries with That” campaign, McDonald’s asked Americans to tell them what they wanted to pair with McDonald’s Fries for a chance to win hundreds of McDonald’s Arch Cards in a weekly drawing. The brand emblazoned the contest across packaging and created a mobile app to facilitate contest entries and make them easy to share on social channels. The result? Massive engagement and positive sharing in a way that was relevant to the brand. It also sold a lot of fries.

    2. Two screens are better than one.
    The power of dual screening is undeniable, and there is no better case in point than Super Bowl XLVI. This year, one in five advertisers incorporated hashtags into their Super Bowl TV spots, and a recent report by Compete found that 50% of Twitter users say they use Twitter while watching television.

    • On Super Bowl Sunday, FedEx became the first advertiser to use Shazam to tag a live event, leading a trend that saw almost half of all Super Bowl advertisers integrating with the service. Mobile users were able to unlock exclusive content including game stats, custom polls and an ad rating feature to complement their TV viewing experience. FedEx relied solely on owned media to amplify participation and awareness. Twitter, in particular, drove high earned media as FedEx followers retweeted the brand’s messages in real time.

    • To build buzz leading up to the second season premiere of Game of Thrones, HBO used social media channels to unveil new trailers and exclusive content. A Twitter campaign called GoT140 encouraged fans to describe the show using a special keyword in under 140 characters and featured user Tweets in two special spots that ran on HBO. On the day of the premiere, HBO used all its social profiles to interact live with eager viewers through activities like chats with the cast.

    3. Gaming is no joke.
    Every category of gaming continues to see massive growth, particularly in mobile and social. Gaming is also broadening in appeal across demos including moms (18 million of them play social games daily.)  That translates into more opportunities for brands to engage audiences of all types through gaming.

    • In 2011, Frito-Lay announced a transition to all-natural products. To help drive awareness and advocacy with the influential mom audience, Frito-Lay developed a contextually relevant integration into Zynga’s Farmville – one of the world’s largest social games. When players entered the Frito-Lay Farm in Farmville, they could actually be part of the all-natural story and virtually see how Frito-Lay ingredients were harvested. Game players were also given access to sweeps and exclusive content including cooking webisodes with Frito-Lay chefs and employee testimonials on sustainable production practices.

    • Toyota wanted to grow appeal for its Yaris brand among the audience of no-frills car buyers who tend to consume most of their media and content online. To reach this digitally focused group, Toyota partnered with Xbox to sponsor Your Dungeon My Dragon, an original video comedy series on Xbox, web and mobile. The series was animated as a 16-bit video game resembling the first-generation video games of the target audience's youth with the Yaris seamlessly integrated into the storyline. Gamer fans jumped at the opportunity to engage with the nostalgic video content interactive elements, mini-games and branded downloads.

    4. The best ads move people.
    Advertising that evokes an emotional response – be it humor, nostalgia, triumph, or surprise – gets people talking and sharing, regardless of the channel or platform.

    • The Google chrome spot “Dear Sophie” tells a poignant story about a father who documents his daughter’s first years in a series of messages that he plans to share with her later in life. The Google technology takes a backseat to the very human, highly relatable moments he captures. Twitter mentions of #Chrome trended on the night the ad debuted, proving a really brilliant creative idea that touches the soul doesn’t need any added incentive to go viral.

    • Prior to the Super Bowl, Honda stirred up nostalgia and buzz among gen Y when it released the “Matthew’s Day Off” teaser video starring Matthew Broderick as a grown-up Ferris Bueller.  As curious fans turned to Twitter to find out what the teaser was all about, Honda, Ferris Bueller, and Matthew Broderick landed in the top 10 trending topics. During the game, the “Matthew’s Day Off” spot tied for second among all Super Bowl advertisers for Tweets per minute.

    5. The best campaigns blur the line between product and marketing.
    These campaigns go beyond a creative execution or campaign to deliver real utility and game-changing product innovation. They even sparked debate as to whether they should be considered “advertising.”

    • Nike’s FuelBand is a device that lets users track all their daily activity as well as compare and celebrate fitness achievements with the six million members of the Nike+ community. To launch FuelBand, Nike created the ‘It Counts” campaign highlighting how the product’s social sharing integration drives engagement and increases motivation for an active lifestyle. And the campaign lives on in the daily activities of Nike+ FuelBand users who track, compete and share results within their social communities.

    • Sherwin-Williams knows people draw color inspiration from a variety of sources, and make their paint choices primarily based on color. That’s why the paint retailer built a first-of-its-kind online tool called ChipIt that lets you match Sherwin Williams paint colors to any photo on the web to produce a custom chipcard or palette of paint colors. A user can then save the chipcard, print it or share it on popular social sites like Pinterest.

    This year’s finalists illustrate that marketing success is increasingly determined by a deep understanding of consumer needs and behavior, integration across platforms and experiences that blur the line between ads and content. That’s why these campaigns resonated with consumers who helped amplify the brand’s message across platforms and devices. To quote the headline of a recent RWW article (Ads Aren't Reshaping Twitter, Twitter Is Reshaping Ads), platforms like Twitter are changing the way we think about “ads” and innovative campaigns like the ones described here are redefining what we mean by the word “advertising.” 

    Check out all award results here.

    Posted by Shane Steele - @shanesteele
    Global Sales Marketing

  • Survey says...Nielsen brand impact on Twitter

    With 400 million Tweets occurring every day throughout the world, consumers and brands on Twitter have a unique opportunity to listen and engage in a variety of topics and conversations. As marketers invest in opportunities to connect with users through Twitter’s Promoted Products, we are focused on delivering tools to help brands measure and understand the value of those campaigns. Through a new collaboration with Nielsen (@NielsenWire), we’re happy to announce our newest tool for our advertising partners, brand impact measurement for Twitter.

    Brand surveys will appear to users just like a Promoted Tweet — right within the user’s timeline on both mobile devices and desktop. Users may see a Tweet by @TwitterSurveys, inviting them to fill out a survey directly within the Tweet itself. Building on Twitter’s mobile heritage, we’re giving brands the ability to deliver and measure the impact of mobile and traditional desktop campaigns through these surveys.

    This is a native experience for the user, and we believe it will give brands better insights to determine purchase intent, overall awareness, and other advertising metrics and analytics that can lead to greater 
    engagement on Twitter.

    brand impact survey

    We’re currently working with a small set of advertisers to test this feature, and plan to make it available to additional partners in early 2013. For more information, contact your account lead or visit us here.

    Posted by Joel Lunenfeld - @Joell
    VP, Brand Strategy
  • Twitter at #AWIX in Tweets

    Tuesday, October 2, 2012

    It’s day two at Advertising Week and our favorite little blue bird has been all over town. On screen after screen, he’s appeared alongside #AWIX session hashtags – a reflection of how real-time conversations at this industry event are happening on Twitter. 

    Our team has been just as busy in the city, presenting insights and tips while finding moments to connect with and learn from some of the most creative marketers in the industry.  

    The week kicked off with Tim Perzyk (@tperzyk) from our our research team discussing new rules for defining and measuring influence. 

    Tim also shared case studies of brands driving results with promoted campaigns (Paramount Pictures, Virgin America) and through innovative Twitter partnerships (AmEx Sync).

    This morning, Joel Lunenfeld (@joell), Twitter’s Vice President of Brand Strategy, took the stage at #iabmixx to share insights and key stats about Twitter user behavior across screens as well as examples of #OnlyonTwitter conversations and tips for adapting to real-time opportunities. 

    One key insight: the best brands don’t just use Twitter to amplify campaigns; they use Twitter to listen to consumers and create campaigns based on those real-time conversations (like Audi did with #WantR8.)

    At OMMA Response, Twitter’s Head of Product Marketing Guy Yalif (@gyalif) revealed people don’t follow brands on Twitter just for discounts and deals. They also want entertainment and access to exclusive content. 

    He also outlined recent enhancements to the Twitter advertising platform such as targeted Tweets, interest targeting and geo-targeting that help advertisers reach the right audience at the right time. 

    To end the day, Joel headed to the Times Center for the CNBC Masters of Monetization 2.0 panel moderated by Julia Boorstin (@JBoorstin). 

    In addition to plenty of punchy one-liners from the heavy hitters on the panel, Joel shared thoughtful perspectives on engagement, integration, mobile and what keeps him up at night. 

    For more Twitter updates from #AWIX, follow @TwitterAds and join us at our session tomorrow at 1 pm. Adam Bain (@adambain) and PepsiCo’s Shiv Singh (@shivsingh) will share insights to help marketers adapt campaigns to the moment on Twitter and build real-time brands.