Google Analytics is built on a powerful, easy to use, reporting platform, so you can decide what data you want to view and customize your reports, with just a few clicks.
Content reports help you understand which parts of your website are performing well, which pages are most popular so you can create a better experience for your customers.
The web is a social place and Google Analytics measures success of your social media programs. You can analyze how visitors interact with sharing features on your site (like the Google +1 button) and engage with your content across social platforms.
Google Analytics helps you measure the impact of mobile on your business. Additionally, if you build mobile apps Google Analytics offers Software Development Kits for iOS and Android so you can measure how people use your app.
Find out how many customers you're attracting, how much you're selling and how users are engaging with your site with Google Analytics' range of analysis features.
Make the most of your advertising by learning how well your social, mobile, search and display ads are working. Link your website activity to your marketing campaigns to get the complete picture and improve your advertising performance.
Take advantage of the customized, high-touch support that Premium has to offer and get the most out of all of Google Analytics features. Premium customers also get access to more custom variables and exclusive features like Attribution Modeling. Learn more
Extend Google Analytics in new and exciting ways. Access a range of applications from the Google Analytics App Gallery to help you collect more relevant data, automate reporting, and organize data around your business. Learn more