About
Consumer research is based on consumer habits and uses, attitudes, retention, and new product acceptance. Consumer habits and uses surveys are directed at understanding usage situations. Looking at consumer habits, uses, etc., is vital to understanding the consumer. Once you are able to understand the consumer, you can improve marketing strategies, increase visibility and boost sales.
General consumer research survey measures include frequency of product use, situation use, experiential use, and use satisfaction. New product market acceptance analysis measures include product specification, elimination of unacceptable features and levels, evaluation of feature level acceptability, and feature importance and validation with full profile choice sets. General measures of a consumer retention survey include trust, loyalty, and retention measures.
Best Practices
The best practice or main objective of consumer attitudes and expectations studies is to understand how the current product meets customer expectations and what attitudes customers have formed about the product and/or company. Best practices in consumer research include customer retention, which reflects the state of mind that customers have about a company and its products or services when their expectations have been met or exceeded. Conjoint analysis studies are implemented primarily from the estimation of demand for new products.
Interactive, Efficient, Personal Customer Research
Qualtrics can help you successfully implement consumer research measures with our efficient online survey software and research expertise.
Interactive Question Types
Use our interactive question types to collect unique, useful data. With over 86 ways to ask a question, you can be sure to portray an impressive image to current or potential consumers. With question types including multimedia, hot spot, rank-order, grouping and heat map, your questions will appeal to consumers of all types.
New Product Acceptance and Conjoint
If you need help getting started, the Qualtrics Library contains previously designed surveys that are available to help you measure new product acceptance. In addition, Qualtrics performs conjoint analysis that can help you estimate and calculate the demand for new products. Save money on your product development by implementing surveys with Qualtrics.
Real-Time Data Produces Results
With Qualtrics, you can get real-time data to help you improve relationships with current customers, increase retention and generate sales. All results come in real-time and are easy to manage. Once you analyze the opinions of your customers, you can funnel your data into PowerPoint, Microsoft Word, Excel, or a public report.
Integrate Personal Data
When performing consumer research, it is vital to be efficient and personal with your respondents. With Qualtrics, you can tailor your survey to a subgroup of your customer base by embedding personal data and referencing it in your logic. The survey can be tailored to males, females, current buyers, potential consumers, and more. Save your respondents time by skipping over questions that don’t apply to them. Your respondents will appreciate a survey tool that is personal to their needs and incorporates their answers throughout the survey.