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Home > Business Plan > Appendix 3
Percent of Subscribers (N=447)
| Improvements (in descending order of “very important” responses) |
Not at all important or don't know | Somewhat important | Very important |
|---|---|---|---|
| Ability to find one’s place after having fallen asleep | 26.6 | 17.2 | 55.9 |
| Better sound quality than now at normal speed | 19.0 | 25.3 | 55.7 |
| Having a lightweight machine | 30.0 | 17.2 | 53.0 |
| Having small playback machine | 31.8 | 19.7 | 48.5 |
| Ability to bookmark the place you want to return to | 30.9 | 20.6 | 48.5 |
| Not having to turn tape over or use a side selector switch | 30.4 | 31.2 | 48.3 |
| Getting books quickly | 34.0 | 21.7 | 44.3 |
| Ability to change the reading speed without changing the pitch | 32.4 | 24.6 | 43.0 |
| Ability to move around easily from one part of book to another | 34.4 | 23.0 | 42.5 |
| Setting to skip automatically over parts of a book | 44.7 | 22.8 | 32.4 |
| Ability to have words spelled | 49.0 | 19.5 | 31.8 |
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Posted on 2011-01-10