Clarence H. White School of Photography

Wynn Richards (1888-1960)
Preparing Yarn for Weaving, 1948
[published in the June 1948 issue of Vogue]
Gelatin silver photo collage
Prints & Photographs Division
Gift/purchase from Warren and Margot Coville
and the Coville Foundation for Photographic Art.
Displayed online courtesy of the
National Cotton Council (195.4a)

Wynn Richards contracted with the National Cotton Council and began its first national fashion advertising campaign in 1943. For the campaign, Richards photographed various state governors' wives and children wearing cotton fashions, fashion designers with their creations, and the story of cotton from the field to the mill. Richards's photographs were reproduced in full-page advertisements in Vogue, Harper's Bazaar, and Mademoiselle. This image is part of the Warren and Margot Coville Collection of the Clarence H. White School of Photography, containing 280 photographs by White and his students and other printed materials relating to this landmark school located in New York City from 1914 to1942.