Frequently Asked Questions
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General
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For Consumers
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For Small Businesses
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Getting Involved
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What is Small Business Saturday®?
Small Business Saturday is a day for everyone — from the business owners who create jobs to the customers who buy locally — to support small businesses that invigorate the economy and keep communities thriving.
It began in 2010 when American Express founded Small Business Saturday to help small businesses get more exposure during one of the biggest shopping weekends of the year. Last year, over 100 million people came out to shop at independently-owned small businesses on the day. Now, in its third year, Small Business Saturday will be even bigger. American Express is offering free and easy-to-use tools to help small businesses get the most out of the day and tools for consumers to show their support.
General
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What is Small Business Saturday®?
Small Business Saturday is a day for everyone — from the business owners who create jobs to the customers who buy locally — to support small businesses that invigorate the economy and keep communities thriving.
It began in 2010 when American Express founded Small Business Saturday to help small businesses get more exposure during one of the biggest shopping weekends of the year. Last year, over 100 million people came out to shop at independently-owned small businesses on the day. Now, in its third year, Small Business Saturday will be even bigger. American Express is offering free and easy-to-use tools to help small businesses get the most out of the day and tools for consumers to show their support.
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When is Small Business Saturday?
Small Business Saturday is the Saturday after Thanksgiving and it sits between Black Friday and Cyber Monday. This year, it falls on November 24th.
For Consumers
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Why should I be a part of Small Business Saturday?
As a consumer, you are a key part in helping small businesses thrive. By shopping or dining at a small business this November 24th, you’re showing your support for all the small communities around you. This means you could be helping local entrepreneurs offer more jobs, which in turn invigorate the economy. Last year, over 100 million people came out to shop at independently-owned small businesses on the day. This year, go out and support your favorite small business and search for savings on unique merchandise while experiencing spectacular service – a cornerstone of many small businesses.
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How can I participate in Small Business Saturday?
That’s up to you! You can go shopping or dining at a local small business, spread the word to others or share the news online and through social media. Anything you can do helps to give small businesses the support they need to keep creating jobs, powering the economy and invigorating communities. And that’s what makes Small Business Saturday a success. Visit the Rally My Community section for more ideas and tools to help spread the word.
- American Express $25 Statement Credit Cardmember Offer FAQs
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Is there an American Express statement credit offer for Cardmembers for this year’s Small Business Saturday?
Yes. For the third year in a row, American Express is offering Cardmembers the opportunity to get a $25 statement credit when they enroll their eligible American Express® card and then use it to spend $25 or more in a single in-store transaction at a qualifying small business location on Small Business Saturday. The number of enrollments is limited. Enrollment opens at 12:00AM MST on November 18th and continues until 11:59PM MST on November 24th unless the enrollment limit is reached sooner.
In order to receive the statement credit offer, you need to follow three simple steps:
- Enroll your eligible American Express® Card at www.ShopSmall.com. Enrollment begins at 12:00AM MST on November 18th and will continue until 11:59PM MST on November 24th unless the enrollment limit is reached sooner.
- Use your enrolled Card to spend $25 or more on a single in-store transaction at a qualifying small business location on Small Business Saturday, November 24, 2012. For information on qualifying small business locations, go to www.ShopSmall.com.
- Get a $25 statement credit from American Express within eight weeks.
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What is a qualifying small business location?
Yes. For the third year in a row, American Express is offering Cardmembers the opportunity to get a $25 statement credit when they enroll their eligible American Express® card and then use it to spend $25 or more in a single in-store transaction at a qualifying small business location on Small Business Saturday. The number of enrollments is limited. Enrollment opens at 12:00AM MST on November 18th and continues until 11:59PM MST on November 24th unless the enrollment limit is reached sooner.
Qualifying small business locations appear on the Shop Small® Map at www.ShopSmall.com. In addition, qualifying small business locations that accept American Express through Square also qualify and can be found on the Square Directory at https://squareup.com/directory/?cmpId=amex. Online-only businesses and franchises with more than 100 locations are not eligible. Small business locations that do not appear on the Shop Small® Map or that do not accept American Express through Square will not qualify for the $25 statement credit offer. Please note that business location information provided on the Shop Small® Map and Square Directory may contain inaccuracies or errors, including as a result of information provided by third parties. Transactions with political campaigns and political action committees are not eligible, regardless of whether they appear on the Shop Small® Map or in the Square Directory.
IMPORTANT NOTE: If American Express does not receive information that identifies a transaction as having occurred at a qualifying merchant, the transaction will not qualify for the statement credit. For example, the following transactions will not qualify for the credit:
- Transactions made using an electronic wallet; or
- Transactions not made directly with the merchant.
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How do I know that a particular small business location in my area is a qualifying location?
To see if a particular small business location qualifies as a location where you can get the $25 credit, please visit the Shop Small® Map at www.ShopSmall.com. If that particular small business location is on the Map, it qualifies. In addition, qualifying small business locations that accept American Express through Square also qualify and can be found on the Square Directory at https://squareup.com/directory/?cmpId=amex. However, transactions with political campaigns and political action committees are not eligible, regardless of whether they appear on the Shop Small® Map or in the Square Directory.
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How many statement credits can I get?
You can get only one $25 statement credit per enrolled Card.
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Can supplemental cardholders enroll in the statement credit offer?
Yes, supplemental Cardholders are eligible to enroll, however each Card must be enrolled separately. For example, if you enroll your Card and your spouse enrolls his/her supplemental Card, you are both eligible for the offer. If you enroll your Card and your spouse doesn’t, only you will be eligible for the offer.
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Can I register multiple cards?
Cardmembers can register more than one Card as long as each is linked to a separate account.
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What is meant by the requirement that I spend $25 or more in a single in-store transaction?
To receive the credit, the transaction must equal $25 or more. For example, if your transaction is only for $15, you will not receive a credit. Multiple transactions of less than $25 will not qualify even if the combined total of those transactions is more than $25. You may purchase multiple items that together equal $25 or more, but you must purchase them in a single transaction to receive the statement credit.
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How long before I see my statement credit?
The credit will appear on the account within eight weeks after American Express receives information from the merchant about your qualifying purchase.
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What Cards are NOT eligible for this offer? Can Cardmembers outside the US participate?
Corporate and prepaid cards are not eligible. In addition, American Express Cards that were issued outside of the 50 United States, District of Columbia, Puerto Rico or U.S. Virgin Islands are not eligible for the offer. This offer is only available to Cardmembers that use an eligible Card at a qualifying small business location in the 50 United States, District of Columbia, Puerto Rico and the U.S. Virgin Islands.
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How do consumers without American Express Cards participate in Small Business Saturday?
Small Business Saturday is about supporting and celebrating the small, local businesses that consumers care about. Anyone can visit www.ShopSmall.com to learn about the ways to participate, share and support small business. Regardless of how you pay, we encourage all consumers to shop at their favorite small businesses on Small Business Saturday. The $25 statement credit offer is available only to American Express Cardmembers.
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Is the statement credit offer available for purchases at online retailers?
No. Small Business Saturday is about supporting local, independently owned and operated brick and mortar businesses such as your favorite local boutique, corner store, bakery or gift shop. Cyber Monday drives business to online retailers and Black Friday to national retail businesses.
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If I make my purchase using my mobile wallet, will I get the credit?
No. Small Business Saturday is about supporting local, independently owned and operated brick and mortar businesses such as your favorite local boutique, corner store, bakery or gift shop. Cyber Monday drives business to online retailers and Black Friday to national retail businesses.
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What if I make a purchase, receive a statement credit, and need to make a return?
If the qualifying purchase is returned or cancelled, the statement credit will be reversed.
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I enrolled my Card for the offer but that Card was lost, stolen or misplaced and I received a replacement Card. Do I need to enroll my replacement Card before I can take advantage of the offer?
If your Card was issued by American Express: We will automatically update your replacement Card with your enrollment information. You do not need to enroll your replacement Card in the offer. If you have any questions, call the number on the back of your Card.
If your Card was issued by a third-party bank licensed to issue American Express-branded cards: You will need to enroll your replacement Card in order to be able to take advantage of the offer. Since enrollment is limited, there is no guarantee that you will be able to enroll when you try to enroll your replacement Card. If you have any questions, call the number on the back of your Card.
For Small Businesses
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Why should I be a part of Small Business Saturday?
As a small business owner, you’re automatically (or already) part of the day. Small Business Saturday is the day when the community comes together to show its support for you, the small business owner, and to give you exposure during the holiday shopping season.
The big retailers have Black Friday and the online retailers have Cyber Monday. And, for the past three years, small business owners have their kickoff to the holiday shopping season with Small Business Saturday.
Whether you are a brick-and-mortar retail store, restaurant or online-only small business, you can take advantage of the day. American Express is offering free tools and marketing materials to help you make the most of the day. Visit the “Promote My Business” section where you can download personalized in-store signage, social media and email templates to promote your business and the day. And then, get inspired by reading about how other small business owners made the most of their Small Business Saturday last year.
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How can I participate in Small Business Saturday? Do I need to “sign up”?
No, you don’t have to “sign up” to be a part of Small Business Saturday. The day is for all to celebrate you and the contribution your business makes to the community and the economy. Thus, whether you are a brick-and-mortar retail store, restaurant or online-only business, just by being a small business owner, you’re already a part of it. As such, participation is as simple as being open for business this November 24th.
To help make the most of your participation, American Express is offering free resources for you to use (visit “Promote My Business” section for more details), including:
- Personalized in-store signage
- Downloadable email and social media templates
- Success stories from small business owners who took advantage of last year’s Small Business Saturday
In addition, qualifying small businesses can create free personalized ads that link to their website or their Facebook page. American Express will run these ads in a geo-targeted ad buy at no cost to the businesses. Ads are available while supplies of inventory last. Terms, conditions and eligibility restrictions apply.
Be sure to spread the word to other small business owners, so they can take advantage of Small Business Saturday too! Visit “Rally My Community” section for helpful tools!
Also, feel free to plan a special event at your business or create an exclusive offer for your customers who visit you on the day.
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How do I find out if my business qualifies for the free personalized ads?
There are certain eligibility restrictions for small businesses. To find out if your business qualifies, you should review the Terms and Conditions.
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What free resources are available for small businesses? Do I have to use all of them?
American Express is offering free resources for you to use (visit “Promote My Business” section for more details), including:
- The marketing kit, designed to help you reach more customers and support the movement, will include personalized signage and email copy, Shop Small logos, talking points, and social media copy for Twitter and Facebook. Signage can be downloaded for immediate use, received by email as a zip file or sent to a local FedEx Office for printing.
- Personalized online ads, designed to get your business more exposure via geo-targeted online advertising that drives to your website or Facebook page. Ads are available while supplies of inventory last. Terms, conditions and eligibility restrictions apply.
- Great ideas from small business owners last year who made the most of their Small Business Saturday.
You are free to use any, all, or none of the resources provided.
- American Express $25 Statement Credit Cardmember Offer FAQs
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My small business accepts American Express Cards. How do I know if my small business is eligible?
To see if your small business qualifies as a business where Cardmembers can get the $25 credit, please visit the Shop Small® Map at www.americanexpress.com/shopsmallmerchant. If your business is on the Map, it qualifies.
HINT:When checking the Map be sure to “change your location” to match the zip code or the address of your business and then search by name. If your business is not on the Map and you feel that this is an error, please visit our Map servicing landing page at www.americanexpress.com/mapservicing to request to be added to the Map for future Shop Small® promotions.
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If I am a qualifying American Express Card accepting small merchant, how should I communicate to my customers about the offer?
If you are a qualifying small business, you can go to www.americanexpress.com/shopsmallmerchant and download personalized in-store signage that explains the offer. In addition, here are some guidelines about how to talk to your customers about the Cardmember offer:
DO: Download the personalized in-store signage described above and display it prominently in your business.
DO: Direct any specific customer questions regarding the offer to www.ShopSmall.com or tell the Cardmember to call the number on the back of their Card. If customers are unclear on the program, have them call the number on the back of the Card.
DON'T: Give your customers the impression that the credit is automatic. Enrollment is required.
DON'T: Tell customers that they can buy now and register later. Enrollments are limited and there is no way to be sure that enrollment will be possible after the purchase is made. The only way to ensure customers can get the credit for qualifying purchases is if they enroll prior to making a purchase.
DON'T: Tell customers they can make a purchase and return it and keep the statement credit.
DON'T: Tell customers you’re a qualifying small business when you’re not or if you are unsure.
DO: Be clear and accurate. American Express will view any miscommunication of the offer terms very seriously. If you have any questions regarding the offer, please call us toll-free at 1-800-235-8916.
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What if my business is listed on the Map incorrectly?
Location information appearing on the Shop Small® Map may contain errors resulting from technological or typographical issues, including problems with information provided by third-parties. If you receive American Express® Card services directly from American Express and your address or business name is incorrect or doesn’t appear as you’d like, please visit My Merchant Account/Online Merchant Services (OMS)1 at www.americanexpress.com/oms to edit your “Doing Business As” (DBA) name or business address. Updates will typically be reflected on the Map within 10 business days. In order for your updates to be reflected on the Map for this Small Business Saturday, you must submit your updates by November 15, 2012.
Alternatively, you can call us toll free at 1-800-235-8916 by November 14th to update your information.
If you receive American Express® Card services through a different credit card processor, please contact your processor to update your information by November 15th, 2012 in order for updates to be reflected for this Small Business Saturday.
1My Merchant Account/OMS is a complimentary suite of digital servicing tools for merchants. With these online tools, you can track your transactions, handle disputes and update your account information 24/7. If you are not already enrolled, you will be required to register to My Merchant Account/OMS in order to update your DBA name or business address.
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What if I want to opt out?
In order to remove your business from the Shop Small® Map and opt out of Small Business Saturday® and future Shop Small® promotions, please call us tollfree at 1-800-235-8916. To be removed from the Map prior to this Small Business Saturday, you must call no later than November 14th, 2012.
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I am an American Express Card accepting small merchant and believe my business is eligible, but it is not on the map. Can I be added?
We’re sorry, but we are unable to add your business to the Shop Small® Map in time for Small Business Saturday 2012. However, we’d like to be sure you are added for future Shop Small® promotions. When you complete the contact form at www.americanexpress.com/mapservicing, one of our representatives will call you back to verify your business information so that if your business is eligible, you can appear on a map for future Shop Small® promotions.
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Is there any cost to my business to be a qualifying merchant?
Qualifying American Express Card accepting small merchants are automatically included as a business where Cardmembers can get the credit. There is NO cost to merchants to be part of this offer.
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When does Cardmember enrollment start?
Cardmember enrollment opens at 12:00AM MST on November 18th and continues until 11:59PM MST November 24th unless the enrollment limit is reached sooner. Enrollments are limited, so encourage your customers to enroll early.
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Are small businesses outside of the US eligible to be a business where Cardmembers can get the credit?
Consumers will only be able to receive the credit for eligible purchases made at qualifying small businesses within the 50 United States, Puerto Rico and US Virgin Islands.
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Are franchise locations eligible to be a business where Cardmembers can get the credit?
Small franchise brands are included in the statement credit offer. However, larger franchise brands are excluded from the offer because they benefit from widespread brand recognition, regional or national marketing support and/or group purchasing power. If you have a question as to whether your franchise qualifies, see the question "How do I know if my small business is eligible?" above.
Supporting Partners
Advocacy Groups
- #dineoutNYC
- AARP
- Accion East Coast and Online
- AdvantageWest
- Aiken Chamber of Commerce
- American Booksellers Association
- American Business Women Association
- American Independent Business Alliance (AMIBA)
- American Specialty Toy Retailing Association
- Annapolis Business Association
- Arizona Small Business Association
- ASBDC
- Asian Women in Business
- Associated Bodywork& Massage Professionals (ABMP)
- Associated Hair Professionals (AHP)
- Associated Skin Care Professionals (ASCP)
- Association for Enterprise Opportunity (AEO)
- Association for Women in Communications
- Association of Women's Business Centers
- Astra Women's Business Alliance
- Atchison Area Chamber of Commerce
- ATHENA International Inc
- Barracks Row Main Street
- Better Business Bureaus
- Beverly Hills Chamber of Commerce
- Billings Chamber Of Commerce/CVB
- Black Business Association
- Boise Metro Chamber of Commerce
- Boston Main Streets
- Business and Professional Women's Foundation
- Business Association of Mt. Airy
- BusinessOwnerSpace
- CAMEO - California Association for Micro Enterprise Opportunity
- Canadian-Hemphill County Chamber of Commerce
- Canoga Park/West HIlls Chamber of Commerce
- Canton Area Chamber of Commerce
- Center for Rural Entrepreneurship
- Center for Women's Business Research
- Central Delaware Chamber of Commerce
- Central Piedmont Community College Institute for Entrepreneurship
- Charlotte Business Resources
- Chicagoland Chamber of Commerce
- Choctaw Chamber of Commerce
- Church Street Marketplace
- City of Charlotte
- City of Chula Vista
- City of Orlando Main Street Program
- City of Peoria Illinois
- City of Redlands
- City of Redmond
- City of San Jose
- City of Scottsdale
- City of Tacoma, WA
- City of Washington, IL
- City of Waukesha Chamber of Commerce
- Coachella Valley Women's Business Center
- Coastal Enterprises Inc.
- Columbus Chamber of Commerce
- Consortium for Entrepreneurship Education
- Copperas Cove Chamber of Commerce
- Coral Gables Chamber of Commerce
- Corpus Christi HIspanic Chamber of Commerce
- Count Me In for Women's Economic Independence
- CPCC Institute for Entrepreneurship
- Craft and American Craft Week
- Culver City Chamber of Commerce
- Culver City Downtown Business Association
- DC Chamber of Commerce
- Deanwood Heights Main Streets
- Dearborn (Area) Chamber
- Denver Gay and Lesbian Chamber of Commerce
- Detroit Regional Chamber
- Downtown Boulder Business Improvement District
- Downtown Coral Gables Business Improvement District
- Dutchess County Regional Chamber of Commerce
- East Orlando Chamber of Commerce
- East Passyunk Avenue Business Improvement District
- East Peoria Chamber of Commerce
- Eastern Arizona College Small Business Development Center
- Echelon Circles
- Economic Development Commission - Village of Hinsdale, IL.
- Eden Chamber of Commerce
- Effingham County Chamber of Commerce
- Egleston Square Main Street, Inc.
- Elizabethton/Carter County Chamber of Commerce
- Enterprising Women
- Entrepreneur Works
- Erase Poverty.org
- EWF International
- eWomenNetwork
- Faribault Area Chamber of Commerce
- Farragut Business Alliance
- Filipina Women's Network
- Florida Small Business Development Center at BCC
- Florida Small Business Development Center Network
- Folsom Chamber of Commerce
- Foster City Chamber of Commerce
- Frankford CDC
- Fullerton Chamber of Commerce
- Georgetown Business Improvement District
- Georgia Minority Supplier Development Council (GMSDC)
- Gilbert Chamber of Commerce
- Glenwood Springs Chamber of Commerce
- Global EXEC Women
- Goshen County Chamber of Commerce
- Grand Avenue Business Association
- Greater Austin Hispanic Chamber of Commerce
- Greater Boston Convention & Visitors Bureau
- Greater Carlisle Chamber of Commerce
- Greater Chambersburg Chamber of Commerce
- Greater Fairbanks Chamber of Commerce
- Greater Fort Wayne Chamber of Commerce
- Greater Irving-Las Colinas Chamber
- Greater New Hope Chamber of Commerce
- Greater Palm Bay Chamber of Commerce
- Greater Palm Springs CVB
- Greater Philadelphia Chamber of Commerce
- Greater Washington Hispanic Chamber of Commerce
- Greater Washington Urban League
- Greater Women's Business Council (GWBC)
- Grosse Pointe Chamber of Commerce
- Harlem Business Alliance
- Hayes Valley Merchants Association
- Healthy Weight Commitment Foundation
- Helms Bakery District
- Hispanic Chamber of Commerce of Marin
- Hispanics Impacting Public Policy
- Historic Cocoa Village Association
- Historic Dublin Business Association
- Historic South End
- Hopewell - Prince George Chamber of Commerce
- Hyde Park Main Streets
- Illinois River Road National Scenic Byway
- Independence Business Alliance
- Independent We Stand
- Inland Empire Women's Business Center
- Inland Northwest Business Alliance
- Ivanhoe Village Main Street
- Jackson Hole Chamber of Commerce
- Keep Saint Petersburg Local
- La Cocina
- Lacon Chamber of Commerce
- Lacon Economic Development Committee
- Laredo Chamber of Commerce
- Las Vegas Chamber of Commerce
- LATINA Style, Inc
- Latino Economic Development Center
- Lawrenceville Tourism & Trade Association
- Leavenworth Main Street Program, Inc.
- Lindenhurst-Lake Villa Chamber of Commerce
- Little PINK Book
- LocalShops1 - Tampa Bay, Florida
- Lompoc Valley Chamber of Commerce & Visitor Bureau
- Los Angeles Tourism & Convention Board
- Manayunk.com
- Manhattan Chamber of Commerce
- Manta
- Maricopa SBDC
- Marshalltown Area Chamber of Commerce
- McLean County Chamber of Commerce
- Melbourne Regional Chamber of East Central Florida
- Mentor Area Chamber of Commerce
- Metro Centre Shopping Center - Peoria, IL
- Metropolitan Business Association of Orlando
- Miami Beach Chamber of Commerce
- Miami-Dade County Department of Small Business Development
- Miami-Dade Gay & Lesbian Chamber of Commerce
- Microenterprise of Michigan, a project of CEDAM
- Midlothian Chamber of Commerce
- Midwest Free Community Papers
- Mills 50
- Montrose Downtown Development Authority
- Morton Chamber of Commerce
- MUMC - Merchants of Upper Market & Castro
- Myrtle Beach Area Chamber of Commerce
- NACGBE
- NACS, The Association for Convenience & Fuel Retailing
- NAPL
- NAQP
- National Association for Female Executives
- National Association for Moms in Business (NAFMIB)
- National Association for the Self-Employed (NASE)
- National Association of Home Builders
- National Association of Small Disadvantaged Business
- National Association of Women Business Owners-San Francisco Bay Area
- National Christmas Tree Association
- National Defense Industry Association
- National Foundation for Women Legislators
- National Gay & Lesbian Chamber of Commerce
- National Gay & Lesbian Chamber of Commerce NY
- National Grocers Association (NGA)
- National Ice Cream Retailers Association
- National Latina Business Women Association - Los Angeles
- National League of Cities
- National Newspaper Association
- National Restaurant Association
- National Small Business Association
- National Women Business Owners Corporation (NWBOC)
- Navarre Beach Area Chamber
- NAWBO - National Association of Women Business Owners
- NAWBO Central Illinois
- NAWBO Greater DC
- NAWBO Greater Raleigh
- NAWRB
- New Jersey Association of Women Business Owners, NJAWBO
- Newcastle Chamber of Commerce
- Niagara River Region Chamber of Commerce
- NICHE magazine
- North Florida Regional Chamber of Commerce
- North Park Main Street
- North Platte Area Chamber & Development Corp.
- North Texas GLBT Chamber of Commerce
- Northern California Independent Booksellers Association
- Northern Rhode Island Chamber of Commerce
- NY Business Latino
- Ohio River Valley Women's Business Council - ORV~WBC
- Old Bridge Economic Development Corporation
- Ottawa Area Chamber of Commerce & Industry
- Oviedo - Winter Springs Regional Chamber of Commerce
- PABA
- PACE Business Development Center
- Pacific Community Ventures
- Palm Desert Area Chamber of Commerce
- PaperChain
- Park Avenue Merchants Association
- Parker Chamber of Commerce
- Path Forward Center
- Peabody Area Chamber of Commerce
- Pekin (IL) Area Chamber of Commerce
- Pekin Main Street
- Peoria Area Chamber of Commerce
- Peoria County Government, IL
- Peoria Heights Chamber of Commerce
- Perth Amboy Business Improvement District (BID)
- Petaluma Downtown Association
- Pflugerville Chamber of Commerce
- Pigtown Main Street
- Prescott (AZ) Chamber of Commerce
- Princeton Area Chamber of Commerce
- Professional Women of Color Network, LLC
- QVegas Business Alliance
- Renaissance Entrepreneurship Center
- Retail Merchants Association, Richmond, Virginia
- Rhinebeck Area Chamber of Commerce
- RiverBend Growth Association
- Roslindale Village Main Street
- Rye Chamber of Commerce
- Saint Paul Area Chamber of Commerce
- Samuel Adams Brewing the American Dream
- San Francisco Chamber of Commerce
- San Francisco Locally Owned Merchants Alliance
- San Francisco Office of Small Business
- San Francisco Small Business Network
- San Tan Valley Chamber of Commerce
- Santa Monica Chamber of Commerce
- SBDC at Indian River State College
- SBDC at Florida Gulf Coast University
- SCORE
- Scottsdale Area Chamber of Commerce
- Seguin Area Chamber of Commerce
- Seton Hill University E-Magnify
- Shelton Mason County Chamber of Commerce
- Shenango Valley Chamber of Commerce
- Shop Local Raleigh
- ShopMainStreets.com
- ShopSanJose.com
- Small Business & Entrepreneurship Council
- Small Business Advisory Council
- Small Business Development Center at Gulf Coast State College
- Small Business Development Center at the University of South Florida
- Small Business Development Center at University of North Florida (in the Heart of Florida)
- Small Business Development Center Miami Dade
- Small Business Majority
- Smallbiztechnology.com
- Society of American Florists
- Southwest Association of Community Publications
- St. Mark's Area Main Street
- St. Tammany West Chamber of Commerce
- Stay Local!
- Sundance Square
- Tampa Bay Beaches Chamber of Commerce
- Tazewell County
- Tennis Industry Association
- Texas Community Newspaper Association
- The AdvantageWest Economic Development Group
- The Center for Women & Enterprise
- The City of Hagerstown
- The Economic Development Council for Central Illinois
- The Entrepreneurial Center
- The Greater Phoenix Black Chamber of Commerce
- The Heartland Partnership
- The Latino Coalition
- Tucson Hispanic Chamber of Commerce
- U.S. Black Chamber, Inc.
- U.S. Chamber of Commerce
- U.S. Small Business Administration
- Union Street Association
- United States Association for Small Business and Entrepreneurship
- Upham's Corner Main Street
- Upham's Corner Main Street
- Upper Manhattan Empowerment Zone
- Valley Economic Development Center - VEDC
- Village Alliance
- Washington Chamber of Commerce - Illinois
- Washington Gateway Main Street
- Washington Heights and Inwood Development Corporation
- Waynesville - St. Robert Chamber of Commerce (MO)
- Wealthy Sistas Media Group
- Welcome Center Small Business Development Program
- Winter Park Chamber of Commerce
- Wisconsin Community Papers
- Wisconsin LGBT Chamber of Commerce
- Women Construction Owners & Executives USA
- Women for Economic and Leadership Development
- Women Impacting Public Policy
- Women Impacting Real Estate Solutions
- Women in Default Services
- Women in Ecommerce
- Women Presidents' Organization
- Women's Brooklyn Enterprise Center
- Women's Business and Training Center
- Women's Business Center at Florida Tech
- Women's Business Council-Southwest
- Women's Business Development Center - Chicago
- Women's Business Development Center - Philadelphia
- Women's Business Development Council (WBDC)
- Women's Business Development Council of Florida
- Women's Business Enterprise Alliance (WBEA)
- Women's Business Enterprise Council South
- Women's Business Enterprise National Council
- Women's Exchange, Inc.
- Women's Initiative for Self Employment
- Women's Leadership Exchange
- Yankton Area Chamber of Commerce
Public Officials
Administrator Karen Mills (U.S. Small Business Administration)
- Senator Amy Klobuchar, Minnesota
- Senator Barbara Boxer, California
- Senator Benjamin Cardin, Maryland
- Senator Carl Levin, Michigan
- Senator Christopher Coons, Delaware
- Senator Dianne Feinstein, California
- Senator Frank Lautenberg, New Jersey
- Senator James Risch, Idaho
- Senator Jeanne Shaheen, New Hampshire
- Senator Jeff Merkley, Oregon
- Senator Joe Manchin III, West Virginia
- Senator John Barrasso, Wyoming
- Senator John Boozman, Arkansas
- Senator John Hoeven, North Dakota
- Senator John Kerry, Massachusetts
- Senator John Rockefeller IV, West Virginia
- Senator John Thune, South Dakota
- Senator Johnny Isakson, Georgia
- Senator Jon Tester, Montana
- Senator Joseph Lieberman, Connecticut
- Senator Kay Bailey Hutchison, Texas
- Senator Kay Hagan, North Carolina
- Senator Kelly Ayotte, New Hampshire
- Senator Lamar Alexander, Tennessee
- Senator Lisa Murkowski, Alaska
- Senator Marco Rubio, Florida
- Senator Maria Cantwell, Washington
- Senator Mark Begich, Alaska
- Senator Mark Pryor, Arkansas
- Senator Mark Steven Kirk, Illinois
- Senator Mark Warner, Virginia
- Senator Mary Landrieu, Louisiana
- Senator Max Baucus, Montana
- Senator Michael Bennet, Colorado
- Senator Michael Enzi, Wyoming
- Senator Olympia Snowe, Maine
- Senator Pat Roberts, Kansas
- Senator Patty Murray, Washington
- Senator Richard Blumenthal, Connecticut
- Senator Richard Durbin, Illinois
- Senator Rob Portman, Ohio
- Senator Robert Menendez, New Jersey
- Senator Saxby Chambliss, Georgia
- Senator Scott Brown, Massachusetts
- Senator Sheldon Whitehouse, Rhode Island
- Senator Tom Udall, New Mexico
- Representative Aaron Schock, Illinois
- Representative Allen West, Florida
- Representative Cedric Richmond, Louisiana
- Representative Christopher P. Gibson, New York
- Representative David Cicilline, Rhode Island
- Representative David Loebsack, Iowa
- Representative David P. Roe, Tennesse
- Representative David Rivera, Florida
- Representative Emanuel Cleaver, Missouri
- Representative Gary Peters, Michigan
- Representative Howard Coble, North Carolina
- Representative Jackie Speier, California
- Representative Jamie Herrera Beutler, Washington
- Representative Jeffrey Landry, Louisiana
- Representative Joe Walsh, Illinois
- Representative John Garamendi, California
- Representative Judy Chu, California
- Representative Kurt Schrader, Oregon
- Representative Mario Diaz-Balart, Florida
- Representative Mark Critz, Pennsylvania
- Representative Mick Mulvaney, South Carolina
- Representative Renee Ellmers, North Carolina
- Representative Richard Hanna, New York
- Representative Robert Schilling, Illinois
- Representative Ron Barber, Arizona
- Representative Sam Graves, Missouri
- Representative Scott Tipton, Colorado
- Representative Steve King, Iowa
- Representative Susan Davis, California
- Representative Vern Buchanan, Florida
- Representative Yvette D. Clarke, New York
Cities & States
- Allen, TX
- Anchorage, AK
- Baltimore, MD
- Batesville, MS
- Birmingham, AL
- Bozeman, MT
- Burlington, VT
- Cary, NC
- Charleston, WV
- Charlotte, NC
- Chattanooga, TN
- Chicago, IL
- Chula Vista, CA
- Colorado Springs, CO
- Columbia, SC
- Concord, CA
- Denver, CO
- Des Moines, IA
- Detroit, MI
- Duluth, MN
- East Peoria, IL
- Eugene, OR
- Evansville, IN
- Fayetteville, AR
- Fort Smith, AR
- Fresno, CA
- Ft. Wayne, IN
- Gary, IN
- Grand Forks, ND
- Greenwich, CT
- Henderson, NV
- Idaho Falls, ID
- Kent, WA
- Kirkland, WA
- Knoxville, TN
- Lake Charles, LA
- Lake Oswego, OR
- Laramie, WY
- Largo, FL
- Laurel, MD
- Leawood, KS
- Lincoln, NE
- Livonia, MI
- Louisville, KY
- Mandan, ND
- Milwaukee, WI
- Mount Airy, MD
- Nashua, NH
- Nashville, TN
- Neenah, WI
- Norwalk, CT
- Overland park, KS
- Pekin, IL
- Peoria, IL
- Petaluma, CA
- Petersburg, VA
- Philadelphia, PA
- Pittsburgh, PA
- Portland, ME
- Portsmouth, NH
- Princeton, NJ
- Providence, RI
- Redmond, WA
- Rome, GA
- Roswell, NM
- Salt Lake City, UT
- San Diego, CA
- Santa Cruz, CA
- Santa Fe, NM
- Scottsdale, AZ
- Southaven, MS
- St. Louis, MO
- Village of Peoria Heights, IL
- Virginia Beach, VA
- Walnut Creek, CA
- Warwick, RI
- Washington, DC
- Washington, IL
- Wilmington, DE
- York, PA
- State of Alabama
- State of Arizona
- State of Colorado
- State of Delaware
- State of Georgia
- State of Illinois
- State of Indiana
- State of Iowa
- State of Maryland
- State of Michigan
- State of Minnesota
- State of Nebraska
- State of Nevada
- State of New Hampshire
- State of New Mexico
- State of North Carolina
- State of North Dakota
- State of Ohio
- State of South Dakota
- State of Texas
- State of Utah
- State of Virginia
- State of Washington
- State of West Virginia
Corporate Supporters
- 1&1 Internet, Inc.
- 1-800-Flowers
- 3dCart Shopping Cart Software
- ACE Hardware
- ACUVUE® Brand Contact Lenses
- AEG
- Alexander Wang
- Amsterdam Printing
- Ann Caruso
- AnyMeeting
- AOL
- Apple Specialist Marketing Corporation (ASMC)
- AT&T
- Barclays Center
- Belly
- Boston Celtics
- Brandon Holly
- Business Beware
- Central Parking
- CFDA
- Chevrolet
- Chicago Bulls
- Choose Chicago
- Chrysler Commercial Vehicles
- Cisco
- Citysearch
- Constant Contact, Inc.
- Costco Wholesale
- CulturalCapital.com
- D’Addario
- DELL
- Delta Air Lines
- Destination DC
- Digitas
- DIRECTV for BUSINESS
- Do it Best Corp.
- Dun & Bradstreet Credibility Corp.
- Electronic Payments
- Epson America, Inc.
- Eurotard Dance and Activewear
- Eventbrite
- First American Payment Systems
- FOOD & WINE
- FTD
- Garance Dore
- Garmin
- General Assembly
- Getty Images
- Glam
- Groupon
- Hertz
- Hilton HHonors™
- Hyatt
- IMG Fashion
- Infogroup
- Iron Mountain
- JiWire, Inc
- LegalZoom.com
- Local Boutique
- Los Angeles Lakers
- Lottie Oakley
- Lucky Magazine
- MADE
- Main Street Hub
- Marriott International
- Mercury
- Meylah Corporation
- Miami HEAT
- Mint.com
- MobiSquad
- mogulfish
- Nationwide Marketing Group
- NBA
- NeweggBusiness
- Northstar Travel Media
- NYC & Company
- OfficeMax
- OrangeSoda
- Patriot Software, Inc.
- Paychex
- PGA of America
- Pitney Bowes
- Plantronics®
- Prabal Gurung
- PREIT Malls
- Priority Payment Systems
- Professional Association of Innkeepers International (PAII)
- Rakuten Buy.com
- ReachLocal, Inc.
- Regus
- Representative Travel Network
- Restaurant Association Metropolitan Washington
- Rocket Lawyer
- Roopal Patel
- San Francisco Travel
- Shops at Legacy
- SocialCode
- SpaFinder Wellness
- Sprint
- Staples
- Starwood Preferred Guest®
- Suno
- Superpages from SuperMedia
- Taylor Corporation
- Tekserve
- Teleflora
- The Bowery Presents
- The Receivables Exchange
- The Scout Guide
- The Travelers Companies, Inc.
- The UPS Store®
- Ticketmaster
- Tissot Swiss Watches
- TransFirst
- Tribeca Film Festival
- True Value Company
- U.S. Travel Association
- USGA
- USSPI
- USTA
- Vacation.com
- Valpak Direct Marketing Systems, Inc.
- Vantage Card Services, Inc.
- vente-privee USA
- Verisign
- Verizon Wireless
- vFlyer Inc.
- Vistaprint
- Washington Capitals
- Washington Wizards
- Web.com
- WebQA
- WorkCompOne
- WorldPay US
- Xero Online Accounting
- Xerox Direct
- Yahoo! Small Business
- Yext
- Yodle
- Yowza!! Mobile Coupons
- Zipcar for Business
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closeSmall Business Saturday | Nov 24
Between Black Friday and Cyber Monday is a day
dedicated to supporting small businesses nationwide. Last year,
over one hundred million people* came together to Shop Small® in
their communities on Small Business Saturday®. Learn more
Learn about the American Express $25 Statement Credit Cardmember Offer for Small Business Saturday. Click here
3,160,645
*Based on 2011 Small Business Saturday Consumer Survey by Echo Research, and commissioned by American Express
Find small businesses
Enroll your eligible American Express® Card to GET $25 BACK ONE TIME WHEN YOU SPEND $25 OR MORE at a qualifying small business location on November 24th. Enrollment is limited so act early before enrollments run out. Corporate and prepaid cards are not eligible. See Offer Terms for full details.
Enroll NowThis Shop Small® map shows qualifying small business locations.
Only qualifying American Express Card accepting small merchants appear on the map.*
*Important Note: Merchants that began to accept American Express® Cards after October 15, 2012 do not appear on the map. Merchants that began to accept American Express Cards after October 31, 2012 do not qualify for the American Express $25 Statement Credit Cardmember Offer. Small business locations that accept American Express through Square also qualify for the $25 statement credit offer but may not appear on this map. For information about small business locations that use Square, please visit the Square Directory at https://squareup.com/directory/?cmpId=amex. Please note that business location information provided on this map and Square Directory may contain inaccuracies or errors, including as a result of information provided by third parties. Transactions with political campaigns and political action committees are not eligible, regardless of whether they appear on the Shop Small® Map or in the Square Directory. If you need any help using this map, please call the number on the back of your Card.
Attract More Customers On Small Business Saturday
Come November 24th, consumers will be out shopping at small businesses in force. As a small business owner, you can take advantage of the day with the free tools below.
- Qualifying small businesses can get free online advertising*
-
Download free Marketing Materials
to support your business Market yourself this
Small Business Saturday
with free signage, banners
and other promotional
materials. -
See small business
success stories Get inspired by what others
did last year to make their
Small Business Saturday a
success.
Help make a big difference for small business
Whether you’re a small business owner or customer, want to encourage your friends to Shop Small or help rally an entire town; everyone can help spread the word about Small Business Saturday.
The more people and the more businesses that get involved, the bigger and more beneficial the day will be.
- Simple ways to share Use editable tweets, posts and emails to let friends and colleagues know about Small Business Saturday.
- Do more to help Help make a big difference for the day, online or around town with these posters, banners and promotion examples.
- Why it’s important See how small business helps keep their communities thriving and the importance of shopping small in support of Small Business Saturday®
* Free Ads available through November 19, 2012 or while supplies last. Media Inventory is limited. For the purpose of this Program, qualifying small businesses include small, locally-owned storefront and online businesses with $10 million in annual revenue or less. Businesses in the following industries are excluded: government agencies, charities, non-profits, trade associations, shopping property management firms, political, religious and educational organizations. Small businesses that are part of a franchise brand with more than 100 stores are excluded. Additionally, if a franchise brand has more than 20 corporate-owned units, then the entire brand is excluded. Small businesses that promote any of the following are not eligible for the Program: pharmaceuticals, drugs, politics, pornography or sexual aids, diet aids, gambling, liquor, tobacco, firearms/weapons, or any sensitive topic with respect to current events. See Terms of Participation.