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[Detail] Vacuum cleaners on display at the J.C. Harding & Co.


Collection Overview

Prosperity and Thrift: The Coolidge Era and the Consumer Economy, 1921-1929, contains sources that document widespread prosperity during the Coolidge years, the nation's transition to a mass consumer economy, and the role of government in this transition. The collection includes photographs, films, audio selections, personal papers, institutional papers, books, pamphlets, and legislative documents, along with selections from consumer and trade journals. The collection is particularly strong in advertising and mass-marketing materials and highlights economic and political forces at work in the 1920s

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Special Features

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Historical Eras

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  • Emergence of Modern America, 1890 - 1930

Related Collections and Exhibits

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