Consumers around the world will be ringing in the New Year tonight by popping open a bottle of sparkling wine at midnight. The sparkling wine category in the U.S. is quite robust, as sales during the latest 52 weeks are up 4.6 percent.
[read more]Big deals and deep discounts enticed U.S. consumers to shop this past Black Friday and Thanksgiving weekend, according to a recent Nielsen Home Entertainment survey.
[read more]Along with the growing base of smartphone owners, mobile app usage continued to grow in 2012.
[read more]The US auto sector’s resurgence has sparked a fight for market share, leading to increased advertising in print and on TV.
[read more]Mass Affluents — the 11 percent of U.S. households that have amassed between $250,000 and $1 million in investable assets — appear to be preparing for austerity should the U.S. go over the “fiscal cliff” in the new year.
[read more]A new Nielsen Category Shopping Fundamentals study explores the U.S. consumer’s mindset when it comes to purchasing alcoholic beverages. How do they plan? How engaged are they? What influences them?
[read more]With strong creatives, a bump in spending and innovative brand integrations, 2012 marked another positive year for the advertising industry.
[read more]In an effort aid those affected by Hurricane Sandy, multiple organizations came together to produce the “12-12-12” concert, which reached more than 19 million U.S. TV viewers across multiple networks.
[read more]With two weeks left and 54 percent of consumers stating they still haven’t started their holiday shopping, the 2012 holiday season could be one for retailers to celebrate.
[read more]The most popular and anticipated books, films and video games of 2012.
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Nielsen In The News
