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Color experiment: Coca-Cola in refrigerator. 1964

[Detail]Color experiment: Coca-Cola in refrigerator.


Collection Overview

Fifty Years of Coca-Cola Television Advertisements: Highlights from the Motion Picture Archives at the Library of Congress presents a variety of television advertisements, never-broadcast outtakes, and experimental footage reflecting the historical development of television advertising for a major commercial product. Featured advertisements include the 1971 "Hilltop" commercial with an international group of young people on an Italian hilltop singing "I'd Like to Buy the World a Coke"; the Mean Joe Greene commercial from 1979; the first Polar Bear commercial from 1993; the "Snowflake" commercial from 1999; and "First Experience" an international commercial filmed in Morocco in 1999.

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Historical Eras

These historical era(s) are best represented in the collection although they may not be all-encompassing.

  • Development of the Industrial United
  • States, 1876-1915
  • Emergence of Modern America, 1890-1930
  • The Great Depression and World War II, 1929-1945
  • Postwar United States, 1945-early 70s
  • Contemporary United States, 1968-present

Related Collections and Exhibits

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